The document discusses LinkedIn Career Pages and the benefits they provide to companies. It notes that Career Pages allow companies to excite candidates about opportunities, increase awareness of hiring and company culture, and boost the likelihood candidates will take action. Career Pages serve as the hub of a company's employer brand on LinkedIn by connecting profiles, jobs, recruitment ads, and the company page. Enhanced Career Pages offer targeting capabilities including custom views and recruitment ads to deliver customized experiences and drive traffic to the page.
The document provides guidance for migrating a company's LinkedIn Career Page to a new design by October 31st. Key changes include shortened character limits for company overview and employee testimonials, a new banner size, and streamlined modules. Administrators are instructed to upgrade their page, check content fits the new formats, and download and re-upload their banner. Targeted audiences on premium pages also need individual migration.
This document provides guidance on setting up and customizing a LinkedIn Career Page to effectively recruit candidates. It outlines the key modules and customization options available, including the ability to target content to specific audience segments for Gold and Platinum pages. Administrators can edit page content, images, and configure audience targeting based on factors like industry, job function, and location. The tips encourage showcasing the employment brand, crafting concise compelling messages, and utilizing all Career Page features to engage candidates.
Understanding the components of your professional profile on LinkedIn and how to optimize your profile for imrpoved search position.
View related Blog Post on FifthGearAnalytics: http://bit.ly/9Yvpjy
The document provides guidance on migrating a company's LinkedIn Career Page to a new format by October 31st. It outlines key changes to modules like the character limits for summaries and testimonials. The summary also notes that content may be lost if not migrated and each targeted audience for Gold/Platinum pages must be migrated separately. Admins are instructed to upgrade their page to the new version by clicking a button, then check content fits, download/reupload the banner, and publish the migrated page.
The Overview Tab of a Company Page on LinkedIn allows companies to introduce themselves and provide information to members. It can be used to administer editing privileges, give a high-level introduction of the company, indicate specialties, reference blogposts and Twitter feeds, indicate if news should be shared, and include optional details like location and company size.
This document lists various services related to email marketing including copywriting, custom imagery, template design, mobile-friendly formatting, and merchandise. Services focus on creating and optimizing email campaigns, graphics, templates, and products for different devices and platforms. A range of options are provided to develop effective email strategies and campaigns.
How to optimize your linkedin profile for lead generationOptify
This document provides tips for optimizing a LinkedIn company profile for lead generation. It recommends using keyword-rich descriptions throughout the profile, designating admins, highlighting top products and services, adding offers and calls to action, embedding relevant videos, and analyzing metrics to improve performance over time. The goal is to engage audiences and drive traffic to landing pages to generate quality leads.
The document provides guidance for migrating a company's LinkedIn Career Page to a new design by October 31st. Key changes include shortened character limits for company overview and employee testimonials, a new banner size, and streamlined modules. Administrators are instructed to upgrade their page, check content fits the new formats, and download and re-upload their banner. Targeted audiences on premium pages also need individual migration.
This document provides guidance on setting up and customizing a LinkedIn Career Page to effectively recruit candidates. It outlines the key modules and customization options available, including the ability to target content to specific audience segments for Gold and Platinum pages. Administrators can edit page content, images, and configure audience targeting based on factors like industry, job function, and location. The tips encourage showcasing the employment brand, crafting concise compelling messages, and utilizing all Career Page features to engage candidates.
Understanding the components of your professional profile on LinkedIn and how to optimize your profile for imrpoved search position.
View related Blog Post on FifthGearAnalytics: http://bit.ly/9Yvpjy
The document provides guidance on migrating a company's LinkedIn Career Page to a new format by October 31st. It outlines key changes to modules like the character limits for summaries and testimonials. The summary also notes that content may be lost if not migrated and each targeted audience for Gold/Platinum pages must be migrated separately. Admins are instructed to upgrade their page to the new version by clicking a button, then check content fits, download/reupload the banner, and publish the migrated page.
The Overview Tab of a Company Page on LinkedIn allows companies to introduce themselves and provide information to members. It can be used to administer editing privileges, give a high-level introduction of the company, indicate specialties, reference blogposts and Twitter feeds, indicate if news should be shared, and include optional details like location and company size.
This document lists various services related to email marketing including copywriting, custom imagery, template design, mobile-friendly formatting, and merchandise. Services focus on creating and optimizing email campaigns, graphics, templates, and products for different devices and platforms. A range of options are provided to develop effective email strategies and campaigns.
How to optimize your linkedin profile for lead generationOptify
This document provides tips for optimizing a LinkedIn company profile for lead generation. It recommends using keyword-rich descriptions throughout the profile, designating admins, highlighting top products and services, adding offers and calls to action, embedding relevant videos, and analyzing metrics to improve performance over time. The goal is to engage audiences and drive traffic to landing pages to generate quality leads.
5 Steps to Promote Your Brand on LinkedInAlicia Tyree
The 5-step document outlines how to successfully market a brand on LinkedIn. It includes:
1) Setting up a company page to tell your brand's story, showcase offerings, and reach mobile audiences.
2) Developing unique, sourced, and linked content that is informative for members.
3) Structuring status updates to post daily with links to engage followers.
4) Leveraging current followers and communities to amplify messaging.
5) Analyzing follower growth and status update performance for insights to refine strategies.
LinkedIn is the world's largest professional network, connecting over 150 million professionals. Its mission is to connect professionals worldwide to make them more productive and successful. LinkedIn generates revenue through hiring solutions that provide recruiting tools to companies, marketing solutions that allow targeted advertising to professionals, and premium subscriptions tailored for individual members.
LinkedIn Career Pages allow companies to showcase their employment brand, create a personalized candidate experience, and help candidates connect with the company. This guide outlines how to set up a Career Page by designating administrators and customizing modules to share information about the company, employees, jobs, and audiences. Tips are provided to make the page engaging for candidates by answering important questions, using visuals, and maximizing content and jobs posted.
LinkedIn Career Pages allow companies to showcase their employment brand, create a personalized candidate experience, and help candidates connect with the company. This guide outlines how to set up a Career Page by designating administrators and customizing modules to describe the company, showcase employees, and provide targeted content for different audiences. Additional tips recommend using visuals and a wide range of job postings to engage candidates.
LinkedIn provides the world's largest professional network, connecting over 161 million professionals. Its mission is to connect professionals worldwide to help them be more productive and successful. LinkedIn generates revenue through hiring solutions, marketing solutions, and premium subscriptions that provide valuable tools to professionals and opportunities for companies.
This document provides information on setting up a LinkedIn Career Page to help recruit candidates and position a company as an employer of choice. A Career Page allows companies to showcase job opportunities, company culture through videos and employee spotlights, and dynamically tailor content for different candidate profiles. There are three tiers - Silver, Gold, and Platinum - that differ in features like analytics, targeted audiences, and advertising capabilities. Maintaining a Career Page and enabling professionals to follow the company helps educate both active and passive candidates about the company.
IBM hosted a cloud forum on April 7, 2011 to discuss social business in the cloud. Sean Poulley, Vice President of IBM's Social Business Cloud, presented on how social business embraces networks of people to create business value by being engaged, transparent, and nimble while ensuring trust, security, and compliance. IBM defined social business, created the first social software platform in 2007, and brought it to the cloud in 2009. IBM sees social business as a $100 billion opportunity and delivers social business solutions globally across industries from large to small customers. Brendan Crotty then demonstrated LotusLive, IBM's social collaboration platform in the cloud, which provides security, reliability, integration capabilities, and is an ext
Introducing the New Look for Company PagesLinkedIn
The document introduces new features for LinkedIn Company Pages that allow companies to better express their brand, promote key content, and extend their reach through mobile. The new features include uploading a cover image to express brand personality, featuring products and services on the homepage, posting status updates to drive engagement, and targeting followers. Company Pages are also now mobile-optimized for iPhone, Android, and iPad apps.
The document discusses the importance of personal branding for one's career. It defines personal branding as marketing oneself and one's career as a brand. It recommends discovering one's personal brand through reflection on strengths and reputation, creating a brand through online profiles, resumes and blogs, and communicating and maintaining the brand over time as one's career evolves. The key aspects of personal branding discussed are differentiation, value creation, gaining visibility through online presence, and protecting one's professional reputation.
Facebook is introducing changes to Timelines for brands including:
- A larger cover photo and fixed sized avatar
- The ability to pin and highlight posts for more visibility
- Integration of pages' fans and user activity directly into Timelines
- Opportunities to creatively showcase brand history and engage fans through features like date filters
The changes require brands to develop strategies around assets like cover photos, applications, and paid media plans to take advantage of the new Timeline formats and increase reach. Active moderation of user posts and fan messages will also be more important.
IBM Connections 4.0 is a social software designed for business use. It empowers users to be more innovative and productive by helping them identify networks of subject matter experts. It facilitates the creation of communities where creative ideas can be exchanged to foster increased business growth. IBM Connections helps teams accomplish their objectives whether they are located locally or distributed globally.
How to Optimize your LinkedIn Company Profile for Lead GenerationJennifer Wong
This document provides tips for optimizing a LinkedIn company profile for lead generation. It recommends using keyword-rich descriptions and designating page admins. Status updates should include calls to action and link to landing pages. The products/services section should highlight top offerings, include relevant banners and videos, and solicit customer recommendations. Tests should be run to find the most effective offers. Metrics on impressions, followers, and page views can then be analyzed for insights.
This document discusses content marketing strategies and trends. It provides an overview of content marketing, including its goals and how it can support sales prospects through their buyer's journey. Key trends highlighted include focusing content on solving customer problems rather than pitching, customizing content for different personas, and mapping content to the buyer's journey. The document also describes content services offered by the firm, including content strategy, creation, and execution.
This document provides instructions for setting up a company page on LinkedIn. It discusses the key elements of a company page including the overview tab, products & services tab, and product pages. It outlines the requirements to create a company page, such as being a company employee with a company email address. The steps to set up a company page are then described in detail, including how to populate the overview tab with information about the company and how to add products & services. Additional customization options are also mentioned, such as creating multiple views of the page for different audiences.
Social business deepen engagement with customers partners and employeesSergio Loza
The document discusses how organizations can deepen engagement with customers, partners, and employees through social business. It summarizes findings from an IBM CEO study that found organizations labeled as "outperformers" excel at managing change, translating insights into action, and adapting to different industries. The document also outlines how social business can engage customers as individuals, empower employees, and how IBM can help organizations implement social business strategies.
This presentation outlines best practices for raising your personal and company profile on LinkedIn, including managing your profile, building your network, engaging with groups, using status updates, and leveraging recruiters. It provides tips for professionals such as getting recommended by past clients and adding value to connections, and for companies to manage their profile, broadcast jobs, research competitors, and take advantage of mobile platforms. The presentation is intended for both corporate clients and staffing agencies.
The document discusses hiring solutions for nonprofits using LinkedIn tools. It describes features of Career Pages, LinkedIn Recruiter, InMail best practices, Jobs Network, Talent Direct, usage metrics, and provides an example case study of a company that used Recruiter to find specialized candidates more efficiently. The tools can help nonprofits understand audiences, position as employers of choice, measure results, and engage top talent.
The document discusses LinkedIn APIs and how they can be used by brands and developers. It provides examples of how the LinkedIn API has been used to build plugins, tools, and experiences that allow users to find products and services, promote brands, and make connections. These tools personalize experiences for users by accessing their LinkedIn profile data with their permission. The document also outlines performance reporting and next steps for using the LinkedIn API commercially.
The document discusses LinkedIn APIs and how they can be used by companies and developers to build applications that integrate LinkedIn data and functionality. It provides examples of types of APIs and plugins that can be used to build tools for activities like promoting products, finding advisors, amplifying content, and promoting events. The document emphasizes that LinkedIn APIs cannot be used for commercial purposes without an exception or going through a certified partner.
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Similar to Boost your employment branding on LinkedIn
5 Steps to Promote Your Brand on LinkedInAlicia Tyree
The 5-step document outlines how to successfully market a brand on LinkedIn. It includes:
1) Setting up a company page to tell your brand's story, showcase offerings, and reach mobile audiences.
2) Developing unique, sourced, and linked content that is informative for members.
3) Structuring status updates to post daily with links to engage followers.
4) Leveraging current followers and communities to amplify messaging.
5) Analyzing follower growth and status update performance for insights to refine strategies.
LinkedIn is the world's largest professional network, connecting over 150 million professionals. Its mission is to connect professionals worldwide to make them more productive and successful. LinkedIn generates revenue through hiring solutions that provide recruiting tools to companies, marketing solutions that allow targeted advertising to professionals, and premium subscriptions tailored for individual members.
LinkedIn Career Pages allow companies to showcase their employment brand, create a personalized candidate experience, and help candidates connect with the company. This guide outlines how to set up a Career Page by designating administrators and customizing modules to share information about the company, employees, jobs, and audiences. Tips are provided to make the page engaging for candidates by answering important questions, using visuals, and maximizing content and jobs posted.
LinkedIn Career Pages allow companies to showcase their employment brand, create a personalized candidate experience, and help candidates connect with the company. This guide outlines how to set up a Career Page by designating administrators and customizing modules to describe the company, showcase employees, and provide targeted content for different audiences. Additional tips recommend using visuals and a wide range of job postings to engage candidates.
LinkedIn provides the world's largest professional network, connecting over 161 million professionals. Its mission is to connect professionals worldwide to help them be more productive and successful. LinkedIn generates revenue through hiring solutions, marketing solutions, and premium subscriptions that provide valuable tools to professionals and opportunities for companies.
This document provides information on setting up a LinkedIn Career Page to help recruit candidates and position a company as an employer of choice. A Career Page allows companies to showcase job opportunities, company culture through videos and employee spotlights, and dynamically tailor content for different candidate profiles. There are three tiers - Silver, Gold, and Platinum - that differ in features like analytics, targeted audiences, and advertising capabilities. Maintaining a Career Page and enabling professionals to follow the company helps educate both active and passive candidates about the company.
IBM hosted a cloud forum on April 7, 2011 to discuss social business in the cloud. Sean Poulley, Vice President of IBM's Social Business Cloud, presented on how social business embraces networks of people to create business value by being engaged, transparent, and nimble while ensuring trust, security, and compliance. IBM defined social business, created the first social software platform in 2007, and brought it to the cloud in 2009. IBM sees social business as a $100 billion opportunity and delivers social business solutions globally across industries from large to small customers. Brendan Crotty then demonstrated LotusLive, IBM's social collaboration platform in the cloud, which provides security, reliability, integration capabilities, and is an ext
Introducing the New Look for Company PagesLinkedIn
The document introduces new features for LinkedIn Company Pages that allow companies to better express their brand, promote key content, and extend their reach through mobile. The new features include uploading a cover image to express brand personality, featuring products and services on the homepage, posting status updates to drive engagement, and targeting followers. Company Pages are also now mobile-optimized for iPhone, Android, and iPad apps.
The document discusses the importance of personal branding for one's career. It defines personal branding as marketing oneself and one's career as a brand. It recommends discovering one's personal brand through reflection on strengths and reputation, creating a brand through online profiles, resumes and blogs, and communicating and maintaining the brand over time as one's career evolves. The key aspects of personal branding discussed are differentiation, value creation, gaining visibility through online presence, and protecting one's professional reputation.
Facebook is introducing changes to Timelines for brands including:
- A larger cover photo and fixed sized avatar
- The ability to pin and highlight posts for more visibility
- Integration of pages' fans and user activity directly into Timelines
- Opportunities to creatively showcase brand history and engage fans through features like date filters
The changes require brands to develop strategies around assets like cover photos, applications, and paid media plans to take advantage of the new Timeline formats and increase reach. Active moderation of user posts and fan messages will also be more important.
IBM Connections 4.0 is a social software designed for business use. It empowers users to be more innovative and productive by helping them identify networks of subject matter experts. It facilitates the creation of communities where creative ideas can be exchanged to foster increased business growth. IBM Connections helps teams accomplish their objectives whether they are located locally or distributed globally.
How to Optimize your LinkedIn Company Profile for Lead GenerationJennifer Wong
This document provides tips for optimizing a LinkedIn company profile for lead generation. It recommends using keyword-rich descriptions and designating page admins. Status updates should include calls to action and link to landing pages. The products/services section should highlight top offerings, include relevant banners and videos, and solicit customer recommendations. Tests should be run to find the most effective offers. Metrics on impressions, followers, and page views can then be analyzed for insights.
This document discusses content marketing strategies and trends. It provides an overview of content marketing, including its goals and how it can support sales prospects through their buyer's journey. Key trends highlighted include focusing content on solving customer problems rather than pitching, customizing content for different personas, and mapping content to the buyer's journey. The document also describes content services offered by the firm, including content strategy, creation, and execution.
This document provides instructions for setting up a company page on LinkedIn. It discusses the key elements of a company page including the overview tab, products & services tab, and product pages. It outlines the requirements to create a company page, such as being a company employee with a company email address. The steps to set up a company page are then described in detail, including how to populate the overview tab with information about the company and how to add products & services. Additional customization options are also mentioned, such as creating multiple views of the page for different audiences.
Social business deepen engagement with customers partners and employeesSergio Loza
The document discusses how organizations can deepen engagement with customers, partners, and employees through social business. It summarizes findings from an IBM CEO study that found organizations labeled as "outperformers" excel at managing change, translating insights into action, and adapting to different industries. The document also outlines how social business can engage customers as individuals, empower employees, and how IBM can help organizations implement social business strategies.
This presentation outlines best practices for raising your personal and company profile on LinkedIn, including managing your profile, building your network, engaging with groups, using status updates, and leveraging recruiters. It provides tips for professionals such as getting recommended by past clients and adding value to connections, and for companies to manage their profile, broadcast jobs, research competitors, and take advantage of mobile platforms. The presentation is intended for both corporate clients and staffing agencies.
The document discusses hiring solutions for nonprofits using LinkedIn tools. It describes features of Career Pages, LinkedIn Recruiter, InMail best practices, Jobs Network, Talent Direct, usage metrics, and provides an example case study of a company that used Recruiter to find specialized candidates more efficiently. The tools can help nonprofits understand audiences, position as employers of choice, measure results, and engage top talent.
The document discusses LinkedIn APIs and how they can be used by brands and developers. It provides examples of how the LinkedIn API has been used to build plugins, tools, and experiences that allow users to find products and services, promote brands, and make connections. These tools personalize experiences for users by accessing their LinkedIn profile data with their permission. The document also outlines performance reporting and next steps for using the LinkedIn API commercially.
The document discusses LinkedIn APIs and how they can be used by companies and developers to build applications that integrate LinkedIn data and functionality. It provides examples of types of APIs and plugins that can be used to build tools for activities like promoting products, finding advisors, amplifying content, and promoting events. The document emphasizes that LinkedIn APIs cannot be used for commercial purposes without an exception or going through a certified partner.
Similar to Boost your employment branding on LinkedIn (20)
2. LinkedIn Career Pages
Become the company to work for
Your message dynamically
adapts to the viewer
Eye-catching banner space
(Gold and Platinum Pages)
Tagline and subheading
Your employees who are most
connected to each viewer Relevant jobs
personalized for
each viewer
“About Company” section
combines video or image,
text & links
Additional sections (not pictured) including employee testimonials,
custom module and company status updates, further reinforce your brand
2
3. Why do you need a Career Page?
It’s the hub of your Employer Brand on LinkedIn
• Excite candidates about what’s
happening at your company
• Increase awareness of hiring at
your company
• Evangelize your company culture
• Increase likelihood of candidate
action
3
4. The Hub of your Employer Brand
Jobs
InMails
Profiles
Company Page Recruitment Ads
4
5. Why an enhanced Career Page?
Targeting
Create custom views by Geo, Function, Industry, and more
In addition to default view
4 Custom views with Gold
29 Custom views with Platinum
Recruitment Ads
Drive traffic to your new Career Page
600K ads come with Gold
1.5MM ads come with Platinum
Brand your Company Overview page
6. Targeting: Deliver a Custom Experience
Tailor your message based on your target audience
Custom Banner Graphic
Custom Recruitment Message
Relevant Jobs
Audience: General Professional Audience: Engineering / Technical
6
7. Targeting Career Page
Note: employee profile viewers and company page viewers reflect unique members visiting 7
8. Targeted Recruitment Ads
Reach out and Influence
Choose one of LinkedIn’s
enhanced banner options, or
create your own custom
banner
Reach the right audience
with 8 filter criteria including
Industry, Job Function,
Company name, etc
Be noticed: Above the fold,
100% share of voice
Drive traffic to your Career
Page
8
So why do you need a Career Page?We know great candidates want more information about your company’s culture, employer brand, and hiring objectives. The Career Page is your opportunity to communicate the exciting things happening at your company and evangelize them to this valuable audience that wants more information.It’s about getting candidates excited to work at your companyIt’s about increasing awareness of hiring at your companyIt’s about evangelizing your company cultureIt’s all about warming them up, and increasing their likelihood of responding to you or applying for a role
The Career Page truly is the hub of your employer brand on LinkedIn. All LinkedIn Recruiting tools lead back to the career page, including Job Posts, InMails, Recruitment Ads, the Company Page and your employee profile pages.Each one of these pieces clicks back to the career page, increasing awareness of your employer brand.
For the rest, you’ll get a ton of great info about what a career page is and why you should have one. From there, we’re going to take a deep dive in to how we are able to target the linkedin career page to your specific audiences.Then we’ll look at some Insights we’re able to share with you regarding who visits your career page, how we’re able to measure results, quantify the value of your career pageAnd finally, I’ll give you some tips to optimize your page, and we’ll look at some examples
Not only is LinkedIn a great source of talent, but your company is already connected to talented professionals.You have two key assets on LinkedIn todayYour ### employees are connected to over ### professionals, and over ### professionals are viewing their profile pages each monthYour company page is visited by ### professionals each month who are coming here to research your companyThese professionals are interacting with your company every day on LinkedIn, but right now you’re missing this huge opportunity to influence them.Transition: I’m going to walk you through how you can very easily take advantage of this opportunity.[Note: All data excludes employees themselves]
I just showed you 5 banner options that you can choose from to display on your employee profiles, the Work With Us tool.(load) You also have the capability to define your target audience on LinkedIn, and run any of those 5 banners in an outgoing, targeted recruitment ad campaign.(load) Reach the right audience with 8 filter criteria including Geography, Industry, Job Function, Company name, Seniority and more….(load) get noticed – as you can see there is only 1 banner ad above the fold, that’s 100% share of voice on this page, and(load) drive traffic to your career page, by having these banners click through to that page.
I just showed you 5 banner options that you can choose from to display on your employee profiles, the Work With Us tool.(load) You also have the capability to define your target audience on LinkedIn, and run any of those 5 banners in an outgoing, targeted recruitment ad campaign.(load) Reach the right audience with 8 filter criteria including Geography, Industry, Job Function, Company name, Seniority and more….(load) get noticed – as you can see there is only 1 banner ad above the fold, that’s 100% share of voice on this page, and(load) drive traffic to your career page, by having these banners click through to that page.