The document outlines an agenda for a networking event including a dinner, presentation, and speed networking session. It then provides tips and strategies for effective personal networking and online presence building, focusing on optimizing profiles on LinkedIn, Twitter, blogs, and Google+ to establish a personal brand, connect with others, and find opportunities. Additional resources highlighted include the local SDBN networking group and upcoming related events in the area.

1. Schedule
5:30-6:15 Dinner, Networking
6:15-7:45 Presentation
6:45-8:00 Speed Networking
8:00-8:30 Networking
#sdbn

2. Face to Face & Online
Networking
Mary Canady
Comprendia LLC
February 2nd 2015
sdbn.org/february

3. © Comprendia, LLC All rights reserved.33
Network More
37%
Get A Job
29%
Get More
Business
21%
Learn More
Skills
9%
Get Funding
4%
Goals of Tonight's Attendees

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Your Personal
• Strategy
– What’s your personal brand?
•‘Research’ your interests, goals
– How does your current work translate to
the job market?
– What gets you up in the morning?
• Tonight’s discussions
– Your tagline and elevator speech
•Solve a problem
– What value can you bring to a
networking relationship?

5. © Comprendia, LLC All rights reserved.55
What Online Tools Should
I Use?
Application Description Good for How To Use
LinkedIn Professional
networking
•Personal brand
•Job hunting
•Leads
•Complete profile
•Join/start groups
•Engage
Twitter Sharing
information with
short updates
•Personal brand
•Connecting via
content
•Events
•Find a niche
•Follow
hashtags/users
Blog Dynamic website
with daily-weekly
articles
•Personal brand
•Connecting with
peers
•Create blog
according To brand
•Find others, interact
via comments/Twitter
Google+ Social networking
“back layer”
•Sharing information
•Increasing search
engine visibility
•Hangouts
•Add colleagues to
circles
•Join communities
•Use Hashtags
Recent presentation Academics Presence Online

6. © Comprendia, LLC All rights reserved.66
LinkedIn = 10’s Resume/CV
• Headline=personal brand
– Problem you solve, not current title
• Optimize for humans and SEO
– Use action words and bullets, show career
progression, rearrange “blocks”
– Research, find important key words
• Add past relevant positions with
information for each, helps others find
you (leave out the Olive Garden)
• Education is a no brainer
• Publications, Projects, Volunteering

7. © Comprendia, LLC All rights reserved.77
A Complete LinkedIn Profile
• Include complete contact
information (2 places)
– Web pages/Twitter/email/phone
• Check for spelling errors!
– Download PDF, open in MS Word
• Business cards
– Get a ‘vanity’ URL to add
• Head shot
• Add connections & find role models
• Follow companies
• Set up job alerts

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Leveraging LinkedIn Groups
• Benefits
– Directly email group members (check out our
howto)
– Can post questions to group
– Searches give more results
• Join up to 50 groups
• Choose large, relevant, active groups
– Your posts will not be seen in spam-y groups
• Lots of great discussions going on
– Antibodies, recombinant proteins, medicinal
chemistry…
– See our tips and list to start

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Google Yourself
•Well?
•Beef up your presence with blog,
about.me, etc.
– Use search engine optimization (SEO)
•Join Google+
•Set up a Google Scholar Profile
•What’s working well for others?

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• SDBN News & Local Blogs sdbn.org
– Comprehensive Feed, Email Updates
• SDBN Directory sdbn.org/directory
– 430+ local companies
• SDBN Calendar sdbn.org/calendar
– Events every week, some free
• SDBN Jobs sdbn.org/jobs
– 5+ New Jobs Daily, Email Updates
• Join, Connect, Grow sdbn.org/join

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Get Involved
• SDEE, SABPA, AWIS, ACS
– All linked in sidebar of SDBN website
• League of Extraordinary Scientists &
Engineers
• San Diego Festival of Science &
Engineering
• Two Scientists Walk Into A Bar
• February 26th: Mary speaks at Ignite
San Diego
– bit.ly/igniteSD4

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Questions?
• Networking & LinkedIn Workshops Available
At Your Organization
• LinkedIn
– www.linkedin.com/in/marycanady
• Twitter
– @Comprendia
– @SDBN
• Facebook
– Facebook.com/comprendia
• Blog
– Sdbn.org
– Comprendia.com

13. © Comprendia, LLC All rights reserved.1313
Red: Outside, Rotate. Blue: Inside,
Stay Put
BAR
@ 4
minutes