Presenter: Christine Perfetti Do you know what your users *really* want in a product? Have your product concepts solved a big enough problem for users? Are you struggling to generate innovative ideas? In this talk, Christine Perfetti will share quick-and-dirty user research and product discovery techniques that teams can immediately integrate into their product process. Attendees will learn how to conduct information-packed interview sessions, create proto-personas, and evaluate concepts with low-fidelity testing techniques. Christine Perfetti built and managed User Experience teams at two top Boston technology companies, Carbonite and Acquia. For eight years, Christine worked as Head of Product and Managing Director at User Interface Engineering, a leading user research, training, and consulting firm. Christine Perfetti has been teaching teams how to gather insights from users to inform product decisions. She is the author of O'Reilly's Video Training, User Research Fundamentals for Product Teams. She has also presented at the Harvard Business School Startup Bootcamp, Lean UX NYC, and Webstock New Zealand.

1. RETHINKING CUSTOMER
RESEARCH
CHRISTINE PERFETTI PERFETTI MEDIA @CPERFETTI
Why UX research?
Doug Dietz
Principal Designer,
GE Healthcare
www.perfettimedia.com 1

2. www.perfettimedia.com 2

3. FOCUS ON THE BUSINESS
IMPACT
It’s about quality, not quantity
Your choice of research projects matters
Focus on quick wins
www.perfettimedia.com 3

4. Involve stakeholders at the beginning
Identify opportunities in the analytics
www.perfettimedia.com 4

5. BALANCE QUALITATIVE WITH
QUANTITATIVE RESEARCH
www.perfettimedia.com 5

6. www.perfettimedia.com 6

7. www.perfettimedia.com 7

8. www.perfettimedia.com 8

9. TEST QUICKLY
www.perfettimedia.com 9

10. Usability tests can be done anywhere
www.perfettimedia.com 10

11. The fastest test you can conduct
5 Second Tests: Quick technique for measuring
web site content pages
• Takes less than 10 minutes to run
• Measures if content pages quickly communicate
their purpose
Sharing your pictures online
• You want to post pictures online from your last
vacation
• You are concerned that the upload process will be
difficult
• How confident are you that you can easily and
quickly upload photos?
www.perfettimedia.com 11

12. www.perfettimedia.com 12

13. Sharing your pictures online
• You want to post pictures online from your last
vacation
• You are concerned that the upload process will be
difficult
• How confident are you that you can easily and
quickly upload photos?
www.perfettimedia.com 13

14. GET OUT OF THE BUILDING
www.perfettimedia.com 14

15. Start with the problem, not the solution
Ethnography
It can be lean: Fast, cheap, and informal
www.perfettimedia.com 15

16. ENCOURAGE COLLABORATION
www.perfettimedia.com 16

17. www.perfettimedia.com 17

18. Persona workshop with stakeholders
Persona workshop with stakeholders
www.perfettimedia.com 18

19. WHAT IS THE END GOAL?
Can we come back
tomorrow?
www.perfettimedia.com 19

20. THANK YOU!
http://perfettimedia.com/training/
Use code PCamp for a $100 discount
July 17-18, 2017
HubSpot Headquarters
THANK YOU!
www.perfettimedia.com 20