Digital Disruption in APAC in the Next 5 Years - Rajiv Dingra, WATConsult
•
1 like•306 views
In the past few years, there have been key advances in digital technology like The Internet of Things (IoT), Virtual and Augmented Reality (VR/AR), and Artifcial Intelligence (AI) have radically redefined the possibilities of marketing. This session will give insights into the factors that will cause digital disruption in the APAC region in the next 5 years along with tips on how you can prepare your company for this change.
Report
Share
Report
Share
Recommended
The Future of Video Content Marketing - Inez Gn, Atomz
The Future of Video Content Marketing - Inez Gn, AtomzDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Statistics show that by 2017 video content will represent 74% of all internet traffic. We all know that video content marketing is the future of content marketing and that every brand should be on it. But exactly what is video content marketing and how should your brand jump in on it? In this age of video content marketing, Inez defines the what, how and why of video content marketing while exploring the pitfalls of overdoing it.Mobile is Not a Tiny Billboard - Kabeer Choudhary, M&C Saatchi Mobile
Mobile is Not a Tiny Billboard - Kabeer Choudhary, M&C Saatchi MobileDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The total spend on mobile advertising increased from USD 1.2 billion in 2011 to 36.6 billion in 2016 (IAB-PWC Report 2017) – that’s monstrous year on year growth. This should be a ground-breaking statistics for any other industry, but not for mobile advertising. There is still a significant disparity between the enormous amount of media consumption on mobile and the total media spends.
What is the reason for this disparity? The misunderstanding lies between the traditional advertising approach and the nature of the mobile experience.
Over the years, the entire advertising industry has evolved around adapting the most traditional ad format i.e. billboards and progressively making it smaller – from billboards on the most important city squares to newspapers, magazines, television screens, desktops and now finally mobile. At every stage of the evolution, the advertising industry has only managed to make the billboards smaller which have debatably worked for the medium. However, when it came to mobile the billboard theory falls apart due to the mere size of the screen.
If advertisers let go off their clinginess to billboard ads, smartphones provide us a unique opportunity to personalize the message for the user and create a unique one-on-one dialogue.MAU 2018: The Shift to Performance Marketing: Personalization and Partnership...
Facebook and Google account for 89% of ad revenue. Prices increased 43% in 2017, while performance has remained under scrutiny. Now more than ever, it’s crucial to learn how Boxed leveraged mobile performance marketing to accelerate and optimize its acquisition strategy. The session will dive into Boxed’s mobile partnerships channel, highlighting user segmentation powered by Button. Attendees will learn how personalized mobile rewards led to smarter targeting, higher average order value, and incremental revenue.
Optimizing Metasearch for Mobile
Mobile’s explosive growth has created a shift in how metasearch giants evaluate consumer bookings. More than half of travel-related browsing now occurs on mobile, making this platform a strategic imperative for brands. But metasearch is not optimized for mobile, allowing OTAs to capture a majority of bookings, owing to their ease of use. Adding to the complexity, shoppers prefer spending in-app, with smoother checkout experiences and saved payment credentials. Metasearch engines are struggling to link intelligently on mobile – especially in-app – losing consumers in the lengthy process. It’s a lost opportunity that should be attributed to the metasearch site -- that that's what Mike Dudas, Button's Co-Founder and CRO explained how to do during The 2017 Phocuswright Conference.
How Successful is Your Mobile Affiliate Channel? PerformanceIN Live Presentat...
We now live in a mobile-first world, but the affiliate channel has yet to translate.
That’s according to the CEO and co-founder of industry disruptor Button, Michael Jaconi, who along with Hotels.com’s Sam Richards, will argue that while mobile commerce has grown for consumers, the affiliate industry is missing the boat, with merchants leaving revenue behind and publishers losing out on significant commissions as a result. Check out the talk they gave at PI Live in London in October 2017.
Connected Commerce: Today’s Path-to-Purchase on Mobile
Button's third annual TAP conference took place on September 28th, 2017. Button's Co-Founder and CEO, Michael Jaconi, took the stage at TAP 2017 to discuss the latest mobile commerce trends.
Infography top 6 social marketing trends
Live video streaming, virtual reality, and chatbots will be important trends for social media marketers to pay attention to in 2017. Messaging apps and short-lived, exclusive content will also be significant as audiences expect more interactive and innovative experiences across different platforms. Marketers should focus on social commerce as well by interacting with customers and allowing them to purchase products they see on social media.
What You Need to Do for Your Mobile Strategy
A good mobile strategy should be always evolving–taking into account not only your customers' behaviors, but also up-and-coming technology. Here are a few hand-picked trends and insights that you should consider when evaluating your 2018 mobile strategy.
Recommended
The Future of Video Content Marketing - Inez Gn, Atomz
The Future of Video Content Marketing - Inez Gn, AtomzDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Statistics show that by 2017 video content will represent 74% of all internet traffic. We all know that video content marketing is the future of content marketing and that every brand should be on it. But exactly what is video content marketing and how should your brand jump in on it? In this age of video content marketing, Inez defines the what, how and why of video content marketing while exploring the pitfalls of overdoing it.Mobile is Not a Tiny Billboard - Kabeer Choudhary, M&C Saatchi Mobile
Mobile is Not a Tiny Billboard - Kabeer Choudhary, M&C Saatchi MobileDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The total spend on mobile advertising increased from USD 1.2 billion in 2011 to 36.6 billion in 2016 (IAB-PWC Report 2017) – that’s monstrous year on year growth. This should be a ground-breaking statistics for any other industry, but not for mobile advertising. There is still a significant disparity between the enormous amount of media consumption on mobile and the total media spends.
What is the reason for this disparity? The misunderstanding lies between the traditional advertising approach and the nature of the mobile experience.
Over the years, the entire advertising industry has evolved around adapting the most traditional ad format i.e. billboards and progressively making it smaller – from billboards on the most important city squares to newspapers, magazines, television screens, desktops and now finally mobile. At every stage of the evolution, the advertising industry has only managed to make the billboards smaller which have debatably worked for the medium. However, when it came to mobile the billboard theory falls apart due to the mere size of the screen.
If advertisers let go off their clinginess to billboard ads, smartphones provide us a unique opportunity to personalize the message for the user and create a unique one-on-one dialogue.MAU 2018: The Shift to Performance Marketing: Personalization and Partnership...
Facebook and Google account for 89% of ad revenue. Prices increased 43% in 2017, while performance has remained under scrutiny. Now more than ever, it’s crucial to learn how Boxed leveraged mobile performance marketing to accelerate and optimize its acquisition strategy. The session will dive into Boxed’s mobile partnerships channel, highlighting user segmentation powered by Button. Attendees will learn how personalized mobile rewards led to smarter targeting, higher average order value, and incremental revenue.
Optimizing Metasearch for Mobile
Mobile’s explosive growth has created a shift in how metasearch giants evaluate consumer bookings. More than half of travel-related browsing now occurs on mobile, making this platform a strategic imperative for brands. But metasearch is not optimized for mobile, allowing OTAs to capture a majority of bookings, owing to their ease of use. Adding to the complexity, shoppers prefer spending in-app, with smoother checkout experiences and saved payment credentials. Metasearch engines are struggling to link intelligently on mobile – especially in-app – losing consumers in the lengthy process. It’s a lost opportunity that should be attributed to the metasearch site -- that that's what Mike Dudas, Button's Co-Founder and CRO explained how to do during The 2017 Phocuswright Conference.
How Successful is Your Mobile Affiliate Channel? PerformanceIN Live Presentat...
We now live in a mobile-first world, but the affiliate channel has yet to translate.
That’s according to the CEO and co-founder of industry disruptor Button, Michael Jaconi, who along with Hotels.com’s Sam Richards, will argue that while mobile commerce has grown for consumers, the affiliate industry is missing the boat, with merchants leaving revenue behind and publishers losing out on significant commissions as a result. Check out the talk they gave at PI Live in London in October 2017.
Connected Commerce: Today’s Path-to-Purchase on Mobile
Button's third annual TAP conference took place on September 28th, 2017. Button's Co-Founder and CEO, Michael Jaconi, took the stage at TAP 2017 to discuss the latest mobile commerce trends.
Infography top 6 social marketing trends
Live video streaming, virtual reality, and chatbots will be important trends for social media marketers to pay attention to in 2017. Messaging apps and short-lived, exclusive content will also be significant as audiences expect more interactive and innovative experiences across different platforms. Marketers should focus on social commerce as well by interacting with customers and allowing them to purchase products they see on social media.
What You Need to Do for Your Mobile Strategy
A good mobile strategy should be always evolving–taking into account not only your customers' behaviors, but also up-and-coming technology. Here are a few hand-picked trends and insights that you should consider when evaluating your 2018 mobile strategy.
A Multi-Touch Attribution In Mobile Retrospective With Trendyol
Mobile Spree Berlin 2018: Erdem Inan, Head of Marketing, Trendyol
Why, when and how multi touch attribution in mobile should be considered, and what actions can be taken afterwards. Insights and results from an actual multi-touch attribution process in mobile marketing.
Live Commerce - Zia Daniell Widger
This document discusses the rise of livestream commerce, where products are sold through live video streams. It began in China, where factors like widespread bandwidth and integrated payment systems helped growth. Livestreaming allows for immersive experiences that can reduce returns. The document explores how major platforms in the US are now getting involved, with options like partnering with existing social networks, home shopping channels, ecommerce sites, or livestreaming apps. Monetization tools vary by platform, with Facebook, Instagram and TikTok leading for social commerce integrations. The future of livestreaming globally will build on growth of mobile commerce.
250 Brands to Watch | Seattle Interactive 2019
Patrick Dolan (Speaker) President & COO, IAB
In February the IAB released its second annual “IAB 250 Direct Brands to Watch” report identifying the top direct-to-consumer brands that are disrupting their industries and driving positive change in the U.S. consumer economy. This session will provide a deep dive into the report’s findings including emerging trends in marketing, advertising and data usage as well as ways traditional brands can leverage new techniques to drive growth.
2017 PlaceConf: This Must Be the Place
This deck was presented at the 2017 Place Conference in NYC. For more from the event, click here: http://bit.ly/2x9BWDt
Go mobile stats slides
This document discusses the growing importance and opportunity of mobile marketing for local businesses. Some key points made include:
- Mobile searches and commerce are growing rapidly as most people now have mobile phones
- Having a mobile-optimized website and local search engine rankings are critical for businesses to be found and contacted by customers on their phones
- Mobile users expect businesses to have a strong online presence across mobile websites, apps, and search results in order to purchase from and recommend that business
Masterclass: Bobbie Gersbach-Smith's (M&C Saatchi Mobile) presentation at Mum...
ANZ Director at M&C Saatchi Mobile, Bobbie Gersbach-Smith, presented a masterclass on How to Acquire High-Value Customers on Mobile at Mumbrella360.
2017 PlaceConf: PlaceIQ: How Location Data Will Drive E-Commerce Sales (PlaceIQ)
Location data has evolved significantly over the past decade from basic proximity marketing to enabling a new understanding of consumer behavior through analyzing real-world foot traffic and store visitation data. This real-world analytics provides census-level location intelligence that can be used across marketing channels in an omni-channel way. When used as the foundation for building audiences and delivering targeted campaigns, location data has been shown to significantly increase online conversions and average revenue per recipient for retailers.
How millennials are shaping the new rules of engagemment
In our digital economy, where continuous technological advancements are creating new interactions and customer expectations, providing an exceptional customer experience is no longer optional.
Millennials, being the largest demographic, have a completely different view of customer experience and are driving the way businesses and brands interact, engage, and build loyalty with this influential group. With proliferation of mobile and social platforms, Millennials have come to expect a seamless, consistent, and real-time experience across all channels.
Download these webinar slides for some of the strategies you can implement to succeed with this powerful buying group. What we discuss:
• Who are the Millennials
• How digital empowers the customer experience
• Rules of engagement with Millennials
• Using CRM to strengthen relationships
• Getting valuable CRM insights to provide smarter service
Webinar: Building Brand Trust with Mobile
This presentation from Syniverse (www.syniverse.com) and mCordis (www.mcordis.com) addresses how brands and mobile operators can address the growing gap between the need to reach consumers with right time, right place, right content mobile services and consumer willingness to provide brands and mobile operators with the personal data required to deliver those services.
brandinnovators2015trends-150105172645-conversion-gate01
This document discusses disruptive technology trends for 2015-2016. Some of the key trends highlighted include:
1. Social media becoming part of a digitally transformed ecosystem and key hub for customer experiences.
2. The future of search and SEM lying outside of Google, with messaging apps becoming the new social media.
3. The Internet of Things growing to over 40 billion connected devices by 2020 and wearables still needing killer apps.
4. Mobile payments gaining traction through services like Apple Pay and loyalty programs.
5. The sharing economy centered around renting and borrowing on demand through services like Uber.
25 Disruptive Technology Trends 2015 - 2016
Brian Solis explores some of the biggest technology trends and possible twists on the horizon for 2015 and 2016.
Topics include cyber security, mobile payments, drones, bitcoin, social media, digital, omnichannel, attribution, cx, music, movies, Hollywood
Mobile PPC
Mobile search is growing rapidly and expected to surpass desktop searches by 2013. Mobile searches have grown fivefold in the last 24 months, with 1 in 3 mobile searches starting with local intent. While some marketers are starting to invest in mobile search advertising, only 45% plan to invest and just 34% of agencies claim their clients are involved. The document recommends marketers take advantage of mobile pay-per-click advertising now to gain exposure, beat competitors, and increase profits since mobile users are always online and local mobile campaigns typically outperform desktop campaigns. Proper mobile optimization of websites is also important for conversion.
The Mobile Engagement Playbook - Going from Good to Great
There are strategies to shift from good push notifications to great engagement with loyal brand advocates.
Do you use push notifications in your app? In-app messaging? Are you targeting your mobile messaging to specific users?
There is so much more precision we can use in our messaging today. Consumers have so much more control they can apply to their media consumption.
Learn more here and please reach out to Urban Airship with any questions on mobile engagement marketing or developer strategies.
Mobile Breakfast 2013 - Joao Machado Presentation
The document discusses the rise of mobile marketing and argues that brands need to develop mobile strategies to engage with customers. It notes that mobile is unique from digital and desktop experiences and emphasizes testing, measuring, and sustaining mobile campaigns over time. The document advocates adopting mobile early and breaking from traditional planning cycles to distribute content across multiple mobile channels.
Industry updates on key mobile trends 3 15 13
Mobile searches often lead to in-store actions within an hour according to a Nielsen & Google study. Proximity mobile payments in the US are projected to grow dramatically to $62 billion by 2016. Advertisers have increased their use of mobile location-based targeting, with search-behavioral targeting growing the most. 95% of national advertisers now use some form of mobile location-based targeting.
Top Reasons to Buy
The document discusses how technology trends are providing new ways for organizations to engage customers through social media and mobile devices. It also mentions that running dynamic operations and gaining operational improvements have remained business priorities according to a Gartner survey. Finally, it notes that emerging economies' share of Fortune Global 500 companies is expected to increase to over 45% by 2025 based on a McKinsey report, up from 5% in 2000 and 17% in 2010.
Making data actionable: A look at the power of people-driven data in activati...
Innovation is impacting every part of our lives, with smartphones making the world available from our pocket. But can we say the same for market research? As researchers, providing access to data from new sources like customer data platforms, could be considered the equivalent of sticking a kid in a candy store. Exciting yes, but completely overwhelming for some. Technological development in our industry is often focused on how a business can create the latest program or app to benefit their business. However, the very fact that this technological development is becoming a technological dependence for consumers means market research is already benefiting. Or rather, it should be. The innovation has occurred, now we need to tap into this wealth of data.This paper will look at how and what can be appended to existing research projects. It will share tangible examples of ways researchers, marketers, and advertisers alike can tap into the already innovative consumer and leverage the ocean of data they are generating – all while maximizing the investment being made in their survey research. Most importantly, it will leave the audience with better understanding of how to activate research-derived segments through programmatic advertising and how clients can derive incremental value from the investment they’re already making in survey-based research.
ToM Malleschitz, Three: What do you learn when you embrace ad blocking on you...
ToM Malleschitz, Three: What do you learn when you embrace ad blocking on you...ad:tech London, MMS & iMedia
Adstream++ is a mobile advertising initiative that aims to provide a better user experience by showing only relevant, optimized ads that don't consume large amounts of data or degrade the user experience. A trial of an ad blocking service by Three UK found that 84% of users found it effective at blocking ads and 72% wanted to keep using it. Adstream++ proposes working with industry stakeholders to pursue better ad standards and launch an ad blocking service to give users a better mobile advertising experience while also increasing advertiser effectiveness and publisher revenue.20/20 Insights: Mobile Marketing Predictions from 20 Marketing Leaders
We asked 20 influencers - marketers, product experts, analysts, and journalists - to share their vision of the future of mobile marketing. Scroll through their predictions, then join the conversation on Twitter using the hashtag #DT2020.
The Next Evolution In Surveys: AI, Chatbots and The Power of Conversations
Traditional online surveys have become stale and a new chatbot survey revolution is on the horizon in 2019.
Join Martin Powton, Marketing Manager at Wizu, as he looks at how conversational surveys can increase engagement, improve response quality and how to use text analytics to turn data into actionable insight.
Digital Progress of India explained with the FICCI Report 2017 - Powerpoint P...
Digital media refers to any media that is encoded in a machine-readable format. It includes digital images, video, audio, websites, software, databases, and more. By 2016, it was expected that over 400 million people in India would have internet access, with 90% being wireless connections. 40% of Indians were projected to use the internet and broadband connections were expected to reach 43 million. Digital media marketing in India focuses on youth through platforms like social media, websites, mobile apps, and more. Both digital and traditional media are needed for broad reach and impact. Companies are shifting more spending to digital as internet access grows in India.
eCommerce trends 2019 by Divante.co
Our new report is here!
eCommerce Trends is our annual report, we've been doing for 6 years. This year we reached out to 10k eCommerce Managers and asked them to fill in our survey. Of those asked, 150 responded and we created this report based on the results.
What's inside?
Market Overview
B2C eCommerce Sales
Top eRetailers (Based on Revenue)
Top eCommerce Sites (Based on Traffic)
Capital Market
eCommerce Startups to Watch
Survey Results
eCommerce Investments 2018
eCommerce Investments 2019
Changes in Investments 2018-2019
Which Investments Had the Biggest ROI in 2018?
Most Impactful eCommerce Trends for the Next 5 years
Trends Matrix
Inspirations
Marketplaces: Better Prices, Free or Discounted Shipping and a Broader Selection
Voice Interfaces
Big Data & Business Intelligence: IoT as a Source
Chatbots: Growing Popularity
Microservices & Headless: Micro Frontends
Content Marketing & Digital Content
CRM: AI & Social CRM
Mobile CRO
Free Shipping/Returns
Mobile Approach: PWA
Personalization: Hyper-Personalization
Social Commerce: See. Tap. Shop.
Customer Lifetime Value and Referral Programs
Methodology
Research Methodology
Demography
TL;DR - Quick Summary of the Report
Content Marketing: Still Important
Personalization & Loyalty for the Win
Cryptocurrencies and the GDPR: Things of the Past
Content Marketing With the Biggest ROI
Voice Interfaces & Big Data Revolutionize eCommerce
Quick Wins vs. Highest ROI
What do experts say?
Download full version: https://go.divante.co/ecommerce-trends-2019/
More Related Content
What's hot
A Multi-Touch Attribution In Mobile Retrospective With Trendyol
Mobile Spree Berlin 2018: Erdem Inan, Head of Marketing, Trendyol
Why, when and how multi touch attribution in mobile should be considered, and what actions can be taken afterwards. Insights and results from an actual multi-touch attribution process in mobile marketing.
Live Commerce - Zia Daniell Widger
This document discusses the rise of livestream commerce, where products are sold through live video streams. It began in China, where factors like widespread bandwidth and integrated payment systems helped growth. Livestreaming allows for immersive experiences that can reduce returns. The document explores how major platforms in the US are now getting involved, with options like partnering with existing social networks, home shopping channels, ecommerce sites, or livestreaming apps. Monetization tools vary by platform, with Facebook, Instagram and TikTok leading for social commerce integrations. The future of livestreaming globally will build on growth of mobile commerce.
250 Brands to Watch | Seattle Interactive 2019
Patrick Dolan (Speaker) President & COO, IAB
In February the IAB released its second annual “IAB 250 Direct Brands to Watch” report identifying the top direct-to-consumer brands that are disrupting their industries and driving positive change in the U.S. consumer economy. This session will provide a deep dive into the report’s findings including emerging trends in marketing, advertising and data usage as well as ways traditional brands can leverage new techniques to drive growth.
2017 PlaceConf: This Must Be the Place
This deck was presented at the 2017 Place Conference in NYC. For more from the event, click here: http://bit.ly/2x9BWDt
Go mobile stats slides
This document discusses the growing importance and opportunity of mobile marketing for local businesses. Some key points made include:
- Mobile searches and commerce are growing rapidly as most people now have mobile phones
- Having a mobile-optimized website and local search engine rankings are critical for businesses to be found and contacted by customers on their phones
- Mobile users expect businesses to have a strong online presence across mobile websites, apps, and search results in order to purchase from and recommend that business
Masterclass: Bobbie Gersbach-Smith's (M&C Saatchi Mobile) presentation at Mum...
ANZ Director at M&C Saatchi Mobile, Bobbie Gersbach-Smith, presented a masterclass on How to Acquire High-Value Customers on Mobile at Mumbrella360.
2017 PlaceConf: PlaceIQ: How Location Data Will Drive E-Commerce Sales (PlaceIQ)
Location data has evolved significantly over the past decade from basic proximity marketing to enabling a new understanding of consumer behavior through analyzing real-world foot traffic and store visitation data. This real-world analytics provides census-level location intelligence that can be used across marketing channels in an omni-channel way. When used as the foundation for building audiences and delivering targeted campaigns, location data has been shown to significantly increase online conversions and average revenue per recipient for retailers.
How millennials are shaping the new rules of engagemment
In our digital economy, where continuous technological advancements are creating new interactions and customer expectations, providing an exceptional customer experience is no longer optional.
Millennials, being the largest demographic, have a completely different view of customer experience and are driving the way businesses and brands interact, engage, and build loyalty with this influential group. With proliferation of mobile and social platforms, Millennials have come to expect a seamless, consistent, and real-time experience across all channels.
Download these webinar slides for some of the strategies you can implement to succeed with this powerful buying group. What we discuss:
• Who are the Millennials
• How digital empowers the customer experience
• Rules of engagement with Millennials
• Using CRM to strengthen relationships
• Getting valuable CRM insights to provide smarter service
Webinar: Building Brand Trust with Mobile
This presentation from Syniverse (www.syniverse.com) and mCordis (www.mcordis.com) addresses how brands and mobile operators can address the growing gap between the need to reach consumers with right time, right place, right content mobile services and consumer willingness to provide brands and mobile operators with the personal data required to deliver those services.
brandinnovators2015trends-150105172645-conversion-gate01
This document discusses disruptive technology trends for 2015-2016. Some of the key trends highlighted include:
1. Social media becoming part of a digitally transformed ecosystem and key hub for customer experiences.
2. The future of search and SEM lying outside of Google, with messaging apps becoming the new social media.
3. The Internet of Things growing to over 40 billion connected devices by 2020 and wearables still needing killer apps.
4. Mobile payments gaining traction through services like Apple Pay and loyalty programs.
5. The sharing economy centered around renting and borrowing on demand through services like Uber.
25 Disruptive Technology Trends 2015 - 2016
Brian Solis explores some of the biggest technology trends and possible twists on the horizon for 2015 and 2016.
Topics include cyber security, mobile payments, drones, bitcoin, social media, digital, omnichannel, attribution, cx, music, movies, Hollywood
Mobile PPC
Mobile search is growing rapidly and expected to surpass desktop searches by 2013. Mobile searches have grown fivefold in the last 24 months, with 1 in 3 mobile searches starting with local intent. While some marketers are starting to invest in mobile search advertising, only 45% plan to invest and just 34% of agencies claim their clients are involved. The document recommends marketers take advantage of mobile pay-per-click advertising now to gain exposure, beat competitors, and increase profits since mobile users are always online and local mobile campaigns typically outperform desktop campaigns. Proper mobile optimization of websites is also important for conversion.
The Mobile Engagement Playbook - Going from Good to Great
There are strategies to shift from good push notifications to great engagement with loyal brand advocates.
Do you use push notifications in your app? In-app messaging? Are you targeting your mobile messaging to specific users?
There is so much more precision we can use in our messaging today. Consumers have so much more control they can apply to their media consumption.
Learn more here and please reach out to Urban Airship with any questions on mobile engagement marketing or developer strategies.
Mobile Breakfast 2013 - Joao Machado Presentation
The document discusses the rise of mobile marketing and argues that brands need to develop mobile strategies to engage with customers. It notes that mobile is unique from digital and desktop experiences and emphasizes testing, measuring, and sustaining mobile campaigns over time. The document advocates adopting mobile early and breaking from traditional planning cycles to distribute content across multiple mobile channels.
Industry updates on key mobile trends 3 15 13
Mobile searches often lead to in-store actions within an hour according to a Nielsen & Google study. Proximity mobile payments in the US are projected to grow dramatically to $62 billion by 2016. Advertisers have increased their use of mobile location-based targeting, with search-behavioral targeting growing the most. 95% of national advertisers now use some form of mobile location-based targeting.
Top Reasons to Buy
The document discusses how technology trends are providing new ways for organizations to engage customers through social media and mobile devices. It also mentions that running dynamic operations and gaining operational improvements have remained business priorities according to a Gartner survey. Finally, it notes that emerging economies' share of Fortune Global 500 companies is expected to increase to over 45% by 2025 based on a McKinsey report, up from 5% in 2000 and 17% in 2010.
Making data actionable: A look at the power of people-driven data in activati...
Innovation is impacting every part of our lives, with smartphones making the world available from our pocket. But can we say the same for market research? As researchers, providing access to data from new sources like customer data platforms, could be considered the equivalent of sticking a kid in a candy store. Exciting yes, but completely overwhelming for some. Technological development in our industry is often focused on how a business can create the latest program or app to benefit their business. However, the very fact that this technological development is becoming a technological dependence for consumers means market research is already benefiting. Or rather, it should be. The innovation has occurred, now we need to tap into this wealth of data.This paper will look at how and what can be appended to existing research projects. It will share tangible examples of ways researchers, marketers, and advertisers alike can tap into the already innovative consumer and leverage the ocean of data they are generating – all while maximizing the investment being made in their survey research. Most importantly, it will leave the audience with better understanding of how to activate research-derived segments through programmatic advertising and how clients can derive incremental value from the investment they’re already making in survey-based research.
ToM Malleschitz, Three: What do you learn when you embrace ad blocking on you...
ToM Malleschitz, Three: What do you learn when you embrace ad blocking on you...ad:tech London, MMS & iMedia
Adstream++ is a mobile advertising initiative that aims to provide a better user experience by showing only relevant, optimized ads that don't consume large amounts of data or degrade the user experience. A trial of an ad blocking service by Three UK found that 84% of users found it effective at blocking ads and 72% wanted to keep using it. Adstream++ proposes working with industry stakeholders to pursue better ad standards and launch an ad blocking service to give users a better mobile advertising experience while also increasing advertiser effectiveness and publisher revenue.20/20 Insights: Mobile Marketing Predictions from 20 Marketing Leaders
We asked 20 influencers - marketers, product experts, analysts, and journalists - to share their vision of the future of mobile marketing. Scroll through their predictions, then join the conversation on Twitter using the hashtag #DT2020.
The Next Evolution In Surveys: AI, Chatbots and The Power of Conversations
Traditional online surveys have become stale and a new chatbot survey revolution is on the horizon in 2019.
Join Martin Powton, Marketing Manager at Wizu, as he looks at how conversational surveys can increase engagement, improve response quality and how to use text analytics to turn data into actionable insight.
What's hot (20)
A Multi-Touch Attribution In Mobile Retrospective With Trendyol
A Multi-Touch Attribution In Mobile Retrospective With Trendyol
Masterclass: Bobbie Gersbach-Smith's (M&C Saatchi Mobile) presentation at Mum...
Masterclass: Bobbie Gersbach-Smith's (M&C Saatchi Mobile) presentation at Mum...
2017 PlaceConf: PlaceIQ: How Location Data Will Drive E-Commerce Sales (PlaceIQ)
2017 PlaceConf: PlaceIQ: How Location Data Will Drive E-Commerce Sales (PlaceIQ)
How millennials are shaping the new rules of engagemment
How millennials are shaping the new rules of engagemment
brandinnovators2015trends-150105172645-conversion-gate01
brandinnovators2015trends-150105172645-conversion-gate01
The Mobile Engagement Playbook - Going from Good to Great
The Mobile Engagement Playbook - Going from Good to Great
Making data actionable: A look at the power of people-driven data in activati...
Making data actionable: A look at the power of people-driven data in activati...
ToM Malleschitz, Three: What do you learn when you embrace ad blocking on you...
ToM Malleschitz, Three: What do you learn when you embrace ad blocking on you...
20/20 Insights: Mobile Marketing Predictions from 20 Marketing Leaders
20/20 Insights: Mobile Marketing Predictions from 20 Marketing Leaders
The Next Evolution In Surveys: AI, Chatbots and The Power of Conversations
The Next Evolution In Surveys: AI, Chatbots and The Power of Conversations
Similar to Digital Disruption in APAC in the Next 5 Years - Rajiv Dingra, WATConsult
Digital Progress of India explained with the FICCI Report 2017 - Powerpoint P...
Digital media refers to any media that is encoded in a machine-readable format. It includes digital images, video, audio, websites, software, databases, and more. By 2016, it was expected that over 400 million people in India would have internet access, with 90% being wireless connections. 40% of Indians were projected to use the internet and broadband connections were expected to reach 43 million. Digital media marketing in India focuses on youth through platforms like social media, websites, mobile apps, and more. Both digital and traditional media are needed for broad reach and impact. Companies are shifting more spending to digital as internet access grows in India.
eCommerce trends 2019 by Divante.co
Our new report is here!
eCommerce Trends is our annual report, we've been doing for 6 years. This year we reached out to 10k eCommerce Managers and asked them to fill in our survey. Of those asked, 150 responded and we created this report based on the results.
What's inside?
Market Overview
B2C eCommerce Sales
Top eRetailers (Based on Revenue)
Top eCommerce Sites (Based on Traffic)
Capital Market
eCommerce Startups to Watch
Survey Results
eCommerce Investments 2018
eCommerce Investments 2019
Changes in Investments 2018-2019
Which Investments Had the Biggest ROI in 2018?
Most Impactful eCommerce Trends for the Next 5 years
Trends Matrix
Inspirations
Marketplaces: Better Prices, Free or Discounted Shipping and a Broader Selection
Voice Interfaces
Big Data & Business Intelligence: IoT as a Source
Chatbots: Growing Popularity
Microservices & Headless: Micro Frontends
Content Marketing & Digital Content
CRM: AI & Social CRM
Mobile CRO
Free Shipping/Returns
Mobile Approach: PWA
Personalization: Hyper-Personalization
Social Commerce: See. Tap. Shop.
Customer Lifetime Value and Referral Programs
Methodology
Research Methodology
Demography
TL;DR - Quick Summary of the Report
Content Marketing: Still Important
Personalization & Loyalty for the Win
Cryptocurrencies and the GDPR: Things of the Past
Content Marketing With the Biggest ROI
Voice Interfaces & Big Data Revolutionize eCommerce
Quick Wins vs. Highest ROI
What do experts say?
Download full version: https://go.divante.co/ecommerce-trends-2019/
5 pit stops to your digital marketing success
The presentation takes you through the journey of digital marketing from it's inception to the present along with some insightful data points and hard facts that are a must know in case you are a marketer or a business owner or just an aspiring student.
BEYOND COMMERCE IMPERATIVE: COMMERCE CROSSING BORDERS
There is no disputing that commerce has become increasingly important to every business. But beyond having a commerce capability to support your business, does your commerce platform and technology support the future possibilities of expanding your business to cross borders?
With technology rapidly evolving, the commerce landscape has also changed dramatically, and we can only expect this speed of transformation to continue in 2016 – both in the business-to-business (B2B) and business-to-consumer (B2C) landscapes.
What are the key commerce trends we can expect in 2016? What are the buyers looking for from a commerce experience? How can you start to build a solid commerce strategy that allows you to cross borders? What are some of the commerce best practices to adopt?
Are you delivering a 21st century digital commerce experience? Take the test: https://meetsimplesap.com/commerce
For a full replay of the webinar, watch here: http://bit.ly/beyondcommerce
REPORT_Adding_to_Cart (2)
This document discusses how digital technology is impacting consumer goods sales in India. It finds that online sales in India are poised for huge growth, reaching $50 billion and $5 billion for FMCG products by 2020. More than one-third of total FMCG sales could be affected by digital influence. The profile of online users is also shifting from well-off urban males to include more women, younger people, and those in smaller cities. FMCG companies need to adapt to this new digital landscape by developing an online strategy and presence to capitalize on the growth of e-commerce.
Report adding to_cart
This document discusses a report by Bain & Company and Google India on the growing impact of digital technologies on consumer goods in India. It finds that online sales of consumer packaged goods in India could reach $5 billion by 2020, significantly influenced by the country's growing internet population which is projected to reach 650 million by then. The profile of online consumers is also shifting from older urban males to include more women, younger generations, and consumers in smaller cities and rural areas, expanding the potential market. However, many consumer goods companies have been slow to develop digital strategies to capitalize on these changes.
Digital trends 2017 by cxo today
The new age organizations cannot even think of optimally promoting and selling their products and services without digital marketing. Large, medium and small enterprises have seen a lot of traction with this mode of marketing in 2016 and the trend will very well be continued in 2017 too.
Here are some of the top Digital Marketing trends to watch out for in the next one year and beyond.
Katie King, Managing Director - Zoodikers
Digital Disruption - The Next Wave
CMO & CPO Events June 2017 - Saïd Business School, University of Oxford
The ultimate marketers_guide_to_china_2
• Special contributions by the biggest players in the market including Tencent, Baidu, Toutiao (Bytendence), NetEase Ads, 360 Total Security, Xiaomi & MOMO – all of which offered their best practices for success.
• Comprehensive China specific data – mostly from Chinese sources you won’t find through a standard Google search
• Tips for success by several non-Chinese advertisers who entered China and share their insights
• Actionable one-pagers summarizing the top media players’ offering, in English
Why india is hot, hot, hot - the development of the digital ecosystem - India...
India is developing to one of the most dynamic digital ecosystems. Already today numbers are impressive - and it is just the beginning. Smart phones and e-commerce are among the driving forces.
E magazine june issue 2017
Here are a few key points about what job losses in the IT industry may portend:
- Slowdown in the Indian IT industry: Large-scale job cuts indicate a slowdown in demand for IT services from key markets like the US and Europe. This could negatively impact India's export-oriented IT industry.
- Economic impact: The IT industry is a major employer and contributor to India's GDP and exports. Large-scale unemployment in the sector will reduce incomes and spending, impacting the broader economy. It may also reduce India's competitiveness as a destination for IT/ITeS investments.
- Skill mismatches: Many IT professionals who lose their jobs may find it difficult to find new opportunities due to skill mismatches.
E Commerce Sector Report - January 2019
The Indian e-commerce industry is expected to grow significantly over the next decade due to several factors:
- Rising internet and smartphone penetration in India is increasing the potential customer base for e-commerce. Internet users in India are expected to grow to over 800 million by 2021.
- Growing incomes and consumer wealth in India are driving greater spending on online retail. E-commerce revenue is expected to jump from $39 billion in 2017 to $120 billion by 2020.
- Government initiatives like Digital India are aimed at creating a trillion dollar digital economy by 2025, further supporting the growth of the e-commerce sector.
- The pandemic has accelerated the shift to online shopping, as more customers adopt e-
The Changing Face of the Indian Mobile User
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
IMB Book 2015 file
The document provides an overview of the Indian digital advertising industry in 2015-2016. It discusses key trends such as the growth of digital advertising spending in India, the increasing importance of mobile and video ads, and the blurring of boundaries between traditional and digital media. Major players in the industry comment on areas like the rise of social media marketing, the focus on more data-driven and automated digital strategies, and expectations for continued strong growth in digital in 2016.
E Commerce Sector Report - November 2018
The document provides an overview of the e-commerce industry in India. It discusses key growth drivers and opportunities for the industry. Some of the main points include:
- The Indian e-commerce market is expected to grow significantly from $38.5 billion in 2017 to $200 billion by 2026, driven by rising incomes, growing internet penetration, and increasing online shoppers.
- Internet users in India are projected to increase from 445 million in 2017 to 829 million by 2021, fueling more e-commerce activity. Online retail is also expanding beyond major cities into tier-2 and tier-3 areas.
- Electronics currently dominates e-commerce sales but categories like apparel, home/furn
Mobile Trends 2018 by Omelyanenko Nataliia
The document summarizes key mobile and internet trends from 2018. It notes that mobile devices are becoming cheaper, faster and smarter with features like portrait photos and wireless charging becoming common across devices. Internet penetration continues to grow globally while time spent on digital media, especially mobile apps, is increasing significantly and expected to double by 2021. Emerging technologies like 5G, internet of things, voice interfaces, virtual and augmented reality saw major developments and investments in 2018 and are poised for further growth. Security remains a major concern especially with more devices connecting to the internet.
Vikas Arora - Evolution of Search - Nottingham Digital Summit
Machine Learning and Artificial Intelligence – taking a look changes taking place in the digital space, and what marketers can do to stay ahead of the curve. We will explore what AI means , what opportunities it presents, and how can marketers benefit from this today as well as prepare for the changes that lie ahead. You will learn more about the impact of machine learning and artificial intelligence on Search, and - Microsoft's definition of AI and how marketers can take advantage of the tools today.
Hellenic Innovation Forum 2017, Eurobank syrmakezis
This document provides an overview of digital banking trends and Eurobank's digital transformation strategy. In 3 sentences:
Eurobank aims to become a fully customer-centric and digitized organization through establishing a culture of innovation, utilizing state-of-the-art technologies, and implementing an end-to-end digitization program. The bank has already launched new digital initiatives like a mobile banking app and fintech hackathon, and plans further mobile features, digital channels, and an innovation center to drive its digital transformation. Mobile and data analytics will be key as Eurobank works to match and eventually surpass competitors in the Greek banking industry.
Digital disruption webinar oxford university
A webinar delivered at Said Business School, The University of Oxford, looking at digital transformation, social business, AI and much more.
Delivered to an audience of CMOs and CPOs, looking at how AI impacts all industries and business functions.
E Commerce Sector Report - December 2018
The Indian e-commerce industry is expected to grow significantly over the next decade due to several factors:
- Rising incomes and increased internet penetration are expected to support growth of the e-commerce market to $200 billion by 2026 from $38.5 billion in 2017.
- Internet users in India are projected to increase to 829 million by 2021 from 445.96 million in 2017, further fueling e-commerce growth.
- The government's 'Digital India' campaign aims to create a $1 trillion digital economy by 2025, which will majorly benefit the e-commerce sector.
- Online shoppers in India are projected to reach 220 million by 2025 from an estimated 120 million
Similar to Digital Disruption in APAC in the Next 5 Years - Rajiv Dingra, WATConsult (20)
Digital Progress of India explained with the FICCI Report 2017 - Powerpoint P...
Digital Progress of India explained with the FICCI Report 2017 - Powerpoint P...
BEYOND COMMERCE IMPERATIVE: COMMERCE CROSSING BORDERS
BEYOND COMMERCE IMPERATIVE: COMMERCE CROSSING BORDERS
Why india is hot, hot, hot - the development of the digital ecosystem - India...
Why india is hot, hot, hot - the development of the digital ecosystem - India...
Vikas Arora - Evolution of Search - Nottingham Digital Summit
Vikas Arora - Evolution of Search - Nottingham Digital Summit
Hellenic Innovation Forum 2017, Eurobank syrmakezis
Hellenic Innovation Forum 2017, Eurobank syrmakezis
More from DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandGet Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsUnleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionGrowth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationHow American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.More from DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions (20)
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Recently uploaded
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Spotify: Revolutionizing the Music Streaming Industry
Spotify's unique blend of technology, user-centric design, and industry influence has
cemented its position as a leader in music streaming. By continuously evolving and adapting,
Spotify remains a dominant force, shaping the future of music consumption. As it continues
to innovate and expand, Spotify is likely to maintain its position as the go.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Recently uploaded (20)
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Spotify: Revolutionizing the Music Streaming Industry
Spotify: Revolutionizing the Music Streaming Industry
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Digital Disruption in APAC in the Next 5 Years - Rajiv Dingra, WATConsult
- 1. Rajiv Dingra@rajivdingra | rajiv@watconsult.com CHIEF EXECUTIVE OFFICER, WATCONSULT SINGAPORE ~ SEPTEMBER 20 – 21, 2017 | DIGIMARCONAPAC.COM #DigiMarConAPAC Digital Disruption in APAC in the Next 5 YearsKEYNOTE
- 2. By Rajiv Dingra Founder & CEO Digital Disruption in APAC
- 3. Since Internet Began its been disrupting everything.. HOW WE DISCOVER NEWS HOW WE SOCIALIZE HOW WE SHOP
- 4. Since Internet Began its been disrupting everything.. HOW WE TRAVEL HOW WE COMMUTE HOW WE STAY
- 5. Since Internet Began its been disrupting everything.. HOW WE ORDER FOOD HOW WE STAY FIT HOW WE CLICK PICTURES
- 6. Its also Disrupting Businesses, Brands and Business Models and Entire Industries... RETAIL FMCG BANKING HOSPITALITY
- 7. Digital in Asia-Pacific TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SUBSRCIPTIONS 4.1 Billion 1.9 Billion 1.5 Billion 1.4 Billion4 Billion
- 8. Consumer Spending in Asia
- 9. Digital Disruption expected in next 12 months..
- 10. DISRUPTION IS NOT AN EVENT.. IT’S A PROCESS
- 11. Marketers Need to Understand..
- 12. New technologies would create new consumer habits..
- 13. Youth in APAC are most excited about?
- 14. AR & VR in APAC
- 15. How Big is AR and VR Going to be? 2 Billion invested in AR/VR in the past 12 Months FB has Oculus Magic Leap has 1.4 billion dollars from Google Samsung has shipped over 1 million Gear VR In 2015 Microsoft has Hololens Apple has launched iPhone X an AR enabled phone
- 16. How Big is AR and VR Going to be in 2020? Baidu Launched DuSee the AR Smartphone Platform
- 17. How Big is AR and VR Going to be in 2020? Alibaba launches Buy+ A VR shopping Experience in August 2016 40% of all VR devices shipped in 2016 were headed to China
- 18. AI in APAC
- 19. AI And Its Growth Alibaba’s customer service chatbot served 6.32 million customers on the day of the 11.11 sales in China. She handled the workload equivalent of 52,000 customer service representatives, working 24 hours non-stop, and could be conversed with via voice or text. Asia Pacific Chatbots Market is expected to register a CAGR of 37.4% during the forecast period (2017 – 2023).
- 20. Sound good? Here’s how your brand can be bot ready Rise of the Real Robots
- 21. IOT in APAC
- 22. Growth of Internet of Things
- 23. Growth of Internet of Things
- 24. Growth of Internet of Things
- 25. Growth of Internet of Things
- 26. Growth of Internet of Things
- 27. Growth of Internet of Things
- 28. The way we advertise, engage, track and measure will change.. • Media buying - AI Automation audience and programmatic • Customer Service – Chatbots and Service Bots • Creative creation - automation, dynamic creatives, realtime changing banners • Deep Data analytics - Deterministic IDs leading to deep data insights • Phygital Experiences – AR and VR will drive phygital experiences
- 29. If we dont bet on the future we will become the past.. Rajiv Dingra
Editor's Notes
- Speaker Cover Slide
- Welcome Slide Template