Find out how you can become a great product manager by assessing your competencies and identifying areas for improvement.

1. become a Great
product manager
Roman Pichler
@romanpichler
romanpichler.com

2. About me
• Product management consultant and trainer
– More than 10 years experience in teaching product managers and product
owners and in helping companies establish and effective product
management function.
– Specialised in agile and in lean practices
• Business owner and product manager
– I try to walk my own talk
© 2015 Pichler Consulting Ltd
One of my books

3. What makes a
product manager
great?

4. A great product manager
has excellent product
management competencies.

5. Unfortunately
product management
is a rather complex
discipline.

6. Here is one way to
describe it.

7. Roman’s
Product
Management
Framework
Product
Roadmap
Strategy
and Market
Research
Business
Model and
Financials
Vision and
Leadership
User Experience
and Product
Backlog
Innovation
and Product
Lifecycle
Vision and
goal setting
Product strategy incl. value
proposition and key features,
Validation techniques incl. observation,
problem interviews, MVPs
Market
segmentation
Business goal
selection and
prioritisation
Financial
forecasting and
business case
creation
Business model
description and
validation incl.
revenue sources,
cost factors
Roadmap creation
incl. goals, dates,
metrics, and key
features/results
Roadmap reviews
and changes
Go-to-market
strategy
Lifecycle stages
and product
performance
Key events incl.
launch, product-
market fit, end of
sales
Functionality, NFRS, user
interaction, visual design
Prioritisation techniques
Product validation techniques incl.
demo, usability and A/B test
Backlog changes
(grooming)
Data analysis techniques
incl. pivot vs. persevere
Communication
and influencing
Relationship building, and
stakeholder management
Negotiation and
decision-making
www.romanpichler.com
© 2015 Pichler Consulting Limited
Core knowledge area
Supporting area
Version 9/15
Innovation types
incl. disruptive vs.
sustaining
Key performance
indicators (KPIs)
User models
and personas

8. To become a great
product manager,
leverage your
strengths and
improve your
weaknesses.

9. Follow these
simple steps ...

10. Assess your competencies.
Identify and prioritise
the weaknesses.
Determine the right
improvement measures.
Repeat.

11. Go to:
romanpichler.com/
tools
© 2015 Pichler Consulting Ltd

12. Summary
To become a great product manager,
build on your strengths and acquire
the competencies that you lack.
Regularly reflect on your work and
monitor how your skills develop.
Consider working with a mentor or
buddy to keep you on the learning
path.

13. You can download the framework and take the test here:
romanpichler.com/tools/
I look forward to your feedback and questions:
info@romanpichler.com
@romanpichler
Thank You!
© 2015 Pichler Consulting Ltd