SlideShare a Scribd company logo
1 of 47
Download to read offline
WEB PRESENCE ANALYTICS
FOR AGENCIES & BRANDS
The Business of Digital
“The Media Landscape is Shifting”
Krista LaRiviere
Cofounder & CEO, gShift
Director, SEMPO.org
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
1.  Trends
2.  The Collision, The Content, The Client
3.  Discoverability, Data
4.  Distribution
5.  Amplification
6.  Measurement
Let’s Talk About…
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
gShift helps marketers
create smarter content.
We enhance content
marketing discoverability in
search and social.
We have proprietary
engagement & performance
metrics to prove it.
gShift’s Software
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
gShi%	
  lives	
  at	
  the	
  data	
  
intersec1on	
  of	
  	
  
Content	
  Marke1ng,	
  Influencer	
  
Marke1ng	
  &	
  SEO.	
  	
  
Social	
  Influencers	
  are	
  now	
  the	
  distribu>on	
  
channels	
  of	
  brand	
  content.	
  
Content
Marketing
Social
Media
Brands	
  are	
  demanding	
  measured	
  results	
  of	
  
their	
  investments	
  into	
  content	
  crea>on.	
  
Unique	
  content-­‐level	
  data	
  across	
  an	
  en>re	
  web	
  
presence	
  including	
  influencer	
  analy>cs	
  for	
  
decision	
  making	
  and	
  repor>ng.	
  
Search	
  engine	
  op>miza>on	
  is	
  about	
  brand	
  
discovery	
  by	
  keyword	
  &	
  content.	
  
SEO	
  
Influencer	
  
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
kontextURLs – The World’s Smartest URL
Track engagement of off-site and
offline content by channel and
influencer.
Vanity short URL.
Conversion pathways.
Deep content engagement
analytics from social combined
with all your SEO data to prove
content marketing investment.
SaaS platform collects and stores
billions of content-level data
points from search and social.
We do this for 10,000+ brands
and 6,000+ users in 22 countries.
We transform big data into
insights with intelligence for
decision making.
Analytics informs the content
marketing workflow process
helping content marketers create
smarter content and prove
engagement & performance of
that content investment.
gShift’s Software
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
#6:	
  Discovered	
  
#5:	
  Dominate	
  
#4:	
  Difference	
  
#3:	
  Delivered	
  
#2:	
  Decisions	
  
#1:	
  Data	
  
The Six D’s To Digital Discoverability
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
Digital Marketers Grapple with ROI
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
Content
Marketing
Social
Media
SEO	
   Influencer	
  
Amplifica1on	
  
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
Behaviour	
  &	
  Technology	
  
	
  
	
  
“Where	
  should	
  I	
  place	
  my	
  ad?”	
  	
  
	
  
to	
  	
  
	
  
“How	
  do	
  I	
  deliver	
  extraordinary	
  
branded	
  moments?”	
  	
  
The Media Landscape is Shifting
Content
Marketing
Social
Media
SEO	
   Influencer	
  
Amplifica1on	
  
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
Content
Marketing
Social
Media
SEO	
   Influencer	
  
Amplifica1on	
  
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
Content
Marketing
Social
Media
SEO	
   Influencer	
  
Amplifica1on	
  
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
Content
Marketing
Social
Media
Influencer	
  
Amplifica1on	
  
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
	
  
	
  
	
  
Content
Marketing
Social
Media
SEO	
   Influencer	
  
Amplifica1on	
  
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
Content
Marketing
Social
Media
SEO	
   Influencer	
  
Amplifica1on	
  
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
Content
Marketing
Social
Media
SEO	
   Influencer	
  
Amplifica1on	
  
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
Content
Marketing
Social
Media
SEO	
   Influencer	
  
Amplifica1on	
  
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
Not	
  CRM.	
  Now	
  it’s	
  CMT	
  	
  
Content
Marketing
Social
Media
SEO	
   Influencer	
  
Amplifica1on	
  
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
Not	
  CRM.	
  Now	
  it’s	
  CMT	
  	
  
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
Mobile Has Gone
Mainstream
GSM	
  Associa>on,	
  Oct	
  7,	
  2014	
  
7.2	
  billion	
  people	
  and	
  devices	
  
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
Content
Marketing
Social
Media
SEO	
   Influencer	
  
Amplifica1on	
  
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
Content
Marketing
Social
Media
SEO	
   Influencer	
  
Amplifica1on	
  
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
Content
Marketing
Social
Media
SEO	
   Influencer	
  
Amplifica1on	
  
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
Content
Marketing
Social
Media
SEO	
   Influencer	
  
Amplifica1on	
  
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
Content
Marketing
Social
Media
SEO	
   Influencer	
  
Amplifica1on	
  
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
Content
Marketing
Social
Media
SEO	
   Influencer	
  
Amplifica1on	
  
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
What is this all about, really?
“It’s	
  about	
  the	
  long-­‐term	
  process	
  of	
  enhancing	
  both	
  the	
  brand's	
  
web	
  presence	
  asset	
  and	
  the	
  opportunity	
  for	
  discoverability	
  in	
  
search	
  and	
  social,	
  throughout	
  the	
  prospect's	
  buying	
  cycle	
  and	
  
across	
  any	
  device.”	
  
	
  
	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
  -­‐	
  Krista	
  
	
  
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
Content
Marketing
Social
Media
Influencer	
  
Amplifica1on	
  
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
-  Complete digital chaos
-  Media landscape shifting
-  Digital landscape shifting
-  Customer in control
-  Massive responsibility
What do you do? What do you
focus on?
1.  Content
2.  Distribution
3.  Measurement
4.  Collaborate
	
  
	
  
	
  
The	
  Perfect	
  Storm	
  
CONTENT
IS THE
KINGPIN “The most important
opportunity is content
as this pervades all the
digital media that we
are using to reach our
audiences.”
Adobe/EConsultancy
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
Content
Marketing
Social
Media
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
33
Brands are experiencing disruptive
change with 67% of a customer’s
digital interaction with brand
content is off-site.
aware	
  
eval	
  
buy	
  
aware	
  
buy	
  
buy	
  
discover	
  
advocate	
  
discover	
  
aware	
  
eval	
  
discover	
  
inform	
  
inform	
  
inform	
  
eval	
  
eval	
  
eval	
  
aware	
   inform	
  
advocate	
  
aware	
  
eval	
  
discover	
  
eval	
  
eval	
  
advocate	
  
advocate	
  
eval	
  
buy	
  
advocate	
  
discover	
  
34
reality
Buyers control their
own journey 67% of
the journey is off-site
Content
Marketing
Social
Media
,	
  Paid	
  Media	
  
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
Influencers,	
  	
  
36
With	
  gShi0…	
  
Content	
  
Search	
   Social	
  
•  Content	
  Performance	
  
Cloud	
  captures	
  
-­‐  Content	
  consumed	
  
-­‐  Context	
  
-­‐  compe>>ve	
  insight	
  
-­‐  Engagement	
  journey	
  
•  Informing	
  Paid	
  Ads	
  
Email	
  Off-­‐Line	
  
Content	
  Performance	
  Cloud	
  
Compe11ve	
  	
  |	
  Content	
  |	
  Context	
  |	
  Engagement	
  
Informed	
  Paid	
  Adver1sing	
  (what	
  works)	
  
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
Content
Marketing
Social
Media
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
Content
Marketing
Social
Media
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
SEO & INFLUENCER MARKETING
	
  
-­‐  Using	
  keywords	
  to	
  find	
  influencers	
  
-­‐  Understand	
  audience	
  profiles	
  by	
  
demographics.	
  
-­‐  Local	
  influencer	
  marke>ng	
  
-­‐  Who’s	
  talking	
  about	
  “smart	
  water”	
  
and	
  related	
  topics.	
  
-­‐  Lesser	
  known	
  influencers	
  who	
  can	
  
aggregately	
  expand	
  your	
  poten>al	
  
audience	
  reach.	
  	
  
-­‐  Managing	
  and	
  paying	
  influencers.	
  
-­‐  Tracking	
  their	
  impact	
  through	
  the	
  
funnel.	
  
-­‐  Final	
  repor>ng.	
  
	
  
	
  
Content
Marketing
Social
Media
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
SEO & INFLUENCER MARKETING
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
SEO & INFLUENCER MARKETING
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
Data:	
  Tomoson	
  	
  
Content
Marketing
Social
Media
SEO	
   Influencer	
  
Amplifica1on	
  
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
Content
Marketing
Social
Media
SEO	
   Influencer	
  
Amplifica1on	
  
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
Influencer	
  Analy1cs	
  
Content
Marketing
Social
Media
SEO	
   Influencer	
  
Amplifica1on	
  
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
Influencer	
  Analy1cs	
  
Content
Marketing
Social
Media
SEO	
   Influencer	
  
Amplifica1on	
  
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
Influencer	
  Analy1cs	
  
45
Unified Reporting & Analytics Dashboard
Content
Marketing
Social
Media
SEO	
   Influencer	
  
Amplifica1on	
  
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
Native Advertising is
the natural bridge
between Owned,
Earned and Paid
Content.
Amplify through paid
or kick start a
campaign.
Content
Marketing
Social
Media
Influencer	
  
Amplifica1on	
  
@KristaLaRiviere	
  	
  @gShi0Labs	
  	
  #WhatTheShi0	
  
Focus on:
1.  Content
2.  Distribution
3.  Measurement
4.  Collaborate
	
  
	
  
	
  
The	
  Perfect	
  Opportunity	
  

More Related Content

What's hot

Top Digital Marketing Trends of 2015
Top Digital Marketing Trends of 2015Top Digital Marketing Trends of 2015
Top Digital Marketing Trends of 2015
DemandWave
 
Brand search a case for attribution
Brand search   a case for attributionBrand search   a case for attribution
Brand search a case for attribution
ResortsandLodges.com
 
B2B digital marketing. The new communications landscape
B2B digital marketing. The new communications landscapeB2B digital marketing. The new communications landscape
B2B digital marketing. The new communications landscape
fifthring
 

What's hot (17)

The Smart Hotelier’s Guide to 2017 Digital Marketing Budget Planning
The Smart Hotelier’s Guide to 2017 Digital Marketing Budget PlanningThe Smart Hotelier’s Guide to 2017 Digital Marketing Budget Planning
The Smart Hotelier’s Guide to 2017 Digital Marketing Budget Planning
 
Digital Marketing Trends 2015
Digital Marketing Trends 2015Digital Marketing Trends 2015
Digital Marketing Trends 2015
 
Omni-Channel Marketing Strategies for Conferences
Omni-Channel Marketing Strategies for ConferencesOmni-Channel Marketing Strategies for Conferences
Omni-Channel Marketing Strategies for Conferences
 
Disrupt the Digital Ad Space with Podcast Advertising | Seattle Interactive 2019
Disrupt the Digital Ad Space with Podcast Advertising | Seattle Interactive 2019Disrupt the Digital Ad Space with Podcast Advertising | Seattle Interactive 2019
Disrupt the Digital Ad Space with Podcast Advertising | Seattle Interactive 2019
 
Glossy Forum: Age of E-Commerce | Attentive
Glossy Forum: Age of E-Commerce | AttentiveGlossy Forum: Age of E-Commerce | Attentive
Glossy Forum: Age of E-Commerce | Attentive
 
How to Perform Full Funnel CRO
How to Perform Full Funnel CROHow to Perform Full Funnel CRO
How to Perform Full Funnel CRO
 
Top Digital Marketing Trends of 2015
Top Digital Marketing Trends of 2015Top Digital Marketing Trends of 2015
Top Digital Marketing Trends of 2015
 
A World Beyond Ad Blockers: Using Relevance to Take Control of Social Marketing
A World Beyond Ad Blockers: Using Relevance to Take Control of Social MarketingA World Beyond Ad Blockers: Using Relevance to Take Control of Social Marketing
A World Beyond Ad Blockers: Using Relevance to Take Control of Social Marketing
 
Future of Content | Seattle Interactive 2019
Future of Content | Seattle Interactive 2019Future of Content | Seattle Interactive 2019
Future of Content | Seattle Interactive 2019
 
"Retro-programmatic": A Look at Programmatic Marketing Yesterday, Today and T...
"Retro-programmatic": A Look at Programmatic Marketing Yesterday, Today and T..."Retro-programmatic": A Look at Programmatic Marketing Yesterday, Today and T...
"Retro-programmatic": A Look at Programmatic Marketing Yesterday, Today and T...
 
LEAP Client Focus: Multi-Platform Audience Growth at The Day
LEAP Client Focus: Multi-Platform Audience Growth at The DayLEAP Client Focus: Multi-Platform Audience Growth at The Day
LEAP Client Focus: Multi-Platform Audience Growth at The Day
 
First-Party World Problems: Future-Proof Your Business with First-Party Data
First-Party World Problems: Future-Proof Your Business with First-Party DataFirst-Party World Problems: Future-Proof Your Business with First-Party Data
First-Party World Problems: Future-Proof Your Business with First-Party Data
 
A quick summary of digital marketing trends 2014-2015
A quick summary of digital marketing trends 2014-2015A quick summary of digital marketing trends 2014-2015
A quick summary of digital marketing trends 2014-2015
 
Brand search a case for attribution
Brand search   a case for attributionBrand search   a case for attribution
Brand search a case for attribution
 
Stop Doing Mobile Wrong!
Stop Doing Mobile Wrong!Stop Doing Mobile Wrong!
Stop Doing Mobile Wrong!
 
The Role Of Digital Marketing
The Role Of Digital MarketingThe Role Of Digital Marketing
The Role Of Digital Marketing
 
B2B digital marketing. The new communications landscape
B2B digital marketing. The new communications landscapeB2B digital marketing. The new communications landscape
B2B digital marketing. The new communications landscape
 

Similar to The Business of Digital: Chapter 2 - The Age of Content - The Media Landscape is Shifting

The ROI of Non-Promotional Content and How to Track It
The ROI of Non-Promotional Content and How to Track ItThe ROI of Non-Promotional Content and How to Track It
The ROI of Non-Promotional Content and How to Track It
Kissmetrics on SlideShare
 
Social media marketing world-2014
Social media marketing world-2014Social media marketing world-2014
Social media marketing world-2014
Maree Naroba
 

Similar to The Business of Digital: Chapter 2 - The Age of Content - The Media Landscape is Shifting (20)

SEO and Influencer Marketing - Better Together
SEO and Influencer Marketing - Better TogetherSEO and Influencer Marketing - Better Together
SEO and Influencer Marketing - Better Together
 
Tracking Your Content Marketing Engagement Webinar with gShift and Convirza
Tracking Your Content Marketing Engagement Webinar with gShift and ConvirzaTracking Your Content Marketing Engagement Webinar with gShift and Convirza
Tracking Your Content Marketing Engagement Webinar with gShift and Convirza
 
How to Increase Discoverability w/Krista of gShift Labs
How to Increase Discoverability w/Krista of gShift LabsHow to Increase Discoverability w/Krista of gShift Labs
How to Increase Discoverability w/Krista of gShift Labs
 
The Impact of SEO on Social (and Vice Versa)
The Impact of SEO on Social (and Vice Versa)The Impact of SEO on Social (and Vice Versa)
The Impact of SEO on Social (and Vice Versa)
 
Using SmartURLs for Tracking Influence Marketing & Off-Site Content
Using SmartURLs for Tracking Influence Marketing & Off-Site ContentUsing SmartURLs for Tracking Influence Marketing & Off-Site Content
Using SmartURLs for Tracking Influence Marketing & Off-Site Content
 
Leading with Intent: Leveraging the Long Tail and Measuring Content ROI
Leading with Intent: Leveraging the Long Tail and Measuring Content ROILeading with Intent: Leveraging the Long Tail and Measuring Content ROI
Leading with Intent: Leveraging the Long Tail and Measuring Content ROI
 
If You Create Great Content and No One Sees It, Does It Really Exist?
If You Create Great Content and No One Sees It, Does It Really Exist?If You Create Great Content and No One Sees It, Does It Really Exist?
If You Create Great Content and No One Sees It, Does It Really Exist?
 
Multi-Channel Content Campaign Optimization eLearningU
Multi-Channel Content Campaign Optimization eLearningUMulti-Channel Content Campaign Optimization eLearningU
Multi-Channel Content Campaign Optimization eLearningU
 
Content Optimization: How To Integrate Search, Social And Inbound To Drive De...
Content Optimization: How To Integrate Search, Social And Inbound To Drive De...Content Optimization: How To Integrate Search, Social And Inbound To Drive De...
Content Optimization: How To Integrate Search, Social And Inbound To Drive De...
 
The Truth Behind Using Social For Lead Generation
The Truth Behind Using Social For Lead GenerationThe Truth Behind Using Social For Lead Generation
The Truth Behind Using Social For Lead Generation
 
WEBINAR: Content is the Car, Social Media is the Gas
WEBINAR: Content is the Car, Social Media is the GasWEBINAR: Content is the Car, Social Media is the Gas
WEBINAR: Content is the Car, Social Media is the Gas
 
Reluctant Responsibility
Reluctant ResponsibilityReluctant Responsibility
Reluctant Responsibility
 
The ROI of Non-Promotional Content and How to Track It
The ROI of Non-Promotional Content and How to Track ItThe ROI of Non-Promotional Content and How to Track It
The ROI of Non-Promotional Content and How to Track It
 
Produce,Distribute and Measure great Content Marketing
Produce,Distribute and Measure great Content Marketing Produce,Distribute and Measure great Content Marketing
Produce,Distribute and Measure great Content Marketing
 
E grocery Industry Digital Media Strategy
E grocery Industry Digital Media StrategyE grocery Industry Digital Media Strategy
E grocery Industry Digital Media Strategy
 
Dgr sps16 madison-logic-finaldeck
Dgr sps16 madison-logic-finaldeckDgr sps16 madison-logic-finaldeck
Dgr sps16 madison-logic-finaldeck
 
Social media marketing world-2014
Social media marketing world-2014Social media marketing world-2014
Social media marketing world-2014
 
Content Operations: Practical Guidance and Real World Examples to Scale Your ...
Content Operations: Practical Guidance and Real World Examples to Scale Your ...Content Operations: Practical Guidance and Real World Examples to Scale Your ...
Content Operations: Practical Guidance and Real World Examples to Scale Your ...
 
Digital Content: Kirk Hullis
Digital Content: Kirk HullisDigital Content: Kirk Hullis
Digital Content: Kirk Hullis
 
William chamberlain - Portfolio - November 2018
William chamberlain  - Portfolio - November 2018William chamberlain  - Portfolio - November 2018
William chamberlain - Portfolio - November 2018
 

More from IAB Canada

More from IAB Canada (20)

The Business of Digital - Ad Blocking - Tip of The Iceberg
The Business of Digital - Ad Blocking  - Tip of The IcebergThe Business of Digital - Ad Blocking  - Tip of The Iceberg
The Business of Digital - Ad Blocking - Tip of The Iceberg
 
IAB Canada Metrics 2015 - Eyereturn - The Truth About Clicks - Ian Hewetson
IAB Canada Metrics 2015 -  Eyereturn - The Truth About Clicks - Ian HewetsonIAB Canada Metrics 2015 -  Eyereturn - The Truth About Clicks - Ian Hewetson
IAB Canada Metrics 2015 - Eyereturn - The Truth About Clicks - Ian Hewetson
 
IAB Canada Metrics 2015 - eMarketer - Canada Trends 2016 - Paul Briggs
IAB Canada Metrics 2015 - eMarketer - Canada Trends 2016 - Paul Briggs IAB Canada Metrics 2015 - eMarketer - Canada Trends 2016 - Paul Briggs
IAB Canada Metrics 2015 - eMarketer - Canada Trends 2016 - Paul Briggs
 
MIXX Canada 2015: Smart Dumb Things
MIXX Canada 2015: Smart Dumb Things MIXX Canada 2015: Smart Dumb Things
MIXX Canada 2015: Smart Dumb Things
 
Goodbye Flash Story Book
Goodbye Flash Story Book Goodbye Flash Story Book
Goodbye Flash Story Book
 
MIXX Canada 2015: Towards Revolutionizing New Frontiers in Mobile Marketing U...
MIXX Canada 2015: Towards Revolutionizing New Frontiers in Mobile Marketing U...MIXX Canada 2015: Towards Revolutionizing New Frontiers in Mobile Marketing U...
MIXX Canada 2015: Towards Revolutionizing New Frontiers in Mobile Marketing U...
 
MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict...
 MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict... MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict...
MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict...
 
IAB Canada Roadshow 2015: Ad Tech & Digital Media & The Impact on The Agency-...
IAB Canada Roadshow 2015: Ad Tech & Digital Media & The Impact on The Agency-...IAB Canada Roadshow 2015: Ad Tech & Digital Media & The Impact on The Agency-...
IAB Canada Roadshow 2015: Ad Tech & Digital Media & The Impact on The Agency-...
 
IAB Canada Roadshow 2015: Turning Machine Learning Into Human Insights
IAB Canada Roadshow 2015: Turning Machine Learning Into Human InsightsIAB Canada Roadshow 2015: Turning Machine Learning Into Human Insights
IAB Canada Roadshow 2015: Turning Machine Learning Into Human Insights
 
IAB Canada Roadshow 2015: The Future of Programmatic Advertising
IAB Canada Roadshow 2015: The Future of Programmatic Advertising IAB Canada Roadshow 2015: The Future of Programmatic Advertising
IAB Canada Roadshow 2015: The Future of Programmatic Advertising
 
IAB Canada Roadshow 2015: Native Advertising Research
IAB Canada Roadshow 2015: Native Advertising Research IAB Canada Roadshow 2015: Native Advertising Research
IAB Canada Roadshow 2015: Native Advertising Research
 
Attracting Talent in Canada - Bruce Powell
Attracting Talent in Canada - Bruce Powell Attracting Talent in Canada - Bruce Powell
Attracting Talent in Canada - Bruce Powell
 
The Future of Work - Angie Kramer
The Future of Work - Angie KramerThe Future of Work - Angie Kramer
The Future of Work - Angie Kramer
 
The Currency of Talent in 2015 - Veronica Holmes
The Currency of Talent in 2015 - Veronica Holmes The Currency of Talent in 2015 - Veronica Holmes
The Currency of Talent in 2015 - Veronica Holmes
 
The Science of Building Happier Higher Performing Teams - David Inglis
The Science of Building Happier Higher Performing Teams - David InglisThe Science of Building Happier Higher Performing Teams - David Inglis
The Science of Building Happier Higher Performing Teams - David Inglis
 
The Programmatic Playbook - Sizmek
The Programmatic Playbook - Sizmek The Programmatic Playbook - Sizmek
The Programmatic Playbook - Sizmek
 
What Programmatic Advertising Learned From Canada - Microsoft
What Programmatic Advertising Learned From Canada - MicrosoftWhat Programmatic Advertising Learned From Canada - Microsoft
What Programmatic Advertising Learned From Canada - Microsoft
 
ENGAGE 2015 - Experience Optimization - Havas Media Group
ENGAGE 2015 - Experience Optimization - Havas Media GroupENGAGE 2015 - Experience Optimization - Havas Media Group
ENGAGE 2015 - Experience Optimization - Havas Media Group
 
ENGAGE 2015 - Inn-App Retargeting On Mobile Devices The Way Forward - Addicti...
ENGAGE 2015 - Inn-App Retargeting On Mobile Devices The Way Forward - Addicti...ENGAGE 2015 - Inn-App Retargeting On Mobile Devices The Way Forward - Addicti...
ENGAGE 2015 - Inn-App Retargeting On Mobile Devices The Way Forward - Addicti...
 
X-Series: Metrics 2014: Smart Data and Social Media
X-Series: Metrics 2014: Smart Data and Social MediaX-Series: Metrics 2014: Smart Data and Social Media
X-Series: Metrics 2014: Smart Data and Social Media
 

Recently uploaded

Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Abdulsamad Lukman
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
infoobataborsi24
 

Recently uploaded (20)

Killer Packaging__Published in PrintAction
Killer Packaging__Published in PrintActionKiller Packaging__Published in PrintAction
Killer Packaging__Published in PrintAction
 
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
 
Gain potential customers through Lead Generation
Gain potential customers through Lead GenerationGain potential customers through Lead Generation
Gain potential customers through Lead Generation
 
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to Success
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
 
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdfGlobal Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
 
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives PipelineBeyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
 
Niche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptxNiche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptx
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
 
Meta­ unveils­ enhanced­ gen-AI­ tools­ catering­ to­marketers.pdf
Meta­ unveils­ enhanced­ gen-AI­ tools­ catering­ to­marketers.pdfMeta­ unveils­ enhanced­ gen-AI­ tools­ catering­ to­marketers.pdf
Meta­ unveils­ enhanced­ gen-AI­ tools­ catering­ to­marketers.pdf
 
Engaging Sensory Activities for 5-10 Year Olds
Engaging Sensory Activities for 5-10 Year OldsEngaging Sensory Activities for 5-10 Year Olds
Engaging Sensory Activities for 5-10 Year Olds
 
The Art of sales from fictional characters.
The Art of sales from fictional characters.The Art of sales from fictional characters.
The Art of sales from fictional characters.
 
SEO: A Beginner's Guide to Ranking Higher
SEO: A Beginner's Guide to Ranking HigherSEO: A Beginner's Guide to Ranking Higher
SEO: A Beginner's Guide to Ranking Higher
 
The Essence of Mothers Celebrating the Heart of the Family.pptx
The Essence of Mothers Celebrating the Heart of the Family.pptxThe Essence of Mothers Celebrating the Heart of the Family.pptx
The Essence of Mothers Celebrating the Heart of the Family.pptx
 
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMAiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMM
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert Cialdini
 
Intelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership AreaIntelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership Area
 

The Business of Digital: Chapter 2 - The Age of Content - The Media Landscape is Shifting