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Hello. I’m Johan Ronnestam.
                         We’re in Geneva, Switzerland.
                           Today is 2013 01 18
                                     You are Procter & Gamble.
                          The subject is:The Internet Revolution is over.
                                   Long live the revolution!




Friday, January 18, 13
Hello. I’m Johan Ronnestam.
We’re in Geneva, Switzerland.
  Today is 2013 01 18
            You are Procter & Gamble.
 The subject is:The Internet Revolution is over.
          Long live the revolution!
    ?                                              Friday, January 18, 13
Friday, January 18, 13
                         ?
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Your brand




Friday, January 18, 13
Friday, January 18, 13
The product     Your brand    Content




            Conversion          Goal       Value




Friday, January 18, 13
                         $     Measure
                                          Traffic
ABL/BTL         SEM               SEO           Social
                  CRM        advertising   Search marketing     Search
                                                              optimisation
                                                                             media




             The product               Your brand                             Content




            Conversion                          Goal                          Value




Friday, January 18, 13
                         $                  Measure
                                                                             Traffic
WOW   AHA




Friday, January 18, 13
Friday, January 18, 13
Responsive     Design
                            SEO/SEM      Tonality
                             Usability   Photography
                         Functionality   Packaging
                           All screens   Idea




Friday, January 18, 13
Consumers want it all!




                          Responsive          Design
                            SEO/SEM           Tonality
                             Usability        Photography
                         Functionality        Packaging
                           All screens        Idea




Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Join     Log In      Explore   Help                                                          Search                              s



                         Vimeo Everywhere

                               Together at last.
                               You requested it, now it's here. Vimeo on your Apple TV.
                               Watch your Vimeo videos with friends from the comfort of your
                               living room, browse Staff Picks for evening entertainment or
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                         Mobile                                                                                                        COUCH MODE
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                                                                                                                                       WE LOVE DEVELOPERS

                                                                                                                                    Developers
                                                                                                                                    APIs and other fun acronyms.


                                                                                                                                    API Forum
                         iPhone                                   iPad                           Android                            Indulge your passion for application programming interfaces.

                         Watch, shoot, edit, upload... it does    Vimeo for iPad.                Upload, manage and watch videos.
                         everything.                                                                                                Vimeo API Status Blog
                                                                                                                                    The latest news on the Vimeo API.
                                                                                                                                    + More stuff to explore




Friday, January 18, 13
Grab the popcorn, sit back and relax. It's time to watch Vimeo in style.
                                                                                                                                              NEED HELP?
                                                                                                                                            If you have questions about what's on this page, look
                                                                                                                                            here first: Help / FAQ




                         Apple TV                              Samsung TV                            Samsung Blu-Ray
                         Free with a software update on your   Free in the "Videos" section of any   Free in the "Videos" section of Blu-
                         Apple TV.                             Internet@TV or SmartTV.               Ray players with Samsung Apps.




                         Vizio                                 Roku                                  Google TV
                         Free in the VIA widget store.         Free in the Roku Channel Store.       Free in the Spotlight section.




                         Boxee                                 WD TV® Media Players                  Panasonic VIERA® HDTVs
                         Free in the Apps section.             Free in the "Services" section on     w/VIERA® Connect
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Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Container vs Content?


Friday, January 18, 13
Content is king!


Friday, January 18, 13
is king!


Friday, January 18, 13
Quality is king!


Friday, January 18, 13
Status Q
            Constant change

Friday, January 18, 13
Constant change
                         Status Q

Friday, January 18, 13
Friday, January 18, 13
                         Y
They wear
                         technology


Friday, January 18, 13
Friday, January 18, 13
Spoiled
                         with gadgets


Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
and design...



Friday, January 18, 13
Friday, January 18, 13
We’ve seen it all...



Friday, January 18, 13
Friday, January 18, 13
Always mobile



Friday, January 18, 13
In Sweden 2012:
                      Half of the three year olds
                     use the internet and 40% of
                          the two year olds.


   .se

Friday, January 18, 13
Friday, January 18, 13
Why would you
             buy this car?

Friday, January 18, 13
You don’t buy the car.
                    You buy the story!


Friday, January 18, 13
Nothing tells a story like
           digital tells a story...


Friday, January 18, 13
...nothing exposes a lie
           like digital exposes a lie.


Friday, January 18, 13
Apple f#@*ed it up!


Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Future
                         branding?
Friday, January 18, 13
The trojan horse
                           of digital!


Friday, January 18, 13
Friday, January 18, 13
Authenticity

                                        Innovation



                              Design




Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
The WOW-century!


Friday, January 18, 13
Creative
                         Excellence!
Friday, January 18, 13
Make us smile!

Friday, January 18, 13
Digital
Friday, January 18, 13
Mobile...

Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
I talk about brands because it
         benefits me. Not you!


Friday, January 18, 13
Friday, January 18, 13
The digital era:
          You need to do more
              everywhere!

Friday, January 18, 13
Authenticity

                                        Innovation



    This is where you         Design
    grow your brand!




Friday, January 18, 13

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