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Deb Brown
Deb Brown

The document provides tips for using Facebook and other online tools for marketing a business or entrepreneurial venture. It discusses setting up and optimizing a Facebook page, including using events, contests, fresh content and storytelling posts. It also recommends using additional online platforms like blogs, Google tools, YouTube, Twitter and mobile apps to engage customers and build an online presence.

BusinessTechnologyNews & Politics
1 of 54
Marketing Online For entrepreneurs
Facebook It's not just for kids..... (it's your business after all)
TIP NUMBER 1: Facebook changes. They believe in upgrading and making your time on Facebook an enjoyable experience. They also want you to be more social – and connected. If you don’t want to be social online --- either don’t, or hire someone who does . Facebook is not the place for businesses who don’t want to be social.
Fan Pages – Why Should You?
STATISTICS: More than 800 million active users More than 50% of our active users log on to Facebook in any given day Over 50% of United States citizens are on Facebook.
Who is your average user? They have 130 friends and are connected to 80 community pages, groups and events. DO THE MATH.
Why NOT have a fan page ,[object Object],[object Object],[object Object],[object Object],[object Object]
BIGGEST EXCUSE: I DON'T HAVE TIME
What To Put On Your Fan Page
EVENTS Make an event out of any activity you do. Give it a date(s), spruce it up with a lively description, add a picture and let your fans know about it!
Orange Possum
GIVE SOMETHING AWAY http://www.facebook.com/midwestlivingmag
HAVE A PLAN. What do you want your customer to do as a result of visiting your page?
Be Authentic and Engaging Hampton Specialty Shops Travel Iowa Tourism Currents
Offer Fresh Content Lady Gaga Lenny Kravits Aaron Steinmann Darren Rowse Ashton Kutcher
TELL YOUR STORY Michael Phelps Barack Obama The Computer Guy
CONTROL YOUR PAGE – Get Your Own Vanity Address http://www.facebook.com/username/ www.facebook.com/bradshorr www.facebook.com/debworks www.facebook.com/HamptonFranklinCounty
PROMOTE YOUR CAUSES Chicago Bears The Breast Cancer Site Lance Armstrong
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http://www.facebook.com/pages/create.php Go here to create your Fan Page – this is where we begin.
CH CH CH CHANGES ……
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What Do You Get With Timeline ,[object Object],[object Object],[object Object],[object Object],[object Object]
Look for Timeline Soon ,[object Object],[object Object]
Deb Brown’s Timeline
Melanie Montieth Nelson - Blogging Basics 101 says: ,[object Object]
Ticker ,[object Object],[object Object],[object Object]
Newsfeed ,[object Object]
What are Lists?
Manage a List
Friend Activity ,[object Object],[object Object]
What does this mean for fan pages? ,[object Object],[object Object],[object Object]
Facebook Links You Might Like ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IT’S NOT ONLY FACEBOOK ,[object Object],[object Object],[object Object]
Are you a …. ,[object Object],[object Object],http://freelancefolder.com/what-is-the-difference-between-a-hobby-and-a-business/
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Google ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
READER ,[object Object],[object Object],[object Object],[object Object]
Alerts ,[object Object],[object Object],[object Object],[object Object],http://www.google.com/alerts
[object Object],[object Object],http://www.google.com/insights/search/
TRENDS ,[object Object]
YouTube ,[object Object],[object Object],[object Object],[object Object]
GOOGLE DOCS ,[object Object],[object Object]
Skype ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogger – why use it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BIGGEST RULE EVER ,[object Object],[object Object],[object Object]
RULES FOR BLOGGING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to set up a Blogger Account ,[object Object],[object Object],[object Object]
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Square ,[object Object],[object Object],[object Object]
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Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twellow ,[object Object]
Thank you! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Online marketing

  • 1. Marketing Online For entrepreneurs
  • 2. Facebook It's not just for kids..... (it's your business after all)
  • 3. TIP NUMBER 1: Facebook changes. They believe in upgrading and making your time on Facebook an enjoyable experience. They also want you to be more social – and connected. If you don’t want to be social online --- either don’t, or hire someone who does . Facebook is not the place for businesses who don’t want to be social.
  • 4. Fan Pages – Why Should You?
  • 5. STATISTICS: More than 800 million active users More than 50% of our active users log on to Facebook in any given day Over 50% of United States citizens are on Facebook.
  • 6. Who is your average user? They have 130 friends and are connected to 80 community pages, groups and events. DO THE MATH.
  • 7.
  • 8. BIGGEST EXCUSE: I DON'T HAVE TIME
  • 9. What To Put On Your Fan Page
  • 10. EVENTS Make an event out of any activity you do. Give it a date(s), spruce it up with a lively description, add a picture and let your fans know about it!
  • 12. GIVE SOMETHING AWAY http://www.facebook.com/midwestlivingmag
  • 13. HAVE A PLAN. What do you want your customer to do as a result of visiting your page?
  • 14. Be Authentic and Engaging Hampton Specialty Shops Travel Iowa Tourism Currents
  • 15. Offer Fresh Content Lady Gaga Lenny Kravits Aaron Steinmann Darren Rowse Ashton Kutcher
  • 16. TELL YOUR STORY Michael Phelps Barack Obama The Computer Guy
  • 17. CONTROL YOUR PAGE – Get Your Own Vanity Address http://www.facebook.com/username/ www.facebook.com/bradshorr www.facebook.com/debworks www.facebook.com/HamptonFranklinCounty
  • 18. PROMOTE YOUR CAUSES Chicago Bears The Breast Cancer Site Lance Armstrong
  • 19.
  • 20. http://www.facebook.com/pages/create.php Go here to create your Fan Page – this is where we begin.
  • 21. CH CH CH CHANGES ……
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