The document summarizes lessons learned from failing a startup called Daisy Pi. It provides a framework for starting product development based on those lessons. The framework includes owning your ideas, painting a consistent vision, getting the team together under one roof, and ensuring marketing is a priority. It emphasizes focusing on building the prototype rather than perfecting a pitch. It also notes the lack of product expertise is a challenge for startups in Bucharest compared to Silicon Valley.

1. What we’ve learnt while
failing DaisyPi
Valerian Banu (@valibanu)

2. • 2 failed startup ventures: Daisy Pi & Nivalis
• Product Analyst @ uberVU via Hootsuite
• Organiser of Product Tank Bucharest
• Startup Spotlight 2013 Alumni

3. 3 lessons learned
from Daisy Pi
Framework for
starting to build
products
Product focused
teams

4. Monitoring
Surveillance
Smart
Daisy Pi

6. (source: wattpad.com , Taylor_live)
Structure
The big picture
Paint a consistent alibi

7. Writing is thinking on paper
—-William Zinsser
“ ”

8. Own it

9. Step up
Get people under the same roof
Driven and positive attitude

11. Don’t neglect Marketing
Brand management
Facebook vs. Email Spam

12. How am I going to do things better the second time around?

13. Valerian’s Framework Product Development Equivalent
Own it
Write your ideas down
Paint a consistent story
Get people under the same roof
Marketing is your friend
Product Manager
Writing specs
Building the product roadmap
Scrum stand-ups
Product Marketing

14. I get asked to review pitches every day, multiple
times a day … Don’t focus on perfecting your
pitch, focus on the prototype. The goal of your
company is not to have a great pitch, but to have
a great product … The best pitch you can make is
“Let me show you what it does”.
“
”
—Guy Kawasaki

15. Why isn't Bucharest more like Silicon Valley?
There are many contributing factors but there is
one that I think Romania (and Europe in general)
misses the most: product people.
“
”
—Vladimir Oane

16. Valerian Banu, @valibanu
Join Product Tank Bucharest on meetup.com
Want the slides: vali.banu@hootsuite.com
Thank You!