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valtech_   Agile Marketing: The New Imperative

                            Greetings. Nice to meet you.
Hello, I am
Joacim M. Jeppesen
Director, Business Development & Digital Innovation
New York City

www.valtech.com
What we do.!




  “We help brands triumph
        in the digital age.”
                Our obsession: Performance.
We see the world in a unique light...



                                         Sweden
                                        Denmark
                                 UK        Germany
                                       France
                USA
                                                                Korea

                                                     India   China




16 offices, 9 countries, 3 continents.
                                                > 100+ International
Listed on the Euronext Stock Exchange.
                                                Digital Projects.
Over 1,800 people, One agile organization.
                                                Delivered.
Turnover: USD $180 million
What we do!

Helping brands embrace disruptive digital change.

         Strategy            User Experience                Technology                   Agile


       Redefine your         Innovate you’re your     Execute your strategy          Transform your
      business strategy     customer touch points       using technology               organization


Ò      Digital Strategy    Ò    Concept             Ò    Content            Ò     Application
                                  Development               Management                development
Ò      Customer Insights
                            Ò    Branding & Design   Ò    Customer           Ò     Agile transformation
Ò      Analytics
                                                            Engagement         Ò     Agile coaching
Ò      Social Business     Ò    Content Strategy
                                                      Ò    E-Commerce         Ò     Agile testing
                            Ò    Content Creation
                            Ò    Digital Marketing   Ò    Mobile Solutions
                            Ò    Analytics           Ò    Enterprise IT




Recognized in The Forrester WaveTM as one of Top 12 Global Commerce Service Providers.
the number of
marketing
channels
is
exploding
social
       media

 mobile
   devices




the consumer
  is vocal and
 empowered.
consumers want
appreciation
respect and
recognition
from brands.
2,000   ad messages/day
        30 years ago




5,000   ad messages/day
        as of today
5
seconds
attention span
 If that much!
47%!TV!
                  trust ads on
                   -24%!
   47%!magazines! -20%!
                  trust ads in




   46%!newspapers! -25%!
                  trust ads in



                                 (The past 3 years)




Source: Nielsen
86%!
                       of consumers use search
                       engines to read about
                       products before a purchase!




Source: SproutSocial
74%!
                       of consumers rely on
                       social media to make
                       purchase decisions!



Source: SproutSocial
of respondents!
    81%!         indicated that friend’s social media
                 posts directly influenced their
                 purchase decision.  !



Source: Forbes
Black Friday        Black Friday
                      !
      online sales 2012                       !
                          purchases from mobile


     +24%!                14.4%!

Source: TechCrunch
BIG
DATA
and always more data.
18%!
                       Think they have the marketing
                       tech they need to succeed!




Source: Econsultancy
Re-thinking Marketing In The Digital Age!
Key Elements of Agile MarketingTM!


Ò  Know your customers needs, or else…

Ò  Good content sets the basis for longer term relationships

Ò  Establish omnichannel platform to be efficient and consistent

Ò  Base your decisions on actionable data

Ò  Re-think organization to support collaboration

Ò  Key to agility is processes
#1:
Know Your Customers Needs, Or Else…!
The Customer Life Cycle!




                           Relationship to your brand
The Customer Life Cycle!




           Stage 1    Stage 2   Stage 3         Stage 4
           Need A     Need B    Need C          Need D

                                    Relationship to your brand
The Customer Life Cycle!




           Stage 1    Stage 2   Stage 3         Stage 4
           Need A     Need B    Need C          Need D

                                    Relationship to your brand
The Customer Life Cycle!




           Stage 1    Stage 2   Stage 3         Stage 4
           Need A     Need B    Need C          Need D

                                    Relationship to your brand
Understanding the Customer Journeys!




Awareness




                Consideration
                                         Conversion
#2:
Good content set basis for
long term relationships
Make Your Marketing Dollars Last Longer!




Brand-
Customer                                   High quality content
Relationship                               that genuinely meet
                                           the audience’s needs




                                           Traditional push
                                           campaigns

                                                 Time
#3:
Establish Omnichannel platform to be
efficient and consistent
Efficient Distribution of Content Across Channels




Brand
Content
#4:
Base your decisions on actionable data
Consolidate Data Into Actionable Reports
#5:
Re-think your organization to
support collaboration
Bring IT & Marketing into a happy marriage!




                           Ò  Align goals
                           Ò  Secure co-location
                           Ò  Create cross-entity processes
                           Ò  Joint system/tool ownership
#6:
Key to agility is processes
Create & maintain iterative processes




                        Strive for
                       continuous
                      improvement




Prioritize + Create + Roll-out+ Measure + Evaluate + Optimize
thank you_!
Your Contact:
Joacim M. Jeppesen
Office: 212 366 1057
Mobile: 312 480 8511
joacim.jeppesen@valtech.com

www.valtech.com

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Valtech - Introducing Agile Marketing - Jump 2013 NYC

  • 1. valtech_ Agile Marketing: The New Imperative Greetings. Nice to meet you.
  • 2. Hello, I am Joacim M. Jeppesen Director, Business Development & Digital Innovation New York City www.valtech.com
  • 3. What we do.! “We help brands triumph in the digital age.” Our obsession: Performance.
  • 4. We see the world in a unique light... Sweden Denmark UK Germany France USA Korea India China 16 offices, 9 countries, 3 continents. > 100+ International Listed on the Euronext Stock Exchange. Digital Projects. Over 1,800 people, One agile organization. Delivered. Turnover: USD $180 million
  • 5. What we do! Helping brands embrace disruptive digital change. Strategy User Experience Technology Agile Redefine your Innovate you’re your Execute your strategy Transform your business strategy customer touch points using technology organization Ò  Digital Strategy Ò  Concept Ò  Content Ò  Application Development Management development Ò  Customer Insights Ò  Branding & Design Ò  Customer Ò  Agile transformation Ò  Analytics Engagement Ò  Agile coaching Ò  Social Business Ò  Content Strategy Ò  E-Commerce Ò  Agile testing Ò  Content Creation Ò  Digital Marketing Ò  Mobile Solutions Ò  Analytics Ò  Enterprise IT Recognized in The Forrester WaveTM as one of Top 12 Global Commerce Service Providers.
  • 7. social media mobile devices the consumer is vocal and empowered.
  • 9. 2,000 ad messages/day 30 years ago 5,000 ad messages/day as of today
  • 11. 47%!TV! trust ads on -24%! 47%!magazines! -20%! trust ads in 46%!newspapers! -25%! trust ads in (The past 3 years) Source: Nielsen
  • 12. 86%! of consumers use search engines to read about products before a purchase! Source: SproutSocial
  • 13. 74%! of consumers rely on social media to make purchase decisions! Source: SproutSocial
  • 14. of respondents! 81%! indicated that friend’s social media posts directly influenced their purchase decision. ! Source: Forbes
  • 15. Black Friday Black Friday ! online sales 2012 ! purchases from mobile +24%! 14.4%! Source: TechCrunch
  • 17. 18%! Think they have the marketing tech they need to succeed! Source: Econsultancy
  • 18. Re-thinking Marketing In The Digital Age!
  • 19. Key Elements of Agile MarketingTM! Ò  Know your customers needs, or else… Ò  Good content sets the basis for longer term relationships Ò  Establish omnichannel platform to be efficient and consistent Ò  Base your decisions on actionable data Ò  Re-think organization to support collaboration Ò  Key to agility is processes
  • 20. #1: Know Your Customers Needs, Or Else…!
  • 21. The Customer Life Cycle! Relationship to your brand
  • 22. The Customer Life Cycle! Stage 1 Stage 2 Stage 3 Stage 4 Need A Need B Need C Need D Relationship to your brand
  • 23. The Customer Life Cycle! Stage 1 Stage 2 Stage 3 Stage 4 Need A Need B Need C Need D Relationship to your brand
  • 24. The Customer Life Cycle! Stage 1 Stage 2 Stage 3 Stage 4 Need A Need B Need C Need D Relationship to your brand
  • 25. Understanding the Customer Journeys! Awareness Consideration Conversion
  • 26. #2: Good content set basis for long term relationships
  • 27. Make Your Marketing Dollars Last Longer! Brand- Customer High quality content Relationship that genuinely meet the audience’s needs Traditional push campaigns Time
  • 28. #3: Establish Omnichannel platform to be efficient and consistent
  • 29. Efficient Distribution of Content Across Channels Brand Content
  • 30. #4: Base your decisions on actionable data
  • 31. Consolidate Data Into Actionable Reports
  • 32. #5: Re-think your organization to support collaboration
  • 33. Bring IT & Marketing into a happy marriage! Ò  Align goals Ò  Secure co-location Ò  Create cross-entity processes Ò  Joint system/tool ownership
  • 34. #6: Key to agility is processes
  • 35. Create & maintain iterative processes Strive for continuous improvement Prioritize + Create + Roll-out+ Measure + Evaluate + Optimize
  • 36. thank you_! Your Contact: Joacim M. Jeppesen Office: 212 366 1057 Mobile: 312 480 8511 joacim.jeppesen@valtech.com www.valtech.com