This is a slide that raises the awareness of the general public towards internet marketing in the aspect of tourism.
This slide was re-posted with the permission of Ben Grossman in order to educate and inform other people of the potential of internet marketing to the economy and how we can be more effective by utilizing our internet-based resources to further our reach.
Social Media for Family Physician Advocacy and RecruitmentLeslie Bradshaw
This is a presentation that I gave to the Florida Academy of Family Physicians in Jacksonville, Florida on October 24, 2009. The content is a general introduction to social media theory, with an emphasis on how the elements of community, authenticity, family and intimacy found in social media directly correlate to family physicians. Additionally, FAFP has been engaging younger doctors through their Facebook page and are looking to take this to the next level.
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI. To read our extensive write-up to accompany these slides, please visit http://bit.ly/wasfs10
Inspiring Marketing Episode 3: From Media to MomentsKepios
Today's technology allows marketers to achieve a level of targeting and personalisation that would have been the stuff of dreams just a few years ago, but instead of taking full advantage of these amazing new tools, most marketers are still using the same old broken approach to media that has wasted our budgets – and frustrated our audiences – for decades.
It's time we put a stop to that. In this new episode of Inspiring Marketing, we look at how marketers can evolve from interruption and irritation, and use context planning to deliver more meaningful audience value.
WFA and We Are Social have been exploring the factors that define 'best practice marketing' in today’s connected age. Our conversations with more than 100 of the world’s top marketers revealed three critical factors that enable brands to become leaders in our increasingly digital world. In this presentation, we explain these factors - the new 3Ps of connected marketing - and provide examples and actionable next steps. The initiative is part of our Project Reconnect: www.project-reconnect.com
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Freeman Web Meeting event on 9/29/16.
Social Media for Family Physician Advocacy and RecruitmentLeslie Bradshaw
This is a presentation that I gave to the Florida Academy of Family Physicians in Jacksonville, Florida on October 24, 2009. The content is a general introduction to social media theory, with an emphasis on how the elements of community, authenticity, family and intimacy found in social media directly correlate to family physicians. Additionally, FAFP has been engaging younger doctors through their Facebook page and are looking to take this to the next level.
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI. To read our extensive write-up to accompany these slides, please visit http://bit.ly/wasfs10
Inspiring Marketing Episode 3: From Media to MomentsKepios
Today's technology allows marketers to achieve a level of targeting and personalisation that would have been the stuff of dreams just a few years ago, but instead of taking full advantage of these amazing new tools, most marketers are still using the same old broken approach to media that has wasted our budgets – and frustrated our audiences – for decades.
It's time we put a stop to that. In this new episode of Inspiring Marketing, we look at how marketers can evolve from interruption and irritation, and use context planning to deliver more meaningful audience value.
WFA and We Are Social have been exploring the factors that define 'best practice marketing' in today’s connected age. Our conversations with more than 100 of the world’s top marketers revealed three critical factors that enable brands to become leaders in our increasingly digital world. In this presentation, we explain these factors - the new 3Ps of connected marketing - and provide examples and actionable next steps. The initiative is part of our Project Reconnect: www.project-reconnect.com
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Freeman Web Meeting event on 9/29/16.
Mastering the Art of Messenger Marketing - From Bots to Brand BuildingSuzie Shaw
With three out of the top five global social platforms being messenger apps and up to 85% of social traffic now occurring in ‘dark social’, audiences are shifting more and more of their conversations to private, inhibiting a brand’s ability to join in. Marketers need to master the art of harnessing messenger platforms, but without compromising user experience.
It's just business...getting seriously personalLuisella Giani
Presentation given for MRMW 2015 in London. The deck analyses how to use the data collected by market research to personalise content marketing, UX, UI. The cosumer behaviour thanks to mobile technology changed forever. Today's battle for hearts, minds, and dollars is won (or lost) in micro-moments—intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey. How data analysis and market research could help us to be there when a consumer has a micromoment?
The brands that actively involve their audiences in the creation of value are best placed to succeed in an ever-more connected world. This eBook from We Are Social presents a series of provocations to help you define your brand’s approach to this connected future, and helps you to start bringing that vision to life today, by building a truly social brand.
CTAA - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
What defines success in social media? How can you ensure success across different social media platforms, countries and cultures? This document sets out We Are Social's best practice guide to strategic social media marketing, outlining our 10 core steps to enduring brand engagement. It also contains an overview of our 8-step framework for planning powerful social media strategies. This version is fully updated, with the latest stats and thinking for 2014.
Social Media as targeting marketing tool in a Privacy-sensitive digital ageLuisella Giani
Presentation held in New York City at the Business of Privacy Summit in January 2015. How to use social media to offer an engaging and personalised content without invading users privacy? How millenials consider privacy? and baby boomers? Gen Z? How to target the different groups? Campaigns best practises.
What will the future of social media look like? Our world is increasingly digital, and our lives become more connected each day. Advances in areas such as social media and mobile technology are changing the ways we interact with our friends and family, but also with brands and organisations. They’re changing the way we do business too, and that change is accelerating at an ever-increasing rate. As a consequence, riding the wave of change and trends is becoming a critical part of on-going business success. To that end, this document explores some of the key themes that we believe will shape the digital world over the course of the coming months.
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
Goldsmiths Social Media Markting Course - 9th Nov - Discovering the essence of each social network by looking at the words of their CEO's. More details at: http://www.gold.ac.uk/short-courses/social-media-marketing/
http://www.christopherhogg.net
The future of digital purchasing, ecommerce and how it will change sales and ...Luisella Giani
Key Take aways
A framework based on real life success case; how you can unleash the digital quotient of your sales & marketing team
Critical factors and must have digital tools to transform sales performance, take advantage of digital platforms, and evolve customers’ purchasing behaviour
Best Practices on how to guide your sales & marketing team into redefining their relationship with the customers crafting an engaging and winning offer thanks to training, content marketing, customers data.
Reposted with permission from Mediabrands.
I created this presentation in early 2015, as a means of describing the underfunding and underresourcing of most brand social media efforts. It describes the problem and proposes a solution to 1) the lack of visibility/reach, 2) the fact that a paid budget is now required to achieve reach, and 3) the ongoing need for marketers to have meaningful social metrics for budget justification.
This presentation has been shown to audiences in Japan, Spain, Italy, the US and the UK, and helped my team at IPG Mediabrands land several new global clients.
If you believe in Social as part of a holistic digital marketing mix but need help promoting it internally as an investment-worthy customer experience and conversion channel, you may find some justifications within this presentation to help you break Social out of "Budget Prison."
I parted ways with Mediabrands in July 2015 after a three-year stint. Questions about our Performly product, which my team and I productised and brought to market, can be directed to my brilliant former colleague and all-around good guy Jason Carter at jason.carter@mbww.com.
Next presentation: "Six Secrets to Overcoming Social Marketing Challenges" at #PMILondon on 30 Oct 2015.
People all over the world are increasingly connected to the internet wherever they are. But what does this mean for our future? We Are Social explores this question with 10 fresh provocations designed to inspire imagination and innovation.
This is my story on How I became a CEO at age 22. I was privileged to share my experience to the Business Management and Entrepreneur students of different universities. It was held last 11th of January 2014 at Adamson University.
How to Maximize Conversions Through SEO and CROSean Si
My presentation on the SEO Summit 2016 touching base on the best way to get returns on your site through maximizing your SEO and CRO and making them play well together.
Mastering the Art of Messenger Marketing - From Bots to Brand BuildingSuzie Shaw
With three out of the top five global social platforms being messenger apps and up to 85% of social traffic now occurring in ‘dark social’, audiences are shifting more and more of their conversations to private, inhibiting a brand’s ability to join in. Marketers need to master the art of harnessing messenger platforms, but without compromising user experience.
It's just business...getting seriously personalLuisella Giani
Presentation given for MRMW 2015 in London. The deck analyses how to use the data collected by market research to personalise content marketing, UX, UI. The cosumer behaviour thanks to mobile technology changed forever. Today's battle for hearts, minds, and dollars is won (or lost) in micro-moments—intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey. How data analysis and market research could help us to be there when a consumer has a micromoment?
The brands that actively involve their audiences in the creation of value are best placed to succeed in an ever-more connected world. This eBook from We Are Social presents a series of provocations to help you define your brand’s approach to this connected future, and helps you to start bringing that vision to life today, by building a truly social brand.
CTAA - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
What defines success in social media? How can you ensure success across different social media platforms, countries and cultures? This document sets out We Are Social's best practice guide to strategic social media marketing, outlining our 10 core steps to enduring brand engagement. It also contains an overview of our 8-step framework for planning powerful social media strategies. This version is fully updated, with the latest stats and thinking for 2014.
Social Media as targeting marketing tool in a Privacy-sensitive digital ageLuisella Giani
Presentation held in New York City at the Business of Privacy Summit in January 2015. How to use social media to offer an engaging and personalised content without invading users privacy? How millenials consider privacy? and baby boomers? Gen Z? How to target the different groups? Campaigns best practises.
What will the future of social media look like? Our world is increasingly digital, and our lives become more connected each day. Advances in areas such as social media and mobile technology are changing the ways we interact with our friends and family, but also with brands and organisations. They’re changing the way we do business too, and that change is accelerating at an ever-increasing rate. As a consequence, riding the wave of change and trends is becoming a critical part of on-going business success. To that end, this document explores some of the key themes that we believe will shape the digital world over the course of the coming months.
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
Goldsmiths Social Media Markting Course - 9th Nov - Discovering the essence of each social network by looking at the words of their CEO's. More details at: http://www.gold.ac.uk/short-courses/social-media-marketing/
http://www.christopherhogg.net
The future of digital purchasing, ecommerce and how it will change sales and ...Luisella Giani
Key Take aways
A framework based on real life success case; how you can unleash the digital quotient of your sales & marketing team
Critical factors and must have digital tools to transform sales performance, take advantage of digital platforms, and evolve customers’ purchasing behaviour
Best Practices on how to guide your sales & marketing team into redefining their relationship with the customers crafting an engaging and winning offer thanks to training, content marketing, customers data.
Reposted with permission from Mediabrands.
I created this presentation in early 2015, as a means of describing the underfunding and underresourcing of most brand social media efforts. It describes the problem and proposes a solution to 1) the lack of visibility/reach, 2) the fact that a paid budget is now required to achieve reach, and 3) the ongoing need for marketers to have meaningful social metrics for budget justification.
This presentation has been shown to audiences in Japan, Spain, Italy, the US and the UK, and helped my team at IPG Mediabrands land several new global clients.
If you believe in Social as part of a holistic digital marketing mix but need help promoting it internally as an investment-worthy customer experience and conversion channel, you may find some justifications within this presentation to help you break Social out of "Budget Prison."
I parted ways with Mediabrands in July 2015 after a three-year stint. Questions about our Performly product, which my team and I productised and brought to market, can be directed to my brilliant former colleague and all-around good guy Jason Carter at jason.carter@mbww.com.
Next presentation: "Six Secrets to Overcoming Social Marketing Challenges" at #PMILondon on 30 Oct 2015.
People all over the world are increasingly connected to the internet wherever they are. But what does this mean for our future? We Are Social explores this question with 10 fresh provocations designed to inspire imagination and innovation.
This is my story on How I became a CEO at age 22. I was privileged to share my experience to the Business Management and Entrepreneur students of different universities. It was held last 11th of January 2014 at Adamson University.
How to Maximize Conversions Through SEO and CROSean Si
My presentation on the SEO Summit 2016 touching base on the best way to get returns on your site through maximizing your SEO and CRO and making them play well together.
How to get Content Perfectly Optimized for Users and SEOSean Si
Wojtek Mazur's presentation on the SEO Summit 2016 touching base on how to optimize content in the best way possible so that it would be appreciated by users and ranked by search engines
The Three E's of Leadership according to Sean Si - how I've applied it to my life, my team, my business and how it has helped me grow as a leader, manager and as a person. I'll be using this Powerpoint Deck in my talks at AIESEC in various universities in the Philippines. Check out my personal site where I blog about entrepreneurship, public speaking, leadership, and cultivating a team: http://seansi.org
This is my talk for TEDx Youth. It's about the three lies about the teen-age that is preached by our day and age. If you want to watch the video of my talk using this Powerpoint deck, you can do so here: https://www.youtube.com/watch?v=Fo8RyQpPpUA
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
From this presentation, attendees will take away:
1) The concept of story and the importance of effective digital storytelling not only for exposure, but for conversion
2) Why good storytelling is crucial in differentiating your offering, educating consumers and convincing them to act and purchase.
3) Specific social media storytelling strategies, platforms, and tools that enable exposure, engagement and brand advocacy.
4) How to leverage the power of engagement with bloggers as storytelling agents -- to help tell and share your story.
The key to positioning Sustainable Tourism is demonstrating what sustainability is, communicating why sustainability matters, and convincing customers to act. This workshop will help participants understand:
the concept of story and the importance of effective storytelling in creating engaging content that leaves deep and lasting impressions
strategies, platforms, and tools that enable exposure, engagement and conversion
application in sustainable tourism for product differentiation and consumer education
From this presentation, attendees will take away:
1) The concept of story and the importance of jargon-free effective storytelling to demonstrate what responsible tourism is and why it matters, and how it enhances a traveler's experience.
2) Why story is crucial in differentiating your offering, educating consumers and convincing them to act and purchase.
3) Specific social media storytelling strategies, platforms, and tools that enable exposure, engagement and brand advocacy.
Kids Art Class Marketing Guide, 1-2-3 step by step for people not working in online marketing. Basic steps to help your classes become more visible to the public and to build community online.
In October 2020, during the middle of the pandemic and the #endsars movement in Lagos, I had the honor and pleasure of taking the brilliant and engaging students of LEEDS ARTS University, UK on a virtual seminar that I titled EVERYTHING ADS UP.
The theme expounds on "Themes & Concepts" particularly in Nigerian Advertising with a focus on Storytelling, Rhetorical Devices & Insight as pivotal ingredients to delivering a nuanced message based advertising using Noah's ark Communication Ads as case study.
Without doubt, this piece of content will either educate or refresh our opinion about the efficacy of creative advertising.
Digital Storytelling and Social Media for Sustainable Destinations, a presentation given at the ESTC destination workshop on the topics of storytelling, social media and how destinations can market their sustainability.
Marketing to Millennials: How the Travel Industry Can Win Their Hearts and Wa...Mihran Kalaydjian
How to Market to Millennials
Discover the secrets to Gen Y marketing for
Marketing to Millennials: How the Travel Industry Can Win Their Hearts and Wallets
Destination marketing has changed. Social media can influence people when choosing their destination, their hotel or their travelling method. On this presentation I am trying to explain how a brand can use influencers to affect the customer’s choice.
SimplyGiving.com Fundraising Academy 1 - Raise More Online (Singapore) Split Payments
The SimplyGiving.com Fundraising Academy, hosted by Asia's largest online giving community, provides fundraising professionals and nonprofit executives with best practice insight and practical tips to achieve better fundraising results online.
This session was held @ *Scape, 2 Orchard Link in Singapore on Wednesday 14th May 2014.
A presentation by @grantspanier and @chadolsen at the U of M on 02/16/12. Focused primarily on mobile, digital, social media and interactive advertising. Plus an overview of OMG Agency.
Similar to Social Media & Tourism: 10 Tips to Attract Travelers (20)
My presentation for Go Negosyo's talk streamed on Facebook. This is all about the shift to digital from pre-pandemic period to where we are today with COVID-19. Ultimately, I spell out how we can win in business and help the economy in spite of the challenges.
This leadership seminar was delivered for Accenture in Bonifacio Global City (BGC) for their Top ACT event. It was the first time they were doing an event such as this for their newly launched mentorship program so delivering the Agile Leadership talk for them was a very big deal for me.
I mixed a little bit of tech geekiness in the deck so the sub-title is 'Decoding Leadership in Today's World'. I also tackled why leadership is important and why it's difficult at the same time.
I also noted that leadership is more difficult nowadays because influencing people has become more elusive. Technology has increased our awareness and so it has also increased our skepticism. We don't put our faith in someone or something as easily as before.
Influence is earned. Which means leadership is earned. And how you earn leadership stems from who you are and how authoritative you are in what you do and say.
Earning influence requires a ton of hard work, intentional practice, research and diplomacy. These things do not come often to a lot of people. There are a few gems of an individual that has these and I implore people to work towards having these characteristics as it will serve them in becoming the best leaders they can be.
I also talk about passion and how it is grossly misunderstood by the world at large. It does take passion to be a leader but it is the difficult side of passion that enables this. The side that takes a lot of sacrifice and (I daresay) martyrdom.
Life is not about work and pay. Rather, it is about sharing your faith to others. Give what you have freely to others. How can you share and give to others if they don't want what you have?
Because they don't want to be like you?
The Bible says in Titus 2:7 "And you yourself must be an example to them by doing good works of every kind. Let everything you do reflect the integrity and seriousness of your teaching."
You have to be someone who matters to people. That takes authority which turns to influence.
Leadership is impossible without the willingness to suffer for something you truly believe in. The good news is leadership can be agile!
Leadership is not a long, hard development that will launch after everything has been "quality-assured."
You learn, you practice - and yes you might faith sometimes and experience 'bugs' along the way, but the important thing is to 'just keep shipping.'
This talk was also delivered to Fluor Philippines, in Alabang. They are a Fortune 500 company with more than 56,000 employees worldwide. They also have offices in Manila and Cebu with a combined headcount of almost 3,000 employees. They got me to talk about leadership for their Mentoring program. It was a very exciting time for them and I, in turn, was thrilled for the opportunity to speak about leadership in their event.
This is my presentation in ICTT 2019 in Kerala, India at the Le Meridien Kochi Hotel. I talk about how Expertise, Authority and Trust affects SEO, how to optimize it, and how Google stashed critical data to jump-start E-A-T as a ranking factor.
Digital Innovation (Digital vs Traditional Marketing)Sean Si
This is my deck for my talk at the Philippine Business Enterprise Congress where I spoke to 1,000 entrepreneurs who attended. It's a talk on digital marketing and SEO compared to what we have traditionally. Enjoy!
This is my Deck for Robinsons Homes' Sales Rally for 2018. Their motto is 'Start the Good Life'. The talk is all about how to get people to listen to what you have to say. It's hard for people to hand out flyers and leaflets in the mall to people who are passing by. Often people just shrug it off. Selling is tough. There are real problems along the way. The secret to getting people to listen to you is simple but it takes a lot of hard work. Check out the deck and enjoy!
People are smartening up because of all the noise of spam, the dishonesty of marketers and salespeople, and the fear of the product or service falling short of what was promised.
This is a Powerpoint Deck about how to go beyond that through the power of Authority.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
4. SOCIAL:
Technology that enables
conversations and relationships.
MOBILE:
Wireless technology that enables
access to information and
communication.
EMERGING:
New technology that has not yet
reached the mainstream.
16. for energizing tourists and locals alike!
Be Findable
Be Trustworthy
Be Attractive
Be Conversational
Be Attentive
Be In Touch
Be Mobile
Be Strategic
Be Exciting
Be Brilliant
25. You have to put yourself out there.
1. Google Places
‣ google.com/places
26.
27. You have to put yourself out there.
1. Google Places
‣ google.com/places
2. Yelp
‣ biz.yelp.com
28.
29. You have to put yourself out there.
1. Google Places
‣ google.com/places
2. Yelp
‣ biz.yelp.com
3. Paid Search: Google, Yahoo & Bing
‣ adwords.google.com
‣ searchalliance.com
32. You have to put yourself out there.
1. Google Places
‣ google.com/places
2. Yelp
‣ biz.yelp.com
3. Paid Search: Google, Yahoo & Bing
‣ adwords.google.com
‣ searchalliance.com
50. WARNING: THIS ISN’T ONE-WAY
ADVERTISING.
70%
OF FACEBOOK USERS WHO ‘LIKE’
PAGES DO NOT FEEL THEY’VE
GIVEN THEIR PERMISSION TO BE
MARKETED TO. EXACTTARGET | 2009
51. HINT: KNOW YOUR CONSUMERS
BACKWARDS & FORWARDS.
sts?
tere How o
the ir in ften do they w
hat are hear from you ant to
W ?
What can you provide of value?
brand?
with your
they con nect
W hy did
When is it best to reach
them?
74. for energizing tourists and locals alike!
Be Findable
Be Trustworthy
Be Attractive
Be Conversational
Be Attentive
Be In Touch
Be Mobile
75. for energizing tourists and locals alike!
Be Findable
Be Trustworthy
Be Attractive
Be Conversational
Be Attentive
Be In Touch
Be Mobile
Be Strategic
76. 41%
of U.S. Internet users threatened
to stop buying from companies
CMO COUNCIL STUDY | 2009
that sent irrelevant messages
78. for energizing tourists and locals alike!
Be Findable
Be Trustworthy
Be Attractive
Be Conversational
Be Attentive
Be In Touch
Be Mobile
Be Strategic
79. for energizing tourists and locals alike!
Be Findable
Be Trustworthy
Be Attractive
Be Conversational
Be Attentive
Be In Touch
Be Mobile
Be Strategic
Be Exciting
80. 81%
give their email address
for a giveaway, deal,
or upcoming sale.
EXACTTARGET | 2011
82. for energizing tourists and locals alike!
Be Findable
Be Trustworthy
Be Attractive
Be Conversational
Be Attentive
Be In Touch
Be Mobile
Be Strategic
Be Exciting
83. for energizing tourists and locals alike!
Be Findable
Be Trustworthy
Be Attractive
Be Conversational
Be Attentive
Be In Touch
Be Mobile
Be Strategic
Be Exciting
Be Brilliant
84. TODAY’S TAKEAWAYS:
1. Ten tips for social, mobile and
emerging technology.
2. Each other - stay and socialize.
Partnerships between partners
can work wonders.
3. Get on Visit Bucks County’s
social radar--there are benefits to
working together.
4. Be Brilliant with Oxford--come
chat us up about ideas and how
we can help you.
5. Join the Social Media Breakfast
Greater Philly community and
look out for our next event.
85. BEN GROSSMAN
communications strategist
602 741 0314
@bengrossman
www.ben-grossman.com
www.slideshare.net/bengrossman
bgrossman@oxfordcommunications.com
www.oxfordcommunications.com
#SMBPhilly
socialmediabreakfast.com/philly
tweet questions to @VisitBucksPA