This document provides an overview of search engine optimization (SEO) best practices. It recommends including repeated keywords on web pages, getting good links from other sites, regularly updating content, and ensuring quick download times. It also discusses choosing popular keywords, placing keywords in titles and contextually, analyzing existing links, getting social media and directory links, adding basic business information to directories, and keeping content fresh. The document emphasizes using social media like blogs, LinkedIn, Twitter, Pinterest, Google+, and Facebook to engage with customers and drive traffic.
Social Media for the Scared for @GirlGuidingBex Lewis
This document provides an overview of social media and guidance on its use for youth organizations. It discusses what social media is, the opportunities it presents, and common fears around it. Major platforms like Facebook, Twitter, YouTube, blogging and others are explained. Guidelines are presented around setting up profiles, engaging audiences, addressing concerns, and developing a social media strategy and approach. The document emphasizes seeing social media's potential for connection, sharing ideas and resources, while maintaining safety, ethics and alignment with organizational policies.
This document provides information on creating and managing a Facebook page for a business or organization. It discusses the advantages of a Facebook page over a personal profile, how to set up a page, add images and cover photos, invite users and set permissions. It also offers tips on developing a strategy and content plan to engage users and get their posts seen, such as automating posts, working with other pages, and being responsive to trends. The goal is to build a community of fans and super fans around the page.
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
The document provides an introduction to using Twitter, including why it's useful for marketing, news, and networking. It outlines Twitter basics like tweet length limits, usernames, hashtags, retweets, and direct messages. It describes how to attract followers by engaging with others, sharing content regularly, and thanking those who interact. Screenshots show the Twitter interface and how to navigate profiles, tweets, settings, and more. The goal is to attract and engage followers to spread your content.
The document provides tips for using LinkedIn effectively. It emphasizes building a complete profile with relevant keywords, connecting with a large network through colleagues, groups, and influential members, and consistently interacting online through activities, discussions and sharing value. The key aspects are developing a quality profile and network, focusing on quantity and reach through connections and groups, and maintaining consistency in online engagement.
Social Technologies Presentation CPCU I Day 2010Sandra Masters
This document provides information about various social media technologies. It begins with a quick survey of audience social media usage. It then discusses concepts like Web 2.0, social networking sites, microblogging, blogs and more. Specific platforms like Facebook, LinkedIn and Twitter are examined in more detail across 10 sections each, covering facts, issues, and features of each platform. The presentation aims to educate about utilizing social media for business and personal use.
This document provides an overview and learning objectives for a Twitter course. The course will teach students about Twitter's history and functionality, including how to create profiles, understand privacy settings, use hashtags, analyze metrics, and develop a Twitter community. It outlines 4 assignments involving building a community, scheduling tweets, running a campaign, and developing an optimized posting plan. Additional resources on using Twitter for business are also provided.
Reach Your Potential's Third Tech Tuesday Twitter for Business. This presentation provides an overview of Twitter and what it can do for your business, and is filled with over 80 resources.
Social Media for the Scared for @GirlGuidingBex Lewis
This document provides an overview of social media and guidance on its use for youth organizations. It discusses what social media is, the opportunities it presents, and common fears around it. Major platforms like Facebook, Twitter, YouTube, blogging and others are explained. Guidelines are presented around setting up profiles, engaging audiences, addressing concerns, and developing a social media strategy and approach. The document emphasizes seeing social media's potential for connection, sharing ideas and resources, while maintaining safety, ethics and alignment with organizational policies.
This document provides information on creating and managing a Facebook page for a business or organization. It discusses the advantages of a Facebook page over a personal profile, how to set up a page, add images and cover photos, invite users and set permissions. It also offers tips on developing a strategy and content plan to engage users and get their posts seen, such as automating posts, working with other pages, and being responsive to trends. The goal is to build a community of fans and super fans around the page.
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
The document provides an introduction to using Twitter, including why it's useful for marketing, news, and networking. It outlines Twitter basics like tweet length limits, usernames, hashtags, retweets, and direct messages. It describes how to attract followers by engaging with others, sharing content regularly, and thanking those who interact. Screenshots show the Twitter interface and how to navigate profiles, tweets, settings, and more. The goal is to attract and engage followers to spread your content.
The document provides tips for using LinkedIn effectively. It emphasizes building a complete profile with relevant keywords, connecting with a large network through colleagues, groups, and influential members, and consistently interacting online through activities, discussions and sharing value. The key aspects are developing a quality profile and network, focusing on quantity and reach through connections and groups, and maintaining consistency in online engagement.
Social Technologies Presentation CPCU I Day 2010Sandra Masters
This document provides information about various social media technologies. It begins with a quick survey of audience social media usage. It then discusses concepts like Web 2.0, social networking sites, microblogging, blogs and more. Specific platforms like Facebook, LinkedIn and Twitter are examined in more detail across 10 sections each, covering facts, issues, and features of each platform. The presentation aims to educate about utilizing social media for business and personal use.
This document provides an overview and learning objectives for a Twitter course. The course will teach students about Twitter's history and functionality, including how to create profiles, understand privacy settings, use hashtags, analyze metrics, and develop a Twitter community. It outlines 4 assignments involving building a community, scheduling tweets, running a campaign, and developing an optimized posting plan. Additional resources on using Twitter for business are also provided.
Reach Your Potential's Third Tech Tuesday Twitter for Business. This presentation provides an overview of Twitter and what it can do for your business, and is filled with over 80 resources.
This document provides an overview of Facebook, Twitter, LinkedIn and Google+ for nonprofit organizations. It discusses key features and terminology for each platform, including how to create and optimize pages, profiles, groups and posts. It also offers tips on using analytics, hashtags, images and other tools to engage with supporters and spread awareness of causes. The summary highlights the main social media platforms covered and the goal of learning how nonprofits can effectively utilize these tools.
Link building and social media marketing for googleCoryon.com
This document provides an introduction to internet marketing and link building strategies. It discusses key concepts like PageRank, nofollow vs dofollow links, and link quality factors. It also covers social media marketing basics like why to use blogs and social sites, WordPress, finding blogs to participate in, and using Facebook and Twitter. The document provides many references and resources for further reading on topics like SEO, link building, blogging best practices, and marketing tools.
Pinterest, the next big social network explained, for Brands! It is the new social network that everybody is talking about. Should you put any interest in it and how could you leverage your business with this new tool ?
Intro to Online Marketing for Placer School for Adults Fall 2014 Part 4Coryon Redd
Link building. SEO, social media marketing and many insider tip and tricks are shared in this presentation. Created for Placer School for Adults for Fall 2014 Term.
SEO and Internet Marketing - SEDCorp Bootcamp 2014Coryon Redd
Discover what it takes to build a website for business and get it found with SEO. This presentation is part of the SEDCorp Business Bootcamp for Citrus Heights, CA. Topics covered include website design, internet marketing, SEO, Google marketing, content marketing & more.
Pinterest for Business - Placer School for Adults Spring 2015Coryon Redd
Learn the basics of Pinterest. What should you pin and what are you going to find to build your business? This class will go from the basics of setting up a new account to connecting to Facebook
Social media rmstc creating a personal brand oct 2011Matt Sullivan
The document discusses using social media to establish a personal brand and get information out to others. It provides an overview of key social media platforms like Twitter, LinkedIn, Facebook and blogs. It offers tips on using each platform, including consistency, being generous with sharing others' content, and using tools to schedule and cross-post updates. The document also discusses measuring social media influence using Klout scores and gives an example of increasing a score over time through more active participation and building connections across networks.
Facebook and Twitter 101: Using Facebook and Twitter To Promote Your BusinessSarah Page
Presentation given to beginner Facebook and Twitter users on May 8, 2013 at the Longview TX Chamber of Commerce. This session was on using Facebook and Twitter to promote local businesses.
Social Media Marketing Business Strategies
by Manny Sarmiento, CEO of New Media, New Marketing, Inc. Palo Alto / Miami
Social Media CertificationCertified Social Media Marketing Specialist™ Program
Weekly, Via Webinar, Live Instructor
26 Weeks with Replay Available
Earn Diploma as CSMMS™
Tuition will be $2999 after Mar. 1st, 2014
$1999 One-time Fee or Monthly Payment Plans Available from $175 / mo.
Real, Live Help from Me!
Only 10 Students
www.SocialMediaProfessionalAssociation.com
Can Social Media really make a difference to your business?
• The “Tribe”• Maslow’s Hierarchy of Needs• Reticular Activating System (RAS)• Top of Mind Marketing (TOM) • Relationship Marketing
Which Social Media and Social Bookmarking Sites to Use?
Build Profiles
Establish URL (http)
Connect and Contribute
Build Relationships
G.A.S.
Level 1 - Content
Website
Blog
YouTube
Social Media Press Releases
Document Sharing
Level 2 - Sharing
Facebook
Twitter
LinkedIn
Google+
Pinterest
Social Bookmarking
271 Million Registered Users
Create relationships
Brand Your Account
Level 2 | Tweet the G.A.S.
Importance of followers
Substance
What do I Tweet?
1.23B Million Users /
53% Active
Establish your network
Fan Pages vs. Personal
Facebook.com/mobile
Groups
Discussions
Build Relationships
G.A.S.
C.C.E.
Capture
Call to Action
Engagement
Why Have A Blog?
Blogger vs. Wordpress
Becoming an “Expert”
Getting Others to Comment
Building Relationships
Relevance
Faster Indexing
Gadgets, Widgets,
Monetizing Your Blog
“P”-Word
PLRs
What’s the big deal with Social Media Marketing?
Massive Traffic to Your Business or Site
Build New Databases
SEO Success Like Never Before
Backlinks, Traffic, Name Recognition
Building Relationships
Cost Effective – Mostly Free!
Measurable (Google Alerts) ROI
Flexibility – 15 Minutes to 2 Hrs / Day
Increased Sales & Revenue
What to do Now?
SMM is a Must!
SMM is a Job Function
Schedule It - Blackberry, Outlook, etc.
15 Minutes to 2 Hours Per Day
Start Now!
Just Do It!
Next Training Videos
• Facebook Success for Real Business Results• LinkedIn Strategies for Real Results
• How to Automate Twitter and Use It As a Social Media Strategy
Social Media University
Social Media CertificationCertified Social Media Marketing Specialist™ Program
Earn Professional Credentials
Increase Your Earnings Potential
Become More Marketable
Increase Your Employability
Start Your Own Social Media Business
Learn Highly Marketable Skills
Social Media CertificationCertified Social Media Marketing Specialist™ Program
Weekly, Via Webinar, Live Instructor
26 Weeks with Replay Available
Earn Diploma as CSMMS™
Tuition will be $2999 after Jan. 1st, 2014
$1999 One-time Fee or Monthly Payment Plans Available from $175 / mo.
Real, Live Help from Me!
Only 10 Students
Notes from a day-long training seminar which covers the effective use of social media, from developing a strategy, to looking at how to use a variety of social networking platforms, and where to get help!
The document provides an overview of several social media platforms: Twitter, LinkedIn, Pinterest and Hootsuite. It discusses how each platform can be used for personal and professional networking. For Twitter and LinkedIn, it describes basic functions like building a profile, following others, posting updates. It also outlines more advanced LinkedIn tools for networking, finding alumni and companies. Pinterest is introduced as a platform for sharing photos and ideas visually. Hootsuite allows scheduling posts across multiple networks.
Score social media_workshop_series 1 - 2012Penney Fox
This document provides an introduction to social media and getting started with Facebook pages and profiles. It discusses the importance of social media for businesses and why they should use platforms like Facebook. It then covers how to set up a Facebook profile page versus a Facebook fan page for businesses. The document provides tips for engaging audiences and growing fans on Facebook pages by posting regularly and interacting with followers. Finally, it briefly introduces LinkedIn as a social network for professional connections.
This document summarizes a webinar about using Twitter for marketing and PR. The webinar covered Twitter 101, building your network on Twitter, engaging your community, tracking and analyzing Twitter metrics, and tools and resources for Twitter marketing. Speakers from HubSpot discussed how to use Twitter to build your brand, follow others, engage in conversations, and track results from Twitter marketing efforts.
This document provides information about social media managed services and technology training from Virtual Options. It discusses using social media profiles like Facebook, LinkedIn, and Google+ for personal and business branding. Key points include:
- Facebook, LinkedIn and other networks can be used to connect with potential customers and build relationships.
- It's important to strategically post engaging content on a regular basis to drive conversation and build an online community.
- Profiles should be used appropriately for each particular network - Facebook is more personal while LinkedIn focuses on professional networking.
- Multiple networks don't need to be used at once - it's best to start with one or two and build a presence deliberately over time.
This document introduces Social Media University, which provides information about starting and maintaining a successful blog. It covers topics such as choosing a blogging platform like Blogger or WordPress, using widgets and gadgets, adding and sharing content on social networks, optimizing content for search engines through keywords and tags, monetizing the blog, and techniques for increasing traffic and engagement like commenting and social bookmarking. The goal is to help bloggers become experts and build relationships with readers.
All professionals must plan their social media strategy. If you are not an active participant or knowledgeable about the world of social media, how will you respond to needs, stay current, and brand yourself offline? Is this approach possible or effective? Are you aware of how or if your organization uses social media analytics? Innovative businesses are always looking for new ways to encourage loyalty, build relationships, and respond to customer needs. Social media analytics gives organizations a snapshot of these needs with insights gained from online conversations. New technology has the capacity to capture customer information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive analytic techniques that help corporations manage the brand and reputation of products and services. This workshop will increase your knowledge and awareness of social media analytics and explore new and innovative social media strategies that impact professional and business productivity.
Learning Outcomes: This workshop will explore effective tools, for building, interpreting and using social media to increase professional and corporate effectiveness
At the end of this workshop, participants will be able to:
a) Explore how social media helps corporation predict trends
b) Examine how information and data is analyzed
c) Identify which types of industries can benefit from social media analytics
d) Explore trends and innovation around social media for business outcomes and professional development
The document provides an overview of social media marketing and how to effectively leverage various social media platforms like Facebook, Twitter, and LinkedIn for business purposes. It outlines objectives like launching a blog, setting up social media pages, and using analytics tools to measure results. The agenda also includes sections on developing a social media strategy, engaging audiences, and managing a social media presence.
This document provides an overview of public safety broadband networks, FirstNet, and related topics:
1. It discusses LTE technology basics and performance for public safety broadband networks.
2. It introduces FirstNet, a new national public safety broadband network established by Congress, which will hold the license for the 700 MHz D Block spectrum and be responsible for deploying the network.
3. It outlines FirstNet's duties like determining access and use policies, developing RFPs, and consulting with states on planning for the new national network.
This document outlines an organization's efforts to advance innovation, technology, and entrepreneurship in the community. It discusses developing the workforce of tomorrow through programs like a coding unit and robotics team. It also talks about fueling innovation by launching new technologies and businesses with resources like a maker space and collaborative space. The organization works with various groups in the community including entrepreneurs, students, mentors, investors, and businesses to build an innovative ecosystem.
This document provides an overview of Facebook, Twitter, LinkedIn and Google+ for nonprofit organizations. It discusses key features and terminology for each platform, including how to create and optimize pages, profiles, groups and posts. It also offers tips on using analytics, hashtags, images and other tools to engage with supporters and spread awareness of causes. The summary highlights the main social media platforms covered and the goal of learning how nonprofits can effectively utilize these tools.
Link building and social media marketing for googleCoryon.com
This document provides an introduction to internet marketing and link building strategies. It discusses key concepts like PageRank, nofollow vs dofollow links, and link quality factors. It also covers social media marketing basics like why to use blogs and social sites, WordPress, finding blogs to participate in, and using Facebook and Twitter. The document provides many references and resources for further reading on topics like SEO, link building, blogging best practices, and marketing tools.
Pinterest, the next big social network explained, for Brands! It is the new social network that everybody is talking about. Should you put any interest in it and how could you leverage your business with this new tool ?
Intro to Online Marketing for Placer School for Adults Fall 2014 Part 4Coryon Redd
Link building. SEO, social media marketing and many insider tip and tricks are shared in this presentation. Created for Placer School for Adults for Fall 2014 Term.
SEO and Internet Marketing - SEDCorp Bootcamp 2014Coryon Redd
Discover what it takes to build a website for business and get it found with SEO. This presentation is part of the SEDCorp Business Bootcamp for Citrus Heights, CA. Topics covered include website design, internet marketing, SEO, Google marketing, content marketing & more.
Pinterest for Business - Placer School for Adults Spring 2015Coryon Redd
Learn the basics of Pinterest. What should you pin and what are you going to find to build your business? This class will go from the basics of setting up a new account to connecting to Facebook
Social media rmstc creating a personal brand oct 2011Matt Sullivan
The document discusses using social media to establish a personal brand and get information out to others. It provides an overview of key social media platforms like Twitter, LinkedIn, Facebook and blogs. It offers tips on using each platform, including consistency, being generous with sharing others' content, and using tools to schedule and cross-post updates. The document also discusses measuring social media influence using Klout scores and gives an example of increasing a score over time through more active participation and building connections across networks.
Facebook and Twitter 101: Using Facebook and Twitter To Promote Your BusinessSarah Page
Presentation given to beginner Facebook and Twitter users on May 8, 2013 at the Longview TX Chamber of Commerce. This session was on using Facebook and Twitter to promote local businesses.
Social Media Marketing Business Strategies
by Manny Sarmiento, CEO of New Media, New Marketing, Inc. Palo Alto / Miami
Social Media CertificationCertified Social Media Marketing Specialist™ Program
Weekly, Via Webinar, Live Instructor
26 Weeks with Replay Available
Earn Diploma as CSMMS™
Tuition will be $2999 after Mar. 1st, 2014
$1999 One-time Fee or Monthly Payment Plans Available from $175 / mo.
Real, Live Help from Me!
Only 10 Students
www.SocialMediaProfessionalAssociation.com
Can Social Media really make a difference to your business?
• The “Tribe”• Maslow’s Hierarchy of Needs• Reticular Activating System (RAS)• Top of Mind Marketing (TOM) • Relationship Marketing
Which Social Media and Social Bookmarking Sites to Use?
Build Profiles
Establish URL (http)
Connect and Contribute
Build Relationships
G.A.S.
Level 1 - Content
Website
Blog
YouTube
Social Media Press Releases
Document Sharing
Level 2 - Sharing
Facebook
Twitter
LinkedIn
Google+
Pinterest
Social Bookmarking
271 Million Registered Users
Create relationships
Brand Your Account
Level 2 | Tweet the G.A.S.
Importance of followers
Substance
What do I Tweet?
1.23B Million Users /
53% Active
Establish your network
Fan Pages vs. Personal
Facebook.com/mobile
Groups
Discussions
Build Relationships
G.A.S.
C.C.E.
Capture
Call to Action
Engagement
Why Have A Blog?
Blogger vs. Wordpress
Becoming an “Expert”
Getting Others to Comment
Building Relationships
Relevance
Faster Indexing
Gadgets, Widgets,
Monetizing Your Blog
“P”-Word
PLRs
What’s the big deal with Social Media Marketing?
Massive Traffic to Your Business or Site
Build New Databases
SEO Success Like Never Before
Backlinks, Traffic, Name Recognition
Building Relationships
Cost Effective – Mostly Free!
Measurable (Google Alerts) ROI
Flexibility – 15 Minutes to 2 Hrs / Day
Increased Sales & Revenue
What to do Now?
SMM is a Must!
SMM is a Job Function
Schedule It - Blackberry, Outlook, etc.
15 Minutes to 2 Hours Per Day
Start Now!
Just Do It!
Next Training Videos
• Facebook Success for Real Business Results• LinkedIn Strategies for Real Results
• How to Automate Twitter and Use It As a Social Media Strategy
Social Media University
Social Media CertificationCertified Social Media Marketing Specialist™ Program
Earn Professional Credentials
Increase Your Earnings Potential
Become More Marketable
Increase Your Employability
Start Your Own Social Media Business
Learn Highly Marketable Skills
Social Media CertificationCertified Social Media Marketing Specialist™ Program
Weekly, Via Webinar, Live Instructor
26 Weeks with Replay Available
Earn Diploma as CSMMS™
Tuition will be $2999 after Jan. 1st, 2014
$1999 One-time Fee or Monthly Payment Plans Available from $175 / mo.
Real, Live Help from Me!
Only 10 Students
Notes from a day-long training seminar which covers the effective use of social media, from developing a strategy, to looking at how to use a variety of social networking platforms, and where to get help!
The document provides an overview of several social media platforms: Twitter, LinkedIn, Pinterest and Hootsuite. It discusses how each platform can be used for personal and professional networking. For Twitter and LinkedIn, it describes basic functions like building a profile, following others, posting updates. It also outlines more advanced LinkedIn tools for networking, finding alumni and companies. Pinterest is introduced as a platform for sharing photos and ideas visually. Hootsuite allows scheduling posts across multiple networks.
Score social media_workshop_series 1 - 2012Penney Fox
This document provides an introduction to social media and getting started with Facebook pages and profiles. It discusses the importance of social media for businesses and why they should use platforms like Facebook. It then covers how to set up a Facebook profile page versus a Facebook fan page for businesses. The document provides tips for engaging audiences and growing fans on Facebook pages by posting regularly and interacting with followers. Finally, it briefly introduces LinkedIn as a social network for professional connections.
This document summarizes a webinar about using Twitter for marketing and PR. The webinar covered Twitter 101, building your network on Twitter, engaging your community, tracking and analyzing Twitter metrics, and tools and resources for Twitter marketing. Speakers from HubSpot discussed how to use Twitter to build your brand, follow others, engage in conversations, and track results from Twitter marketing efforts.
This document provides information about social media managed services and technology training from Virtual Options. It discusses using social media profiles like Facebook, LinkedIn, and Google+ for personal and business branding. Key points include:
- Facebook, LinkedIn and other networks can be used to connect with potential customers and build relationships.
- It's important to strategically post engaging content on a regular basis to drive conversation and build an online community.
- Profiles should be used appropriately for each particular network - Facebook is more personal while LinkedIn focuses on professional networking.
- Multiple networks don't need to be used at once - it's best to start with one or two and build a presence deliberately over time.
This document introduces Social Media University, which provides information about starting and maintaining a successful blog. It covers topics such as choosing a blogging platform like Blogger or WordPress, using widgets and gadgets, adding and sharing content on social networks, optimizing content for search engines through keywords and tags, monetizing the blog, and techniques for increasing traffic and engagement like commenting and social bookmarking. The goal is to help bloggers become experts and build relationships with readers.
All professionals must plan their social media strategy. If you are not an active participant or knowledgeable about the world of social media, how will you respond to needs, stay current, and brand yourself offline? Is this approach possible or effective? Are you aware of how or if your organization uses social media analytics? Innovative businesses are always looking for new ways to encourage loyalty, build relationships, and respond to customer needs. Social media analytics gives organizations a snapshot of these needs with insights gained from online conversations. New technology has the capacity to capture customer information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive analytic techniques that help corporations manage the brand and reputation of products and services. This workshop will increase your knowledge and awareness of social media analytics and explore new and innovative social media strategies that impact professional and business productivity.
Learning Outcomes: This workshop will explore effective tools, for building, interpreting and using social media to increase professional and corporate effectiveness
At the end of this workshop, participants will be able to:
a) Explore how social media helps corporation predict trends
b) Examine how information and data is analyzed
c) Identify which types of industries can benefit from social media analytics
d) Explore trends and innovation around social media for business outcomes and professional development
The document provides an overview of social media marketing and how to effectively leverage various social media platforms like Facebook, Twitter, and LinkedIn for business purposes. It outlines objectives like launching a blog, setting up social media pages, and using analytics tools to measure results. The agenda also includes sections on developing a social media strategy, engaging audiences, and managing a social media presence.
This document provides an overview of public safety broadband networks, FirstNet, and related topics:
1. It discusses LTE technology basics and performance for public safety broadband networks.
2. It introduces FirstNet, a new national public safety broadband network established by Congress, which will hold the license for the 700 MHz D Block spectrum and be responsible for deploying the network.
3. It outlines FirstNet's duties like determining access and use policies, developing RFPs, and consulting with states on planning for the new national network.
This document outlines an organization's efforts to advance innovation, technology, and entrepreneurship in the community. It discusses developing the workforce of tomorrow through programs like a coding unit and robotics team. It also talks about fueling innovation by launching new technologies and businesses with resources like a maker space and collaborative space. The organization works with various groups in the community including entrepreneurs, students, mentors, investors, and businesses to build an innovative ecosystem.
Introduction to Blandin Broadband CommunitiesAnn Treacy
This document outlines Blandin Foundation's commitment to expanding broadband access in greater Minnesota through its Community Broadband Program. The program will provide support to 9 selected communities, including research, planning assistance, and grants up to $100,000 for locally-developed broadband projects. It will focus on digital inclusion, network feasibility studies, broadband-enabled innovation, and other priority projects. The Foundation has committed $1.5 million over two years to continue its work expanding broadband and supporting communities' broadband development efforts.
1. The Lake County Blandin Broadband Community Initiative has worked to improve broadband access and digital literacy in Lake County schools and communities.
2. It has provided broadband infrastructure in community hubs and schools, offered training classes to students and adults on using internet tools, and connected community members through intergenerational mentoring.
3. Enhanced access and skills have helped make rural Lake County communities more vibrant and sustainable in today's digital world.
Greater Bemidji launched The LaunchPad, a one-stop-shop located in the renovated Mayflower Building in downtown Bemidji. The LaunchPad provides resources like workspace, networking opportunities, support, mentoring, and state-of-the-art technology to entrepreneurs and startups. It currently has 16 coworking members from various fields. The LaunchPad aims to support Greater Bemidji's emerging startup community and help entrepreneurs succeed by connecting them to what they need in one central location.
Grosing the technology services industry cluster in the Brainerd Lakes AreaAnn Treacy
The document discusses growing the technology services industry cluster in the Brainerd Lakes Area. It outlines how the closing of the Potlatch Paper Mill in 2002 led to the creation of a 2020 economic development plan. This plan included initiatives focused on marketing and branding, workforce training, infrastructure development, and economic development to attract technology services businesses to the region. It also highlights continued efforts through the construction of training and meeting rooms to support workforce development and business collaboration in the technology industry.
Carla Lydon is the Assistant Director of the East Central Regional Library (ECRL) system which serves 12 counties in Minnesota. ECRL provides creative programming and spaces at its 14 libraries such as Lego clubs, music jams, poetry nights, and quilting groups to inspire creativity among patrons. They also offer SmartPlay spaces for early literacy, Lego robotics programs, and will soon launch a technology petting zoo. Lydon encourages potential partners to utilize ECRL's available spaces, partnerships, technology resources, and staff expertise when developing creative projects and programs. Major challenges may include securing adequate funding and staff time.
This document provides an overview of various social media tools for businesses, including blogs, YouTube, LinkedIn, Twitter, Pinterest, and Facebook. It discusses the purpose and benefits of each tool, as well as technical considerations for setting up and maintaining a presence on each platform. The key recommendations are to understand your business goals for social media and dedicate appropriate resources, find the right level of engagement for your comfort level across informational and interactive tools, and develop a content plan and calendar to keep updates flowing consistently.
The document discusses Ann Treacy's expertise in online presence and social media. It provides tips on using a website, email newsletters, blogs, YouTube, Facebook, LinkedIn, Twitter, and other online tools to engage an audience and drive traffic. The key recommendations are to choose 1-2 tools to start with, set goals for success, and listen to your audience. Consistent updates and engaging content are important across all platforms.
This document provides an overview of social media and how it can be used for organizational purposes. It discusses popular platforms like Facebook, Twitter, and YouTube and why organizations should maintain a presence on them. These include brand management, crisis communication, thought leadership, and increasing qualified website traffic. The document also outlines best practices for social media use, such as defining goals, writing for the platform, using hashtags and URLs, video strategies, and networking. The overall message is that social media can help organizations connect with key audiences and establish expertise when used consistently and transparently across multiple channels.
This document provides tips for using Pinterest to boost brands and increase traffic. It discusses how Pinterest works, including pinning images and following boards. The document recommends setting up boards based on topics, choosing board covers, and pinning different types of content like photos, videos, and infographics. It also suggests strategies for building an audience, marketing on Pinterest, measuring results, and collaborating with other Pinterest users. The overall goal is to drive traffic to websites and engage with customers.
Social Selling for B2B Salespeople: TwitterAlice Myerhoff
Lots of information designed for salespeople to use twitter to build up their pipelines, enhance client relationships and find new people to network with. These slides are from a #socialselling presentation I did for EMC's DPAD sales team.
Social media is an important tool for recruiters. According to a study, 73% of recruiters have hired candidates through social media, and 93% of hiring managers review candidates' social profiles. Recruiters use LinkedIn, Twitter, Facebook, and other sites to find candidates. Setting up an effective social media architecture involves completing profiles, joining groups, posting regularly, using hashtags, and monitoring sites with tools. It is important to represent your personal brand consistently across platforms.
Student Volunteer Connections presented a guide on using social media for social good. Their mission is to engage audiences in conversation to spread their message of volunteerism and foster positive change. They outlined key social media platforms like Facebook, Twitter, websites and recommended establishing a social media strategy with goals, content types, engagement tactics and a posting schedule. They also shared analytic tools to evaluate their social media use and tips for effective social media engagement.
This document provides an introduction to social media and strategies for using social media. It discusses popular social media platforms like Facebook, Twitter, YouTube, and blogs. It outlines characteristics of social media, why businesses should use social media, and how to develop a social media strategy with goals and a target audience. It also provides tips and best practices for using specific social media platforms and growing an engaged audience. The document emphasizes listening to customers, participating in conversations, and building relationships online.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
This document provides tips and best practices for using Twitter effectively. It introduces basic Twitter terminology and tools for organizing your account. It emphasizes being authentic in tweets, providing value to followers, and engaging with others on the platform through replies, retweets and mentions. The document also provides suggestions for balancing personal and business use on Twitter and tips for sharing information and boosting engagement.
I give talks, provide training and work one-on-one with business owners, executives and staff to teach how to use Facebook, Twitter, LinkedIn, Google+ and blogging for business. This slide set is from my Aptos Chamber of Commerce talk, "Twitter for Business," Feb. 9.
Twitter is a social media site that allows users to post short messages called tweets that are up to 140 characters. Users can follow other users to receive updates on their tweets. Businesses can use Twitter to interact with customers, gain feedback, and provide information. Analytical tools like SocialBro and Tweetstats provide statistics about followers, tweets, and trends. Resources for businesses include students, marketing programs, other social networks, and blogs to learn how to effectively use Twitter.
How to use twitter to grow your businessAndrea Vahl
Are you having trouble understanding how you should be using Twitter for your business? Do you need a solid base of Twitter knowledge so you can lay out your marketing strategy? Find out how and get my e-book: www.andreavahl.com/twitterbook
The document provides an overview of social media management using Hootsuite. It discusses various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Instagram. It explains why businesses should use each platform and best practices for setting up business profiles. It then discusses how Hootsuite can be used to manage multiple social media accounts from one dashboard, schedule posts, track analytics and perform social listening. The document concludes by providing information about social media training courses offered by the presenter.
This document provides tips for using various social media platforms to promote a business for free. It discusses the major platforms like Facebook, Twitter, Google+, YouTube, Pinterest, LinkedIn, Flickr, Foursquare and blogging. For each platform, it provides statistics on user numbers and demographics and suggestions on what type of content to post and how to build followers. It also recommends cross-promoting across networks and using tools like HootSuite to manage multiple accounts. The overall message is that consistency and engaging content across many social media sites can help small businesses promote themselves without advertising costs.
Presentation given on August 15, 2013 for the Lufkin/Angelina County Chamber of Commerce on how to use Facebook and Twitter for business. This was a beginner level session.
Curious if Twitter is right for your organization?
Accompanying podcast on website.
This presentation explains how to market your organization on this free, fast-growing social media site. I go in-depth so you can learn practical Twitter skills such as understanding hashtags, lists and retweeting, managing your tweets so Twitter doesn’t manage you, the dreaded ‘Fail Whale’, and knowing how to attract followers and interact effectively with them.
This presentation was delivered on April 13th to the Charleston County Library's Small Business and Not-For-Profit Networking Luncheon.
This document provides an overview of various social media platforms and tips for using them to promote a business for free. It discusses the large and growing user bases of platforms like Facebook, Twitter, Google+, Flickr, Foursquare, YouTube, and Pinterest. For each platform, it offers advice on setting up pages or profiles, using features like hashtags and tagging, engaging audiences through questions and contests, and focusing content on events, products, and other topics relevant to the business. The overall message is that consistency and engaging audiences in platform-specific ways are keys to successful social media marketing.
Adoption challenges in rural minnesota, BBTF March 2022.pptxAnn Treacy
Rural areas of Minnesota have significantly less access to broadband internet than urban areas, with 94.2% of unserved and 93.3% of underserved households being in rural locations. Rural communities tend to be older, poorer, and less educated compared to urban areas. There are three main challenges to broadband adoption in rural Minnesota: accessing devices, affording internet services due to high monthly fees, and developing digital literacy skills, with organizations trying to address the third leg of skills and support.
This document discusses broadband expansion goals in Minnesota. It outlines the state's goals that by 2022 all businesses and homes have access to broadband with minimum speeds of 25 Mbps download and 3 Mbps upload and by 2026 access to speeds of 100 Mbps download and 20 Mbps upload. As of 2021, 96.4% of unserved and 96.5% of underserved households were in rural areas. The document also lists challenges around supply shortages, workforce shortages, and affordability as well as inequities with some student populations still lacking internet access essential for learning.
This document discusses Riverwood Healthcare's digital solutions including their website, symptom checker, virtual visits, MyChart, wellness network, chat feature, pharmacy app, and specialty care digital outreach. It notes that the symptom checker had over 180 uses in January 2021. It also mentions that Riverwood has conducted over 6,000 virtual visits since March and has 4,764 active MyChart patients. Finally, it discusses their use of digital tools like Zoom, a calm app, and digital screening to support patients, visitors, and staff.
This document summarizes the background and key arguments of a book analyzing federal and state policies regarding subsidization, deployment, and regulation of broadband in rural communities. The author is an Associate Professor who researched the topic through a policy analysis of over 10,000 pages of documents, 90 interviews, and site visits. The book argues that rural broadband policy is both incomplete and broken, failing to bring affordable, high-speed broadband to rural areas due to regulatory capture and prioritizing large internet providers. It also highlights some local success stories of communities connecting themselves with the help of cooperatives or local ISPs. The conclusions call for a national rural broadband plan, recognizing the importance of local broadband, and ensuring history does not repeat itself in
This document summarizes a study on rural workforce movers and telecommuters. It finds that 21% of rural households have someone who telecommutes. Telecommuters are more likely to be married, have larger households, and higher incomes. Respondents moved for slower pace of life, safety, and lower costs. However, many noted poor broadband access as a challenge to remaining in their communities or telecommuting. The study aims to help communities understand and attract telecommuters.
Connected Minnesota is working to expand access to high-speed internet, distance learning, and supportive services across Minnesota. They have provided over $4.5 million in funding to 52 organizations across two rounds of funding in 2020 and 2021. $1.2 million was allocated specifically to Black-led and Indigenous-led organizations focused in the Twin Cities area. Connected Minnesota has also convened stakeholders through a Digital Equity Roundtable and uses a community-informed approach that centers decision making with communities and adapts solutions to their specific needs.
Surveys, Data and Stories to Inform Policy and InvestmentAnn Treacy
This document summarizes broadband access surveys from four rural Minnesota communities. Over 2,600 surveys were completed, with 25% of respondents indicating they only have cellular internet or no internet access at all. The top reasons for lack of access were no services being offered at their location or prices being too high. Respondents said they would use better broadband for education, work, communication, and entertainment. Stories from residents provided personal accounts of struggles with slow, unreliable, or expensive existing services like satellite that don't support needs like work-from-home VPN access or uploading school assignments. Community leaders are encouraged to consider these resident experiences and priorities when making broadband policy and investment decisions.
Community approaches to broadband in MinnesotaAnn Treacy
Community-led broadband solutions can bring competition, lower prices, and faster internet speeds to underserved areas. They also create local jobs and support new businesses by involving stakeholders, using creative funding, and working with neighbors through grassroots and transparent efforts. Successful community broadband requires smart construction policies and cooperation across an array of groups.
The document provides information about funding from the American Rescue Plan Act (ARPA) Capital Projects Fund, including:
1. Minnesota is eligible to receive $70 million from the $10 billion Capital Projects Fund allocated for broadband infrastructure and digital connectivity technology projects.
2. The Commissioner of Employment and Economic Development must submit an application by September 30, 2021 to request $70 million for grants through Minnesota's Border-to-Border Broadband Development Program.
3. $35 million has been appropriated from the awarded funds for grants in fiscal years 2022 and 2023 through the Border-to-Border Broadband Development Program.
This document summarizes responses from counties, cities, and townships in southeast Minnesota about broadband access and issues in their areas. Availability of service is a major concern, with many rural areas having little to no access. Even areas with coverage often have unreliable or insufficient service that does not meet needs like remote work and school. Respondents are working with local providers and using grants to improve access, but barriers like terrain and funding make expansion difficult. Overall, the survey finds widespread gaps in broadband access across the region that impact residents' lives.
The document outlines the broadband development process from start to finish in a simplified manner. It begins with learning about the local broadband needs through community engagement. It then involves examining options like improving existing infrastructure or building new networks. Key steps include conducting feasibility studies, identifying potential partners, and negotiating deals. The goal is to improve broadband infrastructure and celebrate the achieved progress. The document also provides an overview of various broadband technologies like satellite, fixed wireless, and wired options like fiber and discusses their capabilities and limitations. It concludes with a panel discussion on local broadband projects.
This document summarizes a regional broadband event that took place on September 30, 2021. It included welcome remarks, a panel on the current broadband climate in the region, and storytellers from local broadband providers. There was also an elected official update, small group discussions, and a recap. The event concluded with information about the upcoming state broadband conference in October. The purpose was to bring stakeholders together to discuss broadband access challenges in the region and potential solutions.
Regional Broadband meeting in NW MN from Office of Broadband DevelopmentAnn Treacy
This document summarizes Minnesota's broadband development timeline and policies from 2008 to the present. It outlines the state's statutory broadband goals, the role of the Office of Broadband Development and task forces, broadband mapping, and the Border to Border broadband grant program. The grant program has provided broadband access to over 56,800 homes since 2014. Current federal funding opportunities through programs like RDOF, NTIA, and the American Rescue Plan Act are also discussed.
MN Broadband regional meeting in west centralAnn Treacy
The document summarizes Minnesota's broadband development timeline and policies from 2008 to the present. It outlines the state's statutory broadband goals, the role of the Office of Broadband Development and task forces, broadband mapping, and the Border to Border broadband grant program. The grant program has provided broadband access to over 56,800 homes and businesses since 2014. Current federal funding opportunities and the potential impacts of infrastructure legislation are also mentioned.
SMIF Regional Broadband Forum: Le Sueur Count Broadband InitativeAnn Treacy
The Le Sueur County broadband initiative started in April 2018 at a regional broadband summit. Since then, the county has received various grants and funding totaling over $5.5 million to expand broadband access through fiber, fixed wireless, and other technologies. This includes a Blandin grant of $1.8 million and $3.7 million from the CARES Act. Most townships also contributed funds. The funding is being used to support economic development for local businesses by improving technology access and training, as well as projects for telemedicine, virtual communities, and a county-wide website. Conversations continue on further expanding broadband access when additional funding sources are identified.
The document discusses broadband access and inspiration stories in West Central Minnesota counties. It provides broadband access speeds and rankings for counties in the region. It also shares several inspirational stories of how organizations are using broadband to provide education, healthcare, employment resources, and more to their communities.
This document summarizes responses from counties, cities, and townships in southeast Minnesota about broadband access and issues in their areas. Availability of service is lacking in many rural areas. Even where service exists, functionality is often insufficient for tasks like remote work and schooling due to slow speeds and unreliable connections. Respondents cited high costs, challenging terrain, and low population density as barriers to improving or expanding service. Most rely on internet providers to make upgrades but have limited ability to influence them. Funding sources for improvements include grants, ARPA funds, and partnerships between jurisdictions and providers. Addressing equity of access and affordability were also raised as ongoing issues.
Regional Broadband MN - presentation from Office of Broadband DevelopmentAnn Treacy
The document summarizes Minnesota's broadband development timeline and policies from 2008 to the present. It outlines the state's statutory broadband goals, the role of the Office of Broadband Development and task forces, broadband mapping efforts, and the Border to Border broadband grant program. The grant program has provided broadband access to over 56,800 homes and businesses since 2014. Current federal funding opportunities through programs like the Infrastructure Investment and Jobs Act and the American Rescue Plan Act could provide additional funding to support Minnesota's broadband expansion efforts.
Chisago Lakes Community Broadband SurveyAnn Treacy
A survey of 762 respondents in the Chisago Lakes community found that 30% said the internet met their online school requirements most of the time while 16% said no. For working from home, 37% said the internet met their needs most of the time and 28% said no. Regarding running a business, 56% said it did not apply while 21% said no and 18% said most of the time. Respondents rated internet reliability as 33% poor and 31% fair, and rated speed as 34% fair and 29% poor.
1. Mini Lesson on SEO
Search Engine Optimization
Ann Treacy
atreacy@treacyinfo.com
www.byteoftheweek.com
www.treacyinfo.com
2. Search Engines Like:
1. Lots of repeated
keywords on web
page
2. Lots of good links to
your web site
3. Regular updates
4. Quick download
www.treacyinfo.com
4. Create a List of Keywords
• Your name
How do you rank?
• Products
• Add location
• What terms do
people use to find
someone like you?
http://www.mikes-marketing-tools.com/ranking-reports/
www.treacyinfo.com
6. Where to Place Keywords
• Title Tag
• Use keywords in context
• Highlighted terms
• Links
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7. Look at the Links
• See who links to you
www.linkpopularity.com
• See who links to the
competition
• Make sure your partners
link to you
• Ask people to link to you
• Get into social media
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8. Not all links are helpful
• Good Links • Bad Links
– Actual partners – Link farms
– Social Media – Unrelated sites
– Reviews
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13. Fresh Content
• Making even small changes will help
• Making small changes that build your
content are even better
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14. Why Social Media?
Ann Treacy
atreacy@treacyinfo.com
www.byteoftheweek.com
www.treacyinfo.com
15. Impact of Social Media
http://www.youtube.com/watch?v=QUCfFcchw1w
www.treacyinfo.com
16. Interesting Stats*: Facebook
• An average Facebook users has 130 friends.
(AllTwitter)
• Facebook hosts 42 million "Pages" with 10 or
more likes. (Jeff Bullas)
More than 1 million websites have integrated
with Facebook in various ways. (Uberly)
• 80 percent of social media users prefer to
connect with brands through Facebook.
(Business2Community)
http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.html
www.treacyinfo.com
17. Interesting Stats: Twitter
• 56 percent of customer tweets to companies
are being ignored. (AllTwitter)
• The average user follows (or is followed by) 51
people. (Diego Basch's Blog)
• 32 percent of all Internet users are using
Twitter. (Marketing Land)
• 34 percent of marketers have generated leads
using Twitter. (Digital Buzz Blog)
www.treacyinfo.com
18. LinkedIn Stats
• 90 percent of users found it useful
• 187,000,000 members (Dec 2012)
• 65 percent male
• 50 percent college graduates
• Launched in 2003
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19. Interesting Stats: Google+
• Google+ pages appear in search results
for 30 percent of brand term searches for
brands with G+ pages, up from 5 percent
in February 2012. (Bright Edge)
• Only 8 percent of Americans 12+ have a
Google+ profile page. (Edison Research)
• 625,000 new users on Google+ every day.
(AllTwitter)
www.treacyinfo.com
20. Interesting Stats: Pinterest
• 80% of Pinterest users are women; 50 percent of all
Pinterest users have children. (Search Engine Jrnl)
• Pinterest referrals spend 70% more money than
visitors referred from non-social channels. (Search
Engine Jrnl)
• Pinterest pins with prices get 36% more likes than
those without. (Shopify)
• 69% of online users who visit Pinterest found an
item to buy, compared with 40% of Facebook users.
(All Facebook)
www.treacyinfo.com
21. Your motivation today…
1. Learn about how each social media
channel works
2. Think of one social media strategy you
can start implementing tomorrow
3. Set up the tools you need
www.treacyinfo.com
22. Before you Begin
• Why do you want to use social media?
– How does it fit into existing business goals?
– How can you measure success?
• What resources do you want to dedicate to
social media efforts?
– Internal staff? Consultant? Both?
www.treacyinfo.com
23. Find Your Comfort Level
Inform
Website, Email Alerts, Video Controlled
Engage
Blog, LinkedIn Moderated
Facilitate
Social Networks Monitored
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24. Blog
• Great way to inform
• Great for showing
personality/expertise
• Great for search
engine optimization
• Great for tying in
other media
• Easy to update
www.treacyinfo.com
26. Blog Tech Talk
• Choose a platform
(WordPress, Blogger)
• Post articles
(ongoing)
• Moderate/monitor
comments
www.treacyinfo.com
27. LinkedIn
• Your personal
account can be as
powerful as your
business presence
• Take time to flesh out
your profile
• Look for groups to
join or create
• Be the person people
want to know
www.treacyinfo.com
34. LinkedIn Tech Talk
• Set up an account
– Personal, company, group
• Choose your level of commitment
– Wait to be contacted
– Contact people one-on-one
– Join conversations
– Start/host conversations
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35. Twitter
• Post updates
• Follow others to get
their updates
• Search for timely
info
• Follow topics of
interest
• #hashtag = topic/tag
• @AnnT = shout out
www.treacyinfo.com
45. Twitter Tech Talk
Inform Engage
• Send specials • Find folks to follow
• Send RT-worthy • Listen and RT
messages • Use @
• Set realistic • Link to articles et al
expectations for more details
• Use # • Tweet during
conferences
www.treacyinfo.com
46. Pinterest
• Sign up with an
account
• Set up boards
• Connect with other
social media tools
www.treacyinfo.com
47. Pinterest Tech Talk
• Pin pictures you like
• Repin others’ pictures
• Post comments on pictures
• Share work of others
• Focus on your demographic, but not
necessarily only your products
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48. Why Google+?
• Similar to Facebook with an option to
segment connections
• Big with online marketers
• Big with emerging musicians
• Ties into Google Tools (Flickr, YouTube…)
• Google+ Recommendations may influence
SEO
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55. Facebook
• Have a plan to keep the updates flowing
• Take the time to listen
• Be flexible & prepare to roll with it
• Your following is built on the relationship of
your fans
• Consider campaigns
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56. Person/Profile
• Post updates,
images, videos,
polls
• Friend People
• Join Groups
• Like Pages
• Comment, like,
share posts
• Tag
• Send private
messages
www.treacyinfo.com
73. Add a Cover…
• 851 pixels wide and
315 pixels tall
– Or must be at least
399 pixels wide
• Rules:
– No prices or specials
– No contact info
– No urging to like
• GraphicRiver.net
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76. Tips
• Be active
– Best time to post – 8 pm
• Interact with other sites to build a rep
• Provide info people want more than info
you want them to have
• Promote on your site
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77. Facebook Tech Talk
• Tell people about
your FB page
– Tell FB friends
– Send out an email with
a link
– Post a link on your
web site
– Mention it everywhere
– Get e-fluencers to talk
about you
www.facebook.com/pages/create.php
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79. Final Tips
• Have a
plan/calendar
• Look into Admin
tools
• Make the most of
every story www.hootsuite.com
• Do what’s right for
you!
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80. Get the presentation here:
http://byteoftheweek.com/
Thank you!
Ann Treacy
atreacy@treacyinfo.com
www.treacyinfo.com