LSA17: State of the Association (LSA)

•

0 likes•395 views

This document provides an overview of the Local Search Association (LSA) annual conference. It discusses how digital media is disrupting traditional advertising, with print shifting to digital and digital shifting to mobile. It also mentions technologies like artificial intelligence that will continue driving change. The document outlines LSA's focus on local marketing, consumer behavior, media performance for small/local businesses. It promotes upcoming LSA events and resources like consulting, custom research, and SMB marketing bootcamps. Speakers at the 2018 LSA conference are listed, along with current LSA leadership. The document encourages attendees to learn more about the LSA and its mission of helping local businesses succeed.

Marketing

Digital was disrupting the traditional
media and advertising market.

Print -------> Digital
Digital -------> Mobile
340 -------> 420
75%
Google, Bing, Yelp, ReachLocal, Ninth Decimal, Brandify

Helping Local Businesses Move Faster and Grow

Biotechnology
IoT
Nanotechnology
Quantum Computing
Energy Storage
Robotics
Artificial Intelligence
3D Printing
Autonomous Vehicles

Artificial Intelligence and Machine Learning
to deliver better marketing outcomes for
Local Businesses

STATE OF THE
ASSOCIATION
Neg Norton
President
LSA

Past Month Reach (%)
22 27 87 46 55 50 19 48 69 41 73 71 52
23 28 85 43 52 46 21 48 67 41 70 69 48
27 21 65 26 28 N/A 21 30 47 24 N/A N/A N/A
2015
(n=8014)**
2014
(n=8006)
2016
(n=8004)      
Source: 2016 Local Media Tracking Study, n=8004 U.S. adults

LSA’s Focus
• Local/location-based marketing
• Consumer behavior
• Media performance
• SMB/local & national-to-local
• Local commerce

LSA Events
• Local/location-based marketing
• Consumer behavior
• Media performance
• SMB/local & national-to-local
• Local commerce

Co-op Success Story
• Multi-location electrical distributor
made a 4th quarter buy of $60K
• Leveraging LSA’s co-op tools, digital
arm of newspaper executed campaign
using $30K in accrued co-op funds
• Multi-media campaign (display, email,
social and more)
• Website traffic grew 75% first month
• Advertiser received 100%
reimbursement on co-op funds

What Does the Program Evaluate?
• Sales practices & “promises” made to clients
• Customer service standards and
accountability
• Employee hiring and training practices
• Service agreements and contracts
• Clear statements of pricing for
products/services
• Security and privacy of information

Marketing and Advertising
Operations, Finance
and Accounting
Suppliers
Human
Resources
What’s next at LSA?
The SMB Cloud
Transformation Index

Manish Patel
CEO
Brandify
Bill Dinan
SVP, Strategic
Partnerships
Acquisio
James V. Continenza
Executive Chairman and Acting
President and CEO
Vivial
Patrick Moore
Chief Strategy & Corporate
Development Officer
YP
Ben Wood
Director of Channel Sales
Americas
Google
Kevin Jasper
CEO
hibu US
Chad Richard
SVP, Business & Corporate
Development
Yelp
Joe Walsh
President and CEO
Dex Media, Inc.
Kelly Thomas
VP, Partner Development
Microsoft
Michael Fordyce
CEO
NinthDecimal
Norm Hagarty
CEO and Managing Partner
DAC Group
Sharon Rowlands
CEO
ReachLocal
Sharon Sweeney
President
Fairway Group
Julien Billot
President & CEO
Yellow Pages Digital &
Media Solutions
Eric Webb
President
Mindstream Interactive

Ben Wood
Vice Chairman, LSA
Director of Channel Sales Americas
Google
Sharon Sweeney
Secretary/Treasurer, LSA
President
Fairway Group
Bill Dinan
Chairman, LSA
SVP, Strategic Partnerships
Acquisio

This document discusses how publishers can help small and medium-sized businesses (SMBs) effectively use Facebook marketing at scale. It recommends a three step approach: 1) Create real value for SMB clients by understanding their needs and audiences. 2) Scale Facebook campaigns using technology to manage hundreds of campaigns efficiently. 3) Never stop innovating by closely tracking changes to Facebook's products and pushing technological limits. The publisher's role is to provide expertise, access to Facebook's latest features, and focus entirely on optimizing the platform for SMB clients.

LSA17: State of the Art - Offline Attribution Tactics and Techniques (SweetIQ...

Localogy

The document discusses offline attribution and call tracking for local search. It notes that 90% of purchases happen offline and examines how companies like Google, Facebook, and Foursquare attribute online actions to offline conversions. It emphasizes the importance of lower funnel metrics like store visits, calls, and sales. The document then focuses on call tracking, discussing source tracking versus session tracking and the importance of phone number consistency across listings. It provides examples of best practices for call tracking local SEO and a live demo of a call tracking tool.

Ad Tech Consolidation

LEAP Media Solutions, a division of BlueVenn

This document discusses consolidation in the ad tech industry. It notes that Google and Facebook now own 85% of internet advertising growth. With decreased VC investment, only the best of breed companies will survive. Factors driving consolidation include a lack of market maturity, rise of programmatic advertising, limited market share, fragmentation, and fraud. Options for companies include M&A, private equity investment, or finding profitability. The document recommends investing in companies with unique value propositions, defensible business models, and profitability. Recent ad tech acquisitions are also summarized.

LSA18: Where Is Location Going? (GroundTruth)

Localogy

GroundTruth is a leading location-based technology company that operates in 21 countries and uses data and insights to drive business performance through mobile advertising and location services. They have over 400 employees, have raised $119 million from investors, and acquired WeatherBug which has over 20 million users. GroundTruth provides targeted mobile advertising and analytics solutions to help businesses measure and optimize their marketing campaigns.

LSA17: Location Data in Action (NinthDecimal, Ansira)

Localogy

This document discusses how location data from Ansira can be used by NinthDecimal to target mobile ads and analyze their effectiveness for driving foot traffic to physical store locations. A case study showed that targeting brand loyalists and competitive shoppers within 2 miles of a QSR brand's stores led to a 33.62% increase in visits. Insights from the campaign indicated that young consumers, DIY enthusiasts, and leisure travelers were most likely to visit after seeing ads. Nearly half of exposed visitors traveled less than 5 miles to a store, and visit rates peaked in the first 3 days after ad exposure.

Slip the Eclipse

LEAP Media Solutions, a division of BlueVenn

The document discusses strategies for generating revenue through digital means. It suggests focusing efforts on digital subscriptions rather than digital advertising, as subscriptions provide monthly recurring revenue directly tied to journalism and have higher margins. One strategy discussed is for a media company to shift its entire focus to driving digital subscribers, as the New York Times has done. The document also discusses using marketing services and analytics to improve digital advertising campaign performance for clients, such as by reducing cost per lead and conversions. It provides an example of improving a client's campaign by increasing leads 136% and decreasing costs per lead by 38%.

LSA18: The New Local Marketplace (Local Search Association)

Localogy

The document discusses the changing local marketplace and how the Local Search Association (LSA) is adapting to help its members. It notes new competitors, technologies, and customer expectations are driving changes. The LSA is enhancing member experiences through expanded events, content for small/medium businesses, and intelligence/consulting services. Membership and audiences for LSA events and content have grown in recent years. The end goal is to build the local community for media, agencies, technology companies and small/medium businesses.

Making Data the New (Monetized) Media

MediaPost

If data is the new media, as some say, then lets see how some publishers are learning to monetize it as creatively as they have their editorial. Several publishers present and then compare different ways of leveraging their unique relationships with audience. From lead gen to ad targeting, audience intelligence to connecting the dots from ad impression to sales lifts, publishers share their new adventures in productizing data.

Waze Local provides advertising solutions for small and medium-sized businesses. It introduces two new offerings, Starter and Plus, that allow businesses to create ads from $2 per day. These offerings give businesses location awareness, the ability to track ad metrics in real-time, and bring more drivers into stores. Waze Local ads have been shown to increase monthly navigations to businesses by an average of 20.4%.

Tru Measure Shark Tank Presentation at The 2017 ROUNDTABLE

LEAP Media Solutions, a division of BlueVenn

The document describes three types of services: 1) Data visualization through three reporting suites for campaign performance, enterprise reporting, and Google Analytics. 2) Proprietary technology that surfaces post-click analytics with or without tags and ties metrics to campaign tactics. 3) Fulfillment services and sales training including display, SEM, social, SEO, sites, landing pages, and call tracking with pre-negotiated solution provider rates.

Pis day1 steve

MediaPost

This document discusses several fast growing and contracting revenue streams for businesses. It identifies that digital marketing, programmatic advertising, data-driven products, video, private marketplaces, and events are growing revenue sources. In contrast, print media, traditional agency models, direct display advertising, and subscription revenue are contracting. The document also notes that while Google and Facebook provide significant inventory and opportunities, they also present challenges to traditional publishers. Finally, it discusses that some common buzzwords like "influencer marketing" and "branded content" are overused but not entirely over-hyped, while terms like "fake news" and "OTT" may be exaggerated.

LSA18: Agency Workshop - Optimizing Content for Voice & Virtual Assistants (B...

Localogy

1) The document discusses how AI and conversational technologies like digital assistants and chatbots are changing search and customer experiences. 2) It provides tips for marketers to optimize for voice search and create chatbots, including identifying common questions, structuring answers naturally, and leveraging paid search and SEO best practices. 3) The document emphasizes that as conversations become more common, consumers will expect interactions with brands across all channels through AI technologies like digital assistants and chatbots.

Offline > Online: How Experiences are Redefining Brands | Seattle Interactive...

Seattle Interactive Conference

Jonathan Yaffe (Speaker) CEO and Co-Founder, AnyRoad Today, brands large and small understand the impact of experiential marketing—the US Bureau of Labor Statistics predicts that the event industry will grow by 44% from 2010 to 2020, and 30% of CMOs plan to spend 30-50% of their budgets on experiential marketing in the next three years. But, until brands start collecting offline data on their customers, just as they capture online data, valuable insights are walking out the door. Jonathan, who discovered firsthand the impact of experiences while producing events for Red Bull, will discuss the power of data in understanding human behavior and fostering brand loyalty, and how ERM is changing the future of marketing and upending way brands build long-term relationships with customers.

“Welcome to the Party, Pal!” Digital Transformation in the Age of The Duopoly

MediaPost

Meredith Corp., founded over 110 years ago, now reaches more than 110M women across its premium brands which include Allrecipes, Better Homes & Gardens, Parents, Martha Stewart Living and SHAPE. But just a few years ago, Meredith was viewed as a print company that happened to have websites. Today, digital growth outpaces print declines, and despite stiff competition from the duopoly, the company continues to thrive. In this session, Meredith Chief Digital Officer Matt Minoff will share lessons learned and pitfalls to avoid while enacting your own digital transformation, from the importance of building a great team to how to grow revenue without sacrificing editorial integrity.

CMOs in Flux

Gary Slack

The Spot Hype Pitch-deck 2018

Ronald Reed

The Spot Hype mobile app uses social media activity to find popular venues in real-time. It provides venue profiles with activity feeds, live maps showing trending locations, and real-time media from venues. This helps users discover new places and businesses promote through low-cost, effective ads. The app aims to serve young adults and target bars, clubs, restaurants, and event spaces. It has the potential to generate millions in revenue by monetizing the large local service industry through venue listings and subscriptions.

Disrupt the Digital Ad Space with Podcast Advertising | Seattle Interactive 2019

Seattle Interactive Conference

Kat Shereko (Speaker) Content Team Lead, Portent Podcast advertising offers brands a unique opportunity to get in front of a hyper-targeted audience. While there are more than 700,000 active podcasts, in nearly every niche, this medium is still in its infancy. With Apple finally investing in podcast analytics and Spotify acquiring two podcasting companies in 2019, Gimlet Media and Anchor, the podcasting industry is here for the long haul. As podcasts continue to gain more and more traction, now is the time to learn about this industry and how to leverage podcast advertising. In this session, Kat will talk about the growth of the podcast industry, teach you how to find and work with podcasts that are inline with your target audience, how to run a podcast advertising campaign, what budget to start with, what KPIs to consider, how to measure success, and what roadblocks to watch out for. She’ll share sponsorship examples and real client results.

Information is Opportunity, Action is Power: Roundtable 2014 Darrell Kunken

LEAP Media Solutions, a division of BlueVenn

Treating the Customer as a Strategic Asset

LEAP Media Solutions, a division of BlueVenn

This document summarizes the strategic shift of The Day Publishing Company to focus on building direct customer relationships and monetizing their audience. It discusses how they invested in building a customer database through registrations and engaged their audience with newsletters, contests and deals. They leveraged this data to diversify revenue streams beyond print through sponsored content, marketing platforms and solutions. This allowed them to transform from relying mainly on print subscriptions and advertising to generating over 50% of revenues from their audience.

LEAP Client Focus: Multi-Platform Audience Growth at The Day

LEAP Media Solutions, a division of BlueVenn

Digital subscription growth often comes at the expense of traditional readership. Such is not the case in New London, CT where The Day has seen a 20% growth rate in digital membership while maintaining its traditional base. Leveraging its relationship with LEAP, the company has put focus on the customer rather than the channel while recognizing that consumer monetization in the digital era is an evolutionary process requiring activation, engagement and value-exchange to drive loyalty. Perhaps most importantly, The Day has resisted the temptation to compromise customer relationships through incremental charges, pricing actions, forced buys, etc., and has treated them like the strategic assets they are.

How to Leverage AI-Powered Call Intelligence to Drive More Revenue from Paid ...

MediaPost

This document discusses how AI and call intelligence can help drive more revenue from paid search. It notes that mobile search now drives billions of calls annually, and calls convert to revenue at 15x the rate of digital conversions. AI can provide real-time attribution and closed-loop reporting for call conversions to optimize bidding. It can also analyze calls to identify existing vs new customers and inform post-call experiences. Using AI in this way can decrease call acquisition costs by 41% according to one client. The document promotes an AI solution that can detect predefined call outcomes out of the box or be customized for specific brands.

Search & Programmatic in the Post-Digital World

Catalyst

Postup - Growing Revenue with Content Walls, Registration and Newsletters

MediaPost

This document discusses strategies for publishers to increase revenue through content walls, registration, and newsletters. It outlines different types of content walls like hard walls, metered walls, and hybrid premium models. An adaptive metered wall is proposed that uses machine learning to determine how many free articles a user gets before being asked to subscribe to a newsletter. The document also discusses using email as a way to develop audiences at scale and drive subscription conversions since email allows long-term marketing and monetization. It provides examples of clients growing their email lists and subscriptions significantly through PostUp's technology and strategies. In summary, the document proposes using content walls and email marketing to maximize audience growth and monetization for publishers.

AI - From Email to Point of Sale and Back Again

MediaPost

Workshop with Jumpshot! Understanding, buying, and optimizing audiences in a ...

Digiday

This document discusses how clickstream data can be used to understand audiences, target them in media buys, and optimize digital advertising campaigns. It explains that clickstream data provides insights into audience behaviors across websites that can be used to define customer segments. These insights and segments can then power audience targeting in media buys. Finally, clickstream data ties digital campaigns to brand-related metrics that allow optimization to increase return on investment. The document advocates connecting these three stages - understanding audiences through analytics, targeting the right audiences, and optimizing campaigns - to improve performance.

Revenue Diversification at The Dallas Morning News: Roundtable 2014 Jim Mor...

LEAP Media Solutions, a division of BlueVenn

The document discusses challenges facing the newspaper industry and potential solutions. It analyzes trends showing declines in print advertising revenue and insufficient growth in digital advertising and subscriptions to offset the declines. The document advocates that newspapers must diversify revenue streams through organic growth of new products and acquisitions of other marketing channels to provide cross-channel solutions and services. This will allow newspapers to sell audiences rather than just products or ads.

LSA17: Getting Found Through Voice Optimization & Virtual Assistants (Soleo, ...

Localogy

Voice search is growing rapidly and changing how people find information locally on their devices. As voice queries tend to be longer and more detailed than text queries, it provides richer intent that businesses need to understand. They must optimize not just for who they are but also what they offer to match how users search by voice for specific needs. This means focusing on relevant keywords, using natural language processing, and ensuring listings across directories and platforms are updated. Proper structured data and extensions can also help businesses respond directly to voice commands and queries on search engines and virtual assistants.

Measuring Offline Marketing with Web Analytics Data September 2014

GlowMetrics

This document discusses using web analytics to measure offline marketing campaigns. It outlines how web analytics can provide benefits like understanding customer behavior and optimizing resources. While web analytics is useful for online data, the document explains how companies are now also using tactics like custom URLs, discount codes, and QR codes to track the impact of offline campaigns online. Google Analytics reports on metrics like visits and traffic sources can provide insights into how offline advertising influences online engagement. The overall message is that integrating online and offline tracking can give marketers a more complete view of the customer journey and the true impact of multi-channel campaigns.

LSA17: Building the Real-World Graph (Unacast)

Localogy

The document discusses proximity technology and its growing use cases. It provides statistics showing rapid growth in the number of proximity sensors deployed globally between 2015-2016. The proximity industry is projected to be a $53 billion market by 2021. Proximity is being used across many industry verticals like retail, airports, hotels, and sports stadiums. The document also provides examples of how proximity technology has driven business results for companies in retail, sports stadiums, and smart cities. It introduces Unacast's Real World Graph which integrates online data, location data, and proximity data to reflect the physical world.

LSA17: Next-Gen SMB Marketing Platforms (Pinterest, Waze, Square)

Localogy

This document summarizes key Square customer engagement products: - Directory is an automated contact manager that compiles and segments buyer information from POS and payments data. - Loyalty allows businesses to create digital loyalty programs to get buyers returning more often and spending more per visit. - Marketing integrates with Directory, POS, and payments to send automated and blast email, Facebook, and Facebook ads campaigns targeted to customer groups.

What's hot

LSA18: Waze Local - The Story Behind the Ad Solution

Localogy

Tru Measure Shark Tank Presentation at The 2017 ROUNDTABLE

LEAP Media Solutions, a division of BlueVenn

Pis day1 steve

MediaPost

LSA18: Agency Workshop - Optimizing Content for Voice & Virtual Assistants (B...

Localogy

Offline > Online: How Experiences are Redefining Brands | Seattle Interactive...

Seattle Interactive Conference

“Welcome to the Party, Pal!” Digital Transformation in the Age of The Duopoly

MediaPost

CMOs in Flux

Gary Slack

The Spot Hype Pitch-deck 2018

Ronald Reed

Disrupt the Digital Ad Space with Podcast Advertising | Seattle Interactive 2019

Seattle Interactive Conference

Information is Opportunity, Action is Power: Roundtable 2014 Darrell Kunken

LEAP Media Solutions, a division of BlueVenn

Treating the Customer as a Strategic Asset

LEAP Media Solutions, a division of BlueVenn

LEAP Client Focus: Multi-Platform Audience Growth at The Day

LEAP Media Solutions, a division of BlueVenn

How to Leverage AI-Powered Call Intelligence to Drive More Revenue from Paid ...

MediaPost

Search & Programmatic in the Post-Digital World

Catalyst

Postup - Growing Revenue with Content Walls, Registration and Newsletters

MediaPost

AI - From Email to Point of Sale and Back Again

MediaPost

Workshop with Jumpshot! Understanding, buying, and optimizing audiences in a ...

Digiday

Revenue Diversification at The Dallas Morning News: Roundtable 2014 Jim Mor...

LEAP Media Solutions, a division of BlueVenn

LSA17: Getting Found Through Voice Optimization & Virtual Assistants (Soleo, ...

Localogy

Measuring Offline Marketing with Web Analytics Data September 2014

GlowMetrics

What's hot (20)

LSA18: Waze Local - The Story Behind the Ad Solution

Tru Measure Shark Tank Presentation at The 2017 ROUNDTABLE

Pis day1 steve

LSA18: Agency Workshop - Optimizing Content for Voice & Virtual Assistants (B...

Offline > Online: How Experiences are Redefining Brands | Seattle Interactive...

“Welcome to the Party, Pal!” Digital Transformation in the Age of The Duopoly

CMOs in Flux

The Spot Hype Pitch-deck 2018

Disrupt the Digital Ad Space with Podcast Advertising | Seattle Interactive 2019

Information is Opportunity, Action is Power: Roundtable 2014 Darrell Kunken

Treating the Customer as a Strategic Asset

LEAP Client Focus: Multi-Platform Audience Growth at The Day

How to Leverage AI-Powered Call Intelligence to Drive More Revenue from Paid ...

Search & Programmatic in the Post-Digital World

Postup - Growing Revenue with Content Walls, Registration and Newsletters

AI - From Email to Point of Sale and Back Again

Workshop with Jumpshot! Understanding, buying, and optimizing audiences in a ...

Revenue Diversification at The Dallas Morning News: Roundtable 2014 Jim Mor...

LSA17: Getting Found Through Voice Optimization & Virtual Assistants (Soleo, ...

Measuring Offline Marketing with Web Analytics Data September 2014

Viewers also liked

LSA17: Building the Real-World Graph (Unacast)

Localogy

LSA17: Next-Gen SMB Marketing Platforms (Pinterest, Waze, Square)

Localogy

LSA17: Local 2020 - Advice from the Future (GoDaddy, Verve, Alignable, DAC Gr...

Localogy

Small and medium sized businesses are increasingly owning their brands and sharing opinions on social media. To anticipate this historic social shift, companies should build trust with SMBs by working locally with those they trust and empowering advocates to share with others. They should also measure Net Promoter Scores to understand how likely SMBs are to recommend their brand and products to other small and medium sized businesses.

LSA17: The Evolution of Location (xAd)

Localogy

This document profiles an audience for marketing purposes. The target audience is made up of single individuals between the ages of 30-45 with a household income of $10k-20k. They prioritize friends, take risks for high rewards, seek fun, and feel disconnected without the internet. Insights indicate this audience wants to make the most of their free time and take advantage of opportunities. Additional profiles provide details on likely behaviors and preferences of specific demographic groups.

LSA17: Co-op Advertising - Getting a Slide of the $40 Billion Pie (Peter Hutt...

Localogy

This document outlines a co-op breakout session that discusses how to leverage co-op programs to drive revenue and margin growth. It identifies key challenges around complexity, competency, time/effort and cost to scale digital co-op programs. The proposed solution is for LSA to provide co-op business process outsourcing (BPO) services using their people, processes, data and platforms to help brands and SMBs better understand and shift co-op budgets to digital. The LSA co-op BPO playbook would include four strategic processes around joint strategy/planning, sales enablement, approvals/compliance, and claims processing.

LSA17: Local Sales - Can the Patient Be Saved? (Vendasta, FCR Media, ReachLocal)

Localogy

Local sales channels are struggling with churn, costs, competition, margins, complex products, confusing small businesses, and a lack of talent. The document discusses how sales channels must transform to meet changing market needs by making customer service more important than sales, using technology and data more efficiently, adapting sales skills to the current environment, and improving self-service sales tools.

LSA17: Google Local Search, Past, Present & Future (Google)

Localogy

Google's local search has evolved from basic web searches for nearby businesses and information to an integrated system across Google products like Search, Maps, and the Google Assistant. Looking ahead, Google is focused on improving local discovery, user-generated content, supporting merchants, harnessing location data, enabling actions through the Assistant, and improving local question answering capabilities.

LSA17: Where Google is Going and What to do About it – Now (Tidings, Local SE...

Localogy

This document discusses Google's latest search engine result page (SERP) changes and the context surrounding them. It notes that every Google SERP feature is designed for mobile as mobile search usage continues growing. It also discusses how the rise of voice assistants and platforms like Facebook introduce more fragmentation, representing challenges and opportunities for Google. The document then examines how Google is addressing these issues through personalization, changing how information is presented on SERPs, and facilitating more transactions directly on search results pages.

LSA17: Developing a Marketing Prioritization Model for Greater Effectiveness ...

Localogy

The document discusses developing a market prioritization model to effectively allocate digital marketing resources. It describes collecting various data points on stores like sales, search engine optimization performance, population density, and level of local competition. Stores are then ranked and placed into tiers (high, medium, low priority) based on a composite score of these factors. The model aims to start a dialogue on where to focus efforts to increase returns on investment and drive the highest performance and visibility across all locations.

LSA17: Carrots and Sticks - The Right Incentives for Local Media Sales (tronc)

Localogy

This document discusses strategies for motivating local media sales teams through incentives and pressure. It suggests using both carrots (rewards and recognition) and sticks (indirect pressure). For carrots, the key is having a compensation plan that clearly rewards desired activities and sales goals. Recognition such as praise and trophies can also boost revenue. For sticks, indirect pressure tactics are preferred over direct pressure, such as starting weekly sales meetings by reviewing revenue results or focusing on underperforming reps. The document closes by asking about successful sales contests used as additional motivators.

LSA17: Best Practices for Local Advertiser Retention (Green Banana, Boostabil...

Localogy

The document provides best practices for advertiser retention based on research conducted with small and medium sized businesses. The research found that the top reasons advertisers cancelled were poor results, poor customer service, and high costs. Additional findings indicated that customers cared more about customer experience than the product or sales. The company analyzed the findings and implemented solutions like improved communication of success milestones, personalized customer service, and entry-level pricing packages. As a result, the company saw a reduction in churn, happier employees and clients, improved brand, and a more energetic company culture.

SXSW 2016

Doug Robinson

The panel discussed efforts by the Obama administration to use technology to make government services more accessible. President Obama emphasized using data and tech to streamline processes like voting and disability applications. He called on the tech community to help address issues of privacy vs security in light of debates like Apple vs FBI. Michelle Obama's keynote focused on the #62MillionGirls campaign to promote education for girls worldwide. Other panels covered challenges of ad blocking, using visual media for non-profits, and balancing the human element in digital storytelling.

Winning Affluent Millennials

The document discusses findings from a survey of Millennials and Gen Xers in Australia regarding their financial behaviors and expectations. Some key findings about affluent Millennials include: - They have a progressive view of the future financial industry and are confident about their own financial success due to decisions made now. - They prefer to conduct their own research but also value validation from financial advisors. - They are loyal customers of financial institutions they trust but are also open to offerings from non-financial brands. - Social media plays a central role in their financial decisions and they demand a deeper connection with financial services providers.

3 Ingredients to Spice Up Your Content Marketing

Semrush

Spice up your content marketing with just 3 ingredients! Discover how the art of rhetoric can help you to develop, commission and produce more effective, persuasive and exceptional content in a repeatable workflow. In this presentation by Jonathan Crossfield, you'll discover: - The three ingredients of exceptional and persuasive content - How to generate original and powerful content ideas - A five-step workflow from Ancient Greece that still works today! You can also watch video version of the presentation here: www.semrush.com/webinars/3-ingredients-to-spice-up-your-content-marketing/

5 Ways Your Sales Team Will Make the Next Webinar a Success

Marketo

Australian Digital Marketing Landscape 2016

Marketa

Infographic: DC vs Marvel – The Battle of Brands

domain .ME

Generations of comic book fans have argued over which superhero would come out on top in the ultimate superhero battle between DC and Marvel universe. That is one argument that we cannot resolve, but what we offer instead is a look at the battle of the brands, and seeing who is currently winning the everlasting war. Looking back at the very beginning, DC has dominated the comic book world from the 1930s to 1960s. Slowly but surely Marvel has taken over the lead, currently holding around 47% of the total comic book market, while DC commands around 27%. Both companies have branched out their brands into movies. With DC again paving the path with its 1966 Batman the Movie. Marvel followed 20 years later with 1986’s Howard the Duck. The new millennium saw a significant increase in interest for superhero movies and Marvel was yet again able to surpass DC, having the 3rd biggest box office hit of all-times with The Avengers franchise, while DC had the 7th biggest with The Dark Knight Rises. The video gaming world was the next natural step for both franchisees. With yet again DC pioneering the genre with Supermen in 1979 and Marvel following shortly after with Spider-Man in 1982. DC has held the lead in this industry so far with Batman: Arkham Knight selling over 5 million copies in 2015, while Marvel’s last release The Amazing Spider-Man 2 scored only 52/100 on Metacritic. With the arrival of the digital era, both brands moved their battlefield from newsstands to the digital marketing arena. So far Marvel has been a clear winner, generating 3.9 million in organic keyword search, in comparison to DC’s 1 million. In the social media ring, Marvel still keeps knocking DC out with a Twitter following of over 3 million, while DC was able to generate around 1.5 million followers so far. On Facebook there is no contest, Marvel’s 21 million likes pulverizes DC’s 3 million. We will definitely keep an eye on this ongoing battle of the brands and its possible future developments. But for now, have a look at our Battle of the Brands infographic and choose for yourself which brand, Marvel or DC, is the safest bet.

How to Write Clickass Presentations that Convert

Barry Feldman

Measuring Success on Facebook, Twitter & LinkedIn

Brian Honigman

10 Ridiculous Hacks to 5X Click-Through Rates

Internet Marketing Software - WordStream

Our world is full of endless distractions: videos, special offers, articles, the list goes on. So, how do you make sure your content reaches your audience and grabs their attention? During this webinar, content marketing expert Steve Rayson will share insights gained from analyzing a million headlines, across a range of publications, to discover what phrases amplify content and drive conversions. And if that's not enough, advertising fanatic Larry Kim will show you how to use this data to craft click-worthy ad copy to use across paid search and social to increase click-through rates and significantly decrease cost-per-click. Register now to hear this marketing dynamic duo crack the code on engagement. You'll learn: -What type of copy performs best on Facebook, Twitter, and Search -How to curate attention-grabbing, engaging content -What components make up a powerful headline

Viewers also liked (20)

LSA17: Building the Real-World Graph (Unacast)

LSA17: Next-Gen SMB Marketing Platforms (Pinterest, Waze, Square)

LSA17: Local 2020 - Advice from the Future (GoDaddy, Verve, Alignable, DAC Gr...

LSA17: The Evolution of Location (xAd)

LSA17: Co-op Advertising - Getting a Slide of the $40 Billion Pie (Peter Hutt...

LSA17: Local Sales - Can the Patient Be Saved? (Vendasta, FCR Media, ReachLocal)

LSA17: Google Local Search, Past, Present & Future (Google)

LSA17: Where Google is Going and What to do About it – Now (Tidings, Local SE...

LSA17: Developing a Marketing Prioritization Model for Greater Effectiveness ...

LSA17: Carrots and Sticks - The Right Incentives for Local Media Sales (tronc)

LSA17: Best Practices for Local Advertiser Retention (Green Banana, Boostabil...

SXSW 2016

Winning Affluent Millennials

3 Ingredients to Spice Up Your Content Marketing

5 Ways Your Sales Team Will Make the Next Webinar a Success

Australian Digital Marketing Landscape 2016

Infographic: DC vs Marvel – The Battle of Brands

How to Write Clickass Presentations that Convert

Measuring Success on Facebook, Twitter & LinkedIn

10 Ridiculous Hacks to 5X Click-Through Rates

Similar to LSA17: State of the Association (LSA)

LSA15: State of the Association (Neg Norton)

Localogy

Helping Local Marketers Sell, Partner and Evolve in 2014

Localogy

How To Maximize the ROI Of Your Digital Advertising With a Uniform Tracking P...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

According to Gartner, each year businesses see 1/5th of their marketing budgets go to waste due to inaccurate data and reporting that leads to ineffective marketing decisions and under-performing campaigns. In this presentation, we will guide you through a proven and efficient process that standardizes the tracking and measurement of marketing campaigns. By eliminating siloes, boosting productivity, and addressing existing and future data accuracy challenges, this approach ensures reliable insights that drive informed decisions and deliver higher marketing return on investment (ROI).

MTR and David

Sales Strategy and Innovation Delivery

This document discusses DavidCutler.net, which provides marketing, business development, and technology services. It works with startups, corporations, and strategic partners. Some of its services include innovation delivery, digital transformation engagements, and developing integrated marketing solutions. Case studies describe projects for clients like Podium Data and GoPro. The document emphasizes systems thinking, design thinking, and code thinking in delivery. It discusses enabling innovation through data-driven marketing activation and community engagement.

How To Maximize the ROI Of Your Digital Advertising With a Uniform Tracking P...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

From Digital Analytics to Insight

Pithan Rojanawong

Adma Digital Marketing Yearbook 2009

Duc Doan Hong

The document is the Asia Pacific Digital Marketing Yearbook 2009 published by the Asia Digital Marketing Association. It summarizes that in 2009, connecting with consumers across social media platforms like Facebook and engaging in online conversations had become imperative for marketers. While websites, banners, and emails remained common digital marketing approaches, most opportunities were in social media, gaming, and mobile. The Asia Pacific region was home to over 430 million internet users and online advertising spending was forecast to grow substantially in coming years.

8 8 sales media master

Kay Kinkaid

Customer Experience and Predictive Analytics

Rick VARGAS

The document discusses customer experience optimization and the increasing complexity of digital marketing. It notes that moving from basic multi-channel campaigns to fully integrated programs that optimize customer value is difficult. It also discusses the need to master six domains like customer insights, targeting, and agility to create sustainable competitive advantages. Finally, it describes LSC Digital's predictive intelligence engine called PIE that integrates customer data to improve marketing and sales effectiveness at each customer engagement stage.

Sf mma forum kontagent 2013 rand

Schulman + Thorogood Group

This document summarizes a workshop on winning in mobile games. The agenda includes an introduction, a discussion on the evolution of analytics, a panel on learning from mobile gamers, and a question and answer session. The panelists are the CMO and president of Kontagent, and the CMO of 5th Planet Games. They will discuss how brands can measure customer engagement, monetization, and profitability in mobile to optimize their mobile strategy.

Mobile Marketing Association Keynote - From Web Analytics to Customer Intelli...

Schulman + Thorogood Group

Sf mma forum kontagent 2013 rand

Schulman + Thorogood Group

LSA|14: State of the Local Search Association (Neg Norton)

Localogy

ThingDigital what we do

ThingDigital .

Sf mma forum keynote

Schulman + Thorogood Group

Rand Schulman discusses how mobile marketing today is like web marketing in 1997 and more analytics are now needed. He talks about new opportunities from technology advances in big data, cloud, and real-time data. Brands need customer insights to build valuable lifetime experiences on mobile. Games companies have shown how to increase user engagement and monetization through analytics. Mobile should be part of omni-channel metrics to measure ROI. Marketers now need to be content engineers who test and optimize using behavioral data and analytics.

Steve Forbes: Empowering Marketing

BMA Carolinas

Elevating customer analytics - how to gain a 720 degree view of your customer

Actian Corporation

Digital Marketing Audit Template (2016)

Tim Bourgeois

This document summarizes a workshop on conducting a digital audit. The workshop overview explains that a digital audit methodology involves assessing four key areas: advertising and promotion, websites, technology, and vendors. The goals are to identify cost-cutting techniques and understand a company's entire digital ecosystem. The presentation provides background on the rapidly evolving digital landscape and challenges of managing a digital operation. It then describes East Coast Catalyst's audit framework and approach, and includes a case study example. Key takeaways emphasize focusing an audit on areas like paid advertising, vendor management, and staffing, and ensuring executive support, stakeholder buy-in, and realistic scoping.

David cutler projects and activities

Sales Strategy and Innovation Delivery

This document provides an overview of DavidCutler.net, which offers marketing, business development, technology, and media services. It focuses on innovation delivery through systems thinking, design thinking, and code thinking. It lists clients and partners and provides examples of digital transformation projects involving technology due diligence, user research, prototyping, and product development. The document emphasizes an agile approach to ideation, design, development, and scaling of solutions to drive business results for clients.

Richard Brenner - Resume 2013

Rich Brenner

Richard K. Brenner has over 15 years of experience in digital marketing, business development, and strategy roles. He currently works as the Online Marketing Director for ADP, where he manages a $5M SEM budget and drives lead generation. Previously he was Search Engine Marketing Director at LexisNexis, leading a team of 60 specialists. He holds an MBA from Seton Hall University and a mini-MBA in Social Media from Rutgers University.

Similar to LSA17: State of the Association (LSA) (20)

LSA15: State of the Association (Neg Norton)

Helping Local Marketers Sell, Partner and Evolve in 2014

How To Maximize the ROI Of Your Digital Advertising With a Uniform Tracking P...

MTR and David

How To Maximize the ROI Of Your Digital Advertising With a Uniform Tracking P...

From Digital Analytics to Insight

Adma Digital Marketing Yearbook 2009

8 8 sales media master

Customer Experience and Predictive Analytics

Sf mma forum kontagent 2013 rand

Mobile Marketing Association Keynote - From Web Analytics to Customer Intelli...

Sf mma forum kontagent 2013 rand

LSA|14: State of the Local Search Association (Neg Norton)

ThingDigital what we do

Sf mma forum keynote

Steve Forbes: Empowering Marketing

Elevating customer analytics - how to gain a 720 degree view of your customer

Digital Marketing Audit Template (2016)

David cutler projects and activities

Richard Brenner - Resume 2013

More from Localogy

Mono Solutions Webinar - The Engagement Challenge: Simple Steps for Improving...

Localogy

The document summarizes a webinar presented by The Local Search Association on improving customer engagement and reducing churn for SMB SaaS products. Key points include: 1) While SMB use of cloud-based services is growing, over half still don't use any SaaS and 62% underutilize the software they purchase. 2) Better training, simpler products, and setting proper expectations can improve engagement and utilization. 3) Collecting feedback from partners and customers and closely observing how SMBs complete tasks helps build better products that minimize churn. 4) Proactive communication and support also aid engagement and reduce chances of customers switching to competitors.

LOCALOGY ENGAGE 19: The Best Companies and PE Firms are Focused on Engagement...

Localogy

This document discusses how companies can focus on customer engagement and retention to drive optimal growth. It argues that improving retention is easier than maintaining rapid growth while fixing retention issues. The document provides examples from Hubspot of how focusing on customer success through strategies like sales compensation aligned with lifetime customer value can improve retention metrics like annual revenue retention above 100% and customer retention above 90%. It emphasizes defining and measuring key customer success indicators.

LOCALOGY ENGAGE 19: Turning Customers Into Advocates

Localogy

This document discusses strategies for turning customers into advocates by leveraging customer referrals and influencers. It provides examples of initiatives like a customer Facebook group, case studies from promoters, and targeted advertising to advocates. Data shows increasing referral incentives from $250 to $1000 drove more referrals. The presentation emphasizes empowering advocates to talk about the brand while also addressing any detractors.

LOCALOGY ENGAGE 19: SMBuy-in - Better Onboarding and Engagement - LegalZoom

Localogy

This document discusses Localogy's efforts to improve their customer onboarding process through a more customer-centered approach. It describes how they conducted customer observations and interviews to better understand small business owners' needs and challenges. They identified key moments in a small business owner's journey and mapped this out to prioritize opportunities to provide support. Localogy piloted a new onboarding process with a few agents that included personalized outreach calls. This resulted in improved customer satisfaction, efficiency and sales. The document concludes by discussing plans to refine, scale and introduce the new onboarding approach more broadly while maintaining its positive impact.

LOCALOGY ENGAGE 19: SMBuy-in - Better Onboarding and Engagement - AWeber

Localogy

This document discusses how AWeber uses customer profiling to improve their onboarding process. It explains that they gather both active and passive customer data to create personalized profiles. Active data includes information directly from customers, like location and goals. Passive data includes inferred details like online presence and technology used. These profiles allow AWeber to send customized onboarding emails, prioritize high-potential customers for support, and recommend integrations. The profiling approach improved key metrics like engagement and integration activation. Overall, the personalized onboarding helps customers succeed faster with AWeber's email marketing platform.

LOCALOGY ENGAGE 19: SMBs and KPIs - Sharing Data that Drives Success

Localogy

The document discusses research from four waves of surveys of small and medium businesses regarding their adoption of cloud-based services. Three key findings are discussed: 1) SMBs are steadily increasing their use of cloud-based services and cloud software is becoming the default, 2) SMBs see real benefits from moving to the cloud including increased productivity and ability to focus on growth, and 3) despite SMB demand, software developers are failing to fully capitalize on the opportunity to serve SMBs moving to cloud-based solutions.

LOCALOGY ENGAGE 19: Bringing Customer Feedback into Product Development

Localogy

Aksh Gupta is the founder and CEO of getOccasion.com, an online marketplace that has generated $100 million in gross payment volume and booked over 2.25 million reservations. The company has raised $1.5 million in investor financing and has a team of over 2.5 engineers serving 5,000 businesses across 30 verticals. GetOccasion provides businesses with tools to attract, retain, and re-engage customers including weekly royalty payments and a centralized intelligence report.

LOCALOGY ENGAGE 19: AI’s Impact on the B2B Customer Journey

Localogy

An organization's ability to rapidly learn and apply that learning is a competitive advantage. AI can help B2B companies better understand customer journeys by removing blind spots in customer data. Topic modeling of social media data can reveal inaccurate assumptions about target audiences and engagement patterns, and identify overlooked opportunities to improve marketing campaigns, content, and product development. Granular audience insights from AI can optimize spending, engage the right customers, and develop trusted relationships at every stage of the customer journey.

BITZ BOOTCAMP DC: Welcome - Why Are You Here?

Localogy

This document provides information about an event called "ENGAGE: SaaS/SMB" that is aimed at connecting local entrepreneurs, SaaS and marketing service providers. The event includes sessions on topics like managing reputation, finding customers, managing cash flow and hiring. It encourages attendees to engage in questions and discussions. The organizers want to hear challenges attendees have faced and questions service providers have. The goal is to start conversations and for attendees to network during sessions, breaks and a reception sponsored by event sponsors and exhibitors.

BITZ BOOTCAMP DC: The Modern Customer Journey - Be Found Where your Customers...

Localogy

This document provides 5 key things for winning in marketing: listen to customers through online reviews which impact 93% of purchasing decisions; be real and authentic as 63% of consumers prefer brands they believe are authentic; tell your story as 92% of consumers want brands to tell them a story; be available to respond to customers within 5 minutes as 75% of consumers expect quick responses; and be consistent in your messaging and branding so people are more likely to remember your brand. The overall message is to focus on integrating the customer experience into your marketing strategy through these 5 things in order to succeed.

BITZ BOOTCAMP DC: Smart Service - Winning the Customer Experience

Localogy

This document discusses the importance of providing smart, contextual customer service across multiple channels in order to meet evolving customer expectations. It outlines the key aspects of customer service that customers now demand, including being smart/contextual, real-time, accessible wherever the customer is, easy to use, and fast. It then discusses tools and strategies for providing an omnichannel customer experience, such as live chat, social media/messaging, self-service portals, video chat, mobile apps, and artificial intelligence/chatbots. The document emphasizes the value of integrating these channels and technologies to give agents a full view of customer data and provide a seamless experience across any service channel.

BITZ BOOTCAMP DC: Managing Cash Flow/Profits (aka Why You Are in Business)

Localogy

This document provides an overview of different funding options for small businesses looking to fuel growth. It discusses the pros and cons of traditional bank loans, merchant cash advances, crowdfunding, and business lines of credit. Key points covered include the time-consuming nature of bank loans, high fees but quick funding with merchant cash advances, challenges of running a crowdfunding campaign, and risks of carrying a balance with lines of credit. The document concludes by urging business owners to consider factors like timing, fees, necessary credit limit, and data control when deciding which funding is right for their needs.

BITZ BOOTCAMP DC: Expo Showcase - U2Cloud

Localogy

Sanchez Williams, the Director of IT Operations at U2Cloud, identifies the five most frequent cybersecurity oversights for cloud services. These include: 1) not having antivirus protection on hosted servers, desktops, and applications; 2) leaving cloud-based firewalls unconfigured or with unnecessary open ports after development; 3) not utilizing two-factor authentication to prevent phishing and password compromises; 4) not properly testing backups which can leave companies vulnerable to ransomware attacks; and 5) failing to sufficiently educate staff who can fall victim to sophisticated phishing attacks.

BITZ BOOTCAMP DC: Expo Showcase - Freshlime

Localogy

Customers now expect businesses to engage with them on their terms through personalized interactions based on understanding their needs and expectations. However, most businesses still fall short in delivering this level of personalized customer experience according to a 2018 Salesforce study. FreshLime is a customer data platform that aims to help local service businesses better understand and engage customers for more meaningful interactions.

BITZ BOOTCAMP DC: CRM and Customer Insights

Localogy

This document discusses the benefits of using a CRM (customer relationship management) system compared to relying only on spreadsheets and email for tracking customers. It notes that CRMs provide an all-encompassing customer view, team communications, analytics and reports, email automation, and sales process automation. It also outlines important factors to consider when choosing a CRM, such as whether it is purpose-built for SMBs, easy to use, has needed features, and offers support. The document cautions that CRM investments can still fail without proper setup, team buy-in, and training. Ultimately, it argues that a CRM standardizes processes to free up time for relationship building.

LSA19: The Location Factor — How Multi-Location Brands Win in Social

Localogy

This document discusses how Ace Hardware, a hardware store franchise brand, implemented a localized social marketing strategy to better manage their large number of local store locations across social media. The strategy involved claiming and managing local store pages, responding to customer reviews and issues, and educating franchise owners. It helped Ace Hardware gain over 1 million new social media followers, maintain a high customer rating, and see nearly 1 in 4 franchisees participate. The keys to Ace Hardware's success included technology to simplify local management, buy-in from all levels of the organization, and promoting results to franchisees.

LSA19: Amazon — Shifting Purchase Behaviors and the Advertising Mix

Localogy

This document discusses Amazon's shifting purchase behaviors and expanding advertising opportunities. It notes that Amazon Prime Now offers quick delivery and Amazon's Whole Foods 365 brand has become the second best-selling private label brand on Amazon. The document also highlights that Amazon comprised 44% of US ecommerce spending in 2017 and discusses Amazon's plans to continue investing in areas like Alexa, drone delivery, and expanding into healthcare. Finally, it summarizes that Amazon needs improvements to better compete in advertising, and clients are grappling with competing against Amazon's low prices, house brands, and growing advertising network.

LSA19: Creating a Purpose Driven Culture

Localogy

Wendi Sturgis presented on creating a purpose driven culture at Yext. She discussed how Yext helps companies manage their digital knowledge across channels to better engage customers. Sturgis emphasized that Yext's customer success team aims to be the best in their industry by focusing on responsiveness, advocacy, and achieving high customer satisfaction scores and retention rates. The team engages customers through monthly surveys and showcases successful customer outcomes.

LSA19: The Science Behind Increasing Customer Retention

Localogy

The document discusses strategies for increasing customer retention rates based on analysis of data from 200,000 small and medium-sized businesses over 3 years. Key findings include: 1) SMBs that purchase more products and services from a channel partner have higher retention rates. 2) Bundling new products with existing offerings increases retention by 49%. 3) Highly engaged SMBs that interact once per day have a 95% retention rate over 3 years, 151% higher than rarely engaged SMBs. Providing marketing services also increases retention significantly. Focusing on specific industry verticals leads to a 34% increase in retention rates compared to generalists.

LSA19: The Role of Organic Content in the Consumer Buying Journey

Localogy

The document discusses the role of organic content throughout the consumer buying journey, which is no longer linear but involves awareness, consideration, decision, and loyalty stages. It provides examples of content types like blog posts, videos, and social media posts that can engage consumers at each stage, from initially generating awareness to building long-term loyalty. The goal is to turn consumers into customers and then loyal advocates by addressing their needs with high-quality, strategic content.

More from Localogy (20)

Mono Solutions Webinar - The Engagement Challenge: Simple Steps for Improving...

LOCALOGY ENGAGE 19: The Best Companies and PE Firms are Focused on Engagement...

LOCALOGY ENGAGE 19: Turning Customers Into Advocates

LOCALOGY ENGAGE 19: SMBuy-in - Better Onboarding and Engagement - LegalZoom

LOCALOGY ENGAGE 19: SMBuy-in - Better Onboarding and Engagement - AWeber

LOCALOGY ENGAGE 19: SMBs and KPIs - Sharing Data that Drives Success

LOCALOGY ENGAGE 19: Bringing Customer Feedback into Product Development

LOCALOGY ENGAGE 19: AI’s Impact on the B2B Customer Journey

BITZ BOOTCAMP DC: Welcome - Why Are You Here?

BITZ BOOTCAMP DC: The Modern Customer Journey - Be Found Where your Customers...

BITZ BOOTCAMP DC: Smart Service - Winning the Customer Experience

BITZ BOOTCAMP DC: Managing Cash Flow/Profits (aka Why You Are in Business)

BITZ BOOTCAMP DC: Expo Showcase - U2Cloud

BITZ BOOTCAMP DC: Expo Showcase - Freshlime

BITZ BOOTCAMP DC: CRM and Customer Insights

LSA19: The Location Factor — How Multi-Location Brands Win in Social

LSA19: Amazon — Shifting Purchase Behaviors and the Advertising Mix

LSA19: Creating a Purpose Driven Culture

LSA19: The Science Behind Increasing Customer Retention

LSA19: The Role of Organic Content in the Consumer Buying Journey

Recently uploaded

Mastering Your Online Visibility - Fernando Angulo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement. Key Takeaways: 1. Effective techniques to increase your brand's visibility across various online platforms. 2. Strategies for optimizing social media profiles and content to maximize reach and engagement. 3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.

AI Driven Emotional Recognition in Digital Ads - Tarun Gupta

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Growth Marketing in 2024 - Randy Rayess, Outgrow

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment. Key Takeaways: Learn how to use specific GPTs to help you Learn how to build your own marketing tools Generate marketing ideas for your business How to think through and use AI in marketing How AI changes the marketing game

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

Demandbase

Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from. Key Takeaways: - How NOT to shoot your digital program in the foot by using flashy but ineffective resources - The best ways to think about AI in connection with digital marketing - How to cut through self-serving marketing advice and engage in channels that truly grow your business

Pillar-Based Marketing - Ryan Brock, DemandJump

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers. • SEOs now use AI to optimize content. • Google now uses AI to generate answers. • Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape. Key Takeaways: How to use AI to optimize your content How to find topics that algorithms love How to get AI to mention your content and your brand

Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions. Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections. Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale. Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.

Etsy Marketing Guide - Tips For Selling Digital Products

kcblog21

Podcast, The New Marketing Currency - Ozeal Debastos

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Gokila digital marketing| consultant| Coimbatore

dmgokila

Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Gokila digital marketer Coimbatore

Mastering Dynamic Web Designing A Comprehensive Guide.pdf

Ibrandizer

Influencer Marketing Master Class - Alexis Andreasik

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Empowering Influencers: The New Center of Brand-Consumer Dynamics In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.

Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website. Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts! Key takeaways: 1. The growth potential of reaching customers in their native language 2. Tips to streamline translation with software and integrations to your tech stack 3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation

WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...

Veronika Höller

Amazing and On Point - Ramon Ray, USA TODAY

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.

Efficient Website Management for Digital Marketing Pros

Lauren Polinsky

Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI. This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential. Actionable tactics you can apply after this session: - Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution. - Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets. - Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions. Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!

Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...

Amsive

Recently uploaded (20)

Mastering Your Online Visibility - Fernando Angulo

AI Driven Emotional Recognition in Digital Ads - Tarun Gupta

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

Growth Marketing in 2024 - Randy Rayess, Outgrow

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...

Pillar-Based Marketing - Ryan Brock, DemandJump

SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina

Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...

Etsy Marketing Guide - Tips For Selling Digital Products

Podcast, The New Marketing Currency - Ozeal Debastos

Gokila digital marketing| consultant| Coimbatore

Mastering Dynamic Web Designing A Comprehensive Guide.pdf

Influencer Marketing Master Class - Alexis Andreasik

Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby

WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...

Amazing and On Point - Ramon Ray, USA TODAY

How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...

Efficient Website Management for Digital Marketing Pros

Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...

LSA17: State of the Association (LSA)

1. LSA17 LOCAL: 2020

2. Digital was disrupting the traditional media and advertising market.

3. Print -------> Digital Digital -------> Mobile 340 -------> 420 75% Google, Bing, Yelp, ReachLocal, Ninth Decimal, Brandify

4. Helping Local Businesses Move Faster and Grow

5. The pace of change will not slowdown

6. Biotechnology IoT Nanotechnology Quantum Computing Energy Storage Robotics Artificial Intelligence 3D Printing Autonomous Vehicles

7. 11 Billion

8. 30 Billion

9. 80 Billion

10. Artificial Intelligence

11.

12. Artificial Intelligence and Machine Learning to deliver better marketing outcomes for Local Businesses

13. Partner

14. STATE OF THE ASSOCIATION Neg Norton President LSA

15. What is local? YESTERDAY TODAY

16.

17.

18.

19.

20. Past Month Reach (%) 22 27 87 46 55 50 19 48 69 41 73 71 52 23 28 85 43 52 46 21 48 67 41 70 69 48 27 21 65 26 28 N/A 21 30 47 24 N/A N/A N/A 2015 (n=8014)** 2014 (n=8006) 2016 (n=8004)       Source: 2016 Local Media Tracking Study, n=8004 U.S. adults

21. LSA’s Focus • Local/location-based marketing • Consumer behavior • Media performance • SMB/local & national-to-local • Local commerce

22. 2016 2017

23. LSA Events • Local/location-based marketing • Consumer behavior • Media performance • SMB/local & national-to-local • Local commerce

24.

25. LSA18 | CHICAGO | APRIL 30 – MAY 2

26. LSA’s Co-op Outsourcing

27. Co-op Success Story • Multi-location electrical distributor made a 4th quarter buy of $60K • Leveraging LSA’s co-op tools, digital arm of newspaper executed campaign using $30K in accrued co-op funds • Multi-media campaign (display, email, social and more) • Website traffic grew 75% first month • Advertiser received 100% reimbursement on co-op funds

28. LSA Consulting & Custom Research

29. MarketingBitz.comSMB Bootcamps

30.

31. What Does the Program Evaluate? • Sales practices & “promises” made to clients • Customer service standards and accountability • Employee hiring and training practices • Service agreements and contracts • Clear statements of pricing for products/services • Security and privacy of information

32.

33. Marketing and Advertising Operations, Finance and Accounting Suppliers Human Resources What’s next at LSA? The SMB Cloud Transformation Index

34.

35.

36. Manish Patel CEO Brandify Bill Dinan SVP, Strategic Partnerships Acquisio James V. Continenza Executive Chairman and Acting President and CEO Vivial Patrick Moore Chief Strategy & Corporate Development Officer YP Ben Wood Director of Channel Sales Americas Google Kevin Jasper CEO hibu US Chad Richard SVP, Business & Corporate Development Yelp Joe Walsh President and CEO Dex Media, Inc. Kelly Thomas VP, Partner Development Microsoft Michael Fordyce CEO NinthDecimal Norm Hagarty CEO and Managing Partner DAC Group Sharon Rowlands CEO ReachLocal Sharon Sweeney President Fairway Group Julien Billot President & CEO Yellow Pages Digital & Media Solutions Eric Webb President Mindstream Interactive

37. Ben Wood Vice Chairman, LSA Director of Channel Sales Americas Google Sharon Sweeney Secretary/Treasurer, LSA President Fairway Group Bill Dinan Chairman, LSA SVP, Strategic Partnerships Acquisio

38.

39. THANK YOU! neg@theLSA.org

LSA17: State of the Association (LSA)

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (20)

Similar to LSA17: State of the Association (LSA)

Similar to LSA17: State of the Association (LSA) (20)

More from Localogy

More from Localogy (20)

Recently uploaded

Recently uploaded (20)

LSA17: State of the Association (LSA)