Twitter Twaining For All


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Learn all things twitter here. Get in the know. Get prepared. Don't get left behind. From retweets, to hashtag usage, to what replying to a tweet really means. You'll find it all here!

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  • If you have not yet dived in to Twitter, Summit is an excellent “laboratory” to get your feet wet and understand how the connections and interactions work on a smaller scale before going “public”
  • According to the Pew Research Center, as of February 2012, some 15% of online adults use Twitter. The proportion of online adults who use Twitter on a typical day has doubled since May 2011 . The rise of smartphones might account for some of the uptick in usage because smartphone users are particularly likely to be using Twitter.It’s changing how we receive news, how we connect with each other: Middle East revolutions, Whitney Houston’s death, politics, the Olympics – my story about 2009 Atlanta floodsGreg to add here…
  • Twitter will provide a few available suggestions when you sign up, but feel free to choose your own.It will tell you if the one you want is available. (Usernames are unique identifiers on Twitter.)Please note: You can change your username in your account settings at any time, as long as the new username is not in use.
  • The site will suggest people to follow for you.
  • Or you can sign up for a new account directly from your phone.
  • You build your network and rapport among the community by retweeting and mentioning others
  • Expand your solution?Connect with people from Sage?Get technical assistance?Meet other users?Find resources for training?Understand product direction and future
  • Let’s make this Sage Summit-focused:Sign up for social media sites: LinkedIn, Facebook, TwitterStart listening to conversationsStart to engage…Start your own conversations
  • Twitter Twaining For All

    1. 1. Twitter Twaining
    2. 2. About• Alicia Anderson• @aliciakanderson, @blythecollc• • Greg Tirico• Visit our booth at Sage Summit: • @gregt12, @SageNAmerica 517 • • Visit me in the Social Networking• Suzanne Spear Lounge at Sage Summit• @suzspear, @Sage_Summit•• Say “Hi” to me, I will be the crazy- lady running around!
    3. 3. What Will You Learn Today● Why use Twitter?● How to get started● Twitter for Sage Summit
    4. 4. Prizes and Rules for ‘First-Timer’ Club!• First 10 who enroll and complete the Social Media 101 and/or Twitter Training courses and also registered for Sage Summit First Timer Orientation Session (C-0142) scheduled Tue., 8/14, in Nashville will receive a gift.• For all “First-Timer” Club members who complete either the Social Media 101 or Twitter Training webcasts: One Grand Prize drawing of 1 or 2 tickets for Front Row seats at the Sage Summit Grand Ole Opry• Prize Rules – Grand Ole Opry tickets. Winner announced on 8/6 by email, Twitter and Facebook.• Prize Rules – Free Gift: Prizes to be announced at Sage Summit on 8/14/2012 in the First Timer Orientation class. Must be present to receive free gift. If not present, gift will be awarded to next qualifying First-Timer until all gifts are awarded.
    5. 5. Why Use Twitter?•15% of online adults useTwitter•Rate has doubled since May2011•A Communication Service•Tool for listening, not justbroadcasting
    6. 6. Set up your account● Go to and find the sign up box.● Enter your name, your email address, and a password.● On the next page, select a username – type your own or choose the one weve suggested.● Click Create my account.
    7. 7. Tips for picking a username● Your username or “handle” is the name your followers use when sending @replies, mentions, and direct messages. ● @aliciakanderson ● @suzspear ● @Sage_Summit● It will also form the URL of your Twitter profile page.● Fewer than 15 characters in length.
    8. 8. Getting Started● MOST IMPORTANT: follow @Sage_Summit!● After signing up, follow a handful of accounts to create a customized stream of information on your homepage. ● Following means youll get that users Tweets on your Twitter homepage ● You can unfollow anyone later on.● Read the Twitter 101 article here, which offers details into how to begin getting the most out of Twitter.● Take the Twitter Tour to find out where things are on the website.
    9. 9. Twitter on your phone● Go to and follow the instructions on that page.● From Google Play (just search for Twitter) or● Once the app is installed on your Phone, you can sign in with an existing account.● Easy to share photos/Instagram
    10. 10. Twitter Etiquette● It’s a cocktail party● Listen first, then engage● Don’t follow more than 3X the number of your followers● HAVE FUN!
    11. 11. 140 Characters● It’s best to use only 120 so people can Retweet your message easily● Here’s a great example of a 120 character tweet: ● Im headed to the Sage City Accounting Village at #SageSummit! Whos joining me? Cant wait to meet with my peers!
    12. 12. Hashtags (#)● Used to organize posts & index content ● Events - #SageSummit, #olympics ● Topics - #blyDea, #nascar, #leadership, #allthesocialladies● Here’s an example: ● #SageSummit is about to kick-off, I’m excited to share some best practices with my peers!
    13. 13. @● Use this to talk to other users with @username (no space between @ and their name)● Here’s an example: ● @Sage_Summit Thanks for your #SageSummit Twitter cheat sheet for beginners!
    14. 14. Retweet (RT)● A Retweet (RT) is when you forward on someone else’s tweet.● It’s good etiquette to put RT @username before the copied tweet.● Here’s an example: ● RT @suzspear: First #SageSummit social media team call today! Awesome team!
    15. 15. Giving good tweet● Use the hashtag or invent one! ● Keep it short, be funny and have fun!● Perfect the tweet ● Less than 140 characters ● Link to content with value ● Allow space for retweets ● Holla at your Tweeps
    16. 16. What do I tweet about?● A session or keynote you attended● The Grand Ole Opry event● Photos of people you met● Nashville exploration off-campus● Links to resources you learn about● Retweet good tweets● Your #blyDea for business! (win stuff!)
    17. 17. Your Goals- What are your Sage Summit goals?- Who do you want to connect with?- What information are you looking for?- Start preparing now!
    18. 18. Social Media Starter List●Sign up for social media sites: LinkedIn, Facebook, Twitter●Start listening to conversations● Start to engage in conversations and build rapport and followers● Start your own conversations
    19. 19. Sage Summit Mobile App● Native Application – “Sage Summit” ● App Store (iPhone) ● Play Store (Android)● Web Portal ● ● Recommended for Blackberry, iPad & Laptop/Desktop users● New features for 2012 ● Daily Highlights ● Venue Maps ● Daily Polls ● Access to more Social Media sites
    20. 20. Social Networking Lounge● Lounge Seating ● Couches, Chairs, Electricity, Charging Stations● Media Wall ● Twitter Feed ● YouTube ● Flickr● SM Command Center ● Support Center for social media questions ● Retrieval location “Happiness Delivered” prizes
    21. 21. Media Wall
    22. 22. SM Onsite: Connecting● Live-Twitter Feeds ● Keynote Jumbo-Tron ● 5 additional locations throughout CC● Happiness Delivered ● T-shirts, iPods, Gift Cards● “Tweet-Ups” hosted by Blytheco ● Partners: Monday, 6 p.m. ● Customers: Thursday, 6 p.m.
    23. 23. More to get you ready!● Last week’s webinar Social Media 101:● “Tweet Talk” series ● August 3 – 8 ● Daily Twitter exercises to get you tweet-ready!● First-Timer YouTube video series: ● 80&feature=view_all● Coming soon!: Navigating your way through Gaylord Opryland
    24. 24. Questions?