SlideShare a Scribd company logo
SEO
used
LIKE THIS
to be
THEN
It became this
http://www.google.com/search/about/insidesearch/howsearchworks/fighting-spam.html
AND NOW IT
LOOKS A LOT LIKE THIS
IT’S
a lot to take in
ESPECIALLY SINCE
YOU CAN ONLY DO
SO MUCH
LET’S JUST SAY
you’re able to rank
WHAT’S
Next?
WHAT’S AFTER
getting all these things right?
AND
LANDING
YOUR SITE
at the
top
IS COMING IN
Traffic
THINGS ARE GOING
silky smooth
YOU FEEL LIKE YOU’RE
on top of the world
NOW YOU HAVE TO
Engage your audience
A WEBSITE WITH A HIGH AMOUNT OF
search traffic
DOESN’T MEAN IT’S A WEBSITE
that can convert well
= $$$
IT IS THE ACT OF CONVERTING SITE VISITORS
Into paying customers
triggers a previously set goal
A CONVERSION CAN ALSO BE
CONSIDERED AS AN ACTION THAT
increasing your
website’s
conversion rate
THE ART AND
SCIENCE BEHIND
WHAT I’M ABOUT TO
TEACH YOU IS THE
process of cro
WHAT I’M ABOUT TO
TEACH YOU IS THE
READY?
process of cro
important pagesIN YOUR SITE
PIN POINT
THESE ARE PAGES THAT
ARE CRITICAL TO YOUR
Conversion
funnel
ALL EXISTING DATA
Record
THIS CAN BE FROM EXISTING
analytics tools
TO WORK FROM
You want a benchmark
FORMULATE A
hypothesis
FORMULATE A
hypothesis
VALIDATE YOUR
hypothesis
VALIDATE YOUR
hypothesis
The best way to do it is
with asking the visitors of
those important pages
RUN A
qeryz campaign
FOR [ X ] NUMBER OF DAYS
EXPORT THE DATA TO
csv
EXPORT THE DATA TO
csv
FROM THE DATA YOU’VE GATHERED,
Create action points
THAT WILL VALIDATE YOUR HYPOTHESIS
CREATE
a variation
backed up with data from
your hypothesis
of your page
SPLIT YOUR TRAFFIC TO
50/50
A B
YOU CAN DO THIS EASILY VIA
unbounce or optimizely
IF YOU WANT IT FOR FREE, YOU
COULD HAVE YOUR WEB
DEVELOPER/DESIGNER DO IT
AND RUN IT VIA
FROM YOUR A/B TEST
Collect goals data
100% OF YOUR
SHIP OUT THE
WINNER TO RECEIVE
UNTIL YOUR NEXT
HYPOTHESIS
TRAFFIC
HERE’S HOW
WE DID IT FOR
qeryz
WE WERE CONVERTING
AT A VERY LOW RATE OF
2.59%
homepage
THIS IS HOW
LOOKED LIKE
our
SIGN UP
OUR GOAL WAS
TO INCREASE
SIGNUP RATE TO
at least 5%
Hypothesis:
WE NEED PEOPLE TO
UNDERSTAND WHAT
QERYZ CAN DO FOR THEM
SO WE
CHANGED THE
HOMEPAGE
AND ADDED AN
explainer
video
THAT INCREASED OUR CONVERSION
RATE BY A WHOPPING
84.95%
homepage
THIS IS HOW
LOOKED LIKE
THEN
our
BUT WE HAVEN’T
REACHED OUR
GOAL OF
5% signup rATE
YET
SO WE CONTINUED
TO TEST…
Here was our hypothesis:
WE COULD INCREASE
SIGNUPS FURTHER BY
ADDING A SIGNUP FORM
ON THE HOMEPAGE
THE
Explainer video
Signup form
pricing
RESULTWAS THIS
OUR SIGNUPS INCREASED BY
21.02%
HITTING OUR GOAL AT A
5.70% Conversion
rate
YOU PROBABLY
DON’T KNOW THIS…
and google won’t admit
TO THIS EITHER
BUT
user activity
ACCOUNTS FOR A LOT TODAY
IF YOU’RE ON THE FIRST PLACE
OF THE FIRST PAGE FOR YOUR
TARGET KEYWORDS, YOU
SHOULD BE GETTING
32% click-throughs
IF YOU GET ANY LESS THAN THAT,
BY GOOGLE’S MANUAL REVIEW TEAM
you will be reviewed
you get manually reviewed as well
but they bounce out of
your site and pogo stick,
IF YOU GET THE 32%
CLICK-THROUGHS
SO YOU NEED TO DO
two things
HAVE A CATCHY
TITLE AND META
DESCRIPTION
THEN CAPTIVATE
YOUR AUDIENCE BY
ENGAGING THEM
IN YOUR SITE
THROUGH CRO
THIS IS OUR
user engagement data
WHILE MOST PEOPLE PUT THEIR
SAAS TOOL IN A SUBDOMAIN,
WE PUT OURS IN A
subfolder
SO ALL OF OUR USER ACTIVITY
IN THE SAAS TOOL
will be credited in our sld
THIS DATA WOULDN’T BE
POSSIBLE IF WE DIDN’T
optimize our site
WE EXPERIENCED A CONSISTENT
INCREASE IN RANKINGS
For 10 keywords,
IN BUSINESS
And that’s just for our
First year
IT’S
keeping your rankings
IN YOUR SITE THROUGH CRO
Generate high user activity
sean@qeryz.com
qeryz.com
seo-hacker.org
seo-hacker.net
CONTACT ME/
CHECK OUT
…not to intervene when it came to you…
by liquene
/
by Thomas Leuthard
Other images: pexels.com, pixabay.com
Pin by ermankutlu, GB
Graph by Tommy Kuntze, US
Media by Garrett Knoll, US
Bullseye by Pieter J. Smits, NL
Dart by Phuong Nguyen, US
Funnel by Ilsur Aptukov, RU
Images
icons
credits

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