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The Coming Wave of AI:
Are Marketers Ready?
Sarah Fay
Managing Director
Glasswing Ventures
Facial
recognition
Voice activated
assistants
People are
Using AI
Technologies
Every Day
Conversational
bots
Google
autofill
Facial
recognition
Voice activated
assistants
People are
Using AI
Technologies
Every Day
Conversational
bots
Google
autofill
Source: Tata Consultancy services survey of 835 Companies, 2017
Marketers
are Already
Playing
Catch Up
Detecting and deterring security intrusions
Resolving users technology problems
Reducing production management work by automating it
Gauging internal compliance in using approved technology vendors
Using runbook automation
Anticipating future customer purchases and presenting offers accordingly
Improving media buying
Monitoring social media comments to determine overall brand affinity and issues
Tailoring promotions (online or offline)
Financial trading (e.g., high-frequency trading enable by AI)
Automating call distribution
0 12.5 25 37.5 50
19%
16%
16%
15%
How companies around the world are using AI
Detecting and deterring security intrusions
Gauge internal compliance in using approved
technology vendors
Using runbook automation
Resolving users technology problems
Reducing production management work by
automating it
Financial trading (e.g., high-frequency
trading enable by AI)
Automating call distribution
Information
technology
Finance and accounting
Customer service
Marketing
Anticipating future customer purchases and
presenting offers accordingly
Improving media buying
Monitoring social media comments to
determine overall brand affinity and issues
Tailoring promotions
(online or offline)
What Exactly
is AI for
Marketers?
It’s a
Rope
It’s a
Fan
ppIt’s a
Snake
It’s a
Spear
It’s a
Wall
It’s a
Tree
Data Beyond
Demographics
Dynamic
Creative
Optimization
– the Next
Mother Lode
of ROI
AM
NY
Image
Recognition
Powering
Content
Marketing
Brands
Objects
Faces
Conversational
Marketing and
Bots
Branded as AI
Shifting
Behaviors –
How Will
Brands Fit In?
JIBO
The world’s First Social
Robot for the Home
Thank you

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  • 1. The Coming Wave of AI: Are Marketers Ready? Sarah Fay Managing Director Glasswing Ventures
  • 2. Facial recognition Voice activated assistants People are Using AI Technologies Every Day Conversational bots Google autofill
  • 3. Facial recognition Voice activated assistants People are Using AI Technologies Every Day Conversational bots Google autofill
  • 4. Source: Tata Consultancy services survey of 835 Companies, 2017 Marketers are Already Playing Catch Up Detecting and deterring security intrusions Resolving users technology problems Reducing production management work by automating it Gauging internal compliance in using approved technology vendors Using runbook automation Anticipating future customer purchases and presenting offers accordingly Improving media buying Monitoring social media comments to determine overall brand affinity and issues Tailoring promotions (online or offline) Financial trading (e.g., high-frequency trading enable by AI) Automating call distribution 0 12.5 25 37.5 50 19% 16% 16% 15% How companies around the world are using AI Detecting and deterring security intrusions Gauge internal compliance in using approved technology vendors Using runbook automation Resolving users technology problems Reducing production management work by automating it Financial trading (e.g., high-frequency trading enable by AI) Automating call distribution Information technology Finance and accounting Customer service Marketing Anticipating future customer purchases and presenting offers accordingly Improving media buying Monitoring social media comments to determine overall brand affinity and issues Tailoring promotions (online or offline)
  • 5. What Exactly is AI for Marketers? It’s a Rope It’s a Fan ppIt’s a Snake It’s a Spear It’s a Wall It’s a Tree
  • 11. Shifting Behaviors – How Will Brands Fit In? JIBO The world’s First Social Robot for the Home
  • 12.