This presentation from Syniverse (www.syniverse.com) and mCordis (www.mcordis.com) addresses how brands and mobile operators can address the growing gap between the need to reach consumers with right time, right place, right content mobile services and consumer willingness to provide brands and mobile operators with the personal data required to deliver those services.
MAU 2018: The Shift to Performance Marketing: Personalization and Partnership...Button
Facebook and Google account for 89% of ad revenue. Prices increased 43% in 2017, while performance has remained under scrutiny. Now more than ever, it’s crucial to learn how Boxed leveraged mobile performance marketing to accelerate and optimize its acquisition strategy. The session will dive into Boxed’s mobile partnerships channel, highlighting user segmentation powered by Button. Attendees will learn how personalized mobile rewards led to smarter targeting, higher average order value, and incremental revenue.
Mobile’s explosive growth has created a shift in how metasearch giants evaluate consumer bookings. More than half of travel-related browsing now occurs on mobile, making this platform a strategic imperative for brands. But metasearch is not optimized for mobile, allowing OTAs to capture a majority of bookings, owing to their ease of use. Adding to the complexity, shoppers prefer spending in-app, with smoother checkout experiences and saved payment credentials. Metasearch engines are struggling to link intelligently on mobile – especially in-app – losing consumers in the lengthy process. It’s a lost opportunity that should be attributed to the metasearch site -- that that's what Mike Dudas, Button's Co-Founder and CRO explained how to do during The 2017 Phocuswright Conference.
Simon Rowles - The Deletist Consumer - human element in big data Customer 3 ...Simon Rowles
The Four Futures we're going to create with our customers using big data. Choose carefully - only one results in a real relationships with powerful customer experiences and sustainable growth and profit. The others create more "Deletist Consumers" - deleting messages, un-following brands and closing their accounts with the offending companies.
How Successful is Your Mobile Affiliate Channel? PerformanceIN Live Presentat...Button
We now live in a mobile-first world, but the affiliate channel has yet to translate.
That’s according to the CEO and co-founder of industry disruptor Button, Michael Jaconi, who along with Hotels.com’s Sam Richards, will argue that while mobile commerce has grown for consumers, the affiliate industry is missing the boat, with merchants leaving revenue behind and publishers losing out on significant commissions as a result. Check out the talk they gave at PI Live in London in October 2017.
Connected Commerce: Today’s Path-to-Purchase on Mobile Button
Button's third annual TAP conference took place on September 28th, 2017. Button's Co-Founder and CEO, Michael Jaconi, took the stage at TAP 2017 to discuss the latest mobile commerce trends.
MAU 2018: The Shift to Performance Marketing: Personalization and Partnership...Button
Facebook and Google account for 89% of ad revenue. Prices increased 43% in 2017, while performance has remained under scrutiny. Now more than ever, it’s crucial to learn how Boxed leveraged mobile performance marketing to accelerate and optimize its acquisition strategy. The session will dive into Boxed’s mobile partnerships channel, highlighting user segmentation powered by Button. Attendees will learn how personalized mobile rewards led to smarter targeting, higher average order value, and incremental revenue.
Mobile’s explosive growth has created a shift in how metasearch giants evaluate consumer bookings. More than half of travel-related browsing now occurs on mobile, making this platform a strategic imperative for brands. But metasearch is not optimized for mobile, allowing OTAs to capture a majority of bookings, owing to their ease of use. Adding to the complexity, shoppers prefer spending in-app, with smoother checkout experiences and saved payment credentials. Metasearch engines are struggling to link intelligently on mobile – especially in-app – losing consumers in the lengthy process. It’s a lost opportunity that should be attributed to the metasearch site -- that that's what Mike Dudas, Button's Co-Founder and CRO explained how to do during The 2017 Phocuswright Conference.
Simon Rowles - The Deletist Consumer - human element in big data Customer 3 ...Simon Rowles
The Four Futures we're going to create with our customers using big data. Choose carefully - only one results in a real relationships with powerful customer experiences and sustainable growth and profit. The others create more "Deletist Consumers" - deleting messages, un-following brands and closing their accounts with the offending companies.
How Successful is Your Mobile Affiliate Channel? PerformanceIN Live Presentat...Button
We now live in a mobile-first world, but the affiliate channel has yet to translate.
That’s according to the CEO and co-founder of industry disruptor Button, Michael Jaconi, who along with Hotels.com’s Sam Richards, will argue that while mobile commerce has grown for consumers, the affiliate industry is missing the boat, with merchants leaving revenue behind and publishers losing out on significant commissions as a result. Check out the talk they gave at PI Live in London in October 2017.
Connected Commerce: Today’s Path-to-Purchase on Mobile Button
Button's third annual TAP conference took place on September 28th, 2017. Button's Co-Founder and CEO, Michael Jaconi, took the stage at TAP 2017 to discuss the latest mobile commerce trends.
Pricer.Lt together with Rise Vilnius invite you to the Conference "Retail Innovations 2018”. During the event there will be introduced these essential topics:
- New retail trends and experts’ insights
- Shopping Evolution
- Lifestyle Changes & Customer Experience
- Digital Strategy
- Social Media Marketing, Social Influencers & Brand Trust
- Hyperconnectivity
- Retail Tech
- Omnichannel retailing
- Smart Grocery Concepts
-Robots, Chatbots, Artificial Intelligence (AI) in Retail
Presentation: „Is mobile app solving retail challenges?“ Giedrius Voveris, „GoNpay“, CEO
More: https://pricer.lt/posts/141-retail-innovations-2018-conference-january-30-2018
https://pricer.lt/posts/144-agenda-retail-innovations-2018-conference-january-30-2018
Slides from my keynote today at Performance Insights Conference Berlin, talking about how Coca Cola became the world's most social (and valuable) brand
10 Mind-Blowing Mobile Marketing Stats For Stronger Marketing Campaignspocto
Here are Some of the mind blowing Mobile Marketing Stats for stronger promoting which will upgrade your current marketing campaign one way or the other. If these statistics are not enough for you, buy this one. More than 85% of the smartphone Users can live without water but not without their gadgets.
Understanding the Mobile-First Blueprint for Engaging and Protecting Customers Syniverse
Michael Becker (@mobiledirect), Managing Partner and Co-Founder of mCordis (www.mcordis.com) and Rob Hammond (@tech2dollars), Senior Director of Mobile Engagement at Syniverse (www.syniverse.com) present a step-by-step blueprint for building brand trust by engaging and protecting mobile-first customers with mobile context.
eMarketer Webinar: Social Ad Effectiveness—Four Things You Need to KnoweMarketer
Social media marketing is now a standard part of brands’ digital plans—and research suggests that’s at least in part because of how effective its proved to be. Topics in this webinar include: Why many marketers now rate social media advertising as more effective than search; What Facebook has done to help show the effectiveness of its ad products—and, in turn, social in general; How mobile fits in with social media ad measurement and engagement; Why brands are latching on to new social networks like Snapchat.
The effectiveness of any publisher partnership relies entirely on the quality of the data your partner accesses. As consumers, we expect and demand a certain quality of ‘fuel’ when we fill our cars, but as publishers, are we truly confident about the quality of data that we leverage? We will be myth busting 3 common misconceptions within the publishing industry.
Etix Blast: LoyaltyMatch Partner Presentation - Building Loyalty and Revenue,...Etix
David Howatson from LoyaltyMatch presents at the 2015 Etix Live. Accompanied by Etix Director of Product, Chris Battaglino, they discuss the importance of loyalty programs, customer rewards and the opportunity for venues to drive long-term ROI through innovative marketing strategies.
How millennials are shaping the new rules of engagemmentMaximizer Software
In our digital economy, where continuous technological advancements are creating new interactions and customer expectations, providing an exceptional customer experience is no longer optional.
Millennials, being the largest demographic, have a completely different view of customer experience and are driving the way businesses and brands interact, engage, and build loyalty with this influential group. With proliferation of mobile and social platforms, Millennials have come to expect a seamless, consistent, and real-time experience across all channels.
Download these webinar slides for some of the strategies you can implement to succeed with this powerful buying group. What we discuss:
• Who are the Millennials
• How digital empowers the customer experience
• Rules of engagement with Millennials
• Using CRM to strengthen relationships
• Getting valuable CRM insights to provide smarter service
The cost of advertising on social networks continues to increase substantially quarter over quarter. Brands need to become more more agile in their media investments to maintain a sustainable return. In this panel hear how brands are starting to shift some of their attention to loyalty, expanding their reporting scope to include new metrics, justifying continued and future investments.
Social Amplification through Brand AmbassadorshipAmbassify
How our customers jump out of an airplane to avoid ad blockers and get closer to their clients.
Social Media Day Brussels:
Social Amplification
Koen Stevens - BuboBox
Ponencia realizada dentro del curso de verano de la Universidad de Zaragoza "La actualidad de los museos V. Las exposiciones temporales: programación y gestión" en 2012.
Pricer.Lt together with Rise Vilnius invite you to the Conference "Retail Innovations 2018”. During the event there will be introduced these essential topics:
- New retail trends and experts’ insights
- Shopping Evolution
- Lifestyle Changes & Customer Experience
- Digital Strategy
- Social Media Marketing, Social Influencers & Brand Trust
- Hyperconnectivity
- Retail Tech
- Omnichannel retailing
- Smart Grocery Concepts
-Robots, Chatbots, Artificial Intelligence (AI) in Retail
Presentation: „Is mobile app solving retail challenges?“ Giedrius Voveris, „GoNpay“, CEO
More: https://pricer.lt/posts/141-retail-innovations-2018-conference-january-30-2018
https://pricer.lt/posts/144-agenda-retail-innovations-2018-conference-january-30-2018
Slides from my keynote today at Performance Insights Conference Berlin, talking about how Coca Cola became the world's most social (and valuable) brand
10 Mind-Blowing Mobile Marketing Stats For Stronger Marketing Campaignspocto
Here are Some of the mind blowing Mobile Marketing Stats for stronger promoting which will upgrade your current marketing campaign one way or the other. If these statistics are not enough for you, buy this one. More than 85% of the smartphone Users can live without water but not without their gadgets.
Understanding the Mobile-First Blueprint for Engaging and Protecting Customers Syniverse
Michael Becker (@mobiledirect), Managing Partner and Co-Founder of mCordis (www.mcordis.com) and Rob Hammond (@tech2dollars), Senior Director of Mobile Engagement at Syniverse (www.syniverse.com) present a step-by-step blueprint for building brand trust by engaging and protecting mobile-first customers with mobile context.
eMarketer Webinar: Social Ad Effectiveness—Four Things You Need to KnoweMarketer
Social media marketing is now a standard part of brands’ digital plans—and research suggests that’s at least in part because of how effective its proved to be. Topics in this webinar include: Why many marketers now rate social media advertising as more effective than search; What Facebook has done to help show the effectiveness of its ad products—and, in turn, social in general; How mobile fits in with social media ad measurement and engagement; Why brands are latching on to new social networks like Snapchat.
The effectiveness of any publisher partnership relies entirely on the quality of the data your partner accesses. As consumers, we expect and demand a certain quality of ‘fuel’ when we fill our cars, but as publishers, are we truly confident about the quality of data that we leverage? We will be myth busting 3 common misconceptions within the publishing industry.
Etix Blast: LoyaltyMatch Partner Presentation - Building Loyalty and Revenue,...Etix
David Howatson from LoyaltyMatch presents at the 2015 Etix Live. Accompanied by Etix Director of Product, Chris Battaglino, they discuss the importance of loyalty programs, customer rewards and the opportunity for venues to drive long-term ROI through innovative marketing strategies.
How millennials are shaping the new rules of engagemmentMaximizer Software
In our digital economy, where continuous technological advancements are creating new interactions and customer expectations, providing an exceptional customer experience is no longer optional.
Millennials, being the largest demographic, have a completely different view of customer experience and are driving the way businesses and brands interact, engage, and build loyalty with this influential group. With proliferation of mobile and social platforms, Millennials have come to expect a seamless, consistent, and real-time experience across all channels.
Download these webinar slides for some of the strategies you can implement to succeed with this powerful buying group. What we discuss:
• Who are the Millennials
• How digital empowers the customer experience
• Rules of engagement with Millennials
• Using CRM to strengthen relationships
• Getting valuable CRM insights to provide smarter service
The cost of advertising on social networks continues to increase substantially quarter over quarter. Brands need to become more more agile in their media investments to maintain a sustainable return. In this panel hear how brands are starting to shift some of their attention to loyalty, expanding their reporting scope to include new metrics, justifying continued and future investments.
Social Amplification through Brand AmbassadorshipAmbassify
How our customers jump out of an airplane to avoid ad blockers and get closer to their clients.
Social Media Day Brussels:
Social Amplification
Koen Stevens - BuboBox
Ponencia realizada dentro del curso de verano de la Universidad de Zaragoza "La actualidad de los museos V. Las exposiciones temporales: programación y gestión" en 2012.
Las ruinas de la ciudad celtibérica de Vídeo presentación de la ciudad celtibérica de Contrebia Leucade, cuyas ruinas constituyen el más espectacular y mejor conservado conjunto arqueológico de La Rioja y uno de los más representativos de la cultura céltica de España.
#CNX14 - What the Winners are Doing: How Smart Brands Drive New and Repeat Sa...Salesforce Marketing Cloud
Serving has become the new selling and the key to selling more and creating genuine brand advocates is delivering a great customer experience at each stage of the customer lifecycle. See best-in-class examples of how innovative digital marketers are using data, content, and technology to deliver offers, information, and services that are personal, relevant, and timely. Join Joel Book from the ExactTarget Marketing Cloud as he shows you what the winners are doing to aid the customer’s product evaluation and purchase decision and provide great new user on-boarding and service after a purchase has been made.
Paul Berney (@paulbmobile), Managing Partner and Co-Founder of mCordis (www.mcordis.com) joins Syniverse’s Mobile Engagement specialists, Rob Hammond (@tech2dollars) and Jessica Lee (@jessicanl) to discuss the top trends mobile marketers should be paying attention to as they map out their 2016 mobile engagement strategies.
20/20 Insights: Mobile Marketing Predictions from 20 Marketing LeadersDialogTech
We asked 20 influencers - marketers, product experts, analysts, and journalists - to share their vision of the future of mobile marketing. Scroll through their predictions, then join the conversation on Twitter using the hashtag #DT2020.
We asked a veritable pantheon of experts, hailing from every corner of the marketing ecosystem, to join forces and share their insights and advice on the evolving role of mobile in modern marketing (spoiler: everybody agrees it's a big deal).
Get great, snackable bits of wisdom from:
CEOs
Brand marketers
Digital consultants
Journalists
Tech providers
What you need to know build customer trust and loyalty online in 2022.
2021 was the year in which the COVID-19 pandemic continued to define many areas of life and business. It taught us to adapt to challenges and embrace technology to bridge the gaps caused by the restrictions that trickled over from 2020.
If the past two years have taught us anything, it is that COVID-19 is not going anywhere any time soon. Businesses will need to keep up with the changes COVID has fueled to remain relevant in the digital world.
In 2022, customers will continue to demand more personalized experiences and expect transparency and privacy for sharing their data. This will call for rejuvenated efforts to maintain customer trust in the ever-changing business landscape.
Brands will compete on trust both offline and online. Online trust will evolve over the years to accommodate the growing young population. They see new technologies as enablers in the new digital economy.
Businesses that embrace both digital transformation and trust will remain competitive among this demographic that quickly warms up to these technologies.
From e-commerce to financial services, staying differentiated will require you to stay in touch with the latest trends to remain relevant and maintain customer trust and loyalty.
Mobile: Shaping the First-screen Customer ExperienceSwrve_Inc
It’s been said many times: mobile is eating the world. As a result the digital customer journey as we know it is not only outdated, perhaps it has become irrelevant. In an era where consumers check their smartphones 150 times a day, and where 87% of millennials admit that they have their smartphone at their side all the time, perhaps it’s time for marketers to rethink the customer journey and invest in a customer engagement model that is centered around the customers’ first screen, the mobile phone.
The Future of Mobile Marketing: 20 Expert Predictions For 2015Invoca
In this SlideShare, you'll find 20 predictions from business people with experience in various marketing disciplines - from search advertising and content marketing to product marketing and branding. As you flip through the pages, you'll find a common theme: today's customer journey is complex.
We hope that these predictions help you get in the #mobilemindset for 2015.
Joel Book, Principal for Marketing Insights at Salesforce Marketing Cloud, discussed the role of today’s chief marketing officer during his presentation at the 2015 Chief Marketing Officer Leadership Forum: Spring Event in Chicago on March 3. In his presentation, Book noted that today’s CMO is responsible for branding, revenue generation and much more.
Why Mobile is the Answer to a Connected Customer ExperienceNewStore Inc.
Dawn Trenson, Director of eCommerce at Steven Alan and Phil Granof, CMO at NewStore, discuss the impact of mobile on the connected in-store experience, including:
Providing a personalized omnichannel shopping experience
Empowering store associates
Ensuring accurate inventory
Obtaining a holistic view of consumer behavior, regardless of space and time
The emergence of mobile has led marketers to spend large sums of money to reach audiences where they are. However, it's time for marketers to rethink mobile, it's more than a miniature computer, it's a communications device. Customers still want to call for insurance, and unless you're tracking those valuable inbound phone calls, you're missing a large piece of the customer journey.
Today’s consumers are hyper connected, better informed and more empowered than ever. And they expect brands to deliver personalized offers, information and service at every stage of the customer life cycle.
To acquire and retain the new consumer, customer-centric brands are rapidly replacing ineffective, fragmented one-size-fits-all mass advertising campaigns with data-driven one-to-one communications that are tailored to the needs, interests and location of the consumer. As a result, these companies are converting more shoppers to buyers, producing higher revenues and improving customer retention.
In this briefing, Joel Book of Salesforce Marketing Cloud will discuss the major trends that are driving the convergence of marketing, sales and customer service and share examples of companies using 1:1 omni-channel digital marketing strategies – powered by Email, Mobile, Social Media and Web Personalization – to acquire, onboard and retain customers.
The Mobile Network’s Founder and Editor, Keith Dyer, joins Syniverse’s Chief Marketing Officer, Mary Clark, and Senior Solutions Engineer, Leo Casey, this week to help mobile operators better understand the future of roaming and charging settlement for VoLTE.
A webinar session helping mobile operators understand the following concepts:
• What is the difference between VoLTE interconnect and roaming?
• What are the critical steps and components necessary to successfully implement a VoLTE interconnect solution?
• How do Electronic Number Mapping (ENUM), session and policy control, and interworking impact VoLTE interconnect?
• What are other interconnect services – such as ViLTE, SMS-over IP (SMSoIP) and Rich Communications Services (RCS), including Wi-Fi calling – that mobile providers can implement using the IMS framework needed for VoLTE?
Lessons Learned: Implementing VoLTE Roaming APAC Syniverse
Syniverse (@Syniverse) explores what’s driving the rapid move to VoLTE and what can be learned from the operators and service providers that have already implemented these next generation LTE services for roaming.
Making Mobile Marketing Budgets Count in the Age of Ad BlockingSyniverse
In this webinar, Syniverse’s Rob Hammond (@tech2dollars) and mCordis’s Paul Berney (@paulbmobile) examine the rise of ad blocking tools and the implications for mobile marketers. This presentation explores best-practice examples for optimizing engagement with mobile-first customers.
Lessons Learned: Implementing VoLTE Roaming Syniverse
Keith Dyer, Founder and Editor of The Mobile Network (@tmnmag) and Syniverse (@Syniverse) explore what’s driving the rapid move to VoLTE and what can be learned from the operators and service providers that have already implemented these next generation LTE services for roaming.
Mapping the Mobile First Customer JourneySyniverse
Paul Berney (@paulbmobile), Managing Partner and Co-Founder of mCordis (www.mcordis.com) and Rob Hammond (@tech2dollars), Senior Director of Mobile Engagement at Syniverse (www.syniverse.com) present how the rising influence of the mobile channel is altering the traditional customer journey and what brands can do to enhance engagement with their customers in the mobile moment.
• How to get executive buy-in for a mobile strategy that’s more than an app
• How to build an opted-in mobile database
• How to integrate mobile with your current CRM program
Overcome Internal Challenges: Set Up Your Business for Mobile SuccessSyniverse
Rob Hammond, Senior Director Mobile Engagement, presents at Eye for Travel's "Mobile and Innovation Strategies for Travel" in San Francisco, March 2015.
In 2015 It’s All About ‘ME’… Mobile Engagement That Is. Are You Ready?Syniverse
In these slides from our recent webinar with Peggy Anne Salz, Chief Analyst and Founder of MobileGroove, you will discover what mobile engagement really is and how it can enhance your customer loyalty and acquisition strategies; which channels you should incorporate into your mobile engagement strategy and why a cross-channel approach is critical to success; what real-world best practice looks like and how you can overcome barriers to adoption.
According to a new study from the Google Shopper Council, a group of shopper marketing experts, 84 percent of mobile shoppers use their phones to assist them in their shopping while in physical stores.
Syniverse and MMA Webinar: Empower Customer Engagement with Mobile Context - ...Syniverse
Syniverse and the Mobile Marketing Association (MMA) recently hosted a webinar titled "Empower Customer Engagement with Mobile Context". Expert speakers from MasterCard and Syniverse discussed use cases on how mobile context can be used to mitigate risk and drive deeper, personalized mobile engagement.
EyeforTravel - Syniverse Webinar: "Engaging the Connected Traveler with Omni...Syniverse
Gain valuable insights and real life use cases in a recent webinar titled "Engaging the Connected Traveler with Omni-Channel Communications".
Syniverse Chief Marketing Officer Mary Clark examines how you can engage customers and build loyalty using hyper-personalization -- providing precisely the information they want, when they want it and how they want it.
EyeforTravel - Syniverse Webinar: "Engaging the Connected Traveler with Omni...
Webinar: Building Brand Trust with Mobile
1. 1
Building Brand Trust with Mobile
Mary Clark, Chief Marketing Officer, Syniverse
@ClarkMaryP
#MBrandTrust
2. 2
Mobile Operator and Brand Trust is Falling
50%
35%
15%
Mobile
Operators
I trust them less I trust them about the same I trust them more
55%32%
13%
Brands
#MBrandTrust
4. 4
Expectations of Personalization
14% 13%
35%
26%
12%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Significantly
worse than
before
A little worse
than before
Not likely to be
better or worse
than before
A little better
than before
Significantly
better than
before
#MBrandTrust
6. 6
Today’s Mobile Experts
Michael Becker (@mobiledirect)
Managing Partner and Co-Founder, mCordis
Professor of Mobile Marketing at National University
10 years as a North American board member of the Mobile Marketing
Association (MMA)
Author, co-author and contributing author of a number of books and over
100 articles on mobile marketing and founder of the award winning
MMA International Journal of Mobile Marketing
Rob Hammond (@tech2dollars)
Senior Director Mobile Engagement, Syniverse
Experienced sales and technology leader
30-year career with Microsoft, Sprint and more
Media, analyst commentator and contributor
#MBrandTrust
9. 9
The focus has been on generating
value from customers, not generating
value for customers.
The Root Cause?
#MBrandTrust
10. 10
The Answer?
Using consumer data to create services
that provide real value by solving a
consumer problem.
#MBrandTrust
11. “No single competency is
enabling us to elevate the
Starbucks brand more than our
global leadership in mobile,
digital, and loyalty.
HOWARD SCHULTZ
13 million users
8 million transactions a week
21% of revenue
Q1 2015 Forbes
#MBrandTrust
14. 14
Building a Transformative
Consumer Experience
To build a loyal, profitable consumer base,
you need to enhance perceived value
Transformative
Better
Good
Video Calling
Mobile Rx Refill
Mobile Ordering
Mobile Check Deposit
Digital Payments
Fraud Prevention
Retail Rate Plans
Mobile Surveys
SMS Reservation Confirmation
Digital Loyalty Cards
Cross-Channel Communications
#MBrandTrust
15. 15
Brands and mobile operators need to:
Use consumer data to create services
that provide real value by solving
consumer problems along the mobile
journey
Continue to deliver value on an
ongoing basis – brand trust is earned
over time
Take a more transparent approach to
personalization that empowers
control and guarantees data security
and privacy
Aspire to be able to provide
transformative experiences with
mobile
Key Takeaways
#MBrandTrust
16. 16
Thank You!
For more information, visit www.syniverse.com
or follow us @Syniverse
#MBrandTrust