The document outlines a webinar discussing the differences between a product backlog and roadmap, featuring experts from Atlassian and ProductPlan. Key topics include prioritizing backlog items, strategic alignment, and best practices for managing both the roadmap and backlog in organizations. The agenda includes live demonstrations and a Q&A session to address common challenges faced by teams.

1. Connecting Your Strategic Roadmap
to the Backlog

2. Who is joining us today?

3. Michael Lauricella
Director Business
Development, Atlassian
Today’s Speakers
Jim Semick
ProductPlan Founder,
Chief Strategist
Andre Theus
Marketing Director,
ProductPlan
Submit questions at anytime during the webinar!

4. Is your backlog also
your roadmap?

5. Common Roadmap/Backlog Challenges
• “What is the main difference between your backlog and your roadmap?” -
Caroline
• “How do I get the technical team excited about the roadmap and able to see
the strategic intent (the bigger picture)?” - Stephen
• “How can we be agile in product development but also incorporate market
needs into our strategy?” - Meena
• “How do you prioritize enhancements, features, and internal maintenance
especially when they may not lead to revenue generation?” - Melissa, Glen,
Rahul
• “After initial alignment, how do you manage changes to the roadmap and the
backlog, while keeping them aligned?” - Nikolai

6. Agenda
1. The Key Differences Between Your Backlog And
Your Product Roadmap
2. Live Demonstration
3. Backlog Best Practices
4. Roadmap Best Practices
5. Live Q&A

7. The Key Differences Between Your Backlog
And Your Product Roadmap

8. From Product Vision to Backlog

9. The Big Picture vs. Details
Strategic Roadmap
Tactical Backlog

10. The Product Roadmap
• Big Picture
• Communication focus
• Longer term horizon
• Rough dates
(or no dates)
• Rough estimates
• Communication focused
tools
(e.g. PowerPoint,
ProductPlan)

11. Backlog
• The single source of truth of
stories, bugs, features
• Focused on execution and the
jobs to be done
• Detail oriented and shorter
term (Dates (if scrum) or no
dates)
• Granular estimates
• Project management tools (e.g.
JIRA, Spreadsheets (gasp))

12. Live Demonstration

13. Backlog Best Practices

14. What agile methodology do you use
in your organization?

15. Backlog Best Practices
• Initial backlog is derived from the roadmap
• Future backlog items are fueled by customer
feedback
• Continually groom the backlog as not all feedback
is created equal
• Properly tier the backlog
• Leverage the backlog to revisit
and refine the product roadmap

16. How does this look in JIRA?

17. 5 Recommendations For Your
Roadmap

18. Who primarily drives your
product roadmap?

19. What is a Strategic Roadmap?
• Defines the vision and strategy
• Guides the execution of the strategy
• Aligns internal stakeholders
• Facilitates discussion of options and scenarios
• Communicates progress of development
• Shares strategy with external stakeholders

20. #1 Prioritize Strategically

21. #2 Align With Product Goals
• Competitive Differentiation
• Customer Delight
• Technical Improvements
• Increase Lifetime Value
• Upsell New Services
• Reduce Churn
• Expand Geographically
• Mobile Adoption

22. #3 Form Decisions With Metrics

23. #4 Start Every Sprint With the Roadmap

24. #5 Group Stories by Release or Theme
Organize and
prioritize the
roadmap and sprints
based on themes and
goals
(rather than random features or
even epics)

25. BONUS: #6 Present Visually

26. Questions?

27. Thank You.
Search for “productplan” at marketplace.atlassian.com.