This document provides 10 steps to prepare a marketing database for analytics by renovating the data like a fixer-upper home. It begins by separating wants from needs and nailing down a budget. Consulting an expert to finalize a design is recommended before going deep into infrastructure upgrades and checking regulations. The steps also include auditing current data and ordering what's needed, expecting surprises, adding finishing touches, and reappraising the results. The overall message is that data quality renovations require careful planning, expertise, and ongoing maintenance for analytics to provide accurate insights.
In this presentation, learn how DNBi can help your business to prescreen and enable instant decisions to shorten the sales cycle, reduce credit holds and find upsell opportunities, and optimize and segment your portfolio to find the profile of your best customers.
This webinar was hosted by Gramener's CEO/Co-Founder, Anand S, and Ganes Kesari, Head of Analytics/Co-Founder on how data can help firms recover quickly throughout the recession and recovery period.
Who should watch this webinar :
Analytics Leaders, Business Leaders, CDOs, CTOs, etc.
Few takeaways :
-Which aspects of your company could benefit the most from a data-driven response?
-A strategy for identifying use cases that will provide the most value for the money.
How to use data in creative ways to uncover new market opportunities and customers.
Objectives :
-Data's utility in COVID situation
-How data science may assist you in navigating the recession
-Gramener's industry case studies to assist businesses in responding to COVID-19
Full Webinar: https://info.gramener.com/recession-proofing-your-business-with-data
To know more from industry leaders visit our official website: https://gramener.com/
Netsuite Webinar: Easy Data and Credit Management with Dun & BradstreetDun & Bradstreet
Learn about the importance of business relationship data and how our Netsuite solutions can help you obtain the insights necessary to streamline your data management and credit decisioning needs.
The Art of Storytelling Using Data ScienceGramener
Gramener's VP - Sales, APAC Region, Vijayam Sirikonda interacted with the students of IIM Raipur and talked about the importance of data storytelling for business users.
Data Analysis has been the buzz word this decade. Data Storytelling will be the next big influencer in Value creation.
Find out how Gramener is shaping the Data Storytelling landscape.
The D&B U.S. Economic Health Tracker showed dogged improvement in April 2014. Small business health stabilized after a number months of decline. Although wintry weather took its toll in the Northeast and Midwest earlier in the year, small businesses continue to demonstrate strong on-time bill and credit-card payments. Meanwhile, an estimated 208,000 new jobs were created, driven by strong gains in the retail and manufacturing segments. Finally, the U.S. Business Health Index strengthened yet again in April, registering a 53.7-percent index value, the highest recorded level since the index began in December 2010. U.S. businesses show sustained balance sheet and financial health, based on the weighted average of D&B’s Viability Rating, Delinquency Predictor, and Total Loss Predictor. Overall, the American economic recovery remains a choppy one, albeit with signs of hope in specific sectors.
Unlocking the Value of Big Data (Innovation Summit 2014)Dun & Bradstreet
Big Data is central to the strategic thinking of today’s innovators and business executives as companies are scrambling to figure out the secret to transforming Big Data to Big Insight and that Insight into Action. As many companies struggle with the emerging technologies and nascent capabilities to discover and curate massive quantities of highly dynamic data, new problems are emerging in the form of how to ask meaningful questions that leverage the “V’s” of large amounts of data (e.g. volume, variety, velocity, veracity). In the Business-to-Business space, these challenges are creating both significant opportunity and ominous new types of risk. This presentation discusses how companies are reacting to these changes and provide valuable insight into new ways of thinking in a world with overwhelming quantities of data.
In this presentation, learn how DNBi can help your business to prescreen and enable instant decisions to shorten the sales cycle, reduce credit holds and find upsell opportunities, and optimize and segment your portfolio to find the profile of your best customers.
This webinar was hosted by Gramener's CEO/Co-Founder, Anand S, and Ganes Kesari, Head of Analytics/Co-Founder on how data can help firms recover quickly throughout the recession and recovery period.
Who should watch this webinar :
Analytics Leaders, Business Leaders, CDOs, CTOs, etc.
Few takeaways :
-Which aspects of your company could benefit the most from a data-driven response?
-A strategy for identifying use cases that will provide the most value for the money.
How to use data in creative ways to uncover new market opportunities and customers.
Objectives :
-Data's utility in COVID situation
-How data science may assist you in navigating the recession
-Gramener's industry case studies to assist businesses in responding to COVID-19
Full Webinar: https://info.gramener.com/recession-proofing-your-business-with-data
To know more from industry leaders visit our official website: https://gramener.com/
Netsuite Webinar: Easy Data and Credit Management with Dun & BradstreetDun & Bradstreet
Learn about the importance of business relationship data and how our Netsuite solutions can help you obtain the insights necessary to streamline your data management and credit decisioning needs.
The Art of Storytelling Using Data ScienceGramener
Gramener's VP - Sales, APAC Region, Vijayam Sirikonda interacted with the students of IIM Raipur and talked about the importance of data storytelling for business users.
Data Analysis has been the buzz word this decade. Data Storytelling will be the next big influencer in Value creation.
Find out how Gramener is shaping the Data Storytelling landscape.
The D&B U.S. Economic Health Tracker showed dogged improvement in April 2014. Small business health stabilized after a number months of decline. Although wintry weather took its toll in the Northeast and Midwest earlier in the year, small businesses continue to demonstrate strong on-time bill and credit-card payments. Meanwhile, an estimated 208,000 new jobs were created, driven by strong gains in the retail and manufacturing segments. Finally, the U.S. Business Health Index strengthened yet again in April, registering a 53.7-percent index value, the highest recorded level since the index began in December 2010. U.S. businesses show sustained balance sheet and financial health, based on the weighted average of D&B’s Viability Rating, Delinquency Predictor, and Total Loss Predictor. Overall, the American economic recovery remains a choppy one, albeit with signs of hope in specific sectors.
Unlocking the Value of Big Data (Innovation Summit 2014)Dun & Bradstreet
Big Data is central to the strategic thinking of today’s innovators and business executives as companies are scrambling to figure out the secret to transforming Big Data to Big Insight and that Insight into Action. As many companies struggle with the emerging technologies and nascent capabilities to discover and curate massive quantities of highly dynamic data, new problems are emerging in the form of how to ask meaningful questions that leverage the “V’s” of large amounts of data (e.g. volume, variety, velocity, veracity). In the Business-to-Business space, these challenges are creating both significant opportunity and ominous new types of risk. This presentation discusses how companies are reacting to these changes and provide valuable insight into new ways of thinking in a world with overwhelming quantities of data.
5 Steps To Become A Data-Driven Organization : WebinarGramener
Gramener's Chief Data Scientist and Co-founder Ganes Kesari conducted an interesting webinar that will give you an idea of how to analyze your data maturity and plan the five steps to transforming your business using data.
Who should watch this webinar?
Executives, Chief Data/Analytics Officers, Technology leaders, Business heads, Directors, and Managers.
Important points discussed on the webinar:
-The majority of businesses reach a halt in the middle of their data journey.
-According to Gartner, approximately 87% of companies in the business have a poor degree of data maturity (levels 1 and 2 on a scale of 5).
-Adding more data science projects to your portfolio will not boost your talents or results. The truth is that CDOs' primary issues are divided into five categories.
Learnings from this webinar:
-Data Science Maturity. What is it and why is it important?
-How can you determine the maturity of data science and its limitations?
-How does data science maturity (described with an example) assist your business in progressing?
Watch the full webinar on:
https://info.gramener.com/5-steps-to-transform-into-data-driven-organization
To know more about Data Maturity visit:
https://gramener.com/data-maturity/#
In this presentation, Paul Ballew, D&B's Chief Data and Analytics Officer, explains the three levels of insight needed to gain an informed perspective for smarter decisions involving big data.
Take a look at the stories and statistics behind some of Dun & Bradstreet’s most successful analytics projects with our enterprise analytics case study look book.
Recently, Oracle and Accenture polled some 200 CFOs and senior finance executives about
their strategies for improving the management reporting process. More than a third—41%— said selecting the right analytics tools and technologies was their top concern.
Calculating the ROI on investing in data products?
Analytics return $13.01 for every dollar spent, according to Nucleus Research. That’s a 13:1 ROI for you, and for your customers when you offer embedded analytics in your SaaS solution. Check out this guide to learn more about the benefits of buying vs. building, and how GoodData customers like Influitive and Demandbase are achieving upwards of 650% ROI.
9 Myths That Keep Customer Experience Data Locked in the Server ClosetCalabrio
Eighty percent of companies say they’re collecting enough data to measure business performance, but studies show only six percent are extremely satisfied with their ability to use consumer engagement data. Are you still using spreadsheets? Think it’s too complicated to make the jump to integrated analytics? We think not. Here are the top 9 myths debunked.
Trying to figure out if embedded analytics are for you?
According to Gartner Research, more than 90% of business leaders view content information as a strategic asset, yet fewer than 10% can quantify its economic value. Read this guide to learn why you should be leveraging an asset you already own--data--to build relationships, increase retention, and drive revenue.
Intelligent Tooling for (Digital) SalesBarry Magee
Sales Institute - Nov 2017
I'm an experienced senior business leader focused on how data-driven transformation creates organisational value with deep experience in sales, marketing, strategy, operations, and change management. I’m a recognized industry-leading specialist and academic on effective and systemic innovation using data and analytics to build competitive advantage and tangible results.
https://www.linkedin.com/in/barrymagee/
Know Your Market - Know Your Customer: What Web Data Reveals if You Know Wher...Connotate
In this presentation, Connotate will share expertise gained from years of experience extracting data from the Web and making it usable. Connotate’s experts will explain why certain Web data sources are easy to tap into, why others aren’t – what to consider when scoping out a project.
In partnership with a leading global technology analyst firm, Dun & Bradstreet commissioned a new study to examine how Customer Data Management (CDM) impacts business development and overall performance. This exclusive study proves that smart CDM is essential for driving growth and staying ahead of the data explosion
Target Better, Nurture Better and Close Better. Learn how Dun & Bradstreet data within Oracle Cloud can help businesses grow relationships and revenue.
Acquire Grow & Retain customers - The business imperative for Big DataIBM Software India
The emergence of Big Data and Analytics has changed the way marketing decisions are made. Marketing has moved away from traditional ‘generalisation’ practices such as customer segmentation, geographical targeting etc. and is focussing more on the individual – the ‘Chief Executive Customer’.
Data as a Service (DaaS): The What, Why, How, Who, and WhenRocketSource
Data as a Service (DaaS) is one of the most ambiguous offerings in the "as a service" family. Yet, in today's world, data and analytics are key to building a competitive advantage. We're clearing up the confusion around DaaS and helping your company understand when and how to tap into this service.
5 WAYS TO CREATE AND MANAGE B2B DATABASE EFFECTIVELYtechnodatagroup
In today's business scenario, budgets are static while goals are increasing. As a B2B marketer with big growth goals, you need to focus on the markets that matter.
5 WAYS TO CREATE AND MANAGE B2B DATABASE EFFECTIVELYtechnodatagroup
In today's business scenario, budgets are static while goals are increasing. As a B2B marketer with big growth goals, you need to focus on the markets that matter.
This article offers works as a guide that will give you actionable steps and preferred business practices for B2B marketing professionals. Run the following practices in comparison to your old traditional methods and see the difference for yourself:
5 Steps To Become A Data-Driven Organization : WebinarGramener
Gramener's Chief Data Scientist and Co-founder Ganes Kesari conducted an interesting webinar that will give you an idea of how to analyze your data maturity and plan the five steps to transforming your business using data.
Who should watch this webinar?
Executives, Chief Data/Analytics Officers, Technology leaders, Business heads, Directors, and Managers.
Important points discussed on the webinar:
-The majority of businesses reach a halt in the middle of their data journey.
-According to Gartner, approximately 87% of companies in the business have a poor degree of data maturity (levels 1 and 2 on a scale of 5).
-Adding more data science projects to your portfolio will not boost your talents or results. The truth is that CDOs' primary issues are divided into five categories.
Learnings from this webinar:
-Data Science Maturity. What is it and why is it important?
-How can you determine the maturity of data science and its limitations?
-How does data science maturity (described with an example) assist your business in progressing?
Watch the full webinar on:
https://info.gramener.com/5-steps-to-transform-into-data-driven-organization
To know more about Data Maturity visit:
https://gramener.com/data-maturity/#
In this presentation, Paul Ballew, D&B's Chief Data and Analytics Officer, explains the three levels of insight needed to gain an informed perspective for smarter decisions involving big data.
Take a look at the stories and statistics behind some of Dun & Bradstreet’s most successful analytics projects with our enterprise analytics case study look book.
Recently, Oracle and Accenture polled some 200 CFOs and senior finance executives about
their strategies for improving the management reporting process. More than a third—41%— said selecting the right analytics tools and technologies was their top concern.
Calculating the ROI on investing in data products?
Analytics return $13.01 for every dollar spent, according to Nucleus Research. That’s a 13:1 ROI for you, and for your customers when you offer embedded analytics in your SaaS solution. Check out this guide to learn more about the benefits of buying vs. building, and how GoodData customers like Influitive and Demandbase are achieving upwards of 650% ROI.
9 Myths That Keep Customer Experience Data Locked in the Server ClosetCalabrio
Eighty percent of companies say they’re collecting enough data to measure business performance, but studies show only six percent are extremely satisfied with their ability to use consumer engagement data. Are you still using spreadsheets? Think it’s too complicated to make the jump to integrated analytics? We think not. Here are the top 9 myths debunked.
Trying to figure out if embedded analytics are for you?
According to Gartner Research, more than 90% of business leaders view content information as a strategic asset, yet fewer than 10% can quantify its economic value. Read this guide to learn why you should be leveraging an asset you already own--data--to build relationships, increase retention, and drive revenue.
Intelligent Tooling for (Digital) SalesBarry Magee
Sales Institute - Nov 2017
I'm an experienced senior business leader focused on how data-driven transformation creates organisational value with deep experience in sales, marketing, strategy, operations, and change management. I’m a recognized industry-leading specialist and academic on effective and systemic innovation using data and analytics to build competitive advantage and tangible results.
https://www.linkedin.com/in/barrymagee/
Know Your Market - Know Your Customer: What Web Data Reveals if You Know Wher...Connotate
In this presentation, Connotate will share expertise gained from years of experience extracting data from the Web and making it usable. Connotate’s experts will explain why certain Web data sources are easy to tap into, why others aren’t – what to consider when scoping out a project.
In partnership with a leading global technology analyst firm, Dun & Bradstreet commissioned a new study to examine how Customer Data Management (CDM) impacts business development and overall performance. This exclusive study proves that smart CDM is essential for driving growth and staying ahead of the data explosion
Target Better, Nurture Better and Close Better. Learn how Dun & Bradstreet data within Oracle Cloud can help businesses grow relationships and revenue.
Acquire Grow & Retain customers - The business imperative for Big DataIBM Software India
The emergence of Big Data and Analytics has changed the way marketing decisions are made. Marketing has moved away from traditional ‘generalisation’ practices such as customer segmentation, geographical targeting etc. and is focussing more on the individual – the ‘Chief Executive Customer’.
Data as a Service (DaaS): The What, Why, How, Who, and WhenRocketSource
Data as a Service (DaaS) is one of the most ambiguous offerings in the "as a service" family. Yet, in today's world, data and analytics are key to building a competitive advantage. We're clearing up the confusion around DaaS and helping your company understand when and how to tap into this service.
5 WAYS TO CREATE AND MANAGE B2B DATABASE EFFECTIVELYtechnodatagroup
In today's business scenario, budgets are static while goals are increasing. As a B2B marketer with big growth goals, you need to focus on the markets that matter.
5 WAYS TO CREATE AND MANAGE B2B DATABASE EFFECTIVELYtechnodatagroup
In today's business scenario, budgets are static while goals are increasing. As a B2B marketer with big growth goals, you need to focus on the markets that matter.
This article offers works as a guide that will give you actionable steps and preferred business practices for B2B marketing professionals. Run the following practices in comparison to your old traditional methods and see the difference for yourself:
5 WAYS TO CREATE AND MANAGE B2B DATABASE EFFECTIVELYtechnodatagroup
In today's business scenario, budgets are static while goals are increasing. As a B2B marketer with big growth goals, you need to focus on the markets that matter.
This article offers works as a guide that will give you actionable steps and preferred business practices for B2B marketing professionals. Run the following practices in comparison to your old traditional methods and see the difference for yourself:
Here in a single document is a compilation of my learnings and observations working with real customers over the past couple of years. My thought in consolidating these posts from LinkedIn was to provide an easy hyperlinked reference for leaders interested in breaking through the clutter to learn ways to leverage data for competitive advantage into 2017 and beyond.
Annual b2b marketing data benchmark report 2015Toni Wijaya
The marketing database sits at the heart of this machine and now has an inextricable linkage to your success in building interest, driving engagement and ultimately creating revenue. While enhanced analytics are increasingly seen as a key tool to identifying new sales opportunities and improving efficiency, so much of your success as marketers still boils down to how well your contact and company data is maintained, and how well it aligns with your go-to-market strategy. More than ever, you are measured by your ability to serve up content that helps customers prioritize and accelerate through the buyer journey. But you have to make sure there is a good fit for your offerings and a valid person on the other end of the line. Your relationship with your sales teams and your CEO depends on it.
Learn how you can drive your business forward with confidence by making decisions based on actionable insights gained from organizational data in real-time.
The data management procedure employed by your firm is capable of building your brand or breaking it all over. So, be wise in choosing the right strategy.
Revenue Operations Analytics: A Strategic BlueprintKwanzoo Inc
The true value in your KPIs is understanding how they complete the bigger picture of the customer journeys that drive the most impact for your business.
Don’t wait till your competitors have gobbled up your market share. Get started now with Data Management. Stay ahead of the competition! Try using this cheatsheet
How to Measure What Matters:
What is a KPI and what makes a good one?
Who should be involved in data driven decision making in your business?
What tools do you need to start being data-driven?
What should you measure?
Next Steps & Best Practices
The Revenue Operations to Revenue Acceleration Framework Every Modern Busines...RocketSource
There is no silver bullet that can get brands to revenue acceleration. Instead, companies have to build a strong revenue operations infrastructure based on empathetic customer experience initiatives, intelligent data ops, and innovative content generation. Once you start with the end in mind, your organization can get to a sustainable — and much more feasible — revenue acceleration solution.
Whitepaper: Helping you test drive your Big data for a progressive journey aheadIntellectyx Inc
PAPER OVERVIEW
Today most of the industries such as Banking, Finance, Manufacturing, Retail, etc... face common big data issues and are in search of the right solution to resolve them.
Do any of the following big data issues sound familiar to you?
• Supply Chain Analytics
• Managing Trend Analysis
• Data Management
• Market Mix Modelling
• Inventory Optimization
• Profitability Analysis
• Consumer Insights, Predict Consumer Behavior, Loyalty Programs Management
• Reporting and Dashboards Solutions for Management
If your answer is ‘Yes’, then Big Data POC is the perfect solution to all your problems.
We conducted a groundbreaking survey of the UK’s data and business professionals to get a snapshot of the state of the world of data, uncover some of the issues facing the industry and get a sense of the changes on the horizon. The results were enlightening, and in some cases, very surprising.
Find out:
Why nearly a third of IT Directors feel their organisation uses data poorly
What the hybrid data manager of the future will look like
Why understanding customer behaviour remains the holy grail for so many
Similar to Marketing Data Renovators Guide: 10 Steps to Prime Your B2B Database for Analytics (20)
The Decline of Creativity in MarketingShelly Lucas
Quotes from imaginative minds on the state of creativity in modern marketing. Featured in my post "Marketing's Creative Suicide": https://www.linkedin.com/pulse/marketings-creative-suicide-shelly-lucas
Mission Possible: Personalized B2B Marketing in the Age of Colossal DataShelly Lucas
Personalized B2B marketing requires delivering the right message, through the right channel, at the right time. Sounds impossible, right? Not if you gear up for it.
The Disruptive Reader: Three Urgent Questions for B2B Marketing InnovatorsShelly Lucas
This reader is dedicated to the marketing misfits. The interrogators. Because marketers who are courageous enough to ask probing questions are the ones who transform their businesses and ignite their careers.
Customer Hunters: Data-Savvy Tips for Finding Your Dream BuyersShelly Lucas
Missing customer information leads to missed (or misleading) opportunities. No one knows this better than buyer's real estate agents. B2B marketers would do well to apply the same wisdom as they hunt for customers. In this fun slideshow, you'll discover data-savvy tips for finding dream buyers and making them feel at home with you. Enjoy!
Epic Sales Enablement in a Content Marketing WorldShelly Lucas
The AMA says 90% of marketing-produced content doesn’t get used by sales. It’s a mighty hard statistic to swallow—and we definitely don’t think you should. Clearly, cranking out more material isn’t the answer. Stop feeding your content-producing machine for a minute. If you really want to increase sales library views, boost usage rates and accelerate sales, you need to change your approach.
Start by asking yourself a simple question: “Is my sales content actually sellable?”
In this exclusive white paper from Dun & Bradstreet, you’ll learn five key steps to selling sales teams on the content they actually need. More specifically, you’ll discover how to:
* Use data to make your content sales pitch shine
* Bring order to content chaos with sales enablement technologies
* Incorporate smart packaging to lift sales content usage rates
Read this white paper to get everything you need to start selling the sellers on your content today!
Marketing Agility: The Missing Metric?Shelly Lucas
Marketing agility isn’t just about doing things faster. It’s about being adaptable to abrupt shifts in customer needs and industry developments. In most cases, dialing up your nimbleness requires more than a team tune-up—usually, it requires nothing short of a transformation. Why, then, don’t CMOs measure their agility progress?
In this white paper, you’ll learn how and why marketers should consider measuring adaptability.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. We drive by them all the time. A funky
1960’s bungalow on a corner lot…a Dutch
Colonial with killer gambrel curves…Lived-in
homes that could be absolutely amazing
with just a little TLC.
Your marketing database has more in common with these fixer-uppers
than you might think. Your data might be stored in the cloud and
delivered using cutting-edge technologies, but chances are, it could
still use a little work.
Is Your Marketing Database a Fixer-Upper?
of IT executives believe their organization
thinks that the quality of its data is better
than it really is.
“The State of Enterprise Data: 2016” by 451 Research and Blazent
81.5%
DATA RENOVATORS DNB.COM
3. Why worry about your data quality? It doesn’t make sense to pour a ton of money
into remodeling a home’s interior without fixing its crumbling foundation. In the
same way, data is the bedrock of all your marketing strategies. It isn’t something
you can allow to deteriorate.
A Wobbly Foundation
Yet research shows the quality of companies’ B2B marketing data is not nearly as
good as it should be.
Here’s the bottom line:
If your business records have gaps – or are missing correct
information – you’re missing marketing and sales opportunities. And
if you don’t have a complete view of customers and your
relationships, it’s a big strike against your marketing – a little like
updating the floorplan of a house without indoor plumbing.
The B2B Marketing Data Report 2016, Dun & Bradstreet
OF B2B COMPANIES’
RECORDS LACK
REVENUE
INFORMATION.
87%
LACK COMPANY
SIZE BY EMPLOYEE
NUMBER.
85%
LACK INDUSTRY
INFORMATION.
77%
DATA RENOVATORS DNB.COM
4. We believe analytics helps us make sense of the customer
data deluge, delivering critical insights needed to help us
understand how to create better buyer experiences.
Presumably, we can draw on this information to develop our marketing
blueprints. From channel preferences and transaction histories to content
consumption and firmographics…all of this information can be used for
targeting and segmenting buyers.
Rehabilitate Your Data
“The State of Enterprise Data: 2016” by 451 Research and Blazent
But what if you’re running analytics off a spotty, error-ridden database?
How good will your data-driven marketing plans be?
It’s no longer a question of whether or not marketers need analytics. A
better question for us to ask: Are our analytics providing accurate insights?
The sooner you refurbish your marketing data, the sooner you’ll get
reliable information for uncovering valuable relationships and breaking
ground on new business.
of organizations use data analytics
to uncover new revenue
opportunities.
DATA RENOVATORS DNB.COM
81%
6. STEP 1
Separate wants from needs.
STEP 2
Nail the budget.
STEP 3
Consult an expert.
STEP 4
Finalize the design.
STEP 5
Go deep.
STEP 6
Check inspection rules.
STEP 7
Audit what’s on hand and order
what’s needed.
STEP 8
Expect surprises.
STEP 9
Add finishing touches.
STEP 10
Reappraise.
10STEPS
to
Analytics-Ready
Data
DATA RENOVATORS DNB.COM
7. STEP1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6 STEP 7 STEP 8 STEP 9 STEP10
Separate wants from needs.
Like home
upgrades, data
improvements
can add up
quickly and
stretch your
timeline.
Make sure you’re
prioritizing the right
improvements. Find out
how users depend on your
database to do their jobs.
Expect complaints to
surface here.
Take note and weigh the
business impact of each
enhancement against its
cost and time investment.
A good rule of thumb for
data renovations: Start
small, cleansing and
enriching the most
important data sets, such
as your priority personas
and segments.
DATA RENOVATORS DNB.COM
8. STEP1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6 STEP 7 STEP 8 STEP 9 STEP10
Nail the budget.
Does your marketing budget have a line item for data quality?
Find out if IT has dedicated money to cover your data’s enrichment and maintenance. Don’t
wait for visible cracks to appear in your marketing foundation before hunting for cash.
Here are a few areas to consider when calculating budget allocations:
• Short-term costs
• Long-term costs
• Internal/external costs
• Equipment and services costs
• Overhead expenses
• Projected ROI
Keep in mind that your data renovation will roll out in phases, so be sure to factor an
incremental approach into your calculations. Data quality is never a one-and-done
project; it’s a program that requires ongoing cleansing and management.
“The Impact of Bad Data on Demand Creation,” SiriusDecisions
Companies spend $100 per inaccurate data
record on things like poor lead generation
and sending direct-mail marketing to the
wrong addresses.
DATA RENOVATORS DNB.COM
9. STEP1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6 STEP 7 STEP 8 STEP 9 STEP10
CONSULT AN EXPERT.
When it comes to
data quality,
expertise doesn’t
come in a box.
There are things
you can do on
your own, but
know when to
hire a pro.
You can buy a cleansing tool,
but on its own, it won’t solve
your data challenges.
No matter how advanced it is,
technology can’t tell you what
you need to do with your data
to achieve your marketing
goals. Do you really want to
play test-and-learn with
something as critical as data
quality?
Mistakes are opportunities for
discovery, but it takes a lot of
these moments to gain
expertise. Do you really want
the first foundation that you
pour to be that of your own
home? Hiring a skilled builder
is not only a smart investment,
but it buys you peace of mind.
Let’s be honest: Nobody likes
to wander the aisles of a home
improvement store and guess
what materials are needed to
do a job. Remember, there are
gals and guys in aprons who
can pull necessities off the shelf
and refer to you an expert (who
can also offer reliable tool and
process recommendations).
DATA RENOVATORS DNB.COM
10. STEP1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6 STEP 7 STEP 8 STEP 9 STEP10
Finalize the design.
A house isn’t just
a sum of bricks,
mortar and
metal.
Nor is a database merely a
collection of data points. It
should have an underlying
design. Architect your data
renovation, drawing on
priorities and filters, not a pile
of wish lists. If your marketing
is buyer-centric, your database
should be, too. Organize it
around the information about
companies and contacts, not
products. With this foundation,
you’ll have the added
advantage of connecting with
companies through their
corporate hierarchies,
including branches and
subsidiaries.
And don’t forget to discuss
your design with actual
database users, as they are
the people who will be living
with it every day. What
questions are they regularly
asking their data? Maybe they
have questions the data can’t
currently answer. Are there
ways to make their data hot
points more easily accessible?
of marketers admit data is collected and
analyzed separately by channel and not
well aligned.
“Predicting Routes to Revenue” by CMO Council and Pega Systems, 2016
47%
DATA RENOVATORS DNB.COM
11. STEP1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6 STEP 7 STEP 8 STEP 9 STEP10
Go deep.
Cosmetic
updates are
fun. But
infrastructure
upgrades? Not
so much.
Fixer-upper aficionados
know interior design plans
can run amuck if the critical
work hasn’t been done
behind walls, under floors
and above ceilings.
Similarly, marketers should
investigate where and how
their data sources
converge. Have you closed
the data loop with
transaction and contact
history by all channels?
If you’re interested in
projected lifetime value
– and, say, how many
touches it takes to get
customers there – you’ll
need to ensure you have
all the accurate data points
necessary for predictive
modeling.
of CMOs use marketing
analytics for customer
insight (the number one
decision area driven by
marketing analytics).
The CMO Survey, February 2016
of marketers say analytics
give a clear view of past
performance, but has little to
shine light on the road ahead
“Predicting Routes to Revenue” by CMO Council and
Pega Systems, 2016
BUT…
41%
DATA RENOVATORS DNB.COM
46%
12. STEP1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6 STEP 7 STEP 8 STEP 9 STEP10
Check inspection rules.
Do your
marketing data
improvements
(and planned
use) comply
with the
regulations of
specific
countries and
global regions?
Your database may be clean
and compliant today, but
that doesn’t mean it will be
tomorrow.
Also make sure your
organization agrees on a
definition of “acceptable”
data accuracy. Everyone
must be committed to
maintaining this data quality
level. This means embracing
the business process
changes that inevitably
accompany data quality
enhancements.
Make sure your team
understands that data
governance is not just for IT;
it’s everyone’s job.
27%
21%28%
10%
6% 8%
In Real Time
Don’t Know
Daily
Weekly
Monthly
Quarterly
Frequency with Which US B2B Marketing Executives
Cleanse Data for Accuracy/Quality, September 2015
% of respondents
Note: numbers may not add up to 100%, due to rounding
Source: Demand Gen Report (DGR), * Database Marketing and Contact
Acquisition Survey Report * sponsored by Oceanos, September 23, 2015
www.eMarketer.com
DATA RENOVATORS DNB.COM
13. STEP1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6 STEP 7 STEP 8 STEP 9 STEP10
Audit what’s on hand and order what’s needed.
Reclaimed
wood may look
snazzy in a
vintage home,
but is it hardy
enough to
support a load-
bearing wall?
Apply a similar assessment
to your data: Is the
information you currently
have strong enough to carry
your always-on, hyper-
personalized marketing?
Don’t assume the data you
have is good enough – at
least not without
considering three things:
the data you have now,
data that could be obtained
to overcome the challenge
you’re facing, and the data
that exists but is not
accessible. Ponder the
relative size and importance
of these three data sets,
then decide what gaps need
to be filled and which loops
should be closed.
51%
of marketers will be adding more
personalized experiences that are directly
based on customer data.
“Predicting Routes to Revenue” by CMO Council and Pega Systems, 2016
DATA RENOVATORS DNB.COM
14. STEP 7½STEP1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6 STEP 8 STEP 9 STEP10
Audit what’s on hand and order what’s needed.
Missing any of these fields? Partner with a trustworthy third-party data provider.
Essential Data Points for Robust
B2B Marketing
• Contact information
• Title/function
• Industry
• Company location(s)
• Number of employees
• Industry
• Revenue
• Offline and online activity
• Company vitality and performance
DATA RENOVATORS DNB.COM
15. STEP1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6 STEP 7 STEP 8 STEP 9 STEP10
Expect surprises.
Renovation plans
can be followed
perfectly, and
you can still run
into headaches.
Modernizing a bathroom can go
a long way in making a home
more functional. But if you
uncover polybutylene pipes
during the demolition, you’ll
want to replace them to prevent
probable leakage. Along the
same lines, we’ve seen
marketers cleanse their data,
only to discover cracks in quality
because they failed to
aggregate and/or architect the
data first.
Some problems can be avoided
with careful planning. But what
about the nasty surprises that
run deep into the struts of your
marketing program? The mold
in your fixer upper can be
remediated, but if the root
cause (i.e., the leak) isn’t
addressed, furry fungi will
reappear. In the same way, bad
data will continue to crop up if
validation routines, integrity
rules and master data
management (MDM) initiatives
aren’t put in place. Map out and
activate a maintenance plan.
Marketers mature in customer data management (CDM) –
the MDM of customer data – are 12% more effective at
campaign management, 16% more effective using customer
information and 12% more effective in closing sales.
“Customer Data Management: The Time is Here,” Dun & Bradstreet 2015
DATA RENOVATORS DNB.COM
16. STEP1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6 STEP 7 STEP 8 STEP 9 STEP10
Add finishing touches.
Interior doors
are a detail
remodelers
often overlook,
but experts say
they can make or
break a home
renovation.
While this tip is about
upgrading cosmetic appeal, it
raises a ponder-worthy
question for marketers: How
do the “doors” to your
database look? Specifically,
does your database convey
“high value” to those who will
be using it?
As noted in other steps,
consulting users is critical and
should happen throughout
your database renovation.
Remember, much of a
database’s value lies in its
ability to serve up accurate
“answers” efficiently, in a user-
friendly way. How can you
enhance your database to
boost user satisfaction? Should
you add different “doors” to
data-informed insight? This
should be a standing question.
DATA RENOVATORS DNB.COM
17. STEP1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6 STEP 7 STEP 8 STEP 9 STEP10
Reappraise.
With your database, as with any renovated property, it pays to measure
the financial impact of enhancement and upkeep efforts. How would you
compare the condition of your database before and after its renovation?
Be sure to factor in database growth, data quality levels and improved
user functionality.
Next, think about how your data renovation has impacted marketing’s bottom-line
contribution to the business. Some areas to consider in your assessment…
An organization with a strong commitment to data
quality can produce up to 70% more revenue than an
average organization.
• An increase in marketing-qualified
and/or sales-qualified leads
• A lift in soft conversion rates along
the buyer’s path
• A stronger identification of cross-
selling opportunities
• A decrease in marketing’s
overhead costs, due to better
targeting and segmentation
• Improved market penetration
• A growth in share of wallet
• The discovery of previously hidden
sales opportunities
• An increase in sales conversions
• Different actions (based on data
intelligence) that generate cost
savings, opportunity increases or
new revenue
“The Impact of Bad Data on Demand Creation,” SiriusDecisions
DATA RENOVATORS DNB.COM
18. “Remember, a database is only a tool. It’s
how you build and ultimately use it that
determines the success or failure of your
marketing efforts. More often than not, it’s
the users who fail, not the database.”
“Why Marketing Databases Fail,” Lisa Yorgey, Target Marketing
Let’s get to it
DATA RENOVATORS DNB.COM
As marketers, we always want more high-value
customers. Yet, all too often, we overlook the
opportunities in our own databases. If only our
data quality were better, and our analytics were
more on point, we’d probably drill down and find
these opportunities.
A fixer upper expert’s response: “What are you waiting
for?” The rewards will go to the doers, the renovators who
roll up their sleeves.