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How to Build a Company Page

January 4, 2012




         Marketing Solutions   1
Agenda:

§ Company Page Elements
§ Requirements
§ Setting up a Company Page
   – Overview Tab
   – Products & Services
   – Product Pages




      Marketing Solutions     2
Company Page Elements
   Overview Tab                                                           Analytics Tab (not pictured)


                         Careers Tab


                                       Products & Services Tab




                                                                 Product Detail Page




          Marketing Solutions                                        3                          3
Company pages are self serve




Marketing Solutions                4
Requirements

You can add a new Company Page or edit the existing Company Page only if
you meet all of the following requirements:

3. You are a current company employee AND your position is on your profile
4. A company email address is one of the confirmed email addresses on your
   LI account
5. You associate your profile with the RIGHT company. You must click on a
   name from our company name dropdown list when you edit or add a
   position on your profile
6. Your company’s email domain is unique to the company


Note: Common email domains like yahoo.com, gmail.com, and hotmail.com
can't be used when creating a company page because they're not unique to
an individual company.




        Marketing Solutions                              5
Step 1: Adding a Company
                           § Click ‘Companies’ on top
                             nav
                           § Click ‘Add a Company’ from
                             Companies Page




     Marketing Solutions              6
Step 2: Populate Overview Tab
                            § Select Language
                            § Designate Admins
                                –   select individual connections as admins or grant
                                    permissions to all employees with your company
                                    email domain
                            §   Upload Logo
                            §   Add Company Description
                            §   Add Specialties
                            §   Incorporate Company Blog RSS
                                Feed
                                –   Feeds should be RSS 1.0, RSS 2.0 or Atom
                                    compliant
                            § Opt to display news module
                            § Fill out Company Specifics
                                –   Company Type
                                –   Company Size
                                –   Company URL
                                –   Industry
                                –   Operating Status
                                –   Year Founded
                                –   Company Locations (add up to 5)




      Marketing Solutions                             7                            7
Step 3: Add Products & Services

 § Select ‘Add a product or
   service’ from the Admin Tool
   dropdown




         Marketing Solutions      8   8
Step 4: Populate Product & Services Tab
     P&S Edit Mode – Admin Tool    P&S Finished Product




            Marketing Solutions                    9
Step 5: Create variations of the page to be served to
unique audience segments



    Up to 30 views




                                                                 Feature products specific
                                                                   to defined audiences




                                   content adapts to your
                                     defined audience




             Marketing Solutions                            10
We can accommodate companies that represent
multiple business divisions, subsidiaries, languages




      Marketing Solutions              11
Multiple pages which are mapped together with an Affiliate
Module

                     Parent company                                Subsidiary company
                                           Followers count: For that
                                           page only (do not roll up)




Employee count: Roll up of                              Employee count: For
 parent and subsidiaries                                  subsidiary only




                                         Module displays all
                                         affiliated companies



                   Marketing Solutions                                        12
Additional Resources




http://marketing.linkedin.com/companypages - features
Video & Company Pages Guide

https://help.linkedin.com/app/answers/detail/a_id/1561
- A summary of FAQ’s regarding company pages




        Marketing Solutions                    13        13
Questions?




    Marketing Solutions   14   14

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Company page company page - how to build a cp - int - global

  • 1. How to Build a Company Page January 4, 2012 Marketing Solutions 1
  • 2. Agenda: § Company Page Elements § Requirements § Setting up a Company Page – Overview Tab – Products & Services – Product Pages Marketing Solutions 2
  • 3. Company Page Elements Overview Tab Analytics Tab (not pictured) Careers Tab Products & Services Tab Product Detail Page Marketing Solutions 3 3
  • 4. Company pages are self serve Marketing Solutions 4
  • 5. Requirements You can add a new Company Page or edit the existing Company Page only if you meet all of the following requirements: 3. You are a current company employee AND your position is on your profile 4. A company email address is one of the confirmed email addresses on your LI account 5. You associate your profile with the RIGHT company. You must click on a name from our company name dropdown list when you edit or add a position on your profile 6. Your company’s email domain is unique to the company Note: Common email domains like yahoo.com, gmail.com, and hotmail.com can't be used when creating a company page because they're not unique to an individual company. Marketing Solutions 5
  • 6. Step 1: Adding a Company § Click ‘Companies’ on top nav § Click ‘Add a Company’ from Companies Page Marketing Solutions 6
  • 7. Step 2: Populate Overview Tab § Select Language § Designate Admins – select individual connections as admins or grant permissions to all employees with your company email domain § Upload Logo § Add Company Description § Add Specialties § Incorporate Company Blog RSS Feed – Feeds should be RSS 1.0, RSS 2.0 or Atom compliant § Opt to display news module § Fill out Company Specifics – Company Type – Company Size – Company URL – Industry – Operating Status – Year Founded – Company Locations (add up to 5) Marketing Solutions 7 7
  • 8. Step 3: Add Products & Services § Select ‘Add a product or service’ from the Admin Tool dropdown Marketing Solutions 8 8
  • 9. Step 4: Populate Product & Services Tab P&S Edit Mode – Admin Tool P&S Finished Product Marketing Solutions 9
  • 10. Step 5: Create variations of the page to be served to unique audience segments Up to 30 views Feature products specific to defined audiences content adapts to your defined audience Marketing Solutions 10
  • 11. We can accommodate companies that represent multiple business divisions, subsidiaries, languages Marketing Solutions 11
  • 12. Multiple pages which are mapped together with an Affiliate Module Parent company Subsidiary company Followers count: For that page only (do not roll up) Employee count: Roll up of Employee count: For parent and subsidiaries subsidiary only Module displays all affiliated companies Marketing Solutions 12
  • 13. Additional Resources http://marketing.linkedin.com/companypages - features Video & Company Pages Guide https://help.linkedin.com/app/answers/detail/a_id/1561 - A summary of FAQ’s regarding company pages Marketing Solutions 13 13
  • 14. Questions? Marketing Solutions 14 14