Unlocking the power of video to illuminate insights

•Download as PPTX, PDF•

1 like•608 views

Tech entrepreneur and Voxpopme CEO Dave Carruthers explores the power of video and how technological developmemts allow us to identify the human stories behind our data.

83%
of all data traversing the
internet will be video by 2020.
*Statistics sourced: Statista & Brandwatch
It touches all aspects of our lives

It touches all aspects of our lives
videos watched and shared on
Snapchat every, single, day.
10bn
*Statistics sourced: Statista & Brandwatch

We've done a lot of research, so we know video is…
An undeniably
powerful
storyteller
Cumbersome to
record, analyze and
share
But...

So the thought of traditional video research
often…
leaves us feeling a
little like this guy

Capturing video
Challenge Solution Benefit
Instant, visual
consumer
connections
Geographical
and personnel
demands
Video capture in
any survey, from
any device

Analyzing video
Challenge Solution Benefit
Searchable
content, auto
categorized into
key themes
Time consuming
to find and
understand insight
Advanced, fast
and scalable
video analytics

Sharing video
Challenge Solution Benefit
Engaging
stories that
drive action
Time and video
editing skills
required
Simple, custom
showreel
generation

Why use video?
Purpose & Benefits
• Maximize the value of quantitative studies by making the findings
believable and sticky to your audience.
• Respondents want to tell you their story in their words not yours.
• Gain instant credibility by having respondents explain their rational vs.
the Researcher trying to explain it.
• Save time and energy in explaining controversial or unusual findings
• People get tired of looking at graphs and slides

Where to collect video?
Ideas:
• Awareness Tracking and Usage (ATU) Studies
• Forecasting Studies
• Messaging Tracking/Testing Studies
• Copy Testing

Enriching respondent’s journeys
Just incentivizing is no longer enough…
Easy and
engaging journey
Shorter
Surveys
Use video to
engage and
discover their
stories
We must build an environment that makes
survey fatigue a thing of the past!

But don’t take our word for it
"I like that I can express
exactly how I feel, say
exactly what I want to say
and be able to portray my
emotion when I say it.”

Video challenges the status quo
Drives action across organizations
with unarguable insight and
powerful narratives

59%
of executives would rather
watch a video than read text
*Statistic sourced: Forbes
Enriching the c-suite’s experience

Helping to visualize research
"It's not Hollywood - these are
people's raw feelings that you
see. This video feedback has
been incredibly useful for us in
finding out what our customers
think and driving change.”
Oliver Wilson, Customer Insight Manager,
Asda

Our Experience
4
Global
Offices
40+
Languages
Available
100+
Major
Brands
1M
Videos
Collected

For more information
Dave Carruthers
Founder & CEO
Voxpopme
E: dave@voxpopme.com
Video Insight Made Easy
voxpopme.com

In this on-demand webinar, join Nate Wallingsford—Head of US Marketing Operations & Optimization at The Motley Fool—for a virtual discussion about experimentation at his organization. Discover how Nate and his team are leveraging experimentation to uncover massive revenue gains and actionable customer insights. And learn how Nate has worked to gain visibility and create excitement around testing.

Feedback Survey Results - Aug 2012

clockltd

The survey results from the Creative and Tech Cluster event in August 2012 showed that: 1) Most attendees rated the event as being of high value and enjoyed it, giving scores of 8 or higher on a scale of 1-10. 2) The most important factors for attendees were the prominence of speakers, importance of topics, and networking opportunities. 3) Attendees were interested in future events covering technical agencies, growing businesses, web/e-marketing, branding, and proven success in social media. 4) The majority of businesses wanted to take initial steps to grow or develop a comprehensive growth plan.

Building a Culture of Product Experimentation by Optimizely PM

Product School

Mar tech conference brightcove 20140814 slide share

Steve Rotter

This document discusses trends in digital content and video marketing. It notes that mobile content grew 25% and video grew 28% for brands. It emphasizes that video is important for cutting through noise and driving engagement, conversion, and messaging. It also addresses challenges of video marketing at scale, such as encoding for devices and integrating video into marketing technologies, and introduces Brightcove as a solution.

Bundledarrows110.2 bit.ly/skynetstanfordapi

shadowboxingtv

Ideology Venture Partners aims to empower communities by distributing knowledge and power throughout networks. This gives members incentives to leave honest reviews, which builds trust. Early adopters are willing to accept incomplete products, seeing it as a way to gain a competitive advantage over competitors. Additional product features or polish beyond what early adopters demand represent wasted resources. SkyNet conducts experiments by offering members chances to try new things and measures their behavior. Through iterative beta launches, SkyNet can continue learning and improving. Hard work goes into understanding what members really want and adjusting products and strategies accordingly. Success is defined not by features but by learning how to solve customers' problems.

Gamification in hr bucharest 2015

An Coppens

Enhance Agile with Essentialism by Francesco Zaia

Bosnia Agile

Competition is stronger than ever, and so is uncertainty. We will try to focus on isolating where real value and traction are created, and transform everyday busyness to valuable business by becoming "essentialists". This talk will help achieving Essentialism in the form of improving quality by using proper preparation, defining value "nucleus" and learning to ignore everyday noise. We’ll do that by describing innovative methodologies and patterns like data-driven sprints, competitors & customers analysis, presenting sunshine charts and other tools to help companies into focusing on value and not to dissipate any effort. And then we'll make a process out of it. This presentation balances on a thin line between agile and lean, with a clear focus on improving company-wide culture. It tries to achieve that by starting from setting up a process, then transitioning to competency training for people and finally iterate on it to use strategy to build a stronger culture together.

MVP Design Hacks

Naresh Jain

A successful startup/product company needs to master the art of validating early product ideas quickly and effectively. Whether you are building a product, service or a new feature, the two most important questions to find out early are: * are we solving the right problem? * if yes, how do we pitch the idea to the target customer to generate a favourable action? During this session, we'll focus on various safe-fail experimentation techniques used by Lean Startups for quickly identifying and validating the customer's value hypothesis, without having to build the real product. You will leave this session equipped with various MVP design techniques, that will allow you to rapidly discover a viable product/service that delights your customers, without spending a lot of time and effort. Traditionally, entrepreneurs believed that the only way to test their product/service hypothesis was to build the best-in-class product/service in that category, launch it, and then pray. Most often, products/services fail, not because they cannot be built or delivered. But because, they lack the market-fitment and customer appeal. To avoid these risks, these days startups are focusing on building a "Minimum Viable Product" (MVP), a product that includes just enough core features to allow useful feedback from early adopters. This reduces the time to market and allows the company to build subsequent customer-driven versions of the product. Hence mitigating the likelihood of wasting time on features that nobody wants. MVPs are typically deployed to a subset of customers, such as early adopters that are more forgiving, more likely to give valuable feedback. However the problem with MVPs is that companies still spend too much time building stuff and very little time learning. Don't forget the purpose of MVP is validated learning NOT building. This session will give you ideas on how to quickly formulate and test your value and growth hypothesis in a scientific framework using extremely cheap MVP techniques collectively referred to as MVP Design Hacks. More details: http://agilefaqs.com/services/training/crafting-out-mvps and http://agilefaqs.com/services/training/product-discovery

Video content marketing involves using video in various forms to promote brands, products, and services. It has been empowered by increased bandwidth and video consumption. Videos can be used for advertising by buying ad space or posting on platforms like YouTube. There are many types of video marketing including brand films, educational videos, explainer videos, testimonials, 360 videos, email videos, animated videos, and product videos. Research shows that video outperforms other content, increases the chances of front page Google results, and the human brain processes visuals much faster than text. As video traffic continues to grow significantly, it will dominate future marketing strategies.

How Social Media Videos Drive Engagement and Increase Brand Awareness.pdf

Socially Savvy

Building a Story Brand Webinar TechSoup-TappNetwork 12.14.2023.pdf

TechSoup

HOW DELL MEASURES ITS EMPLOYMENT BRAND PROGRESS

Human Capital Media

This document summarizes a webinar about how Dell measures its employment brand progress. It discusses Dell's move from no employment branding to establishing a global team and strategy. It also outlines Dell's social media strategy, emphasis on candidate experience, and how measurement became part of its overall objectives. Key topics covered include Dell's branding events over time, defining its value proposition, new branding campaigns and assets, global content creation, and monitoring feedback and sentiment. The presentation concludes with a discussion of various data sources and metrics Dell uses to measure aspects of its employment brand such as recruitment, social media, employee engagement, and anecdotal information.

MICROLEARNING SERIES PART 1 MICROLEARNING: THE TRUTH AND THE PROOF

Human Capital Media

Microlearning is a hot topic in the corporate learning and performance space – and the buzz isn’t slowing down. Learning leaders are working quickly to understand the concept, and how it can be applied purposefully to support employees – and ideally – to get business results. Before an organization takes the leap into microlearning, it’s important to understand the fundamentals first. To be successful, microlearning must be applied in the right way – from the beginning – to achieve sustained results. In part 1 of our microlearning webinar series, you’ll take-away: An understanding of the fundamentals of microlearning – the truth about what it is, and what it is not A framework for creating an effective microlearning strategy that gets results Real-world examples of how global organizations have used microlearning to achieve significant business objectives

Start Smart, Scale Up, And Stand Out With Video

Content Marketing Institute

The document discusses research from Content Marketing Institute on how businesses can successfully use video in content marketing. It finds that the most successful video creators (1) develop internal processes and competency in video creation over time, (2) experiment with different types of videos, and (3) have metrics to measure video success. Developing some in-house video creation ability can help scale production and lower costs compared to outsourcing all videos. Barriers like lack of expertise, budget and staff prevent some from creating videos.

Video Content Marketing - Capture, Interact & Share

Faizan M. Syed

Strategies for Business Success on Reels and TikTok.pdf

Socially Savvy

Businesses are constantly seeking innovative ways to connect with their audience and stand out from the crowd. Short-form video content has emerged as a powerful tool, allowing companies to engage with their customers in a more authentic and relatable manner. In this blog, we'll explore the art of crafting a successful short-form video strategy using platforms like Instagram Reels and TikTok. While we'll maintain a professional tone throughout, our goal is to make this journey informative, engaging, and thought-provoking. So, let's dive into the dynamic world of short-form videos and uncover the strategies that can elevate your business to new heights.

The Twist and Shout Guide to Employee Engagement

Twist and Shout Communications

This document provides an overview and recommendations for an effective employee engagement campaign. It discusses measuring engagement through surveys, using creative branding and messaging, and taking a campaign-based approach with multiple touchpoints like videos, roadshows, training and reference materials. It also provides case studies of successful campaigns for Barclays and TfL that saw increased engagement through creative storytelling approaches. The overall message is that ongoing, multi-channel campaigns with simple, engaging messaging are most effective for promoting employee engagement.

Changing Perceptions and Driving Narratives Through Research

Keith Kirkpatrick

Keith Kirkpatrick is the principal of 4K Research & Consulting, LLC. He began his career as a technology and finance journalist before transitioning to focus on research and event production. His companies, 4K Research & Consulting and Eventicate, use research-driven narratives and content activation strategies to influence perceptions of brands, products, and services. They conduct both primary and secondary research and use various channels like video, social media, and email campaigns to engage audiences and extend the value of events. The goal is to develop comprehensive strategic narratives using insights from research to create, modify, and influence perceptions.

Brand Storytelling Master Class - Clover Carroll, New Story Media

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Why is the marketing world buzzing about “story”? Story is the most effective means of human communication. It’s a sense making mechanism that helps you convey an idea without making your audience burn too many mental calories. This method goes hand-in-hand with Inbound Marketing. In this robust Master class, Clover Carroll will relate how he uses his unique storytelling process to draw an audience into the message being conveyed. You’ll leave this class equipped with practical tips on how to implement the powerful marketing tool of storytelling, including how to use storytelling to increase your brand exposure and create brand authority through the creation of valuable content.

The Art of Making Engaging and Effective Learning Videos

Aggregage

How To Sell Your UX Vision- UX Scotland 2015

Jane Guthrie

So you have a killer idea and you are ready to sell through your UX vision. You've got various internal and external stakeholders that you need to get on board. They have varying levels of technical savvy and involvement. In a world of cross-channel experiences, with an ever-growing number of touchpoints, communicating a vision can be a challenge. In this session, we'll cover the key ingredients you'll need to sell a UX vision. We'll examine ways to craft your UX deliverables so that they tell a story in a way that clearly communicates your vision. In this presentation, you will learn: - How to define a UX Vision in five steps - Why it's crucial to consider and be savvy about politics as part of your process - How to speak the language of your internal and external audiences - How to make the best use of numbers and metrics to support your strategy - The magic of structuring a persuasive presentation - How and why to adjust the fidelity of your deliverables based on the needs and expectations of your audience - Techniques and tools to make deliverables that are engaging and memorable

INTERACTIVE VIDEO TRAINING AND LEARNING

Persephone (Maalika) Rizvi

Corporate Case Study IMS

Kevin Cobb

The document discusses a Fortune 500 company's strategy for integrating social media. It outlines establishing a social media mission, developing strategies to educate employees, seek influencers, integrate social platforms, research trends, measure performance, and innovate experiences. It details launching platforms like Twitter and YouTube to improve customer experience, brand perception and employee morale. Metrics show success engaging customers and building positive sentiment.

VIDEO MARKETING

Sundar B N

10 ways user-generated video can help your team

LearnerLab

Transformative Learning - The Power of VR Through Immersive Learning

TalentView

In this webinar, you will learn new insights on how beneficial virtual reality is in immersive learning. You will also learn about: - How the Future of Work will look like - How VR can create an immersive learning environment that fosters transformative learning - What's possible today? Use cases from global organizations For any questions or inquiries, email us at inquiry@talentview.com. Check out the recording here: https://www.talentview.com/transformative-learning-the-power-of-vr-through-immersive-learning/ Lastly, if you’d like to learn more about incorporating virtual reality in your company programs, schedule a call with us here: https://calendly.com/razydacara

#1NWebinar - Creating a Digital-Centered Customer Experience: User Experience...

One North

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Basic Management Concepts., “Management is the art of getting things done thr...

DilanThennakoon

The managers achieve organizational objectives by getting work from others and not performing in the tasks themselves. Management is an art and science of getting work done through people. It is the process of giving direction and controlling the various activities of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever there is human activity there is management. Management is a vital aspect of the economic life of man, which is an organized group activity. A central directing and controlling agency is indispensable for a business concern. The productive resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability and enterprising initiative of the management. Thus, management provides leadership to a business enterprise. Without able managers and effective managerial leadership the resources of production remain merely resources and never become production. Management occupies such an important place in the modern world that the welfare of the people and the destiny of the country are very much influenced by it. 1.2 MEANING OF MANAGEMENT Management is a technique of extracting work from others in an integrated and co-ordinated manner for realizing the specific objectives through productive use of material resources. Mobilising the physical, human and financial resources and planning their utilization for business operations in such a manner as to reach the defined goals can be benefited to as management. 1.3 DEFINITION OF MANAGEMENT Management may be defined in many different ways. Many eminent authors on the subject have defined the term "management". Some of these definitions are reproduced below: In the words of George R Terry - "Management is a distinct process consisting of planning, organising, actuating and controlling performed to determine and accomplish the objectives by the use of people and resources". According to James L Lundy - "Management is principally the task of planning, co¬ordinating, motivating and controlling the efforts of others towards a specific objective", In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to co-ordinate and to control". According to Peter F Drucker - "Management is a multipurpose organ that manages a business and manages managers and manages worker and work". In the words of J.N. Schulze - "Management is the force which leads, guides and directs an organisation in the accomplishment of a pre-determined object". In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance of an internal environment in an enterprise where individuals working together in groups can perform efficiently and effectively towards the attainment of group goals". According to Ordway Tead - "Management is the process and agency which directs and guides the operations of an organisation in realising of established aim

Breaking Silos To Break Bank: Shattering The Divide Between Search And Social

Navah Hopkins

At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy. I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social

How to Make Your Trade Show Booth Stand Out

Blue Atlas Marketing

Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to: Design an eye-catching and inviting booth Incorporate interactive elements that engage visitors Use effective branding and visuals to reinforce your message Plan your booth layout for maximum traffic flow Implement technology to enhance the visitor experience Create memorable experiences that leave a lasting impression Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!

Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from. Key Takeaways: - How NOT to shoot your digital program in the foot by using flashy but ineffective resources - The best ways to think about AI in connection with digital marketing - How to cut through self-serving marketing advice and engage in channels that truly grow your business

No Cookies, No Problem - Steve Krull, Be Found Online

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

How to Maximize Sales Using Social Commerce

Vbout.com

SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers. • SEOs now use AI to optimize content. • Google now uses AI to generate answers. • Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape. Key Takeaways: How to use AI to optimize your content How to find topics that algorithms love How to get AI to mention your content and your brand

Recently uploaded (20)

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

Basic Management Concepts., “Management is the art of getting things done thr...

How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf

Get admission in various courses and boost your employment opportunities.

What Software is Used in Marketing in 2024.

Influencer Marketing Master Class - Alexis Andreasik

Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...

Growth Marketing in 2024 - Randy Rayess, Outgrow

From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx

Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...

Embark on style journeys Indian clothing store denver guide.pptx

Assignment 2 Task 1: Digital Marketing Course

原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样

Breaking Silos To Break Bank: Shattering The Divide Between Search And Social

How to Make Your Trade Show Booth Stand Out

Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...

No Cookies, No Problem - Steve Krull, Be Found Online

Mastering SEO for Google in the AI Era - Dennis Yu

How to Maximize Sales Using Social Commerce

SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina

Unlocking the power of video to illuminate insights

1. Unlocking the Power of Video to Illuminate Insights Dave Carruthers, CEO & Founder at Voxpopme Ben Gilgoff, Executive Director, Global Customer & Brand Insights Primary Care “The views expressed in this presentation are the personal views of the author(s) and may not be understood or quoted as being made on behalf of or reflecting the position of Merck & Co., Inc. or any of its subsidiaries worldwide. Views are presented solely to aid discussion and should not be interpreted as company policy or guidance”

2. Video is now ubiquitous

3. 83% of all data traversing the internet will be video by 2020. *Statistics sourced: Statista & Brandwatch It touches all aspects of our lives

4. It touches all aspects of our lives videos watched and shared on Snapchat every, single, day. 10bn *Statistics sourced: Statista & Brandwatch

5. Technology has changed the game

6. How do we know? Dave Carruthers CEO Co-Founder of Voxpopme 10+ years experience in developing technology businesses I have a unique understanding of the market from both a technical and commercial perspective. Ben Gilgoff Executive Director, Global Customer & Brand Insights Primary Care at Merck Passionate research professional with a unique perspective on how to optimize various analytical disciplines in effective decision making.

7. We've done a lot of research, so we know video is… An undeniably powerful storyteller Cumbersome to record, analyze and share But...

8. So the thought of traditional video research often… leaves us feeling a little like this guy

9. Capturing video Challenge Solution Benefit Instant, visual consumer connections Geographical and personnel demands Video capture in any survey, from any device

10. Analyzing video Challenge Solution Benefit Searchable content, auto categorized into key themes Time consuming to find and understand insight Advanced, fast and scalable video analytics

11. Sharing video Challenge Solution Benefit Engaging stories that drive action Time and video editing skills required Simple, custom showreel generation

12. Why use video? Purpose & Benefits • Maximize the value of quantitative studies by making the findings believable and sticky to your audience. • Respondents want to tell you their story in their words not yours. • Gain instant credibility by having respondents explain their rational vs. the Researcher trying to explain it. • Save time and energy in explaining controversial or unusual findings • People get tired of looking at graphs and slides

13. Where to collect video? Ideas: • Awareness Tracking and Usage (ATU) Studies • Forecasting Studies • Messaging Tracking/Testing Studies • Copy Testing

14. Enriching respondent’s journeys Just incentivizing is no longer enough… Easy and engaging journey Shorter Surveys Use video to engage and discover their stories We must build an environment that makes survey fatigue a thing of the past!

15. But don’t take our word for it "I like that I can express exactly how I feel, say exactly what I want to say and be able to portray my emotion when I say it.”

16. Video challenges the status quo Drives action across organizations with unarguable insight and powerful narratives

17. 59% of executives would rather watch a video than read text *Statistic sourced: Forbes Enriching the c-suite’s experience

18. Helping to visualize research "It's not Hollywood - these are people's raw feelings that you see. This video feedback has been incredibly useful for us in finding out what our customers think and driving change.” Oliver Wilson, Customer Insight Manager, Asda

19.

20. How it works

21. Why Voxpopme video

22. Our Experience 4 Global Offices 40+ Languages Available 100+ Major Brands 1M Videos Collected

23. For more information Dave Carruthers Founder & CEO Voxpopme E: dave@voxpopme.com Video Insight Made Easy voxpopme.com

Editor's Notes

SYNOPSIS Video is now ubiquitous. But why? In this short session, Dave and Ben will discuss the explosion of video technology and how it has enriched the research experience for everyone. Exploring their journey using video, they will demonstrate why video insight software: Overcomes the challenges facing modern researchers, grabbing the attention of time-pressed stakeholders Appeals to respondents, giving them a chance to tell their story with rich context Challenges the status quo, moving us beyond an age of minimal video research and even less video output Drives action across organizations with unarguable insight and powerful narratives
Thanks to advanced tech, research has a world of solutions at our fingertips… And video is one of the most transformed providing end-to-end video solutions
BEN SECTION
Advances have helped us overcome many of the traditional challenges of video Recording Pains
Analysis Pains – anyone that has manually time coded video will know that it’s slow, time consuming and accuracy can be difficult. Now, thanks to automations, timed coded transcriptions, sentiment, and themes can be applied to 100s of video in minutes, making them instantly searchable,
Video editing would have required specialist software, skills and a lot of patience. But now, drag and drop interfaces mean that you can create a powerful showreel to share with colleagues in just a few clicks that is shareable online or in presentations
How many times do get a result in quant and your customer says “I don’t believe it, that doesn’t make any sense” Then you reply that the survey had 250 of your targeted customers and they reply “I don’t care- it still doesn’t make any sense” Respondents will always answer survey questions but open end video allows them to explain it in their words without your limitations on how you see the market Researchers spend a lot of time expalining what respondents say and do. Save yourself the trouble and have your customers do it. Unusual or unpolular findings usually result in your customers questioning the research methodolgy, tecnique, moderator, or your skills. Avoid these by having customers make the point. It saves your reputation and it becomes much harder to dispute And the reason that people get tired of graphs and slides is because we learn in storytelling which is what video helps you do.
Videos new found versatility means it can be added to any online study – the studies here are just some of the ones we’ve used it for.
With relevant samples, careful survey design and appropriate incentives we can offer respondents a more tailored and attractive experience – video is key to enriching this experience
DAVE’S SECTION
DAVE’S SECTION

Unlocking the power of video to illuminate insights

Recommended

Recommended

More Related Content

Similar to Unlocking the power of video to illuminate insights

Similar to Unlocking the power of video to illuminate insights (20)

Recently uploaded

Recently uploaded (20)

Unlocking the power of video to illuminate insights

Editor's Notes