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Big Data 
& E-Commerce 
THE FUTURE IS NOW 
Copyright © 2014 The Big Data Group, LLC. and Content Analytics, Inc. All Rights Reserved.
INTRODUCTION 
Managing Partner, The Big Data Group 
Author of Big Data Demystified 
Producer of The Big Data Landscape 
Serial Entrepreneur 
Acquisitions by Keynote, HP, and EMC 
• Bootstrapped and venture-backed Author of Why 
Startups Fail: And How Yours Can Succeed 
General Partner 
Mohr Davidow Ventures 
Group Program Manager 
Microsoft 
Actionable Insights From Big Data 2
I Started Out As a Big Data Nerd 
Microsoft, Redmond WA 1991 
Actionable Insights From Big Data 3
Times Have Really Changed… 
Actionable Insights From Big Data 4
But Along The Way I Learned A Few Things 
Actionable Insights From Big Data 5
The Big Data 
Landscape 
Copyright © 2012-2014 The Big Data Group, LLC. All Rights Reserved.
THE BIG DATA LANDSCAPE, DEC. 2014 
Apps 
Vertical Consumer Business 
Infrastructure 
Technologies 
Actionable Insights From Big Data 7 
Intelligence 
Analytics & Visualization 
Operational Intelligence 
Ad/Media 
Data As A Service 
Analytics Operational As A Service Structured DB
BIG DATA CHALLENGES & OPPORTUNITIES 
GOOD INTENTIONS: 
64% 
of companies planned 
to fund a Big Data Project 
in 2013 with more 
than $1M 
[Gartner 2012] 
REALITY: 
85% 
of the Fortune 500 still 
won’t be able to use 
Big Data for competitive 
advantage in 2015 
[Gartner 2012] 
PEOPLE: 
35% 
Shortfall in data-savvy 
workers needed to make 
sense out of 
Big Data by 2018 
[McKinsey 2011] 
Actionable Insights From Big Data 8
BIG DATA IS GROWING AT 40% ANNUALLY 
Data is growing at a 40 percent compound annual rate, reaching 
nearly 45ZB by 2020 
Data in Zettabytes (ZB) 
50 
45 
40 
35 
30 
25 
20 
15 
10 
5 
0 
2008 2008 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 
Source: Oracle, 2012 
Actionable Insights From Big Data 9
E-COMMERCE & BIG DATA 
Business-to-consumer E-Commerce sales will 
reach $1.5 trillion this year 
— eMarketer 
“Finally, after a decade of transformational 
impact on other sectors of the economy,the 
new frontier of e-commerce has come to food. 
Ready or not, our industry must do a much 
better job of leveraging this channel.” 
— Denise Morrison, Campbell Soup CEO 
“Companies that fail to adopt ecommerce 
strategies risk stagnation, loss of share…” 
— Ad Age, 2014 
Actionable Insights From Big Data 10
Big Data Industry 
Transformation
TRANSFORMATION OF RETAIL 
NOW… 
Data-driven pricing 
and recommendations 
THEN… 
Sales 
Image: webdesignerdepot.com 
Actionable Insights From Big Data 12
TRANSFORMATION OF FINANCIAL SERVICES 
NOW… 
Automated, high 
frequency trading 
THEN… 
Manual Trading 
Actionable Insights From Big Data 13
TRANSFORMATION OF CUSTOMER SERVICE 
NOW… 
Customer Insight 
Chart: Zendesk 
THEN… 
Unhappy Customers 
Actionable Insights From Big Data 14
TRANSFORMATION OF ONLINE MARKETING 
THEN… 
Leads 
NOW… 
Marketing & Sales 
Recommendations 
Company First Last Oppty Created 
Acme Fred Langan $250K 6/08/12 
BigCo Tom Jones $100K 6/17/12 
DealCo Jan Sedor $50K 7/01/12 
Stor 
Liza Grear $750K 7/14/12 
Works 
RF Group Carl Tomer $47K 7/18/12 
Actionable Insights From Big Data 15 
Campaign 
Recommendation
TRANSFORMATION OF CITIES 
NOW… 
Smart meters, smart 
transport, data-driven 
city design 
THEN… 
Traditional Infrastructure 
Actionable Insights From Big Data 16
TRANSFORMATION OF HEALTH & FITNESS 
THEN… 
Manual Tracking 
Walk 45 minutes 
Smoothie 
Lift weights 20 minutes 
NOW… 
Goals & Measurement 
Images: Azumio, DrChrono, Fitbit, Garmin, Nike 
Actionable Insights From Big Data 17
TRANSFORMATION OF EDUCATION 
NOW… 
Adaptive Learning 
THEN… 
Linear Learning 
Images: Khan Academy, 
Knewton, Michigan 
Actionable Insights From Big Data 18
Big Data 
& E-Commerce
E-COMMERCE IS BIG DATA 
abercrombie.com 
ae.com 
aeropostale.com 
Ah.nl 
Amazon.com 
amazon.ca 
Amazon.cn 
amazon.co.jp 
Amazon.co.uk 
Amazon.fr 
amazonfresh.com 
argos.co.uk 
Auchandirect.fr 
Auchandrive.fr 
BabiesRUs.com 
bargain-outlets.com 
barnesandnoble.com 
bedbathandbeyond.com 
bestbuy.com 
bigbasket.com 
biglots.com 
Bitikla.com 
bodybuilding.com 
Bol.com 
bonton.com 
boots.com 
canadiantire.ca 
carrefour.com.tr 
homedepot.com 
Intermarche.com 
jabong.com 
jcpenney.com 
Jd.com 
johnlewis.com 
kenkokenko.com 
Kmart.com 
kohls.com 
Kruidvat.nl 
lazadolazada.com.ph 
Leclercdrive.fr 
Lefeng.cn 
lidl.com 
llbean.com 
locaholohaco.jp 
londondrugs.com 
lowes.com macys.com 
meijer.com 
Mescoursescasino.fr 
michaels.com 
morrisons.com 
myntra.com 
ocado.com 
oldnavy.com 
Tmall.com 
Tops.com 
toysrus.com 
Trolley.ae 
tudespensa.com 
ulabox.com 
verabradley.com 
victoriassecret.com 
victoriassecret.com/pink 
vitadepot.com 
vitaminshoppe.com 
vitaminworld.com 
waitrose.com 
walgreens.com 
Walmart.com 
walmart.ca 
Walmart.com.br 
Wegmans.com 
Wehkamp.nl 
well.ca 
Woolworthsonline.com.au 
yankeecandle.com 
Yihaodian.com 
zalora.com.ph 
oldnavy.caom 
Onofre.com.br 
Ooshop.fr 
overstock.com 
ozon.ru 
Paodeacucar.com.br 
peapod.com 
petco.com 
petsmart.com 
pgestore.com 
rakuten24.rakuten.co.jp 
Redbaby.suning.com 
Riteaid.com 
safeway.com 
Sainsburys.co.uk 
sainsburys.com 
sallybeauty.com 
samsclub.com 
Sanalmarket.com 
sears.com 
shop.hobbylobby.com 
shoprite.com 
soap.com 
Souq.com 
statelinetack.com 
Suning.com 
target.com 
carrefour.es 
Carrefourdrive.fr 
Carrefouruae.com 
chronodrive.fr 
Colesonline.com.au 
Coradrive.fr 
Costco.com 
Coursesu.fr 
crs-online.ca 
cvs.com 
Dangdang.com 
diapers.com 
dickssportinggoods.com 
dollargeneral.com 
dollartree.com 
drugstore.com 
Extra.com.br 
flipkart.com 
freshdirect.com 
gandermountain.com 
gap.com 
Geantonline.ae 
gnc.com 
google.com/shopping 
hepsiburada.com 
hollister.com 
*Major retailers highlighted. 
Actionable Insights From Big Data 20
IDENTIFY, OPTIMIZE & IMPROVE 
Actionable Insights From Big Data 21
CONTENT ANALYTICS OVERVIEW 
• Trusted by many of the world’s largest brands and 
retailers 
• $5.5M in venture capital funding from Almaz Capital 
and Dunnhumby Ventures 
• Global presence 
• Web-based E-Commerce analytics offering 
Actionable Insights From Big Data 22
CASE STUDY: MAJOR RETAILER 
Business case: 
• Find and monitor products that have under-optimized 
product content across a 4M+ SKU site 
• Recommend products that can be improved and 
specific actions to take 
• Perform baseline evaluation and report on progress 
over time 
Results: 
• Increased traffic/sales for optimized product pages 
• Better customer purchase experience 
• Increased collaboration with suppliers 
Actionable Insights From Big Data 23
CASE STUDY: GLOBAL BRAND 
Business case: 
• Find and monitor products that have under-optimized 
product content across multiple E-Commerce sites 
• Recommend products that can be improved and specific 
actions to take 
• Receive notification of competitor price changes and out 
of stock products so brand can adjust pricing and ensure 
products are in stock 
Results: 
• Identified specific opportunities for improvement 
• Able to adjust pricing & product availability based on alerts 
• Increased collaboration with retailers 
Actionable Insights From Big Data 24
RANKINGS SCORECARD 
See how your products 
rank across e-commerce 
sites. 
Receive Email Alerts 
Daily, Weekly, or Monthly 
direct to your inbox to track 
rankings over time. 
INSIGHTFUL & ACTIONABLE ALERTS 
SENT DIRECTLY TO YOUR TEAM’S INBOX. 
Actionable Insights From Big Data 25
PRICE CHECK 
See how you stack up 
against the competition. 
Compare pricing across 
retailers with ease! 
INSIGHTFUL & ACTIONABLE ALERTS 
SENT DIRECTLY TO YOUR TEAM’S INBOX. 
Actionable Insights From Big Data 26
RATING & REVIEW ALERTS 
Content Analytics lets you 
know when your products 
receive negative alerts so 
that you can reach out to 
consumers in a timely way. 
INSIGHTFUL & ACTIONABLE ALERTS 
SENT DIRECTLY TO YOUR TEAM’S INBOX. 
Actionable Insights From Big Data 27
OUT OF STOCK ALERTS 
Content Analytics prevents 
loss of revenue by sending 
you daily alerts. 
Knowing when your products 
are unavailable for purchase is 
crucial to rankings and sales. 
INSIGHTFUL & ACTIONABLE ALERTS 
SENT DIRECTLY TO YOUR TEAM’S INBOX. 
Actionable Insights From Big Data 28
SUCCESS THROUGH OPTIMIZATION 
1. Product Title 
Does it contain relevant 
keywords? 
2. Product Description 
Is it platform customized? 
3. Images 
How many should each 
product have? 
4. Videos 
What can video do for ranking? 
5. Reviews 
Are customers reviewing after 
purchase? 
6. Pricing 
Are they competitive? 
Actionable Insights From Big Data 29
CONTENT HEALTH 
Identify which products need 
attention. 
Content Analytics provides 
dynamic relevant dashboard 
reporting on all aspects, allowing 
retailers, brands, and agencies to 
make impactful optimizations. 
Actionable Insights From Big Data 30
PILOT PROGRAM OVERVIEW 
Enterprise level analytics tools for optimizing product content, 
keyword relevance & rankings in global e-commerce. 
What’s Included… 
Up to 10 products / Up to 10 competitor products / Up to 10 retail sites 
TRUSTED BY MANY OF THE WORLD’S LARGEST BRANDS & RETAILERS 
Actionable Insights From Big Data 31
Thanks for your time. 
LETS TALK. DAVE@CONTENTANALYTICSINC.COM | (415) 754-9338

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Big Data and E-Commerce

  • 1. Big Data & E-Commerce THE FUTURE IS NOW Copyright © 2014 The Big Data Group, LLC. and Content Analytics, Inc. All Rights Reserved.
  • 2. INTRODUCTION Managing Partner, The Big Data Group Author of Big Data Demystified Producer of The Big Data Landscape Serial Entrepreneur Acquisitions by Keynote, HP, and EMC • Bootstrapped and venture-backed Author of Why Startups Fail: And How Yours Can Succeed General Partner Mohr Davidow Ventures Group Program Manager Microsoft Actionable Insights From Big Data 2
  • 3. I Started Out As a Big Data Nerd Microsoft, Redmond WA 1991 Actionable Insights From Big Data 3
  • 4. Times Have Really Changed… Actionable Insights From Big Data 4
  • 5. But Along The Way I Learned A Few Things Actionable Insights From Big Data 5
  • 6. The Big Data Landscape Copyright © 2012-2014 The Big Data Group, LLC. All Rights Reserved.
  • 7. THE BIG DATA LANDSCAPE, DEC. 2014 Apps Vertical Consumer Business Infrastructure Technologies Actionable Insights From Big Data 7 Intelligence Analytics & Visualization Operational Intelligence Ad/Media Data As A Service Analytics Operational As A Service Structured DB
  • 8. BIG DATA CHALLENGES & OPPORTUNITIES GOOD INTENTIONS: 64% of companies planned to fund a Big Data Project in 2013 with more than $1M [Gartner 2012] REALITY: 85% of the Fortune 500 still won’t be able to use Big Data for competitive advantage in 2015 [Gartner 2012] PEOPLE: 35% Shortfall in data-savvy workers needed to make sense out of Big Data by 2018 [McKinsey 2011] Actionable Insights From Big Data 8
  • 9. BIG DATA IS GROWING AT 40% ANNUALLY Data is growing at a 40 percent compound annual rate, reaching nearly 45ZB by 2020 Data in Zettabytes (ZB) 50 45 40 35 30 25 20 15 10 5 0 2008 2008 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Source: Oracle, 2012 Actionable Insights From Big Data 9
  • 10. E-COMMERCE & BIG DATA Business-to-consumer E-Commerce sales will reach $1.5 trillion this year — eMarketer “Finally, after a decade of transformational impact on other sectors of the economy,the new frontier of e-commerce has come to food. Ready or not, our industry must do a much better job of leveraging this channel.” — Denise Morrison, Campbell Soup CEO “Companies that fail to adopt ecommerce strategies risk stagnation, loss of share…” — Ad Age, 2014 Actionable Insights From Big Data 10
  • 11. Big Data Industry Transformation
  • 12. TRANSFORMATION OF RETAIL NOW… Data-driven pricing and recommendations THEN… Sales Image: webdesignerdepot.com Actionable Insights From Big Data 12
  • 13. TRANSFORMATION OF FINANCIAL SERVICES NOW… Automated, high frequency trading THEN… Manual Trading Actionable Insights From Big Data 13
  • 14. TRANSFORMATION OF CUSTOMER SERVICE NOW… Customer Insight Chart: Zendesk THEN… Unhappy Customers Actionable Insights From Big Data 14
  • 15. TRANSFORMATION OF ONLINE MARKETING THEN… Leads NOW… Marketing & Sales Recommendations Company First Last Oppty Created Acme Fred Langan $250K 6/08/12 BigCo Tom Jones $100K 6/17/12 DealCo Jan Sedor $50K 7/01/12 Stor Liza Grear $750K 7/14/12 Works RF Group Carl Tomer $47K 7/18/12 Actionable Insights From Big Data 15 Campaign Recommendation
  • 16. TRANSFORMATION OF CITIES NOW… Smart meters, smart transport, data-driven city design THEN… Traditional Infrastructure Actionable Insights From Big Data 16
  • 17. TRANSFORMATION OF HEALTH & FITNESS THEN… Manual Tracking Walk 45 minutes Smoothie Lift weights 20 minutes NOW… Goals & Measurement Images: Azumio, DrChrono, Fitbit, Garmin, Nike Actionable Insights From Big Data 17
  • 18. TRANSFORMATION OF EDUCATION NOW… Adaptive Learning THEN… Linear Learning Images: Khan Academy, Knewton, Michigan Actionable Insights From Big Data 18
  • 19. Big Data & E-Commerce
  • 20. E-COMMERCE IS BIG DATA abercrombie.com ae.com aeropostale.com Ah.nl Amazon.com amazon.ca Amazon.cn amazon.co.jp Amazon.co.uk Amazon.fr amazonfresh.com argos.co.uk Auchandirect.fr Auchandrive.fr BabiesRUs.com bargain-outlets.com barnesandnoble.com bedbathandbeyond.com bestbuy.com bigbasket.com biglots.com Bitikla.com bodybuilding.com Bol.com bonton.com boots.com canadiantire.ca carrefour.com.tr homedepot.com Intermarche.com jabong.com jcpenney.com Jd.com johnlewis.com kenkokenko.com Kmart.com kohls.com Kruidvat.nl lazadolazada.com.ph Leclercdrive.fr Lefeng.cn lidl.com llbean.com locaholohaco.jp londondrugs.com lowes.com macys.com meijer.com Mescoursescasino.fr michaels.com morrisons.com myntra.com ocado.com oldnavy.com Tmall.com Tops.com toysrus.com Trolley.ae tudespensa.com ulabox.com verabradley.com victoriassecret.com victoriassecret.com/pink vitadepot.com vitaminshoppe.com vitaminworld.com waitrose.com walgreens.com Walmart.com walmart.ca Walmart.com.br Wegmans.com Wehkamp.nl well.ca Woolworthsonline.com.au yankeecandle.com Yihaodian.com zalora.com.ph oldnavy.caom Onofre.com.br Ooshop.fr overstock.com ozon.ru Paodeacucar.com.br peapod.com petco.com petsmart.com pgestore.com rakuten24.rakuten.co.jp Redbaby.suning.com Riteaid.com safeway.com Sainsburys.co.uk sainsburys.com sallybeauty.com samsclub.com Sanalmarket.com sears.com shop.hobbylobby.com shoprite.com soap.com Souq.com statelinetack.com Suning.com target.com carrefour.es Carrefourdrive.fr Carrefouruae.com chronodrive.fr Colesonline.com.au Coradrive.fr Costco.com Coursesu.fr crs-online.ca cvs.com Dangdang.com diapers.com dickssportinggoods.com dollargeneral.com dollartree.com drugstore.com Extra.com.br flipkart.com freshdirect.com gandermountain.com gap.com Geantonline.ae gnc.com google.com/shopping hepsiburada.com hollister.com *Major retailers highlighted. Actionable Insights From Big Data 20
  • 21. IDENTIFY, OPTIMIZE & IMPROVE Actionable Insights From Big Data 21
  • 22. CONTENT ANALYTICS OVERVIEW • Trusted by many of the world’s largest brands and retailers • $5.5M in venture capital funding from Almaz Capital and Dunnhumby Ventures • Global presence • Web-based E-Commerce analytics offering Actionable Insights From Big Data 22
  • 23. CASE STUDY: MAJOR RETAILER Business case: • Find and monitor products that have under-optimized product content across a 4M+ SKU site • Recommend products that can be improved and specific actions to take • Perform baseline evaluation and report on progress over time Results: • Increased traffic/sales for optimized product pages • Better customer purchase experience • Increased collaboration with suppliers Actionable Insights From Big Data 23
  • 24. CASE STUDY: GLOBAL BRAND Business case: • Find and monitor products that have under-optimized product content across multiple E-Commerce sites • Recommend products that can be improved and specific actions to take • Receive notification of competitor price changes and out of stock products so brand can adjust pricing and ensure products are in stock Results: • Identified specific opportunities for improvement • Able to adjust pricing & product availability based on alerts • Increased collaboration with retailers Actionable Insights From Big Data 24
  • 25. RANKINGS SCORECARD See how your products rank across e-commerce sites. Receive Email Alerts Daily, Weekly, or Monthly direct to your inbox to track rankings over time. INSIGHTFUL & ACTIONABLE ALERTS SENT DIRECTLY TO YOUR TEAM’S INBOX. Actionable Insights From Big Data 25
  • 26. PRICE CHECK See how you stack up against the competition. Compare pricing across retailers with ease! INSIGHTFUL & ACTIONABLE ALERTS SENT DIRECTLY TO YOUR TEAM’S INBOX. Actionable Insights From Big Data 26
  • 27. RATING & REVIEW ALERTS Content Analytics lets you know when your products receive negative alerts so that you can reach out to consumers in a timely way. INSIGHTFUL & ACTIONABLE ALERTS SENT DIRECTLY TO YOUR TEAM’S INBOX. Actionable Insights From Big Data 27
  • 28. OUT OF STOCK ALERTS Content Analytics prevents loss of revenue by sending you daily alerts. Knowing when your products are unavailable for purchase is crucial to rankings and sales. INSIGHTFUL & ACTIONABLE ALERTS SENT DIRECTLY TO YOUR TEAM’S INBOX. Actionable Insights From Big Data 28
  • 29. SUCCESS THROUGH OPTIMIZATION 1. Product Title Does it contain relevant keywords? 2. Product Description Is it platform customized? 3. Images How many should each product have? 4. Videos What can video do for ranking? 5. Reviews Are customers reviewing after purchase? 6. Pricing Are they competitive? Actionable Insights From Big Data 29
  • 30. CONTENT HEALTH Identify which products need attention. Content Analytics provides dynamic relevant dashboard reporting on all aspects, allowing retailers, brands, and agencies to make impactful optimizations. Actionable Insights From Big Data 30
  • 31. PILOT PROGRAM OVERVIEW Enterprise level analytics tools for optimizing product content, keyword relevance & rankings in global e-commerce. What’s Included… Up to 10 products / Up to 10 competitor products / Up to 10 retail sites TRUSTED BY MANY OF THE WORLD’S LARGEST BRANDS & RETAILERS Actionable Insights From Big Data 31
  • 32. Thanks for your time. LETS TALK. DAVE@CONTENTANALYTICSINC.COM | (415) 754-9338