How to Use Facebook to Get Leads for Your Business

871 views

Published on

Published in: Technology, Business
1 Comment
2 Likes
Statistics
Notes
No Downloads
Views
Total views
871
On SlideShare
0
From Embeds
0
Number of Embeds
35
Actions
Shares
0
Downloads
0
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide

How to Use Facebook to Get Leads for Your Business

  1. 1. @AndreaVahl @GrandmaMaryShow
  2. 2. About me • • • • Social Media Coach, Strategist and Speaker Co-author of Facebook Marketing All-in-One for Dummies Community Manager for Social Media Examiner for 2 years Grandma Mary
  3. 3. Social Media = Farming
  4. 4. It’s not push marketing
  5. 5. Setting Goals • S.M.A.R.T. – Specific – Measureable – Attainable – Realistic – Timely
  6. 6. Goals that make sense • • • • Overall growth is still good = awareness Traffic Subscribers Sales
  7. 7. THE BIG SECRET: Social Media + E-mail = Sales • Person has to see an offer between 5-9 times • Organized campaign • Reinforced multiple ways • E-mail is NOT dead
  8. 8. One Take Away • Drive social traffic to your e-mail optin – – – – – Free giveaway Newsletter Signup Coupon Contest Webinar • Social will change – Email is yours!
  9. 9. E-mail Marketing • • • • Constant Contact iContact MailChimp Aweber
  10. 10. The Facebook Leads Process • Grow your Facebook Page • Get e-mail addresses • Use Facebook + E-mail to build Superfans who love you • Make offers and get sales
  11. 11. Grow Fans E-mail Opt In Build Super Fans Make Offers and Sell
  12. 12. Top Tips for Growing Your Facebook Page • • • • • Use your warm market Invite friends E-mail customers Promote to Groups Run an Ad
  13. 13. Visibility: Participate as your Page • • • • Target complementary Pages Comment on posts as your Page Watch Local Pages 5-10 minutes/week
  14. 14. Like the Pages as Your Page
  15. 15. Page Home Feed
  16. 16. Comment on Posts
  17. 17. Share Great Content
  18. 18. Facebook Ads
  19. 19. Likes and Interests I try to keep the Audience size at 200,000 or more if possible
  20. 20. Grow Fans E-mail Opt In Build Super Fans Make Offers and Sell
  21. 21. Facebook Applications
  22. 22. App Created with TabFoundry
  23. 23. Best Facebook Custom Tab Apps • • • • • • Tabfoundry: http://www.tabfoundry.com Tabsite: http://www.tabsite.com Heyo: http://www.heyo.com ShortStack http://www.shortstack.com PageModo http://www.pagemodo.com North Social: http://www.NorthSocial.com
  24. 24. Alternative - Shortstack
  25. 25. Constant Contact
  26. 26. MailChimp
  27. 27. OR…….
  28. 28. Free Webinars
  29. 29. Webinar solutions • • • • GotoMeeting Webex Meetingburner GatherPlace
  30. 30. Special Offers/Contests
  31. 31. Facebook Contests • Showcase your product or service • Gather e-mails of leads • Fun for community • Shared • People like to win ©2011 Social Media Examiner • Do NOT distribute • Page 34
  32. 32. Highlight a product
  33. 33. Contest Applications • • • • • • Offerpop – lots of options North Social – easy but need graphics Woobox – easy setup Contest Domination ShortStack – drag and drop, configurable Strutta –photo, video, essay contest ©2011 Social Media Examiner • Do NOT distribute • Page 36
  34. 34. Grow Fans E-mail Opt In Build Super Fans Make Offers and Sell
  35. 35. Super Fans
  36. 36. Building Super Fans • Share useful content – Your Own – Others (with proper credit) • Reward and connect • Freebies • Engage!
  37. 37. Share useful content - sources • • • • • • Alltop – www.Alltop.com SmartBrief - http://www.smartbrief.com Google Alerts – www.google.com/alerts Twitter Lists – make a list of gurus Facebook Pages – make a list of gurus Go-to blogs
  38. 38. Deepen relationships
  39. 39. Ask Opinions
  40. 40. Social Question
  41. 41. Make it Personal
  42. 42. Reward – facilitate connections
  43. 43. Grow Fans E-mail Opt In Build Super Fans Make Offers and Sell
  44. 44. The Fortune is in the Follow up!
  45. 45. Effective ways to sell on Facebook • Stealth-selling! – Great content – Contests – showcase your product and create buzz – Featured users and testimonials • Sell 10% of the time at most
  46. 46. Have FUN! • • • • When you are having fun, your Page is fun Mix it up Engage on other Pages Be social
  47. 47. Connect with me • • • • Sign up for my free report One on One consulting www.AndreaVahl.com Get the e-book: http://www.andreavahl.com/products/facebookleads

×