The document discusses Iterative Insights Day, which uses Digsite's in-context learning and collaborative engagement platform to conduct iterative qualitative research with consumers. It provides an example where ThinkWay Strategies used Digsite to help a specialty cheese brand understand consumer product usage, shopping behaviors, packaging preferences, and emotional connections to cheese in order to identify opportunities to improve positioning, packaging and merchandising. Over four weeks, the engagement provided insights that helped develop a new positioning statement, product and packaging improvements, and recommendations for retailers.