6 social media trends to watch in 2017

1. Marketing: Top 6 Social Media
Trends to Watch in 2017
1
LIVE VIDEO STREAMING
2VIRTUAL REALITY
3
RISE OF THE CHATBOTS
4
MORE SHORT-LIVED CONTENT
5
MESSAGING APPS FIRST
6
SOCIAL SHOPPING
This year, video streaming will represent almost 75%
of all internet traffic. So keep an eye out for new
features rolling out to the different live streaming
platforms to ramp up your video strategy!
As the global market for mobile messaging apps
is projected to reach 21 billion users by 2020,
marketers should anticipate more messaging for
instant and real-time connection with audiences.
Audiences are increasingly wanting more interactive
and innovative content. In 2017, it’s time for you to
definitely integrate virtual reality in your content
strategy!
In 2017, we have a generation of people growing up
with Snapchat. This is a huge audience of tech-savvy
types to tap into with exclusivity and limited
availability content!
In 2016, 75% of customers have made a
purchase because they saw it on social media.
So in 2017, keep on interacting with your
customers to benefit from social commerce!
In 2020, 80% of firms will use chatbots in their
customer experience strategy. So get ahead of your
competitors and allow common questions to be
answered and simple bookings to be managed
effortlessly!