The document discusses LinkedIn APIs and how they can be used by brands and developers. It provides examples of how the LinkedIn API has been used to build plugins, tools, and experiences that allow users to find products and services, promote brands, and make connections. These tools personalize experiences for users by accessing their LinkedIn profile data with their permission. The document also outlines performance reporting and next steps for using the LinkedIn API commercially.

1. API Possibilities

2. LinkedIn APIs … what are they?
Profile Company Desktop Sites & Apps
Groups Newsfeed APIs
LinkedIn Data
Mobile Sites & Apps
2

3. LinkedIn data …
• Name • Company
• Job Title Name
• Company • Company Size
• Industry • Industry
• Location • Products &
• Experience Services
• Education • Followers
• Groups Joined Profile Company • Company
… Updates
…
• Group Name • Status
• Discussions Updates
• Authors • Authors
• Likes Groups Newsfeed • Likes
• Shares • Shares
• Follows • Follows
• Comments • Comments
… …
Complete list at http://developer.linkedin.com/documents/profile-fields
3

4. LinkedIn APIs … why use them?
Newsfeed
updates
linking to
site/app
Sites & Apps LinkedIn.com
(engaging experience) (acts as an amplifier)
Amplified
traffic back
to site/app
4

5. Combining with other data …
Google Maps data
Hilton data
LinkedIn data
5

6. Personalise and amplify …
Profile data
Ad, InMail,
Status update
Allow access to Personalised app
LinkedIn profile
Refer Share
Message to selected Status update to
connections Connection list 1st connections
6

7. Things you can do …
• Basic Plugins • Product Finder
• Product Promoter
• Advisor Finder
• Profile Analyser
• Event Promoter
• Social Content Hub
• Matching Engine
• Many more …
7

8. Basic Plugins …
http://developer.linkedin.com/plugins
8

9. Product Finder …
9

10. The IE Master Finder
www.ie.edu/business-school ES
Objective
Increase brand and product
awareness via useful tool
Solution
Provide potential students with
personalized degree
suggestions
User Journey
 Sign In with LinkedIn (on IE
Homepage)
 Answer 3 questions
 See personalized suggestions
on ideal Masters degree
 Share with network and
contact IE reps via pre-
populated form

11. Member journey …
2
3
1
Landing page with clear
Click on Ad, InMail, benefit and Discover button Allow brand to access
Newsfeed Link, etc. LinkedIn profile info
4
5
Newsfeed update to 1st connections
(with link back to microsite)
Answer 2-3 short questions
See highly personalised suggestions. Share
with connections. Connect with reps.
11

12. Product Promoter …
12

13. Awaken Your Creativity with Galaxy Note II
www.creativewithgalaxynote2.com
EMEA & APAC
Objectives
Promote the Note II in an
engaging way to professionals
in 7 markets
Solution
API-based competition
microsite showcasing Note II
features in 5 languages and
optimised across desktop,
tablet, mobile
User Journey
 Landing page with 5 key
Note II features, vote tally,
and comments
 Vote/comment on favourite
feature, best comments win
devices (5 per market)
 Share via LinkedIn and other
social channels

14. Member journey …
2
3
1
Click on Ad, InMail, Allow brand to access
Newsfeed Link, etc. Landing page with product features, LinkedIn profile info
Vote button, and latest stories
6 5 4
Newsfeed update to all 1st connections
(with link back to microsite)
Select a feature and tell us
Thank you page with running why you like that feature
tally and latest stories
14

15. Advisor Finder …
15

16. Find an Advisor
http://www.ameripriseadvisors.com US
Objective
Tap LinkedIn connections to
make advisor referrals
Solution
Enable prospective clients to
tap their LinkedIn network to
find an Ameriprise financial
advisor
User Journey
 Sign In with LinkedIn (on
Ameriprise Find An Advisor
page)
 See personalized list of
financial advisors in network
(and see how user is
connected to them)
 Easily connect with advisors
and share tool with network

17. Member journey …
2
3
1
Landing page with clear
Click on Ad, InMail, benefit and Sign In button Allow brand to access
Newsfeed Link, etc. LinkedIn profile info
6 4
5
Connection request or
message to advisor
View advisor profile. Connect or List of advisors connected
communicate with advisor. to someone you know
17

18. Profile Analyser …
18

19. How Passionate Are You?
www.passievoorwerken.nl NL
Objective
Generate product awareness
via personalized video and
profile infographic
Solution
Draw parallel between user’s
passion (in this case, passion
for career) and the Clio.
Incentivise participation via
time with celebrity
User Journey
 Sign In with LinkedIn
 View personalised video
that weaves LinkedIn
profile data into Clio movie
 View, download, share
video and/or profile
infographic

20. Member journey …
2
3
1
Click on Ad, InMail, Landing page with clear Allow brand to access
Newsfeed Link, etc. benefit and Login button LinkedIn profile info
5
6 4
Newsfeed update to all 1st
connections (with link back
to microsite)
See personalised video
weaving profile info into
View personalised, shareable the Cleo experience
infographic with profile insights
20

21. Event Promoter …
21

22. Dell Innovation Live Event
www.dellinnovation.com/fr FR
Objective
Promote live event and
generate leads
Solution
Enable members to easily
register for, participate in,
and share a live event
User Journey
 Register for live event via
LinkedIn Sign In
 Invite connections to
event, share event with
connections, comment
during event
 Contact Dell via pre-
populated contact form

23. Member journey …
2
3
1
Landing page with event list, Allow brand to access
Click on Ad, InMail, speaker info, Sign In button, and LinkedIn profile info
Newsfeed Link, etc. opt-in to be shown on attendee list
6
4
5
Newsfeed update to all 1st
connections (with link back
to microsite)
Add to calendar, invite Registration form pre-
connections, share event, populated with LinkedIn info
comment during event 23

24. Social Content Hub …
24

25. Amazing Data
www.lesclesdelavaleur.fr FR
Objectives
Reach CMOs in an
innovative way (via data-
driven leisure content)
Solution
Content hub to publish and
promote leisure content
specially created around
data hooks from IBM
User Journey
 View specially created
data-based leisure
content
 Sign in with LinkedIn for
higher relevance
 Easily share content with 1st
connections

26. Matching Engine …
26

27. Cambridge Cluster Map
www.camclustermap.com UK
Objectives
Make it easier to do business in the
Cambridge Cluster area by helping
investors (and other interested
parties) to find companies in the
cluster and connect with them more
effectively
Solution
Unique “big data” resource funded
by Cambridge University and
developed by Trampoline that
brings together valuable data from
multiple sources (e.g. Duedil for
company info, LinkedIn for
estimating hard-to-find company
sizes as a way of demonstrating the
cluster’s economic impact, Twitter
for mentions, etc.)
User Journey
 Signing In with LinkedIn is an
optional element on this site.
 Signed in users can see how
many 1st and 2nd connections
they have at these companies,
who they are, and connec or
communicate with them.

28. And to conclude …
28

29. Performance reports available …
• KPIs are tracked and reported via real-time online dashboard
• KPIs may include visitors, views, likes, shares, comments, sign ups, leads, etc.
29

30. Next steps …
 For commercial usage, 2 options:
1. Get an exception for your creative agency
1
2. Engage one of our Certified Partners (CDP)
2
 Both options come with:
– Legal clearance
– Higher call limits
– Direct support from LinkedIn
 For more info, please reach out to:
– Ravi Ayyala (RAyyala@linkedin.com)
– LinkedIn Marketing Solutions (emea.marketing.linkedin.com)
30