The importance of Data is growing every day. How is Data helping your business? The majority of companies fail to utilize their Data to the fullest, are you one of them?

1. DATA IS THE
NEW GOLD.
“In God we trust, all others must bring Data.” - W. Edwards
Deming

2. IT’S NOT ABOUT
WHO DOES THE
MOST MARKETING,
BUT RATHER THE
SMARTEST.

3. The GROWTH of Data
Since 2005, the amount of Data has
grown tremendously - here is a look of
the last four years of growth. To put
this in perspective, there has been
more Data gathered the last 2-3 years
than the history of the human race.
Unit of Measurement - Zettabytes
1 Zettabyte = 10,000,000 byte
2013 2014 2015 2016
~ 4 ZB
~ 7 ZB
~11 ZB
~14 ZB

4. HOW WILL I
USE THIS DATA
FOR
MARKETING?
● WHERE will our Data come from?
- Website visitors
- Email Opt-Ins
- Actual Transactional Records
- Poor quality Data costs U.S. businesses
$600 million annually.
● Who will ANALYZE & EDIT our Data?
- In-House
- Data Company / Specialist
● What do we WANT out of our Data?
- Leads / Potential Clients
- Customer Feedback
- Improve overall efficiency of company

5. THE PROS
Here are some of the Top Influencers in Data and Database Marketing - These are Must-
Follows on Social Media
Kristine Vick
As the Digital Marketing
Head at SAS Analytics,
Kristine consistently
shares valuable content
covering B2B Marketing,
Predictive Marketing, and
Database Marketing
Marcus Borba Lillian Pierson
CTO of Spark, Marcus
Borba, has an incredible
business intelligence and
passion for Data that
shines through his Feed
consistently..
In the market for a new
book? Check out Lillian’s
Data Science for Dummies.
Her love for Big Data
shows in her Twitter
handle.
Doug Henschen
As one of the biggest fans
in Big Data, Doug’s voice is
loud and clear as Executive
Editor Post for
InformationWeek. His
experience and knowledge
are hard to find.

6. MILESTONES
Before you can picture what the future of Big Data holds, you must know the past...
1996
Digital Storage became
more cost-effective for
storing Data than paper.
1997
The term “Big Data” was
first used by M. Cox and D.
Ellsworth, anticipating the
growth of Data as a
problem.
2008
First Hadoop Summit
(forecast to grow at a
compound annual growth
rate of 58% by 2020.)
2016
73% of Companies/Organizations
have invested or will be investing
in Big Data in 2016.
2020
By 2020, at least ⅓ of all
Data will pass through the
Cloud (a network of
servers connected via the
internet).
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

7. We are no longer
Digital Marketer’s. We
are Marketer’s in a
Digital World.

8. EXAMPLES OF
DATABASE
MARKETING
OPTIONS
After Defining and Identifying
your Target Audience - Database
Marketing allows you to Target a
specific Consumer, Buyer, or
Customer in the form of Direct
Marketing. Based on your
Audience, find the best means in
reaching them.
EMAIL MARKETING
POSTAL MARKETING
SMS/CELL MARKETING

9. PLAN OF ATTACK
Set Goals
Regardless of how you will
be utilizing the Data, you
must SET GOALS and hold
yourself accountable.
Data Audits
The Quality of your Data is
critical. Data Hygiene should be
a top priority when building
your Database or Lists.
Learn
No one is the Michael Jordan of
Data quite yet. Data is still
young and growing each day.
Learn from your Data and make
the appropriate changes.
1 2 3

10. Currently, less
than 0.5% of all
Data is
analyzed and
actually used.
Think about
that for a
second...

11. The Whitlatch
Weekly@M1Data - @JtownW
www.m1-data.com
jwhitlatch@m1-data.com