5. Requirements
You can add a new Company Page or edit the existing Company Page only if
you meet all of the following requirements:
3. You are a current company employee AND your position is on your profile
4. A company email address is one of the confirmed email addresses on your
LI account
5. You associate your profile with the RIGHT company. You must click on a
name from our company name dropdown list when you edit or add a
position on your profile
6. Your company’s email domain is unique to the company
Note: Common email domains like yahoo.com, gmail.com, and hotmail.com
can't be used when creating a company page because they're not unique to
an individual company.
Marketing Solutions 5
6. Step 1: Adding a Company
§ Click ‘Companies’ on top
nav
§ Click ‘Add a Company’ from
Companies Page
Marketing Solutions 6
7. Step 2: Populate Overview Tab
§ Select Language
§ Designate Admins
– select individual connections as admins or grant
permissions to all employees with your company
email domain
§ Upload Logo
§ Add Company Description
§ Add Specialties
§ Incorporate Company Blog RSS
Feed
– Feeds should be RSS 1.0, RSS 2.0 or Atom
compliant
§ Opt to display news module
§ Fill out Company Specifics
– Company Type
– Company Size
– Company URL
– Industry
– Operating Status
– Year Founded
– Company Locations (add up to 5)
Marketing Solutions 7 7
8. Step 3: Add Products & Services
§ Select ‘Add a product or
service’ from the Admin Tool
dropdown
Marketing Solutions 8 8
10. Step 5: Create variations of the page to be served to
unique audience segments
Up to 30 views
Feature products specific
to defined audiences
content adapts to your
defined audience
Marketing Solutions 10
11. We can accommodate companies that represent
multiple business divisions, subsidiaries, languages
Marketing Solutions 11
12. Multiple pages which are mapped together with an Affiliate
Module
Parent company Subsidiary company
Followers count: For that
page only (do not roll up)
Employee count: Roll up of Employee count: For
parent and subsidiaries subsidiary only
Module displays all
affiliated companies
Marketing Solutions 12