Fresh nous social media for business growth sh
•Download as PPTX, PDF•
0 likes•529 views
This document provides an overview of using social media for business growth. It discusses the major social media platforms of Facebook, Twitter, LinkedIn and Google+, how to set up business pages on each, tips for getting started and growing followers. It also covers content planning, scheduling, measuring results and staying engaged with your audience through social listening. The goal is to help businesses understand how to effectively use social media to meet their marketing objectives.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Similar to Fresh nous social media for business growth sh
Similar to Fresh nous social media for business growth sh (20)
Fresh nous social media for business growth sh
- 1. Social Media: For Business Growth DELIVERED BY # smday @freshnous
- 2. What you can expect Interactive workshop– ask questions, share knowledge in the room Tactics to grow your business online
- 3. About us Marketing consultancy based in Worcestershire Focused on helping small to medium-sized organisations make practical improvements in performance and profitability, we support them to make the vital changes by operating through their customer’s eyes Recently worked with both corporates and small/medium local business. Previously developed customer centric journeys at npower Finalists in H&W Chamber of Commerce Business awards this year
- 6. Because its where your customers are! Why do businesses need to embrace it ?
- 10. How they stack up Focus Sharing of news, content, stories, events Sharing of news, content, stories Sharing of company and industry news/discussions Sharing of news, content, stories Company presence Facebook Business pages Profile page, enhanced profile page Company pages, recommendations, showcase pages, industry or networking groups Google + Page Exposure opportunities Likes, comments and shares Re-tweets, Favourites, follows Likes or comments on news, groups discussions or company follows Shares, comments +1s and Add to circle Activity Impact on website traffic Direct links from content posted, e- commerce Store Apps Direct links from content posted Direct links from content posted Direct links from content posted – Google +activity influences, Google Search results Advertising opportunities Facebook Ads, premium Ads, Sponsored posts Promoted tweets, trends, accounts, profiles LinkedIn Ads N/A
- 11. What platform(s) are right for your business? Remember there are SEO benefits of Google+ Are you a B2B or B2C? Facebook can help you reach a range of consumers, LinkedIn is a hotbed for engaging businesses Don’t sign up for EVERY social media channel because they are new or popular kid on the block. Determine which is MOST relevant to your business. Rather be excellent with one or two channels than mediocre at five or six What age is your desired audience? Twitter has the higher rates amongst 18-29 year olds, Facebook is increasingly a 30+ audience. LinkedIn is the only site where usage among 50 to 64 year olds was higher than 18 – 29 year group Facebook is still the winner from a numbers perspective Think about your product – is it visual? Do you need more space to describe it? Twitter only allows 140 characters
- 13. This your ‘handle’ It doesn’t have to be the same as your business name but make it relevant Remember to confirm your email address to unlock all the features Add a profile picture (recommended dimensions are 400x400 pixels) If you need to shrink images try http://www.picresize.com/
- 14. Check your settings, set your timezone Edit profile to add header image 1500 x 500 pixels Your bio – only 160 characters. Your bio will appear in the search results when people search for your company name. Say what you do and what you can do for prospective customers. Stand out!
- 15. 1.Client Lists 2.Competitor Lists 3.Niche Thought Leaders Lists 4.Team Directory Lists 5.Resource Lists 6.Event / Conference Lists 7.Industry Cohorts Lists Twitter lists keep all of my interests separate so you can focus on what you want to focus on so you can be more effective in whatever it is you do. Twitter Lists
- 16. Maximum 140 characters @ someone to grab their attention DM if you want 1-2-1 # key phrases Join # conversations URLs and images use 22/23 characters but can be VERY worthwhile Make the most of busy/trending #hashtags Nobody is typical – find your best time to post
- 17. How do you grow your followers? Make sure your profile is complete Proactively follow relevant accounts Search for relevant # in your industry Listen to conversations Retweet others Create content (don’t just advertise) Tweet images/photos Don’t spam (send auto responses) Tweet regularly And most importantly be you….
- 18. Tools to find popular # http://hashtagify.me/hashtag /marketing
- 20. Select the right category for your business Upload a profile picture. This is 160x160pixels but you can upload 180x180. This appears in people’s news feed whenever you post or comment. Upload a cover photo that stands out & helps brand your page. Make sure it’s relevant to your brand, is high quality and current. Create a short description of no more than 100 characters – this will also appear on your page. Make sure you post before inviting people to like your page – probably at least 3 posts.
- 21. Like and be liked! Keep it brief – 400 characters appear in news feeds Play to the algorithm’s tune Share links to generate thumbnails automatically Use images and videos Don’t be too demanding ‘share this’ ‘like that’ Nobody is ‘average’ find YOUR right time to post
- 22. Facebook ads Instead of using the slick consumer-grade ad editor, use Facebook's professional ad tool - the power editor. Target a wide audience. High-quality traffic is better than sheer numbers, but Facebook doesn't know everything about you - and you may miss qualified leads with too many audience filters. People on mobile tend to click a lot more than those on their desktop. But a lot of mobile traffic is unintentional and does not convert well - split mobile ads from desktop ads and Facebook will show your ads equally across the platforms.
- 23. Getting Started LINKEDIN Just a personal profile or a company page too?
- 24. Click ‘edit’ to make changes to your page Company Pages are very SEO-friendly. Google shows previews of up to 156 characters of your page text, so be sure your description leads with powerful, keyword-rich sentences. Attract followers – Encourage all company employees to add a link to your Company Page to their email signatures. Announce your Company Page to customers and partners- drive traffic its way with a compelling blog post or email newsletter announcement. Add a “Follow” button to your website Add images (used PNGs of GIFs and all under 2MB) – Banner Image - Minimum 646x220 pixels, Standard Logo - 100x60 Square Logo (used on the network updates) - 50x50 pixels
- 25. Short and sweet wins – aim for under 25 words Think about a showcase page Publish company statuses Try segmenting Use pulse so you stay up to date Join or create groups – get in the right ‘room’ Think about behaviours when you decide when to post
- 27. What type is your business? If you have a physical presence it’s important to select ‘storefront’ https://plus.google.com/pages/create - it is much easier if you create a personal Google profile first Add images, make sure they are relevant and high quality Add your address, contact number and opening hours and see what a difference it makes to your appearance in Google search results
- 28. YOUR SOCIAL MEDIA PLAN AND CONTENT
- 29. Business Goals Marketing Goals Social Media Goals Social media Tactics Start Here Not Here Top tips for successful social media planning Your business strategy Your customers (B2B or B2C) What platforms your customers are on and when Type of product or service Amount of resource you have
- 30. Earned, owned and paid – what is the difference? Owned media Paid media Earned media Web properties Website Mobile site Blog site Social media profiles Sharing Mentions Shares Reposts Reviews Advertising Pay per click Display ads Retargeting Social media adverts Gain more exposure to web properties using SEO and PPC SEO and brand content driving trafficLeverage owned, earned and paid media for optimum digital marketing impact Propel sharing and engagement by paid promotion
- 31. Scheduling – why? • It saves a lot of time and energy. • You don’t have to be available when you want to post e.g. evenings, weekends or if you have targets in other time zones. • While scheduling is great for social media productivity, you’ll still need to supplement these updates with on-the-fly content (there’s nothing better than natural and emotional hot updates sharing breaking news or your current mood). • Scheduling your content makes it better. Dipping in and out of your channels can become disorienting. You might forget to post an all-important reminder before a deadline passes. • You can make the most of optimum posting times on different platforms.
- 32. Win big with tactical 2013 Superbowl Oreo tweet – FREE Reached over 3,000,000 Superbowl TV advert – cost c. $4million OR
- 33. Review SOCIAL MEDIA MONITORING
- 34. What to measure and how Which actions would you like people to take? Making a purchase on your website? Follow you on twitter? Share your job advert on LinkedIn? 5 minutes reading your blog? What are your business objectives? Create awareness? Generate leads? Highlight events? Facebook LinkedIn Twitter Likes Status updates Reach Shares Comments Impressions Clicks CPC Reach Engagement Impressions Clicks Likes Replies Mentions Follows Unfollows Tweets Retweets Clicks on tweets Trending Impressions Klout What will you measure – set targets
- 35. Listen Plan EngageMeasure Tweak Connecting to your audience Remember to… Start slowly Make a plan Start a conversation Share relevant content Create advocates
- 36. Stay in touch Call us if you need any help Celia – 07779 621151 Laura – 07747 785871 @freshnous Fresh Nous Limited Fresh Nous Fresh Nous
Editor's Notes
- Social Media Day is an annual global celebration that highlights the contributions made by developers and social media enthusiasts alike:- Launched by Mashable in 2010 o celebrate social media's impact on global communication. Hundreds of Social Media Day events around the world hosted thousands of participants in 2014, including those in Egypt, Spain, Las Vegas and San Diego. Last year, Mashable asked our Twitter followers to participate in #1Connection, which encouraged people to expand their network by one meaningful connection. Use the #SMday hashtag on Twitter, Instagram, Google+ or any other social network of your choice. Join the Mashable Meetup Organizers group on Facebook Follow @MashableEvents on Twitter for #SMDay updates.
- May skip through bits to fit your needs Its always changing – stay on touch with what has going on. If we get it wrong its because we were probably right yesterday
- Ask what they think it is – no need to write notes
- Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually centre on efforts to create content that attracts attention and encourages readers to share it across their social networks.- Wikipedia, en.wikipedia.org/wiki/Social_media_marketing
- The benefits of social media marketing for businesses, as we see it, are: Increase your brand, products or service awareness amongst targeted customers Grow targeted traffic to your website Ability to change customers perceptions favourably Monitor what is being said about your company Perform or support targeted online marketing activities Gain a better understanding of your customers Increase new business revenue New product or service research and development Early warning of potential service or product issues
- Many brands make the mistake of being on social media ‘because they have to’ and approach social media as an after-thought of their overall business goals. Successful businesses today integrate their social media efforts with their marketing, as well as the entire business.
- 43 % of total national population used facebook in the past month (data from Q4 2014)
- Link to time of day relevance Motivations:- Research/find products to buy Stay in touch with friends Research how to do things Stay up to date with news and events For entertainment Involvement:- Watch video clips online Manage social network profiles Upload photos Visit a consumer review site Become friends
- Research and set objectives Faceboook wins for numbers but our experience tells us that facebook isn’t necisarily for selling
- Does everyone want me to?
- Twitter lists are probably the saving grace of the twitter newsfeed. If your twitter homepage is like mine, you probably have way too much going on to make sense of anything – it’s because you’re human and you have a lot of varied interests. I like marketing, SEO, PPC, social media – but I also like music, art, math, physics, and health. Twitter lists let me keep all of my interests separate so I can focus on what I want to focus on. Hopefully this list of Twitter lists, ideas and tools helps you organize your twitter world a bit better so you can be more effective in whatever it is you do. Twitlistmanager – This tool is pretty straight forward and simply makes it much easier to add people to your different Twitter lists. Best part about it – it’s free. Twitilist – makes adding a lot of users to lists much easier than trying to add them one by one – again, another great free tool. HootSuite – lets you see activity in many lists all at once from your desktop. A quick easy way to watch everything all at once and engage when it makes sense. TweetDeck – same thing as above. A great way to watch the activity from several lists all at once from your desktop. SocialBro – has a lot of list functions that will save you time. You can filter your lists, quickly follow and unfollow or change lists with ease. Tweepi – lets you see more information about all the users in a particular list so you can decide if it’s really worth your time following them or not.
- Building followers through conversations. Remember its about the right followers, their klout and the people who follow them. Never buy them! Use lists to organise those who you follow Hashtags.org: A site that lets you see not only what’s trending that day, week, or month, but it also gives you a graphical representation of the frequency of tweets on the topic, who’s using hashtags, and even a count of how many times a hashtag is used. You have to follow @hashtags to have your hashtags tracked. Otherwise, the Hashtags site’s application doesn’t pick up the hashtags. Listen with Topsy. Topsy.com is a Twitter search engine that let’s you see if anyone listens or cares. Let’s you see the latest Twitter results in the past hour, day, week, 20 days, month or all time — with a cool trending graph. Also, be on the the lookout for a great social media tool called TinyTorch. This premier tool enables you to easily find relevant social content in your industry. You have a maximum of 140 characters but its best to use only 120 so people can easily retweet your content with ‘RT @username’ in front Use @ to talk to others e.g. ‘@freshnous thanks for the brilliant social media tips’ DM – send messages privately to people. Remember you have to be following each other to do this # before key phrases in posts. You can also search for specific # phrases to find other posts you may be interested in eg. #socialmedia #smallbiz Why not try joining in # conversations like #worcestershirehour every Monday at 8pm. Twitter will automatically shorten your URLs to 22 characters – but it also will lengthen them to 22 characters if they re shorter All photo attachment use 23 characters Use lists to organise the people you follow Have a look at hashtags.org - lets you see not only what’s trending that day, week, or month and gives you a graphical representation of the frequency of tweets on the topic, who’s using hashtags, and even a count of how many times a hashtag is used. 12pm and 6pm posting will get high click throughs but 5pm is the optimum for retweets B2Bs tend to get more traffic Mon – Fri but B2C brands have greater engagement Weds – Sun.
- Create content relevant to your customers
- Get more than 50 likes to access the advanced analysitcs Like other pages – it’s is an easy way to get more Likes on your page & build brand awareness on Facebook. Your page will feature the pages you like, your fans will see that you Liked the page in their news feed and your page will have its own news feed Facebook allows posts of up to 63,206 characters but truncates posts in news feeds at 400 characters so get your prime content up front Facebook uses a complicated algorithm to determine what content it shows from business pages in individuals news feeds. Share a link on Facebook and it will automatically share an associated images from that page. The image associated with your link share will display at 484×252 pixels. Share images to increase the number of people who’ll see your post Share videos – link from Youtube for ease as these posts tend to have more views and engagement Post at1pm for the most shares and 3pm for most clicks. Thursday and Friday are when most business people are on Facebook
- Facebook ads have strict rules about ratio of text to image – only 20% is allowed to be text and they have a gridline tool to review which can help Lots of likes but we’re not that sure of sales for all products as people are not searching for purchase opportunities.
- Must have personal profile first – can use on 2 levels
- Posts can now be long essays as LinkedIn roll out longer posts to everyone. Research suggests if you’re trying to engage a business then the optimum length is 16-25 words. For consumers 21-25 words gets most shares. You can create targeted Showcase Pages - niche pages that branch off your main LinkedIn Company Page. They allow you to promote specific products or cater to your individual marketing personas, providing a more personalized experience for your Company Page visitors. Make the most of your LinkedIn Company Page by publishing company status updates for all your page followers to see. Consider leveraging the power of segmentation with LinkedIn's targeting options.. You can target updates by criteria like company size, industry, job function, seniority, geography, or by including/excluding company employees. Use Pulse to keep track of industry news. Pulse is section of LinkedIn that provides the most popular articles shared on the social network. You can join or even create could just create LinkedIn Groups. Post in groups to become known within your industry or area of expertise. Tues – Thurs are the best days for posting. ‘AddThis’ found that 10am-11am on Tuesday is the very best time for maximum engagement.
- Practical set up session – we’ll be around the room for next 15 mins to help then a comfort break 11
- Couple of slides before we start to generate content
- Start slowly - you don't need to be on every platform. Pick the one or two initially. Where are your customers? Make a plan. Define what you want to achieve, who's going to manage your social media channels and what metrics you will use to measure success Start a conversation- ask questions, run polls, special offers or hold competitions to encourage interactivity Share relevant content. If you run a business selling double glazing, people won't necessarily be interested in double glazing news. But they might value offers of ongoing support and useful maintenance advice. Find what works for your business. Strike the balance – only 1 in 4 pieces of your content needs to be original Create advocates - be friendly and helpful. Give people a good experience, above and beyond what they expect.
- Page 4 digram
- There was a power cut and this tactical tweet got 15k retweets
- On page 8 Places to help with analysis – facebook reporting, linkedIN analysis or use a tool like hootsuite or buffer
- Objectives: Understand why you are using Social media and set you KPI’s to align to your company’s overall objectives. Search: Research and know your audiences and pick you social platforms carefully there are only so many hours in the day. Listen and monitor conversation and influencers. Content: Develop a plan for creating and scheduling great content. Create a content bank using social media tools like Buffer, use Google alerts to get the latest news. Remember to treat all social channels separately. Analysis: Agree which metrics you will use and develop a regular report (monthly is good for most businesses) social sharing, click through, unique visits, likes Review: Evaluate the success of your activity don’t be afraid to tweak things as you go along. After all that’s the beauty of online activity.