This document provides a summary of internal Facebook marketing strategies. It recommends posting engaging content that scores points based on criteria like including pictures, pets, questions, life events, accomplishments, tags, babies, humor, inspiration, and work. The higher the point value, the more engagement a post will receive. It suggests combining multiple criteria for highest impact. While discussing one's work is important, the document advises embedding it within other engaging content rather than solo work posts, which tend to be ignored. The goal is to reach the top of the newsfeed so work updates will be seen. It closes by recommending a "friends only" contest to encourage sharing.