KPIs

Sitar Teli
@ sitar
• American
• Engineer (by education, never
practiced)

• Banker
• Doughty Hanson Tech
Ventures

• Connect Ventures
Connect Ventures Portfolio
Consumer Mobile

Consumer Web

Unannounced

B2B
KPIs
WHEN?
WHICH?
drowning in data
USELESS =
VANITY
METRICS
PAGEVIEWS
VISITS
“HITS”

USEFUL =
USER +
GOAL
ORIENTED
USER ACTIONS
CONVERSION RATES
ENGAGEMENT
USE A FRAMEWORK
ACQUISITION
ACTIVATION
RETENTION
REFERRAL
£$€

REVENUE
FOCUS?
ACQUISITION
ACTIVATION
RETENTION
REFERRAL
£$€

REVENUE

SHORT ANSWER:
THIS ONE
WHY?

Retention = f(customer satisfaction)
RETENTION !=
ENGAGEMENT
FOCUS?
ACQUISITION
ACTIVATION
RETENTION
REFERRAL
£$€

REVENUE
FOCUS?
ACQUISITION
ACTIVATION
RETENTION
REFERRAL
£$€

REVENUE

NOT HERE
FOCUS?
ACQUISITION

RETENTION
REFERRAL
£$€

REVENUE

CONVERSION POINTS

ACTIVATION
COHORT ANALYSIS
IS AWESOME
OTHER TIPS
•

Good KPIs are linked to assumptions about your product help validate or falsify

•

Always look at rates or ...
Sitar Teli, Managing Partner, Connect Ventures - Core Metrics: What Web and Mobile Companies Should Focus on
Sitar Teli, Managing Partner, Connect Ventures - Core Metrics: What Web and Mobile Companies Should Focus on
Upcoming SlideShare
Loading in …5
×

Sitar Teli, Managing Partner, Connect Ventures - Core Metrics: What Web and Mobile Companies Should Focus on

664 views

Published on

Lots of people talk about KPIs and how important it is to focus on them. But what are the most important KPIs for a product and startup to focus on? How does it change by industry and device (web vs mobile)? And how should your focus change over time?

More details on: http://2013.howtoweb.co/

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
664
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
5
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Sitar Teli, Managing Partner, Connect Ventures - Core Metrics: What Web and Mobile Companies Should Focus on

  1. 1. KPIs Sitar Teli @ sitar
  2. 2. • American • Engineer (by education, never practiced) • Banker • Doughty Hanson Tech Ventures • Connect Ventures
  3. 3. Connect Ventures Portfolio Consumer Mobile Consumer Web Unannounced B2B
  4. 4. KPIs
  5. 5. WHEN?
  6. 6. WHICH?
  7. 7. drowning in data
  8. 8. USELESS = VANITY METRICS PAGEVIEWS VISITS “HITS” USEFUL = USER + GOAL ORIENTED USER ACTIONS CONVERSION RATES ENGAGEMENT
  9. 9. USE A FRAMEWORK ACQUISITION ACTIVATION RETENTION REFERRAL £$€ REVENUE
  10. 10. FOCUS? ACQUISITION ACTIVATION RETENTION REFERRAL £$€ REVENUE SHORT ANSWER: THIS ONE
  11. 11. WHY? Retention = f(customer satisfaction)
  12. 12. RETENTION != ENGAGEMENT
  13. 13. FOCUS? ACQUISITION ACTIVATION RETENTION REFERRAL £$€ REVENUE
  14. 14. FOCUS? ACQUISITION ACTIVATION RETENTION REFERRAL £$€ REVENUE NOT HERE
  15. 15. FOCUS? ACQUISITION RETENTION REFERRAL £$€ REVENUE CONVERSION POINTS ACTIVATION
  16. 16. COHORT ANALYSIS IS AWESOME
  17. 17. OTHER TIPS • Good KPIs are linked to assumptions about your product help validate or falsify • Always look at rates or ratios (%s) • Know the industry standards (if there are any), but focus on improvement • Do you understand them? If you can’t explain them, they’re bullshit

×