Jim Semick's December 13th webinar with Pragmatic Marketing on how to build a strategic product roadmap.

1. 5 Ways to Nail Your Strategic
Product Roadmap

2. Today’s Speaker
Jim Semick
Founder / Chief Strategist
• Co-Founder of ProductPlan, a
leading provider of cloud-based
roadmap software
• Helped launch successful products
including AppFolio, GoToMyPC and
GoToMeeting

3. What is a strategic product
roadmap?

5. Goals of a Strategic Roadmap
• Defines the vision and strategy
• Guides the execution of the strategy
• Aligns internal stakeholders
• Facilitates discussion of options and scenarios
• Communicates progress of development
• Shares strategy with external stakeholders

6. Poll 1: Who drives the roadmap
in your organization?

7. #1
Use top-down strategic
planning.

8. Top-Down Strategic Planning

9. #2
Evangelize the product goals.

10. Example Product Goals
• Competitive Differentiation
• Customer Delight
• Technical Improvements
• Increase Lifetime Value
• Upsell New Services
• Reduce Churn
• Expand Geographically
• Mobile Adoption

11. #3
Guide decisions with metrics.

13. Poll 2: Which stakeholders are involved in
your roadmap planning process?

14. #4
Prioritize strategically and
be transparent.

15. Prioritize Strategically

16. Engage Stakeholders at Every Stage

17. Poll 3: What tool do you use for product
roadmaps?

18. #5
Win over the org with a visual
roadmap.

19. A Better Roadmap
• Keep it high-level
• Organize initiatives into
themes
• Use rough dates
• Show strategy visually
• Always available and
updated

20. Communicate Visually

21. Questions?
productplan.com/book
productplan.com/blog
@ProductPlan

22. Thank You!
productplan.com/book
productplan.com/blog
@ProductPlan