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Christian Cadeo@domotalk | Christian.Cadeo@domo.com
REGIONAL DIRECTOR, SOUTHEAST ASIA,
DOMO
SINGAPORE ~ SEPTEMBER 20 – 21, 2017 | DIGIMARCONAPAC.COM
#DigiMarConAPAC
How to Turn Data into
Actionable InformationKEYNOTE
Christian Cadeo
‘ACTIVATE’ YOUR MARKETING DATA: THE DEFINITIVE GUIDE FOR
CMO’S TO ATTAIN A COMPETITIVE ADVANTAGE
• No Bullet Point Policy
• NAP
• Or *
*study conducted by me on me
I’LL HAVE A SINGLE CUSTOMER VIEW
I’LL HAVE A SINGLE CUSTOMER
I WONT BE A CUSTOMER, WHO IS SINGLE
I’LL IMPLEMENT THIS
Multiple Everything
Single
Custome
r
View
CMO
View
CEO
View
YOU NEED VISIBILITY OF THINGS
THAT MATTER
AY KAY AY, INSIGHTS…
What we know
Vs
What we don’t know
Challenging Data creates Insights
Tell a Story with your Data
three solutions you need to
tell a story with data
A place for ALL our Data (Warehouse)
A tool to Join our Data easily (ETL)
A place to View & Collaborate on Insights
That tells the Story
That tells the Story
All 3 Solutions in one place…
Thank you.
How to Turn Data into Actionable Information - Christian Cadeo, Domo

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How to Turn Data into Actionable Information - Christian Cadeo, Domo

Editor's Notes

  1. Speaker Cover Slide
  2. Lost in the data lake.
  3. The Data forest “Cant see the Data for the trees” Each tree a new data set, how do we find it, combine it, share it Do you feel like your lost in your data?
  4. Common Platform that collects, aggregates and consolidates data.
  5. Create tension, this is how we find meaning in the data. The highs are challenges and the lows are what we know – to win we must overcome the biggest challenge.
  6. Welcome Slide Template