This document discusses 7 surprising ways that companies are winning on social media. It provides examples of companies like Maersk Line that have large social media followings and use social media as a mindset. It also gives tips for using visual content, contests and incentives, behind the scenes content, hashtags, and focusing on one or two main social media sites. The overall message is that companies can succeed on social media through consistency, interaction, growing email lists, and having fun.
Social Media presentation used at Meades & Company Business Builder Forum July 2011.
Social Media - exploiting the tools for your business.
experts@meadesandco.co.uk
Social Media, Technology, and Tenant Engagementuknowa
uknowa presents at ONPHA on how social media and mobile/web technologies can be leveraged to increase tenant engagement. Topics included defining social media, learning how it can impact an organization, how brands are now 'owned' by the conversation around them, and practical tools for utilizing social media in daily operations.
This presentation helps job seekers, professionals, B2B salesperson & marketers to leverage the power of LinkedIn.
This presentation is a part of my series of talks on social media strategies .
Legal Lunch and Learn: LinkedIn and Content Marketing with JD Supra, Dechert ...PeopleLinx
Legal Lunch and Learn: Q&A on LinkedIn and Content Marketing with JD Supra, Dechert LLP, and PeopleLinx
Table of Contents:
- Social media impact overview
- Social media is mainstream in legal
- Content is the currency of the social web
- Q&A with the panelists
Learn To:
- Strengthen online branding
- Drive warmer leads faster
- Engage more with customers
- Coordinate content dissemination
Presentation by Louise Wilson, Programme Manager, Great North Care Record: Great North Care Record at ECO: Digital Health in the North on Wednesday 27 September at Kings House Conference Centre, Manchester
Social Media presentation used at Meades & Company Business Builder Forum July 2011.
Social Media - exploiting the tools for your business.
experts@meadesandco.co.uk
Social Media, Technology, and Tenant Engagementuknowa
uknowa presents at ONPHA on how social media and mobile/web technologies can be leveraged to increase tenant engagement. Topics included defining social media, learning how it can impact an organization, how brands are now 'owned' by the conversation around them, and practical tools for utilizing social media in daily operations.
This presentation helps job seekers, professionals, B2B salesperson & marketers to leverage the power of LinkedIn.
This presentation is a part of my series of talks on social media strategies .
Legal Lunch and Learn: LinkedIn and Content Marketing with JD Supra, Dechert ...PeopleLinx
Legal Lunch and Learn: Q&A on LinkedIn and Content Marketing with JD Supra, Dechert LLP, and PeopleLinx
Table of Contents:
- Social media impact overview
- Social media is mainstream in legal
- Content is the currency of the social web
- Q&A with the panelists
Learn To:
- Strengthen online branding
- Drive warmer leads faster
- Engage more with customers
- Coordinate content dissemination
Presentation by Louise Wilson, Programme Manager, Great North Care Record: Great North Care Record at ECO: Digital Health in the North on Wednesday 27 September at Kings House Conference Centre, Manchester
Dave Tinker, CFRE presentation to Volunteer Administrators of Southwestern PA and Westmoreland Association of Volunteer Administrators conference on May 17, 2013
Tips to Enhance Your Business Through Social Media - Overview: The Basics of Social Media, Communities vs Audiences, The L.E.A.R.N method, Leveraging Social Media for growth and cost reduction, and helpful tools
Social Media "101" - demystifying and defining benefits of social media marketing for nonprofit organizations. Presentation by Creating Results, LLC (strategic marketing) to Coalition for Human Services luncheon in Virginia on 3/11/2010.
Cosmic's An introduction to social media for businesscosmicuk
Presentation to support the social media for business course delivered by Cosmic, for more presentations please check out www.cosmic.org.uk and click on helpful guides.
Want more Customers? ... Give them a HUGOla Agbaimoni
What is a Business HUG
HUG =
Hear
Understand and
Give back incredible value
HUGS In General
What is required to get a HUG in the real world
Know
Like
Trust
Your Business Hug is your relationship marketing strategy designed to foster customer loyalty, interaction and long-term engagement.
Rationale
The customer really is always right and he/she now has more power than ever before to exercise being right!
Today customers choose where to spend their hard earned cash based on their ‘relationship’ with the company in question.
Benefits of being HUG-able
Builds your bottom line by
Increased word-of-mouth activity
Repeat business
Customers willing to provide their information
The great thing about a HUG is if you give a good enough Hug you will always get a Hug back.
When a customer Hugs you back it will always lead to:
More strangers becoming prospects
More prospects turning into leads
More leads converting into customers and
More customers becoming raving fans
How to HUG your customers?
Start by HEARING what your customers are saying
Who are your customers?
Listen
Engage
Survey
UNDERSTAND what this means for your business
The so what...
How are you the solution?
How are you Standing out in the crowd?
GIVE back incredible value
Convenience: Make your product/service more convenient to access or pay for
Speed: deliver the product or service faster than your competitors
Education and training: be a thought leader, the go to person
Eliminate risk: Transfer risks from the customer to your business
Quality: provide a high-quality services/products.
Safety and security:
APEX Media and Hootsuite together some misconceptions surrounding social media and introduce you to tools that can help you engage with colleagues and clients on Twitter. We’ll examine real case studies to identify effective social etiquette for both individuals and companies.
Presentation by Sean Larkin, Partner at ThinkShout, Inc., on how nonprofits should approach social media as a means to promote "behavioral changes" amongst their constituents.
Frustrated by the newest Facebook Algorithm change? Don't know what to do about it and feel like you should maybe abandon Facebook forever? I feel your pain and I do think it's time for an adjustment in how we approach Facebook Marketing. Here is what to do about it.
Do you know what's working with your social media? This is from a webinar I did introducing my Social Media ROI (Return on Investment) Course. When you are putting a measurement system in place, you can make better decisions about what strategies work best for you.
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Dave Tinker, CFRE presentation to Volunteer Administrators of Southwestern PA and Westmoreland Association of Volunteer Administrators conference on May 17, 2013
Tips to Enhance Your Business Through Social Media - Overview: The Basics of Social Media, Communities vs Audiences, The L.E.A.R.N method, Leveraging Social Media for growth and cost reduction, and helpful tools
Social Media "101" - demystifying and defining benefits of social media marketing for nonprofit organizations. Presentation by Creating Results, LLC (strategic marketing) to Coalition for Human Services luncheon in Virginia on 3/11/2010.
Cosmic's An introduction to social media for businesscosmicuk
Presentation to support the social media for business course delivered by Cosmic, for more presentations please check out www.cosmic.org.uk and click on helpful guides.
Want more Customers? ... Give them a HUGOla Agbaimoni
What is a Business HUG
HUG =
Hear
Understand and
Give back incredible value
HUGS In General
What is required to get a HUG in the real world
Know
Like
Trust
Your Business Hug is your relationship marketing strategy designed to foster customer loyalty, interaction and long-term engagement.
Rationale
The customer really is always right and he/she now has more power than ever before to exercise being right!
Today customers choose where to spend their hard earned cash based on their ‘relationship’ with the company in question.
Benefits of being HUG-able
Builds your bottom line by
Increased word-of-mouth activity
Repeat business
Customers willing to provide their information
The great thing about a HUG is if you give a good enough Hug you will always get a Hug back.
When a customer Hugs you back it will always lead to:
More strangers becoming prospects
More prospects turning into leads
More leads converting into customers and
More customers becoming raving fans
How to HUG your customers?
Start by HEARING what your customers are saying
Who are your customers?
Listen
Engage
Survey
UNDERSTAND what this means for your business
The so what...
How are you the solution?
How are you Standing out in the crowd?
GIVE back incredible value
Convenience: Make your product/service more convenient to access or pay for
Speed: deliver the product or service faster than your competitors
Education and training: be a thought leader, the go to person
Eliminate risk: Transfer risks from the customer to your business
Quality: provide a high-quality services/products.
Safety and security:
APEX Media and Hootsuite together some misconceptions surrounding social media and introduce you to tools that can help you engage with colleagues and clients on Twitter. We’ll examine real case studies to identify effective social etiquette for both individuals and companies.
Presentation by Sean Larkin, Partner at ThinkShout, Inc., on how nonprofits should approach social media as a means to promote "behavioral changes" amongst their constituents.
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Frustrated by the newest Facebook Algorithm change? Don't know what to do about it and feel like you should maybe abandon Facebook forever? I feel your pain and I do think it's time for an adjustment in how we approach Facebook Marketing. Here is what to do about it.
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1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
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How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
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How To Remember Forgotten Stories
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2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
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Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
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Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
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Case Study: CNET’s AI Content Controversy:
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Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
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For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
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It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
4. “For a company like ours social media creates most value when it
challenges the way we think and interact. In fact, social media is a
mindset, a way of thinking and working together. It’s based on the
fact that we are social animals, and that means we can only benefit
from sharing our thoughts and ideas with each other.” ~Maersk Line
7. Townsville Barra Fun Park
• Used Contests and
incentives for optins
• Offer specials
through social media
• Grew from 100 to
10,000 Fans
• 100 to 2000 e-mails
• Population 180k
11. Damsel in Defense
• Online Legal Course for Entrepreneurs – legal documents, B2B
• Pre-launch involved several types of free materials
• Free webinars
• 3-part video course
• Use Facebook Ads to build awareness around free material
• Sold to warm market and through e-mail follow-up
• Used Affiliates to get in front of new, targeted audiences
• 6-Figure launch of the course
12.
13.
14.
15. Goorin Brothers
Name a Hat after you Contest
• $70 on Facebook Ads
• $30 on Heyo App
• Gave away 5 hats
8404 Email Entries!
Can we even say the word Winning without thinking of Charlie Sheen? When will that be over?
Now I’ve been talking with a lot of you throughout the course of the conference and I know many of you are ALREADY winning. Andrea Beaman – holistic health expert with 35,000 fans who uses social media to share her tips. The Charter k-12 school having amazing success having their students and families share on social media why they chose that school. The Wisconsin fun park using targeted Facebook ads to connect with potential vacationers. You are smart people and like Jason Falls said yesterday, you know this stuff. What I want you to take away from this is an idea or two to implement and test.
And as I was preparing this presentation. I got a little philosophical and reflective. And I thought that I’m an example of what is winning. Because let’s bring it back to me. 8 years ago, I would have never imagined that my blog and my social media presence could result in me writing 3 editions of Facebook Marketing All-in-One for Dummies, flying all over the world speaking and training, meeting all of you, and working with fabulous clients of all sizes.
We all know the news, Facebook Reach is declining, Google+ is breaking apart, Twitter is breaking the rules by talking about longer tweets – is there nothing we can depend on?
What is working now?
Yes, cats, dogs, and babies rule the internet. 17 million people watched this dog fall down the stairs. But there are other things working for companies and I will share 7 ways companies of all niches and all sizes are winning. And yes, humor does work so make sure you share some on social media.
Maersk is a B2B shipping company that you wouldn’t think would even be on social media let alone have these impressive numbers. They dove into social media in late 2011 just 4 years ago and have consistently used social media to just tell stories.
I love their Pinterest board titled Container Living – which tells the story of what it’s like to live in a container.
7,000 of Maersk’s 25,000 employees are seafarers and social media has become an important way for those employees to stay connected. So Maersk was looking to stay connected with them through their social sites.
Early on Maersk’s philosophy with every post was will our audience find this interesting? Would they share it? If the answer was no then they wouldn’t post it.
As you can see they post a range of beautiful images.
Lesson #1 is to use social media for the right reasons.
Our second example is from down under. Townsville Barra Fun Park and my friend Tracy Raierti is an advisor to this site. They are a small fun park in a smallish town with a population of 180,000 people. When she started working with them a few years ago they had 100 Facebook fans and a list of 100 e-mails. But they systematically used contests and special offers to grow their presence on social media but also being very mindful of growing their e-mail list at the same time. They regularly have great engagement on their sites.
Show what’s happening behind the scenes your audience loves this. This short video of moms or mums as they are known in Australian, riding a big banana has 2,500 views and lots of engagement. Videos uploaded directly to Facebook are getting much better reach and engagement then videos with a YouTube link. So you have to upload your video in both places - YouTube for search and directly to Facebook for Facebook engagement.
79 people shared the installation of the slip and slide. That’s awesome! But Barra Fun Park is not completely relying on Facebook’s crazy ever-changing algorithm to build their business – they are transferring their fans to their list – smart!
This a client of mine Genevieve Shingle Jaffe
Facebook ads were a big part of her strategy but she approached it from a very smart perspective focusing most of her ad budget on the prelaunch list building using several freebies to get people onto her list. She did webinars, a video course, and downloads. We did a variety of split testing on her ads to determine which image appealed to the audiences, which demographics and keywords converted best.
We used Conversion pixels and set up website tracking pixels to build an audience of people who had visited her site and this website retargeting helped us capture the audience who visited the website but maybe didn’t sign up for the e-mail.
As I mentioned we used a variety of images and text. The ad on the left is created in Power Editor. The ad on the right is a boosted post but I want to make very clear that we only targeted her boosted posts to her current Fans as a way to move them over to her list. One of the number one mistakes I see businesses make with Facebook ads is using Boosted Posts more than they should. You should use them only as a way to engage your current fans. If your true goal is to get website clicks, use the Ads Manager or Power Editor to create an ad optimized for that goal. You will find that you will usually get much cheaper website clicks that way.
On the left is a Boosted post sent only to her Facebook Fans to connect to her warm market. She also had promotional partners to help grow her list where she delivered the training to their audience.
Goorin Brothers launched a new Hat and decided to involve their audience by giving away the “name” of the hat to one lucky winner. In addition they would give away 5 custom hats to the runners up. They spent $70 on Facebook ads and $30 on the Heyo app. The contest got 8,404 emails entries.
Speaking of things people value, your product has to be something people value. No matter how practical you think eating a meal off your pants might be, no amount of tweeting is going to save the picnic pants. Come to social media with a good product.
The next example is The Chicken Chick.
I’ve followed the Chicken Chick for years and love her site. She gives tips about chickens, backyard chicken coops, sustainable living and more.
One thing that she does extremely well is ask questions that involve her audience. Have you hugged your chicken today? Tell me about the work you do got close to 1000 comments, 3,100 Likes, and 151 shares in less than one day. Who says Facebook Organic Reach is dead? You just have to ask the right questions.
Notice also that she follows up in her comments. That is important so that your audience knows it is heard. It’s not hard - if you are going to be on social media, you have to be social.
Another good lesson from The Chicken Chick is that she focuses more of her efforts on the sites that are working best for her. While she also does Twitter and Instagram (and her Instagram is growing), she knows where her audience is.
I have examples of lawyers and insurance because people say these fields are hard. Prudential does a great job not only with their content but in their hashtag strategy. They have a variety of types of content they share and customize it to that platform, uploading their video directly to Facebook or Instagram. They have people sharing picture of their grandmothers in the comments – make it about your audience!
They had 61 people retweet this time lapse video of their headquarters being built.
Use hashtags the right way. Do a little research about who else is using them and monitor the conversation with things like Hashtagify.me, Tagboard, Talkwalker, and RiteTag.
Hashtags are a great way to extend your reach.
My last example is about new technology. I’m a blabaholic. But it’s easy to get caught up in the shiny new thing and not have a strategy for how it’s going to bring you new business.
Mitch Jackson is the Streaming Lawyer and he tells you exactly what he’s going to deliver on each of the new platforms. He has brought his practice into the 7 figure realm and he credits that to social media. He feels that by addressing the elephant in the room that people don’t trust lawyers and being very accessible with streaming video that he is allowing people to get to know him. He shares things about his family and is very personal on his social sites. Now I know that sharing these things isn’t for everyone. But it’s still