Learn all things twitter here. Get in the know. Get prepared. Don't get left behind. From retweets, to hashtag usage, to what replying to a tweet really means. You'll find it all here!

1. Twitter Twaining

2. About
• Alicia Anderson
• @aliciakanderson, @blythecollc
• www.blytheco.com/bam • Greg Tirico
• Visit our booth at Sage Summit: • @gregt12, @SageNAmerica
517
• http://NA.Sage.com
• Visit me in the Social Networking
• Suzanne Spear
Lounge at Sage Summit
• @suzspear, @Sage_Summit
• www.sagesummit.com
• Say “Hi” to me, I will be the crazy-
lady running around!

3. What Will You Learn Today
● Why use Twitter?
● How to get started
● Twitter for Sage Summit

4. Prizes and Rules for ‘First-Timer’ Club!
• First 10 who enroll and complete the Social Media 101 and/or Twitter Training
courses and also registered for Sage Summit First Timer Orientation Session (C-0142)
scheduled Tue., 8/14, in Nashville will receive a gift.
• For all “First-Timer” Club members who complete either the Social Media 101 or
Twitter Training webcasts: One Grand Prize drawing of 1 or 2 tickets for Front Row
seats at the Sage Summit Grand Ole Opry
• Prize Rules – Grand Ole Opry tickets. Winner announced on 8/6 by email, Twitter
and Facebook.
• Prize Rules – Free Gift: Prizes to be announced at Sage Summit on 8/14/2012 in the
First Timer Orientation class. Must be present to receive free gift. If not
present, gift will be awarded to next qualifying First-Timer until all gifts are awarded.

5. Why Use Twitter?
•15% of online adults use
Twitter
•Rate has doubled since May
2011
•A Communication Service
•Tool for listening, not just
broadcasting

6. Set up your account
● Go to http://twitter.com and
find the sign up box.
● Enter your name, your email
address, and a password.
● On the next page, select
a username – type your own
or choose the one we've
suggested.
● Click Create my account.

7. Tips for picking a username
● Your username or “handle” is the name your followers
use when sending @replies, mentions, and direct
messages.
● @aliciakanderson
● @suzspear
● @Sage_Summit
● It will also form the URL of your Twitter profile page.
● Fewer than 15 characters in length.

8. Getting Started
● MOST IMPORTANT: follow @Sage_Summit!
● After signing up, follow a handful of accounts to create a
customized stream of information on your homepage.
● Following means you'll get that user's Tweets on your Twitter
homepage
● You can unfollow anyone later on.
● Read the Twitter 101 article here, which offers details into
how to begin getting the most out of Twitter.
● Take the Twitter Tour to find out where things are on the
website.

9. Twitter on your phone
● Go to http://www.twitter.com/download/iphone
and follow the instructions on that page.
● From Google Play (just search for Twitter)
or https://twitter.com/download/android
● Once the app is installed on your Phone, you can
sign in with an existing account.
● Easy to share photos/Instagram

10. Twitter Etiquette
● It’s a cocktail party
● Listen first, then engage
● Don’t follow more than 3X the number of your
followers
● HAVE FUN!

11. 140 Characters
● It’s best to use only 120 so people can
Retweet your message easily
● Here’s a great example of a 120 character
tweet:
● I'm headed to the Sage City Accounting Village at
#SageSummit! Who's joining me? Can't wait to
meet with my peers!

12. Hashtags (#)
● Used to organize posts & index content
● Events - #SageSummit, #olympics
● Topics -
#blyDea, #nascar, #leadership, #allthesocialladies
● Here’s an example:
● #SageSummit is about to kick-off, I’m excited to
share some best practices with my peers!

13. @
● Use this to talk to other users with
@username (no space between @ and their
name)
● Here’s an example:
● @Sage_Summit Thanks for your #SageSummit
Twitter cheat sheet for beginners!

14. Retweet (RT)
● A Retweet (RT) is when you forward on someone
else’s tweet.
● It’s good etiquette to put RT @username before
the copied tweet.
● Here’s an example:
● RT @suzspear: First #SageSummit social media team
call today! Awesome team!

16. Giving good tweet
● Use the hashtag or invent one!
● Keep it short, be funny and have fun!
● Perfect the tweet
● Less than 140 characters
● Link to content with value
● Allow space for retweets
● Holla at your Tweeps

17. What do I tweet about?
● A session or keynote you attended
● The Grand Ole Opry event
● Photos of people you met
● Nashville exploration off-campus
● Links to resources you learn about
● Retweet good tweets
● Your #blyDea for business! (win stuff!)

18. Your Goals
- What are your Sage Summit goals?
- Who do you want to connect with?
- What information are you looking for?
- Start preparing now!

19. Social Media Starter List
●Sign up for social media sites:
LinkedIn, Facebook, Twitter
●Start listening to conversations
● Start to engage in conversations
and build rapport and followers
● Start your own conversations

20. Sage Summit Mobile App
● Native Application – “Sage Summit”
● App Store (iPhone)
● Play Store (Android)
● Web Portal
● www.sagesummit.com/webmobile
● Recommended for Blackberry, iPad & Laptop/Desktop users
● New features for 2012
● Daily Highlights
● Venue Maps
● Daily Polls
● Access to more Social Media sites

22. Social Networking Lounge
● Lounge Seating
● Couches, Chairs, Electricity, Charging Stations
● Media Wall
● Twitter Feed
● YouTube
● Flickr
● SM Command Center
● Support Center for social media questions
● Retrieval location “Happiness Delivered” prizes

23. Media Wall

24. SM Onsite: Connecting
● Live-Twitter Feeds
● Keynote Jumbo-Tron
● 5 additional locations throughout CC
● Happiness Delivered
● T-shirts, iPods, Gift Cards
● “Tweet-Ups” hosted by Blytheco
● Partners: Monday, 6 p.m.
● Customers: Thursday, 6 p.m.

25. More to get you ready!
● Last week’s webinar Social Media 101: bit.ly/Noql1b
● “Tweet Talk” series
● August 3 – 8
● Daily Twitter exercises to get you tweet-ready!
● First-Timer YouTube video series:
● http://www.youtube.com/playlist?list=PL1D72FFABE01B9B
80&feature=view_all
● Coming soon!: Navigating your way through Gaylord
Opryland

26. Questions?