CPG digital advertising is growing significantly, expected to increase 18% year-over-year to $5.97 billion in 2016. Mobile is becoming the most important shopping tool for connected consumers, with 75% agreeing to this, and beacons are expected to influence $8 billion in CPG spending this year. Programmatic accounts for 75% of CPG companies' digital advertising strategies, while 68% of CPG ad dollars will be spent on digital display media in 2017.

1. CPG magazine ads see
$3.94 return on ad spend.
Source: Nielsen Catalina Solutions.
Beacons will influence $8B
in CPG spending this year.
Source: Business Insider.
75% of connected consumers
agree that mobile is becoming
the most important shopping tool.
Source: GfK MRI.
Programmatic accounts
for 75%of CPG
digital strategy.
Source: eMarketer.
68% of CPG ad dollars
will be spent on digital
display media this year.
Source: eMarketer.
6 CPG
MEDIA
Insights
for 2017
MNI’s category experts serve up the curated content you need to know.
CPG digital advertising
will grow 18% YOY,
reaching $5.97B in 2016.
Source: eMarketer.
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