Friday Give away for anyone trying to get on Facebook for Business.

1. Title
11 Essiential ways to Increase Sales with Your Facebook
Business Page.
Why you might ask the essense of this write up. Well with the new updated
Facebook alogrithim, getting organic traffic these days is like fetching water with
a basket. And to make an impact for your business on Facebook you need to up
your game or completely forget doing your business on it.
So you've finally decided to set up a Facebook Page for your Handmade Beads- or
maybe you just want to make the most of your existing one. Well, considering
Facebook is home to more than 1.4 billion monthly active users, then i guess this
is for you.
The thought of just having a fancy Facebook Page dont automatically mean you
will be selling a million Naira a day. The chances of actually generating traffic,
Revenue and customers from Facebook are not all that a fluke if you're not
creating a Facebook Page with the basic details to get noticed, Liked, and
engaged with. Check out my 10 Essiental Ways below to make sure you're not
wasting your time and resources in creating a Facebook Page for the fun of it.
1) Don't Mistake your every day social Facebook Page with a Business Page.
I've seen alot of people using their everyday Facebook Page to double as their
Business Page, that is a BIG NO NO. Your customers dont want to be viewing you
in your Bikin on the beach or simply to ensure that people you dont know
mistakenly post things on your Facebook Page that was meant for your personal
viewing. So your first assignment is to create a Business Page entirely from
scratch.
www.facebook.com/tour2nigeria My official Facebook Business Page.

2. 2) Add a profile picture that shows your Product.
Here is where a lot of people get it wrong, for example tour2nigeria is a tour
operating Company and the first thing you notice is the picture of a group of
people and the brand logo visible on their Tshirt, this at least gives you an idea of
what the Company is all about and the name. You want to pick a profile picture
that will be easy for your potential clients and customers to recognize. This could
be anything from your company's logo for a big brand or if you are a successful
Blogger like Linda Ikeji you can have your
Headshot(Personal Picture) as your Profile picture
and still get away with it. For your Brand or
Business to be easily recognized by new clients and
your old clients you need to get this part right. So it
helps your business get found easily on google
search and by other search engine.
When selecting a photo for Your profile page, keep in mind that Facebook
requires your profile picture dimensions to be 180 pixels by 180 pixels -- even
though the image will display as 160 pixels by 160 pixels on desktop computers.
3) Choose an engaging cover photo.
Next, you'll need to pick an attractive cover photo. Since your cover photo takes
up the most real estate above the fold on your Facebook Page, make
sure you're choosing one that's high quality and engaging to your visitors, like
this one from Tour2Nigeria Facebook Page:

3. You can always get a friend or a professional to help you get the best Quality
picture to use for your cover Page, always remember your Page profile is like your
physical store front and it has to be very inviting to your customers.
4) Optimize the descriptions of your profile picture and cover photo by adding
links.
Depending on your goals for using Facebook, you may want to consider including
links to your website in the descriptions for your profile picture and cover photo.
Whether it's to a blog post, or just an "About Us" page, links are opportunities for
interested folks to get to know your company better, and the descriptions of your
profile picture and cover photo are prime real estate to do it:
5) Add a call-to-action (CTA) button to your cover photo.
First what is a call-to- action button? dont get scared with all this Internet jargons,
what it simply means is a button you click on, example is the "LIKE'' button on
your Facebook page. Anything button that a client clicks to bring more
information to them about your product is called a call-to-action button. You can
add one of seven pre-made call-to-action buttons to your Facebook Page's cover
photo. Pages can choose from one of the following options -- "Sign Up," "Shop
Now," "Contact Us," "Book Now," "Use App," "Watch Video," and "Play Game" --
and customize it with a destination URL(to link to your website or blog) of
choosing.
This is a very easy and inexpensive way for a business owner to drive traffic from
their Facebook Business Page to their website. Check out how i added "Book
Now" button on my Tour2NIgeria Facebook Page:

4. Now imagine the many opportunities you have now with the call-to-action
buttons, from Sign-Up to Shop Now, if you have like a Magazine and you want
people to sign up for your Newsletter or you are into entertainment and you want
to share your upcoming video preview with your audience, you can simply use the
"Watch Video'' Now or you are selling Handmade Beads online you can use the
"Shop Now'' call-to-action button.
To add a call-to-action button to your cover photo, click the 'Create Call-to-Action'
button located on your cover photo. You'll then be able to choose the button
copy you want and specify the URL you want to direct visitors to. To get data on
how many people are clicking your button, simply click the drop-down arrow on
your button and select 'View Insights.
6) Fill out your 'About' section with basic information, and add company
milestones.
Don't forget about one of the most important sections of all: your 'About' section.
A preview of it lives on the left-hand side of your page beneath your profile
picture, and it's one of the first places people will look when they're scanning your
page. Visitors can also navigate to your full 'About' section by clicking on the tab

5. at the top of your page.
Be sure to optimize the 'About' section on the left side of your page with brief yet
descriptive copy -- by doing so, potential fans can get a sense of what your page is
about before they decide to Like you. This copy will get pulled from the 'Short
Description' you provide within your full 'About' tab. To edit your full 'About' tab,
click on it, hover over the section you'd like to edit, and click the pencil icon.
You should also consider populating the 'Milestones' section of your 'About' tab
with noteworthy company milestones -- for instance, the day/year your company
was founded, when you launched popular products, or when you hosted major
events. To add milestones, click on the 'Timeline' section of your page, and click
the 'Offer, Event +' option in the page update composer near the top of your
page.
7) Post photos and videos to your Timeline.
Why photos and videos? Because they're proven to be the most engaging types of
content on Facebook, according to a study conducted by Quintly.
The other reason posting these types of updates are important is because you'll
want your 'Photos' and 'Videos' apps -- which are apps automatically added to
every Facebook Page -- to actually be populated with photos and videos.
If you're only posting photos and videos, you may notice a decline in your
Facebook engagement. While photos and videos are proven to be the most
engaging content formats on Facebook, too much of a good thing can be bad for
your Facebook Page. So try switching up the type of content you share to increase

6. the chance your audience sees them -- share links to articles, post offers, etc.
8) Determine the ideal timing and frequency for your posts.
An important consideration in your Facebook content strategy should be how
frequently you post, and when. This is important to think about because it will
affect how successful your page is in the long run.
9) Monitor and respond to comments on your page.
Speaking of monitoring the interactions your fans have with your page, don't
forget about comments. You can monitor and respond to comments via the
'Notifications' tab at the very top of your page. While it may not be necessary to
respond to every single comment you receive, you should definitely monitor the
conversations happening there (especially to stay on top of potential social media
crises), and aim to interact with your Facebook fans on a regular basis.
10) Promote your page to generate more followers.
Now that you've filled your page with content, it's time to promote the page by
either getting your friends and family to like the page and help spread the word
or better still use the Facebook Advertising platform.
11) Try some Facebook advertising to amplify what works.
Now that you know what works for you on Facebook, it might make sense for you
to put some additional oomph behind posts you know resonate with your
audience.
Putting a little bit of your budget into Facebook ads can go a long way -- especially
if you're trying to create awareness for your Brand or for the launch of a new

7. Product.
Case Study: www.facebook.com/tour2nigeria