What questions do you need to ask yourself as you develop your digital marketing strategy? How do you develop your digital roadmap and which channels should you participate in?
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events.
The 10 most disruptive pr and marketing agencies 2021(1) compressedMerry D'souza
There are many public relations agencies that work to attract customers’ attention towards companies by using different PR strategies. By generating informative and high-quality content, they work hard to enhance their clients’ businesses. These agencies also improve the promotional strategies of their clients in order to raise brand awareness and market their products or services effectively.
Mobile App Digital Marketing Strategy ExampleMike Ncube
Download this digital marketing strategy for a mobile app startup to help guide the creation of your own strategy.
It covers all essentials of a plan including market analysis, objectives, target markets, competitors, promotions mix and more.
Visit my site http://www.mikencube.co.uk for more tools to help you with your digital marketing strategy.
Why Do You Need a Digital Marketing Strategy for Business Growth?Chandrasekhar Sah
Digital marketing, in particular, refers to 'achieving marketing objectives through the application of digital technologies and media. You must integrate digital technologies with traditional media such as print, TV, and direct mail as part of multichannel marketing communications. More importantly, now more than ever, you need to be able to demonstrate the value of your work.
3 Step Digitial Marketing Strategy For 2017Jamesbanks.co
Learn the fundamentals of how to implement a modern digital marketing strategy designed attract, engage and convert more ideal customers in 2016. Understand the do’s and don’ts of Google’s best practices for the web, and how these best practices should influence your website and digital marketing strategy. Take away practical tactics and tools that you can implement to propel your business forward in 2017.
Stay tuned for video and blog content to come.
Introducing Building the perfect sales Funnel - Sales Funnels Unleashed. Inside This Book, You Will Discover the topics about what is a sale funnel, what is internet commerce, what can I sell, Clickbank, dropshipping, Affiliate marketing the link between products, keyword, and prospects the front and back of sales funnels, sales funnel success, sales funnel planning to put your theory to practice content marketing, article marketing, Googles Adword program, marketing offline, blogs social media, autoresponders, the joint venture, measuring success and top sales funnel products.
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events.
The 10 most disruptive pr and marketing agencies 2021(1) compressedMerry D'souza
There are many public relations agencies that work to attract customers’ attention towards companies by using different PR strategies. By generating informative and high-quality content, they work hard to enhance their clients’ businesses. These agencies also improve the promotional strategies of their clients in order to raise brand awareness and market their products or services effectively.
Mobile App Digital Marketing Strategy ExampleMike Ncube
Download this digital marketing strategy for a mobile app startup to help guide the creation of your own strategy.
It covers all essentials of a plan including market analysis, objectives, target markets, competitors, promotions mix and more.
Visit my site http://www.mikencube.co.uk for more tools to help you with your digital marketing strategy.
Why Do You Need a Digital Marketing Strategy for Business Growth?Chandrasekhar Sah
Digital marketing, in particular, refers to 'achieving marketing objectives through the application of digital technologies and media. You must integrate digital technologies with traditional media such as print, TV, and direct mail as part of multichannel marketing communications. More importantly, now more than ever, you need to be able to demonstrate the value of your work.
3 Step Digitial Marketing Strategy For 2017Jamesbanks.co
Learn the fundamentals of how to implement a modern digital marketing strategy designed attract, engage and convert more ideal customers in 2016. Understand the do’s and don’ts of Google’s best practices for the web, and how these best practices should influence your website and digital marketing strategy. Take away practical tactics and tools that you can implement to propel your business forward in 2017.
Stay tuned for video and blog content to come.
Introducing Building the perfect sales Funnel - Sales Funnels Unleashed. Inside This Book, You Will Discover the topics about what is a sale funnel, what is internet commerce, what can I sell, Clickbank, dropshipping, Affiliate marketing the link between products, keyword, and prospects the front and back of sales funnels, sales funnel success, sales funnel planning to put your theory to practice content marketing, article marketing, Googles Adword program, marketing offline, blogs social media, autoresponders, the joint venture, measuring success and top sales funnel products.
Ready to open the lead flood-gates? Here are my top 10 lead generation strategies you can use to significantly increase your subscribers and leads from online marketing. Topics include: content marketing, opt-in forms, landing pages, calls-to-action and much more!
7 Expert Tips for Success with Digital Marketing PlatformsPerficient, Inc.
94% of marketers say improving content creation and delivery processes are instrumental to providing a great customer experience. Follow these seven expert tips to optimize your digital marketing platforms
Digital Marketing Strategy Guide: How to build a plan that works. Republic_Media
Digital marketing is powerful, but it only works if you are targeting your ideal audience at the right time. We'll take you through each step of the process from developing your initial goals to reaching them. You'll get a grasp on what an effective digital marketing strategy looks like and the knowledge necessary to develop your own strategy.
Going Beyond the Empowered Buyer: The Next Five Mega Marketing Challenges Demandbase
In the modern B2B buying cycle, control has moved away from businesses and into the hands of their buyers. This challenge has inspired a wave of marketing innovation, but there are even bigger challenges ahead. Follow along as Mathew Sweezey reveals the next Five Mega challenges facing B2B marketers – and how to confront them.
Here’s your digital marketing playbook for the real estate industry in 2021Jeremy Mays
It is true that people will make a final decision after seeing the property in person. But investors, buyers and even sellers are likely to conduct thorough research online before stepping through the doors and viewing the properties. That said, it is ideal that you, as a realtor, broker and agency have a strong online presence and active digital marketing activities to attract customers, boost your brand exposure and increase your revenue.
We’ve built a digital marketing strategy playbook for the real estate industry to give you the tools and techniques to grow your brand.
The clock’s ticking to finalize your 2022 marketing strategy, but what worked this year may not be best next year! In a world of constant changes, how do you prepare?
Whether you’ve already created a plan or are trying to scrape one together, check out these webinar slides to:
• Identify the best marketing channels for your business
• Come up with creative ideas to attract customers
• Create an achievable budget and plan
Know Your Customers is part of Situation Analysis which is part of a SOSTAC ® Digital Marketing Plan.
SOSTAC ® Video on youtube PRSmith1000 channel http://tinyurl.com/cugmb5f
SOSTAC ® video on PR Smith Marketing Facebook http://tinyurl.com/9l5hy97
SOSTAC ® eBook on Basic Marketing Plan
http://tinyurl.com/cavpx6q with complimentary kindle app (on right hand side of page)
Free Growth Marketing Plan Sample For a B2B AI Technology CompanyGrowth Channel
This free growth marketing plan is prepared by Growth Channel for a B2B AI technology company targeting eCommerce business owners in the Netherlands and Germany.
To learn more or create a marketing plan for your own business, go to https://growthchannel.io
The buying journey has completely changed over the last decade due in large part to the Internet and the amount of information now accessible online. Businesses must come to the realization that their prospective buyers are completing up to 70% of their buying journey before contacting them. This stat may be staggering to some, but there’s good news — you still have the ability to influence your audience early on and throughout their entire buying journey. My new eBook takes a deep dive into what a modern day B2B buyer’s path to purchase looks like, the marketing solutions that play into each phase of their buying journey, and how those marketing solutions ultimately influence the buyer’s decision to purchase. This eBook is a must read for any marketer looking for a fresh perspective on the B2B digital landscape and how their business can capitalize on the online marketing opportunities available to them.
Tearing up the Playbook: How Leadfeeder Marketing Has Adapted to the New NormalAndy Culligan
We’ve all been thrown into a situation of extreme change. One which was unimaginable only a couple of weeks ago.
While we deal with differing degrees of disruption and stress, we likely have something in common: the things we were doing at work a couple of weeks ago aren’t working in the same way anymore.
If we don’t adapt, we won’t survive.
We need to throw the norm out of the window and revise our marketing and sales strategies.
In this webinar, the Leadfeeder marketing team will:
Discuss how companies adapted during the global recession in 2008/2009, and what strategies they used to stay above water.
Take a deep look at what the Leadfeeder marketing team are doing to ensure we adapt to the new norm.
Share what KPI's we are following, how we are benchmarking them, what an abnormality or trend looks like with such limited data, and making quick decisions to lead to greater lead generation results.
You’ve heard a lot about Account-Based Marketing, but the reality is that Marketing alone isn’t sufficient. In order to turn your most valued accounts into revenue, you need to look beyond traditional marketing channels to incorporate sales, sales development, and customer success.
Join CEO and Founder of Engagio, Jon Miller, and CMO of Demandbase, Peter Isaacson for an in-depth look at how you can expand your account-based focus beyond just Marketing. You’ll learn how to surround your target accounts with relevant and timely messaging through coordinated campaigns extending across sales and marketing.
Get Scrappy: Smarter Digital Marketing for Businesses Big and SmallMarketo
When it comes to marketing, it’s the best of times and the worst of times. New channels and technologies enable us to reach more people, build personal relationships, and deliver real value to our customers. However, budgets are tighter than ever and we’re constantly distracted by all of the shiny new things coming at us. The answer? Get scrappy!
Marketingsherpa Top 5 Lead Gen Case StudiesHubSpot
B2B marketers know that at the end of the day, it’s all about lead generation. The sales team could care less about brand awareness and value propositions. What they want are leads. And not just any leads; but good, high quality ones. This is a collection of 5 lead generation case studies.
Developing a successful digital marketing strategy - Part 1 (high level)Durgesh Kaushik
Quick notes on how to go about building your digital marketing strategy. Describing the importance of social media, content marketing, marketing automation, performance marketing, net promotor score and digital marketing infrastructure for start-ups.
Ready to open the lead flood-gates? Here are my top 10 lead generation strategies you can use to significantly increase your subscribers and leads from online marketing. Topics include: content marketing, opt-in forms, landing pages, calls-to-action and much more!
7 Expert Tips for Success with Digital Marketing PlatformsPerficient, Inc.
94% of marketers say improving content creation and delivery processes are instrumental to providing a great customer experience. Follow these seven expert tips to optimize your digital marketing platforms
Digital Marketing Strategy Guide: How to build a plan that works. Republic_Media
Digital marketing is powerful, but it only works if you are targeting your ideal audience at the right time. We'll take you through each step of the process from developing your initial goals to reaching them. You'll get a grasp on what an effective digital marketing strategy looks like and the knowledge necessary to develop your own strategy.
Going Beyond the Empowered Buyer: The Next Five Mega Marketing Challenges Demandbase
In the modern B2B buying cycle, control has moved away from businesses and into the hands of their buyers. This challenge has inspired a wave of marketing innovation, but there are even bigger challenges ahead. Follow along as Mathew Sweezey reveals the next Five Mega challenges facing B2B marketers – and how to confront them.
Here’s your digital marketing playbook for the real estate industry in 2021Jeremy Mays
It is true that people will make a final decision after seeing the property in person. But investors, buyers and even sellers are likely to conduct thorough research online before stepping through the doors and viewing the properties. That said, it is ideal that you, as a realtor, broker and agency have a strong online presence and active digital marketing activities to attract customers, boost your brand exposure and increase your revenue.
We’ve built a digital marketing strategy playbook for the real estate industry to give you the tools and techniques to grow your brand.
The clock’s ticking to finalize your 2022 marketing strategy, but what worked this year may not be best next year! In a world of constant changes, how do you prepare?
Whether you’ve already created a plan or are trying to scrape one together, check out these webinar slides to:
• Identify the best marketing channels for your business
• Come up with creative ideas to attract customers
• Create an achievable budget and plan
Know Your Customers is part of Situation Analysis which is part of a SOSTAC ® Digital Marketing Plan.
SOSTAC ® Video on youtube PRSmith1000 channel http://tinyurl.com/cugmb5f
SOSTAC ® video on PR Smith Marketing Facebook http://tinyurl.com/9l5hy97
SOSTAC ® eBook on Basic Marketing Plan
http://tinyurl.com/cavpx6q with complimentary kindle app (on right hand side of page)
Free Growth Marketing Plan Sample For a B2B AI Technology CompanyGrowth Channel
This free growth marketing plan is prepared by Growth Channel for a B2B AI technology company targeting eCommerce business owners in the Netherlands and Germany.
To learn more or create a marketing plan for your own business, go to https://growthchannel.io
The buying journey has completely changed over the last decade due in large part to the Internet and the amount of information now accessible online. Businesses must come to the realization that their prospective buyers are completing up to 70% of their buying journey before contacting them. This stat may be staggering to some, but there’s good news — you still have the ability to influence your audience early on and throughout their entire buying journey. My new eBook takes a deep dive into what a modern day B2B buyer’s path to purchase looks like, the marketing solutions that play into each phase of their buying journey, and how those marketing solutions ultimately influence the buyer’s decision to purchase. This eBook is a must read for any marketer looking for a fresh perspective on the B2B digital landscape and how their business can capitalize on the online marketing opportunities available to them.
Tearing up the Playbook: How Leadfeeder Marketing Has Adapted to the New NormalAndy Culligan
We’ve all been thrown into a situation of extreme change. One which was unimaginable only a couple of weeks ago.
While we deal with differing degrees of disruption and stress, we likely have something in common: the things we were doing at work a couple of weeks ago aren’t working in the same way anymore.
If we don’t adapt, we won’t survive.
We need to throw the norm out of the window and revise our marketing and sales strategies.
In this webinar, the Leadfeeder marketing team will:
Discuss how companies adapted during the global recession in 2008/2009, and what strategies they used to stay above water.
Take a deep look at what the Leadfeeder marketing team are doing to ensure we adapt to the new norm.
Share what KPI's we are following, how we are benchmarking them, what an abnormality or trend looks like with such limited data, and making quick decisions to lead to greater lead generation results.
You’ve heard a lot about Account-Based Marketing, but the reality is that Marketing alone isn’t sufficient. In order to turn your most valued accounts into revenue, you need to look beyond traditional marketing channels to incorporate sales, sales development, and customer success.
Join CEO and Founder of Engagio, Jon Miller, and CMO of Demandbase, Peter Isaacson for an in-depth look at how you can expand your account-based focus beyond just Marketing. You’ll learn how to surround your target accounts with relevant and timely messaging through coordinated campaigns extending across sales and marketing.
Get Scrappy: Smarter Digital Marketing for Businesses Big and SmallMarketo
When it comes to marketing, it’s the best of times and the worst of times. New channels and technologies enable us to reach more people, build personal relationships, and deliver real value to our customers. However, budgets are tighter than ever and we’re constantly distracted by all of the shiny new things coming at us. The answer? Get scrappy!
Marketingsherpa Top 5 Lead Gen Case StudiesHubSpot
B2B marketers know that at the end of the day, it’s all about lead generation. The sales team could care less about brand awareness and value propositions. What they want are leads. And not just any leads; but good, high quality ones. This is a collection of 5 lead generation case studies.
Developing a successful digital marketing strategy - Part 1 (high level)Durgesh Kaushik
Quick notes on how to go about building your digital marketing strategy. Describing the importance of social media, content marketing, marketing automation, performance marketing, net promotor score and digital marketing infrastructure for start-ups.
Nothing to fear from the big boys! The ideal online marketing mix for small and medium-sized companies. Efficient marketing not only a question of budget but primarily of having the right strategy.
“Nabız: Size Özel Anlık Haber” Yeni kullanıcıları nasıl karşılıyor?
User onboarding yani “kullanıcı karşılama” olarak Türkçe’ye çevirebileceğimiz deneyim Nabız uygulamasında nasılmış bir bakalım.
Permite la interacción con los diferentes actores de la comunidad académica, logrando procesos de información mejores y más fluidos, así como disponer de herramientas tecnológicas para llegar a todos los ámbitos educativos.
2015 12 j1 usages numériques cfa montbéliard itg_j_vdsJean Vanderspelden
Diaporama qui nous servi de fil conducteur durant la 1ère journée de formation 21/12/15 "Usages du numériques pour les apprentissages" - CFA/APP Montbéliard
Practical ways to boost strategy executionAchieveIt
By now, most organizations have completed their strategic planning process for 2017 and are ready to execute brilliantly. These organizations, just like yours, are now at a fork in the road. At least 75% will take the road of failed execution. These companies, teams and individuals will struggle, and fall short of their 2017 goals.
But the other 25% will take another path – the road to explosive growth, results and success. The strategic leaders heading these organizations are able to:
- Drive their organizations to results with confidence
- Close the gap that exists between what they say they’re going to do (in strategy), and what actually gets done (in execution)
- Execute, assess, adjust and drive results in a repeatable, consistent and predictable way
Rethinking Your Ad Spend: 5 Tips for intelligent digital advertisingChartio
For those of us in charge of ad spend, we know there’s a lot of data to dig through - Google Adwords, DoubleClick, Facebook, LinkedIn, Bing, TubeMogul, Brightroll, etc. At any given time, you have dozens of ad campaigns running, all of which generate hundreds of thousands of events left to be analyzed and ROI to be proven.
Trying to make sense of all your data and attribute every channel’s impact to your marketing funnel can seem like an impossible task.
In this webinar, you'll learn about the band members and digital marketing techniques you and your company need to master to compete in the future.
We'll explore how to engage your crowd by getting to the heart of the customer. You'll also learn how bringing together each member of the band can ensure your marketing acts a force for growth.
Steve Johnson - Product Management Expert and Author, Under 10 Consulting.
Topic: Is Agile Breaking Product Management?
Website: http://under10consulting.com/
Blog: http://under10consulting.com/blog/
Discover the best practices and considerations for engagement marketing success!
For digital transformation to be achieved, businesses need to think about their wider business strategies considering the people, processes and technology required to leverage an effective results-focused marketing strategy.
This event from Marketo and digital consultancy partner, SuccessFlow, follows the trend of many marketers investing into marketing platforms with no digital strategy. Doing this can lead to wasted time and budget, and there is often limited ability to track success of your marketing automation investment.
Raising Venture Capital for your Media StartupJ-Lab
– Melinda Wittstock, Founder CEO, verifeed.com
Originally presented at the event, "Women Media Entrepreneurs - Making New Ideas Happen," on Sept. 12 at the National Press Club, Washington, D.C.
Communicating ROI of Content Marketing by Mukkul DasguptaDMAasia
Presentation on Communicating ROI of Content Marketing by Mukkul Dasgupta, Head of Insights APAC, Marketing Solutions - LinkedIn at DMAiCMC Masterclass
Some suggestions on how to communicate value and ROI that digital marketers deliver using social media platforms (like LinkedIn). This deck is primarily for a B2B audience but the principles can be useful for B2C marketers as well.
LEVERAGING ACCOUNT-BASED MARKETING AND ACCOUNT-BASInsideSales.com
Featuring Jon Miller, Founder and CEO of Engagio, and Ken Krogue, Founder and Chief Evangelist of InsideSales.com, with Special Guest Rich Neal, Founder and CEO of mPathDiscovery and author of 'Expanding Sentience'
How to Leverage Customer Data for Successful Paid Media Campaigns: The ROI of...Tinuiti
According to Forbes, only 13% of companies have a high degree of confidence that they are maximizing their available customer data. A marketers’ greatest tool is customer data, as it provides critical insights, makes marketing teams more effective, and allows brands to tailor support to each individual customer. Tune in to our webinar as we unpack how to properly leverage technology to unify first, second, and third party data to map your customers’ journey, connect off and online touchpoints, and advance your marketing strategy to increase your ROI on paid media efforts.
Solar Business Prospect & Marketing Plan for Bangladesh.pdfKazi Mohiuddin
Bangladesh presents a promising market for solar energy businesses due to its favorable geographic location, growing energy demand, and government initiatives to promote renewable energy sources. Here is a brief overview of the solar business prospects and potential marketing strategies in Bangladesh:
The country receives abundant sunlight throughout the year, making it ideal for solar power generation. The government has set ambitious targets to increase the share of renewable energy, including solar, in the national energy mix by 2041. This policy support, coupled with rising electricity demand from industrial and residential sectors, creates significant opportunities for solar companies.
A well-crafted marketing plan could focus on highlighting the cost-effectiveness of solar power compared to traditional fossil fuel-based sources, especially for industrial and commercial consumers. Partnering with local organizations and leveraging their networks could help penetrate the market effectively. Offering financing solutions and demonstrating successful case studies can also aid in overcoming the perceived high upfront costs. Additionally, emphasizing the environmental benefits and Bangladesh's commitment to climate goals could resonate with export-oriented industries seeking to meet international sustainability standards.
Overall, Bangladesh's solar energy market holds immense potential for businesses that can navigate the regulatory landscape, forge strategic partnerships, and effectively communicate the economic and environmental advantages of solar power to potential customers across various sectors.
Maturing from Conversion Optimisation to Business Optimisation - Paul Rouke f...PRWD
In this presentation at Measurefest 2017, PRWD Founder Paul Rouke explains why PRWD 1st created a Maturity Model for Conversion Optimisation, followed by demonstrated a case study of how the Maturity Model has being integral in helping a business mature from simple A/B testing to having an experimentation and customer centric mindset
As a B2B marketer you have some knowledge of digital marketing principles but need to be able to develop and apply this to delivering your overall B2B business objectives. How do you integrate B2B digital marketing? How do you use digital to support B2B branding and awareness campaigns, lead generation and nurturing objectives? How do you roll-out digital marketing to the business during the Covid-19 crisis? After this live webinar you will understand how to:
Use digital marketing at different stages in the B2B customer lifecycle from awareness and early need recognition through to developing business with customers
Integrate digital marketing into existing B2B marketing processes, and how to integrate offline with online to achieve marketing objectives.
Leverage digital marketing and applications to generate and nurture leads, how to create content and how social media can be applied to support B2B business objectives.
Takeaways
B2B digital marketing strategies and how to think strategically
Align B2B digital marketing strategy with business and sales objectives
Identify business customer insights through B2B digital technologies
Find and target B2B customers
Touchpoint mapping across the B2B buyer journey
B2B digital advertising targeting and retargeting
The role of B2B Search Engine Marketing
How to use social media to support B2B business objectives
Learn how to use digital channels for B2B lead generation and nurturing
How to measure digital marketing effectiveness
Practical case studies and examples of best practice B2B digital marketing
About the speaker
Daniël Heerkens is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is co-founder & Regional Managing Director at 2Stallions where we works with Fortune 500 companies like AXA, Beko, Ping An, Bosch, CNN, Stanley Black & Decker, Sonos, InterContinental Hotels & Red Bull just to name a few. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country.
Similar to TADA CDDC8 Developing a Digital Marketing Strategy (20)
Ultimate Search Audience Development GuideChristi Olson
The BrandVerity Webinar with Maria Corcoran & Christi Olson covering the Ultimate Remarketing Audience Development Guide including an audience development checklist and audit guide.
The Role of Search in Media Mix SEMPO Cities HoustonChristi Olson
Search has evolved from queries and 10 blue links on a page to a customized and personalized experience to help enable and empower people to do more. As we strive to understand how search fits into the overall media mix, we’ll dive into the customer decision journey and how you can personalize and tailor messaging across each stage of the journey. We’ll also cover how Microsoft is using search to power new experiences across devices and new media formats.
Digital Dealer Workshop North East: Cherry Hill, NJ
Traditional paid search as we know is changing. Keywords and Match Types are still a part of paid search, but they are giving way to how they are used in conjunction with audiences and attribution models. Learn more about how audience marketing and attribution models impact your Bing and Google Paid Search Campaigns, how you can be using re-marketing and RLSA to make your search and digital marketing campaigns more targeted, and about different digital marketing attribution models and how they will be impacting your marketing.
New Era of Search - Bing Ads - Christi OlsonChristi Olson
#PBMNext Progressive Business Next Leadership Summit by Furniture Today
Christi Olson is a Bing Search Evangelist for Microsoft . Search is evolving and customers are moving from one digital experience to the next more quickly and more seamlessly than in the past. In this session, Christi will show you how search fits into the evolving and transforming world of intent-based marketing and what you need to be doing to shift your strategies to meet your audiences in the moment, where they are, with the right message.
Behind the Scenes With Bing Ads - SEWConnect Miami 2016Christi Olson
Is Bing just a search engine? Or has it evolved into something more because of how Microsoft is leveraging big data across products to make our digital lives seamlessly integrated. Let's talk about the bigger picture and the strategy of Bing within Microsoft and its impact to search. Let's dig in with a brief overview of what happened in 2015 along with a tactical look at what you need to know to make the most of the new features. Then let's talk about what you can expect from @Bing and @BingAds in 2016 with a sneak peek at what is coming. Do you have questions? Come ask them.
International PPC, The Final Frontier; DFWSEM State Of Search 2015Christi Olson
These are the Voyages of the Enterprise PPC: growing International Paid Search. It's an expansion based mission: to explore new markets, to seek out how to advertise in multiple languages and where match types aren't what they seem. To boldly go where Google is not the King of Search. These are the chronicles of International PPC, providing recommendations and tips to tackle the challenges you'll face as you expand outside the US and into the international domain.
PubCon Last Vegas 2015 - Editing AdWords ScriptsChristi Olson
A non-coders guide and introduction to AdWords Scripts. Presented at PubCon Vegas 2015 a step by step guide to implement AdWords scripts along with an example of how to edit and tweak a pre-written script to do what you want it to do.
Fix your quality score, save your wallet. Quality score is a great diagnostic tool to identify issues and opportunities within your PPC account. At the conversion road show I'm going to walk you through the main characters involved in quality score and what you can do to fix issues you might be experiencing with Ad Relevance, Expected CTR and Landing Page Relevance. Get the Quality Score Assessment workbook here: http://bit.ly/PI-QS
PPC HERO Introduction to AdWords Scripts: Christi Olson & Steve HammerChristi Olson
Open your eyes to adwords scripts. Scripts now offer a number of resources to source pre-written concepts. But what if the example doesn't exactly fit the specifics of what you are looking for? In this PPC Hero Conference Session we're going to walk you through where to look and what changes you can make to open up the basic scripts. This talk will cover a powerful strategy of taking a pre-written script and an automation concept and tweak it for your own purposes.
Digital Dealer 18: An Intro to Paid Search & Managing an Agency RelationshipChristi Olson
In this session you'll walk away with a solid understanding of the basics of paid search and how to tell if your search agency is taking you for a ride. I'll cover the 10 common mistakes and pitfalls I see when auditing accounts. Then I'll finish up with the relationship between you and your agency. What you should expect from someone managing your campaigns and I'll give you a series of questions that you should be discussing on a regular basis to make sure you're not getting take for a ride.
SMX West 2014: Breathing Life Into A Tired CampaignChristi Olson
Sometimes it can feel like you’re doing the same things, over and over and over… and you’re not seeing results. Sometimes you just need to take a step back and take a fresh look at your accounts. From account structure to ad extensions.
SMX West 2013: Google Goes Pay For Play (Google PLAs/ Google Shopping)Christi Olson
In May 2012 Google announced the arrival of Product Listing Ads, the precursor to Google Shopping. Here is an intro to PLAs with some tips on how to structure your PLAs.
Today it's hard to maintain work life balance because we're always on. Always accessible... Always a click away from work.
Today at Wappow Search & Social I'm going to cover some tips and tricks to help you with work-life balance. Discover what you value and is important to you and how to balance it within your career.
Are you struggling to implement Bing Universal Event Tracking (UET)? You're not alone. UET is not intuitive, so I'm breaking down insights on how to implement UET across your website so you'll be ready for the retirement of the existing campaign analytics and ready for the launch of Bing Remarketing.
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Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
3. @ChristiJOlson #CDDC8 iSEMConsulting.com
STRENGTHENING YOUR
MARKETING SKILLS & STRATEGY:
Questions you need to ask to
develop your strategy
How to define your DIGITIAL
strategy
How marketing channels fit
into your Digital strategy
4. @ChristiJOlson #CDDC8 iSEMConsulting.com
QUESTIONS YOU SHOULD ASK TO DEVELOP YOUR
MARKETING STRATEGY
Outline your goals and objectives
Detail specific activities [and their target audience]
Specify how you’re going to measure success
Be flexible and agile
Coordinate available resources
7. @ChristiJOlson #CDDC8 iSEMConsulting.com
ROLE EXPECTATIONS
Responsible for Brand Representation in
Sales Territory
Ensure promo materials are properly displayed
Verify retailers are passing through discounts
Allocate B1G1F / BOGO offers to incentive sales
Bi-Monthly Contracts for Incentives/Offers
Get 90% buy-in on incentives
A little background
9. @ChristiJOlson #CDDC8 iSEMConsulting.com
What I saw when I
logged into my sales
system
ID # Name Address
1 Shoreland Cigarland 16404 36th Ave W, Lynnwood, WA 98037
2 Top Tobacco 6224 Sand Point Way NE, Seattle, WA 98115
3 Dan's Smoke Shop 1513 NE 145th St, Seattle, WA 98155
4 Finest Small Cigar Shop 1011 Puget Dr, Edmonds, WA 98020
5 Piece of Mind 1 7504 Aurora Ave N, Seattle, WA 98103
6 Fremont Cigar 10023 NE 183rd St, Bothell, WA 98011
7 Best Cigar Shop 600 N 34th St, Seattle, WA 98103
8 SavOnTobacco 19105 WA-99, Lynnwood, WA 98036
9 University Smoke Shop 1013 NE 45th St, Seattle, WA 98105
10 HWY 99 Cigarland 1175 N 205th S STE #100, Shoreline, WA 98133
11 Arco 1715 228th St SE #102, Bothell, WA 98021
12 Bill Waters Spirit Service Station 8003 Seaview Ave NW, Seattle, WA 98117
13 Safeway #125 4957 NE 193rd St, Lake Forest Park, WA 98155
14 Salmon's Service Center 401 NE Northgate Way #1106, Seattle, WA 98125
15 Tobacco Street 14333 Aurora Ave N, Seattle, WA 98133
16 Quality Food Center #2 2746 NE 45th St, Seattle, WA 98105
17 Piece of Mind 4 13001 Lake City Way NE, Seattle, WA 98125
18 76 Gas Station 18110 Alderwood Mall Pkwy, Lynnwood, WA 98037
19 Costco Whole Sale Biz Center 1175 N 205th S, Shoreline, WA 98133
20 M&C Mini Mart 1437 NW Richmond Beach Rd, Shoreline, WA 98177
23. @ChristiJOlson #CDDC8 iSEMConsulting.com
DIGITAL CAPABILITIES SPECTRUM
Laggard Developing Competent Above-Average Market Leading
Initial Managed Defined Quantified Optimized
Strategic Approach
Performance
Improvement Process
Management Buy-In
Resourcing and
Structure
Data & Infrastructure
Integrated Customer
Communications
Integrated Digital
Experience
No strategy Prioritized activities
Defined vision and
strategy
Business aligned
strategy & roadmap
Agile strategic
approach
No KPIs Traffic-based KPIs Quality-based KPIs
(last-click attribution)
Value-based KPIs
(weighted attribution)
Lifetime Value KPIs
Limited
No specific
resources
No to limited
data
Not integrated
Website not
integrated
Minimal channel
specific support
Outsourced or
limited resources
Separate data, tools
and IT services
Core push activities
synced
Desktop + Mobile
optimized websites
Sponsorship Active Champion Integrated into all
aspects of digital
Dedicated Resources Centralized &
Experienced Resources
Balanced Team w/
specific marketing skills
Partially integrated
data and systems
Integrated systems
and 360° view of data
Flexible approach to
optimize data & systems
Responsive website,
partial personalization
Integrated inbound
marketing
Integrated & Personalized
Paid-Owned media
Integrated & Personalized
Site + Social
Media mix optimized for
LTV & ROI/ROAS
Fully personalized
experience across channels
24. @ChristiJOlson #CDDC8 iSEMConsulting.com
DIGITAL CAPABILITIES SPECTRUM
Laggard Developing Competent
Initial Managed Defined
Strategic Approach
Performance
Improvement Process
Management Buy-In
Resourcing and Structure
Data & Infrastructure
Integrated Customer
Communications
Integrated
Digital Experience
No strategy Prioritized activities Defined vision and strategy
No KPIs Traffic-based KPIs Quality-based KPIs
(w/attribution model)
Limited
No specific
resources
No to limited
data
Not integrated
Website not
integrated
Minimal channel specific
support
Outsourced or limited
skill resources
Separate data, tools and
IT services
Core push activities
synced
Desktop + Mobile
optimized websites
Sponsorship
Dedicated and skilled
resources
Partially integrated data and
systems
Responsive website, partial
personalization
Integrated inbound
marketing
29. @ChristiJOlson #CDDC8 iSEMConsulting.com
IDENTIFY YOUR KEY PERFORMANCE INDICATORS (KPIs)
Impressions
Clicks
Likes
View-Throughs
PageViews
Time on Site
Visiting specific content
Social Media Engagement
Leads (Contact Info)
Sales
Sign-up / Registration
StrongWeak
31. @ChristiJOlson #CDDC8 iSEMConsulting.com
Q2: WHO IS THE TARGET AUDIENCE/MARKET?
Develop 2-3 Personas and their characteristics:
Age
Occupation
Income Ranges
Interests / Hobbies
What is important to them (now)
37. @ChristiJOlson #CDDC8 iSEMConsulting.com
Q7: WHAT IS COMING THAT MIGHT IMPACT MARKETING?
Create an Event/ Promotion Calendar for 3-6 months out
SU MO T W TR FR SA
FW17
FW18 Friends &
Family
Friends &
Family
Friends &
Family
FW19 Friends &
Family
Friends &
Family
FW20 Standard
Shipping
Cut-Off
2 Day
Shipping
Cut-Off
Thanksgivi
ng
Black Friday Black Friday
Sale Cont’
FW21 Black Friday
Sale Cont’
Cyber
Monday
Cyber
Monday
Cont’
FW22
FW23
FW24 Free Ship
Day
Standard
Shipping
Cut-Off
Extended Std
Shipping
Cut-Off
2 Day
Shipping
Cut-Off
FW25 Overnight
Shipping
Cut-Off
Christmas
FW26
38. @ChristiJOlson #CDDC8 iSEMConsulting.com
RECAP: PREPARE FOR STRATEGY
Align goals to overall business goals
Make your goals SMART
Ensure that you have the ability & technology in place
Know your audience. Each channel can have a different
or unique audience!
Know your Personal Brand
Ensure you have budget to support marketing efforts
Know and share what is coming!
40. @ChristiJOlson #CDDC8 iSEMConsulting.com
CREATE A ROADMAP AS YOUR STRATEGY
S.M.A.R.T. targets and goals, all up & by channel
Decide where to focus [across channels]
Prioritize channels for initiatives and projects
Be agile [the digital space changes quickly]
Coordinate resources
Know how to speak about your brand
41. @ChristiJOlson #CDDC8 iSEMConsulting.com
HOW DOES DIGITAL FIT INTO YOUR CURENT MIX?
TV
RADIO
PRINT
SIGNAGE
OUT-OF-HOME
DIRECT MAIL
DISPLAY
SEARCH
SOCIAL
EMAIL
Above
TheLine
Below
TheLine
Awareness &
Mass Media
Hard to Measure
Targeted
Interest & Intent
Measurable
46. @ChristiJOlson #CDDC8 iSEMConsulting.com
CORE DIGITAL CHANNELS
SEO
Local
SEM
Social
Remarketing
Email
Site Fundamentals
Claim & Own listings: N.A.P
Acquisition Based
Own your brand conversation
Re-engage consumers
Targeted Communications
47. @ChristiJOlson #CDDC8 iSEMConsulting.com
CORE DIGITAL CHANNELS
SEO
Local
SEM
Social
Remarketing
Email
Traffic, Engagement
Traffic, # of Actions
Traffic, Conversions
Likes, Brand Sentiment, Conversations
Conversions, Engagement
Conversions, Engagement
50. @ChristiJOlson #CDDC8 iSEMConsulting.com
TO THE MANAGERS:
Manage management goals and
expectations
Empower & enable your marketing team
Help with resourcing & budgeting
Create an “Event” or Content calendar
Remove roadblocks
51. @ChristiJOlson #CDDC8 iSEMConsulting.com
TO THE MARKETERS:
Be the digital EXPERT
Analyze data to provide insights for GOALS and
KPIS
Assist with strategy development & execution
ASK for help
To KNOW events /promotions calendar
Bring forward ideas and potential solutions
Identify issues / road blocks
53. @ChristiJOlson #CDDC8 iSEMConsulting.com
BUILDING YOUR CHANNEL SPECIFIC ROADMAP
Where I
want to be
Performance Evaluation
Audit & Opportunities Analysis
Prioritized Roadmap w/ Opportunities & Events
Regular Check-ins & Recalibrations
55. @ChristiJOlson #CDDC8 iSEMConsulting.com
STEP 2: RESEARCH – DEFINE YOUR AUDIENCE
Who is your target audience? Does it vary for different Makes/Models?
Age
Occupation
Income Ranges
Interests / Hobbies
What is important to them (now)
56. @ChristiJOlson #CDDC8 iSEMConsulting.com
STEP 2: RESEARCH - COMPETITION
Who are your competitors? (Top 3-5 Competitors)
What is their value proposition?
How do they speak about their Brand?
What are the factors of differentiation between you and them?
57. @ChristiJOlson #CDDC8 iSEMConsulting.com
STEP 3: PERFORMANCE AUDIT
12-24 Months performance data
Channel Metrics + Core KPIs
Create trend data for: MoM, YoY, QoQ
What are the trends?
Does seasonality impact your business?
How does performance stack against your goals?
58. @ChristiJOlson #CDDC8 iSEMConsulting.com
STEP 4: ACCOUNT AUDIT
Opportunity Analysis: Identify areas for improvement
In-depth audit of your current channel
Actual execution vs best practices
New features and betas
63. @ChristiJOlson #CDDC8 iSEMConsulting.com
STEP 6: CREATE YOUR STRATEGIC ROAD MAP
October
• FixTracking Issues
• Remarketing Code
• Fix & Update Campaign
Settings
• Negative KWD
• Start Account Re-
architecture
• Update Bid Strategy
November
• MobileTargeting &
Expansions
• Create Remarketing
Audiences
• Break Apart Search &
Display Campaigns
• Add Ad Extensions:
• Location
• Extended Sitelinks
• Mobile Sitelinks
December
• Landing Page Updates
• Geo-Targeting Settings
• Day Parting Settings
• Add Site Exclusions
• Ad CopyTesting Plan
64. @ChristiJOlson #CDDC8 iSEMConsulting.com
STEP 7: REVIEW AND RECALIBRATE
September October November December January
Develop Road Map
Check-in On Progress
Recalibrate Plan if needed
Extend for next 3 months