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Influence Marketing 201: Shut Up and Listen 
@CommsNinja | Amy H. Lewis 
1
Publish or Perish! 
@CommsNinja 
2 
Publish 
Share 
Lurk
@CommsNinja 
Remove the Hierarchy, Unlock the Potential 
3 
Listen 
Question 
and 
Compliment 
Create
5 Tips for Success 
1. Don’t make content creation the pinnacle. 
2. Reward active listeners who bring actionable 
business intelligence to the team. 
3. Share content with a comment. 
4. When in doubt, ask a question or thank a 
content creator. 
5. Create a strong listening practice through 
individuals as well as automated tools. 
brought to you by @CommsNinja 4

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Influence Marketing 201: Shut Up and Listen

  • 1. Influence Marketing 201: Shut Up and Listen @CommsNinja | Amy H. Lewis 1
  • 2. Publish or Perish! @CommsNinja 2 Publish Share Lurk
  • 3. @CommsNinja Remove the Hierarchy, Unlock the Potential 3 Listen Question and Compliment Create
  • 4. 5 Tips for Success 1. Don’t make content creation the pinnacle. 2. Reward active listeners who bring actionable business intelligence to the team. 3. Share content with a comment. 4. When in doubt, ask a question or thank a content creator. 5. Create a strong listening practice through individuals as well as automated tools. brought to you by @CommsNinja 4