Valtech provides digital transformation services to help brands succeed in the digital age. They have over 1,800 employees across 16 offices on 3 continents. In a changing marketing landscape where the number of channels is exploding and consumers have short attention spans, Valtech advocates for an agile marketing approach based on understanding customer needs, creating high-quality content, establishing an omnichannel platform, making data-driven decisions, supporting collaborative organizations, and maintaining iterative processes.

1. valtech_ Agile Marketing: The New Imperative
Greetings. Nice to meet you.

2. Hello, I am
Joacim M. Jeppesen
Director, Business Development & Digital Innovation
New York City
www.valtech.com

3. What we do.!
“We help brands triumph
in the digital age.”
Our obsession: Performance.

4. We see the world in a unique light...
Sweden
Denmark
UK Germany
France
USA
Korea
India China
16 offices, 9 countries, 3 continents.
> 100+ International
Listed on the Euronext Stock Exchange.
Digital Projects.
Over 1,800 people, One agile organization.
Delivered.
Turnover: USD $180 million

5. What we do!
Helping brands embrace disruptive digital change.
Strategy User Experience Technology Agile
Redefine your Innovate you’re your Execute your strategy Transform your
business strategy customer touch points using technology organization
Ò Digital Strategy Ò Concept Ò Content Ò Application
Development Management development
Ò Customer Insights
Ò Branding & Design Ò Customer Ò Agile transformation
Ò Analytics
Engagement Ò Agile coaching
Ò Social Business Ò Content Strategy
Ò E-Commerce Ò Agile testing
Ò Content Creation
Ò Digital Marketing Ò Mobile Solutions
Ò Analytics Ò Enterprise IT
Recognized in The Forrester WaveTM as one of Top 12 Global Commerce Service Providers.

6. the number of
marketing
channels
is
exploding

7. social
media
mobile
devices
the consumer
is vocal and
empowered.

8. consumers want
appreciation
respect and
recognition
from brands.

9. 2,000 ad messages/day
30 years ago
5,000 ad messages/day
as of today

10. 5
seconds
attention span
If that much!

11. 47%!TV!
trust ads on
-24%!
47%!magazines! -20%!
trust ads in
46%!newspapers! -25%!
trust ads in
(The past 3 years)
Source: Nielsen

12. 86%!
of consumers use search
engines to read about
products before a purchase!
Source: SproutSocial

13. 74%!
of consumers rely on
social media to make
purchase decisions!
Source: SproutSocial

14. of respondents!
81%! indicated that friend’s social media
posts directly influenced their
purchase decision. !
Source: Forbes

15. Black Friday Black Friday
!
online sales 2012 !
purchases from mobile
+24%! 14.4%!
Source: TechCrunch

16. BIG
DATA
and always more data.

17. 18%!
Think they have the marketing
tech they need to succeed!
Source: Econsultancy

18. Re-thinking Marketing In The Digital Age!

19. Key Elements of Agile MarketingTM!
Ò Know your customers needs, or else…
Ò Good content sets the basis for longer term relationships
Ò Establish omnichannel platform to be efficient and consistent
Ò Base your decisions on actionable data
Ò Re-think organization to support collaboration
Ò Key to agility is processes

20. #1:
Know Your Customers Needs, Or Else…!

21. The Customer Life Cycle!
Relationship to your brand

22. The Customer Life Cycle!
Stage 1 Stage 2 Stage 3 Stage 4
Need A Need B Need C Need D
Relationship to your brand

23. The Customer Life Cycle!
Stage 1 Stage 2 Stage 3 Stage 4
Need A Need B Need C Need D
Relationship to your brand

24. The Customer Life Cycle!
Stage 1 Stage 2 Stage 3 Stage 4
Need A Need B Need C Need D
Relationship to your brand

25. Understanding the Customer Journeys!
Awareness
Consideration
Conversion

26. #2:
Good content set basis for
long term relationships

27. Make Your Marketing Dollars Last Longer!
Brand-
Customer High quality content
Relationship that genuinely meet
the audience’s needs
Traditional push
campaigns
Time

28. #3:
Establish Omnichannel platform to be
efficient and consistent

29. Efficient Distribution of Content Across Channels
Brand
Content

30. #4:
Base your decisions on actionable data

31. Consolidate Data Into Actionable Reports

32. #5:
Re-think your organization to
support collaboration

33. Bring IT & Marketing into a happy marriage!
Ò Align goals
Ò Secure co-location
Ò Create cross-entity processes
Ò Joint system/tool ownership

34. #6:
Key to agility is processes

35. Create & maintain iterative processes
Strive for
continuous
improvement
Prioritize + Create + Roll-out+ Measure + Evaluate + Optimize

36. thank you_!
Your Contact:
Joacim M. Jeppesen
Office: 212 366 1057
Mobile: 312 480 8511
joacim.jeppesen@valtech.com
www.valtech.com