Twitter is a social media platform where users share thoughts and information in 140 characters. To use Twitter, users create an account with a username or "handle", follow other accounts, and post "tweets". Key Twitter terms include tweets, retweets, hashtags, and mentions. The document provides tips for using hashtags, photos, and calls to action to increase engagement on tweets. It recommends tweeting on weekends and business hours when engagement is highest.

1. TWITTER: A guide for posting

2. WHAT IS TWITTER?
Twitter is a social media platform where users share
thoughts, news, information, jokes and musings in 140
characters.
Twitter allows for inexpensive and global
communication.

3. TWITTER TERMS TO
KNOW
• Tweet – A 140-character message
• Retweet (RT) – Sharing someone’s
tweet
• Feed – The stream of tweets from
your followers on your home page
• Handle (@CruTweets) – Your
username
• Mention (@) – A way to include
another user in a tweet
• Direct Message (DM) – A private,
140-character message
• Hashtag (#) – The way to denote
a topic and help those not
following you to discover your
handle

4. HOW TO BEGIN
Log onto www.Twitter.com to beginLog onto www.Twitter.com to begin

5. HOW TO BEGIN
Create an account and remember your
User Name, or “handle”, is what
everyone will see when using Twitter.
Create an account and remember your
User Name, or “handle”, is what
everyone will see when using Twitter.

6. HOW TO BEGIN
• Look up your friends and
follow them so Twitter’s
algorithms can suggest more
followers
• Select like-minded
individuals and businesses
for content ideas and useful
information
• Follow to get your name out
there so people will follow
you back and enjoy your
content
• Look up your friends and
follow them so Twitter’s
algorithms can suggest more
followers
• Select like-minded
individuals and businesses
for content ideas and useful
information
• Follow to get your name out
there so people will follow
you back and enjoy your
content

7. HOW TO BEGIN
Click the “Compose
Tweet” icon to create
text or attach a photo
or graphic.
Click the “Compose
Tweet” icon to create
text or attach a photo
or graphic.

8. TRICKS OF THE TRADE
• Weekends- Twitter engagement on
the weekend is 17% higher than
weekday tweets.
• Business hours – The best
weekday times to tweet are during
business hours.
• Hashtags - Brands using the
search tool received two times
more engagement than those
without them.
• Photos - A picture helps with
replies, retweets and views on
Twitter.
• Action - Tweets that contain
"RT" or "ReTweet" receive 12
times higher shares than
those without a call to action.

9. THANK YOU
Have questions? Reach out to Cru Global on any of its social
media sites:
Cru Global
@CruTweet
s
@CruPin
s
Cru Global
@CruInstagram
@Cru

10. THANK YOU
Have questions? Reach out to Cru Global on any of its social
media sites:
Cru Global
@CruTweet
s
@CruPin
s
Cru Global
@CruInstagram
@Cru