Sitar Teli, Managing Partner, Connect Ventures - Core Metrics: What Web and Mobile Companies Should Focus on
•Download as PPT, PDF•
1 like•791 views
Lots of people talk about KPIs and how important it is to focus on them. But what are the most important KPIs for a product and startup to focus on? How does it change by industry and device (web vs mobile)? And how should your focus change over time? More details on: http://2013.howtoweb.co/
Recommended
Recommended
More Related Content
What's hot
What's hot (8)
Viewers also liked
Viewers also liked (20)
Similar to Sitar Teli, Managing Partner, Connect Ventures - Core Metrics: What Web and Mobile Companies Should Focus on
Similar to Sitar Teli, Managing Partner, Connect Ventures - Core Metrics: What Web and Mobile Companies Should Focus on (20)
More from How to Web
More from How to Web (20)
Recently uploaded
Recently uploaded (20)
Sitar Teli, Managing Partner, Connect Ventures - Core Metrics: What Web and Mobile Companies Should Focus on
- 2. • American • Engineer (by education, never practiced) • Banker • Doughty Hanson Tech Ventures • Connect Ventures
- 3. Connect Ventures Portfolio Consumer Mobile Consumer Web Unannounced B2B
- 4. KPIs
- 6. WHEN?
- 7. WHICH?
- 10. USELESS = VANITY METRICS PAGEVIEWS VISITS “HITS” USEFUL = USER + GOAL ORIENTED USER ACTIONS CONVERSION RATES ENGAGEMENT
- 13. WHY? Retention = f(customer satisfaction)
- 19. OTHER TIPS • Good KPIs are linked to assumptions about your product help validate or falsify • Always look at rates or ratios (%s) • Know the industry standards (if there are any), but focus on improvement • Do you understand them? If you can’t explain them, they’re bullshit