2. who’s in the driving seat?
kinura people
a blissful mix of digital knowledge, with a little bit of magic...
3. sit back and relax
we know video inside out
YouTube consumes more bandwidth today than everywhere. Today you can beam yourself live to
the entire Internet did in the year 2000. The video anywhere in the world on a next-to-nothing budget:
explosion has occurred – and we’ve been making the opportunities are mind-blowing.
it happen. The Kinura team have been developing But all that aside, what we do at Kinura is work
expert skills in video streaming since the turn of the on the detail, the low-down nitty-gritty of coding,
millenium so, to be perfectly honest, we really do cables, cameras and connectivity. We focus on
know all there is to know about web video! knowing the technology and making stuff work. We
A select group of creative media professionals, handle everything, so you can sit back and relax (or
we share a passion for delivering high quality, at least get on with all the other things that you have
thoughtful solutions, celebrating the magic of today’s to do in your daily life).
technologies. Yes – we make video work. We deliver it reliably,
The company was founded in 2007 by Sarah Platt globally, cross-platform; live or on-demand. We create
and Ben Styles who, between them, have worked on great content, turn ‘real’ events into online resources
hundreds of webcasts and digital media commissions. and add all the funky interactive bits that make your
Kinura love web video, and are completely focused on web video project successful.
making it work for you and your organisation. We are hard-working and friendly, and our clients
Video is global, social, interactive, engaging. keep coming back. Please do read on to find out more
It represents people, brands and organisations about all the lovely video things we can do for you.
Because we love what we do, we have lots of happY clients.
4. pull up a chair
there’s a lot to talk about
“…Kinura have helped us to deliver to work with presentations fortheir stuff. and conferences.
great online press briefings
They are great and really know ”
sophie hulme, Director – Communications Inc.
engage your audience
Give your business stream your events. Reach new places. it’s in the planning. Make it accessible. Get your video
the edge! Our clients stream It’s a well known fact There are numerous Flash-based videos are out there!
It’s estimated that moments, like lunch that video blogging types of business model, the number one format Create, upload, embed,
about 75% of internet time learning talks, that and social media can but great content is on the web – that’s why syndicate, track, create.
users regularly watch were once ephemeral really help to drive what will make people we love Flash. That said, We can work with you
video online. It goes – lasting only for the traffic to your website. subscribe. We will help we love cross-platform to create a video
without saying that few hours they existed Enhancing search engine you plan productions delivery too. If your marketing campaign
a captivating web in the real world. They optimisation, through to get maximum ROI audience are on iPhones that really grabs
video will be shared stream a vast array of seeding video content, in terms of engage- or iPads, we can stream attention. We once
– having the potential ideas, from conferences, will help promote your ment and audience your video in html5. live-streamed a man
to influence, persuade to round table discus- product or message, development. in a phone box in the
and inspire an ever sions – even live Q&A putting you right out middle of nowhere
increasing audience. sessions with film stars. there, in places you non-stop for a week!
It’s now possible to do would never have Talk us through your
almost anything online reached before. idea, however ambi-
– so let us help you tious. We’d really love to
make it happen. hear it.
5. keeping you glued to your seat
create great content
ferences Vox - Pops &
vents & Con Intervie
ws
E
On Locat
ion
WebT Shows
V
Product Demos Te Studio
In h
& Promos
Short films
Tp T s...
o ip
Our focus is on creating compelling up of film-makers, editors, vision
content that looks amazing on your mixers, streaming experts and digital
lanning. Careful
It’s all in thesap s you time and money.
site, plays perfectly every time, and producers. We cover everything
1.
prepar ation ve
gets your organisation noticed. As you from concept and storyboarding, to
d direct.
know, 21st century audiences are fickle uploading the final version on our
and fast-moving, so it pays to get your global streaming network and getting
Keep the m essa ge simple an
message across and make an impact. it out there on webTV platforms and 2. e rd on screen,
, and what’s ohrya.
If you’re investing in a video project, devices.
3. What’s seen he sa me st
m ust tell t
we’ll help you get the most from it, Talk to us about producing webTV
to convey
recise soundbites
and make the process from concept to chat shows, filming interviews, events
delivery as hassle-free as possible. and presentations, or making a short
4. Use p ge.
Kinura’s creative team is made film that gets your business noticed. your messa
“ We wanted to create some short films to capture the key messages
from our Digital Business events. Kinura worked with us from the outset
to develop, capture and edit the interviews, vox pops and general scenes
around the venue. They produced two great films that we used on our
site, and on video platforms across the web.
sam Michel, CEO – Chinwag
”
6. powerful online pre
Live, on-demand, anywhere
Kinura creates high-quality, interactive online own slides during a webcast. Any live presentation is
presentations, giving information maximum impact. available on-demand shortly after the live broadcast
Global companies rely on us because we make the is over. We understand the need for flexibility and
process simple, and our technology “just works”. fast turn-around so you can get information out to
Instead of sitting in a conference watching a your audience quickly.
Power Point presentation, our system lets users The result? Users get a simple, seamless,
watch the same presentation wherever and whenever synchronised video & slide presentation they can
they want. No travel costs, more engagement and a revisit whenever it suits them. http://www.kinura.com/your-c
valuable resource that can be used again and again.
Whether it’s staff training, showing off your latest
product or sharing the latest research – our online
presentations help businesses reduce costs and
improve the way they communicate. So, isn’t it time
you did it online? Slides
We film at conference venues, your office or in a
studio – the result is the same. Our production team
scales from single camera to multi-site international
conference coverage. You can also film your own
content if you prefer.
And it not just on-demand. You can broadcast
presentations live, and speakers can publish their slides
We take your slides and convert them so that they
look great on the web. Then we synch the video with
the slides, build the interface to your specification
– et voila! Your presentations are ready, and we’ll just
Key Benefits send you the embed code.
» flexiBle sYsteM: We create the video
or you can send us your own.
» fast tuRn-aRound: We build the
presentations and then send you the
embed code to add to your own site.
» ReliaBilitY: Global video hosting
means they work every time.
» Bespoke: It’s not a platform so we can timeline sorter
customise everything – just ask. The timeline shows thumbnails of all the slides and
allows users to skip through or go back to key points
» siMple: designed with the user in mind, in the presentation. Our network means users can
no third party account set up needed. select the parts they want to watch, without nasty
buffering, so they won’t get distracted.
» Create a lasting archive of presentations.
» Allow people to learn online.
» Cut down on carbon emmissions. Here are a few
screenshots
» Create virtual conferences. from our
clients’
» Generate revenue around online events. projects.
» Track user interaction.
» Gauge audience opinion.
7. esentations
customised branding
Your presentation is yours – we just build it for you. We can add any branding and
logos you need. Our templates are customised exactly to your requirements: so
long as it fits on the page you can have it! We don’t brand our players. We don’t
spam your users with emails promoting our own wares.
Your Companyʼs Online Presentation
company/presentation-1.html
high quality video – live or on-demand
If we’re filming your presentation, the Kinura production team will
guarantee that it looks fantastic. We can produce a live mix, or edit
from a couple of cameras, and, because your content is streamed
over our global network, it will play beautifully every time.
Resource downloads & speaker information
There’s plenty of room under the video for links,
downloads, your branding and the presenter’s name
and title.
+ live stream + build material archive
+ live interaction & comment + access globally
+ long term resource & value + personalised & targeted
social Media
“ Kinura provide crew to film and stream
our conferences, creating live and on-demand
There are LOTS of interactive tools you can employ to help generate
traffic and engage users. Publishing to all the usual social media
webcasts with synchronised slides and live platforms is standard (‘tweet this’, ‘like’ on facebook, etc). You can
chat. We attract a professional audience who add polls to gauge audience opinion and get some useful feedback
expect high quality content and working on specific topics, also users can ask questions live and email the
with Kinura has meant we can meet their presenter. For users to communicate with each other it’s easy to
expectations – no problem. ”
Justin lebbon, Founder – VideoNet (Connected TV and Future TV Ads)
embed a chat room on the page too. Our custom built chat room
can be fully moderated and comes with a back-end archive of the
entire conversation.
8. we set the benchmark
rock-solid video hosting
Completely reliable global video hosting is at the core of everything we do. Whether your video is live or on-
demand we guarantee it will play every time. Your audience won’t be left waiting for a jittery download.
What’s more we give you detailed statistics showing how and where your video has been viewed. If we add
a bit more web wizardry, we can also tell you if an individual user has tweeted or shared a link to your video.
All this useful feedback can help you understand which content works, and how best to engage with your
viewers. Brands, publishers, PLCs and educators all rely on our hosting, and we never let them down.
Case Study #3 Case Study #6
bmi Business Class Topman CTRL
Kinura works with Prospect, the design agency for Interactive design agency Bounce Digital have used
leading airline British Midland International (bmi). Kinura’s video hosting for big brand websites since
We manage and deliver high resolution video via 2007. One of their latest (and coolest) projects is
our global streaming service for a rich media site, Topman CTRL, an inspirational site where the world’s
targeting business class customers. Viewers are most exciting bands ‘take control’ for a month and
provided with an engaging insight into the business “showcase all the music, places and other diverse
class and lounge experiences on offer, and the videos things that inspire them.”
have to stream perfectly every time. The site uses YouTube clips alongside video hosted
We were able to handle a massive volume of users by Kinura. YouTube still has restrictions on length and
as the site went live and it still receives thousands of size of video, so our service provides greater flexibility
hits every month. The website was voted best airline and scope for creating full-screen viewing experiences.
website by webzine Travelmole, and has been highly Potential rights issues with music or TV content can
acclaimed for its use of video and social media. also be managed better using our bespoke service.
www.flybmi.com www.topmanctrl.com
video host video hosting
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Travelmole, best airline site went shoot a set Kinura’s video had access to a as needed
and has been website 200 live. of videos Digital have used Bounce Digital for as much testing
social med highly accl 9 by webzine to engage agency Bounce g the site, to allow
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“ Iahave bit of research, Irecommending the services ofcompetitive
After fair
no hesitation in
found their pricing the most
Kinura.
compared to other quality streaming hosts, and the initial contact the
most reassuring of all those that I contacted.
Michael sharp, Digital Development Manager – Newsquest Specialist Media
”
9. who’s in the hot seat?
know your audience
an a lytics
d ata capture
le ad gener ati on
un ique users
geo gr aph ic trends
e-m a i l add resses
survey res ults
referr a ls f ro m facebook
comments
re ferr a ls f rom tw itter
aver a ge time watc he ds
c hives of c hat conversati on
ar
if you’re streaming
video, you‘ll want
to know who’s
watching it
To help you get to know your audience, we build
content-driven websites, with lead-generation tools
and clever analytics.
User registration, combined with a few widgets,
plug-ins and clever back-end reporting, gives you all
the marketing tools you need. Social media increases
the reach of your videos and webcasts by driving
traffic and raising awareness. User comments, surveys,
polls and live chat can all be integrated to bring your
content to life.
We can help you to build up a picture of your
audience, so that you can concentrate on building a
fantastic (and fruitful) content strategy.
10. best seat in the house
posh webcasting
Kinura’s webcasting service is legendary. Clients who use us are always impressed,
so we must be doing something right. We offer multi-camera filming and vision
mixing, streaming your event worldwide at the highest quality possible. As well
as high production values and a tried and trusted workflow, we offer lots of funky
extras like live chat, social media, live subtitling and big screen link-ups.
We know events are the culmination of many hours of work, so we do our best
to make the technology seamless and the workflow simple. We’re used to working
alongside in-house teams, external suppliers and venue staff. We’re prepared for
almost anything.
Whatever you want to stream, we’ll make it a success.
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Con book
“As well astoproviding a and managed to findKinura are
a pleasure work with
totally great service
solutions
for all we asked. They were friendly, helpful and totally
reliable. The webcast they provided for Power to the
Pixel was the smoothest I’ve ever seen.
liz Rosenthal, Director – Power to the Pixel
”
11. from where I’m sitting
the best of both worlds
when it comes to live webcasting, kinura has the b, who are pioneers in using a three screen set up who use a big screen to create a ‘LiveCast Lounge’
very best credentials. we haven’t jumped on the at the conferences they produce – one showing the accommodating overspill for their sell-out conference.
bandwagon – we’ve been doing it for years. sarah video mix, one the presenters’ slides, and one showing An interesting concept, because delegates can still
platt, co-founder of the company, has worked on comments coming in via a chat room or twitter. At take part, but the slight separation, and way the
more webcasts than she can remember. here she one event we also beamed in multiple webcam feeds room is set up with comfy chairs, low tables and plug
talks about her experiences and outlines a few from children in schools all over the UK. points, means people can easily work, tweet or blog
things you need to know if you are thinking about Working on these events taught me a lot about throughout the event.
going live. moderating audience feedback in a live environment. Also, TED.com streamed a conference called
“I used to talk to people about my job and they It’s one thing to show tweets, but what do you do TEDWomen from Washington DC in December 2010.
didn’t quite get it, but it’s a different story now. The if your hashtag gets hijacked? And how do you get People organised events all over the world which
term ‘webcasting’ has become part of the language several audiences in remote locations to talk to would feature the live webcast – and they paid $100
and, whilst not everyone is doing it, most people each other at the same time without it becoming a to watch it. Our client Power to the Pixel streamed
have an idea that it’s possible and what’s more, they confusing cacophony?! their Cross-Media Film Forum (held at bfi Southbank
believe it will work. If you want to run a webcast, you need to consider in London) on cinema screens in Manchester and
Financial pressures and the need to find cleaner, a few key things – the main one being to make sure Birmingham. They ran local spin-off events, where
greener ways of doing things have driven many the venue has a solid and dedicated broadband line people could hear talks at their local venue; then
organisations to take their communications online. to get a quality video stream out. watch a couple of sessions from the conference in
Individual corporations need to increase their You also need to plan your web updates, so that London via the webcast; then switch back to their
sustainability, so streaming meetings and conferences the audience knows when the stream will be live, local event for more real-life networking etc. This kind
is now an obvious, almost essential, thing to do. and take time to plan what happens to the content of thing is just great in my book: mixing the virtual
Most of the webcasts we produce happen afterwards. If you are using chat rooms or twitter, with the real to get the best of both worlds.
alongside ‘real’ events. Our clients have a lot to you need to have someone who will manage the All of these new ideas are just the beginning.
think about and plan, so they rely on us to look after conversation. It sounds obvious to say, but make Years ago, around 2002, I helped Amnesty International
the webcasting and make it all run as smoothly as sure this person knows a thing or two about social stream a live video report from Kabul to their website
possible. Many clients stick to straightforward video, media – it does have its own rules and language. via a satellite video phone. It seemed like pure magic
and even then there’s a lot going on behind the Your moderator needs to know their LOLs from their at the time.
scenes to make the webcast happen. However, in WTFs! To think that now, (broadband speeds permitting)
the last year or so, clients’ briefs have become more One thing that really excites me at the moment anyone, anywhere can stream themselves live, and
creative, sophisticated and complex. As virtual worlds is the trend towards using webcasts on big screens. post continual live updates via social media, keeping
and social media are now used before, during and Moving away from the ‘single user at a computer their followers following. It’s powerful and exciting
after events, I find myself becoming an ‘online event’ screen’ and back to a shared experience makes stuff, so my job is getting more interesting. People
person, rather than just dealing with video. sense, because we are all human, and we like doing love moving images, and more people than ever are
We work with an innovative company called Just- things together. An example of this is ThinkingDigital, doing it live.
12. wonderful webcastery
digital knowledge, experience and skill,
with a little bit of Kinura magic
HERE ARE A FEW OF OUR SPELLBOUND CLIENTS: bmi | Tate | FILMCLUB | TopManCTRL | DCMS | Haymarket | Discovery Channel | Chinwag
PR Week | Codeworks | MediaMind | FutureTV | The Viral Factory | Power to the Pixel | Clicksoftware | Interserve | RPS Group | bTWEEN
www.kinura.com
kinura – experts in online video +44 (0)20 3151 5870
15 Queen Street, Colchester email: info@kinura.com
Essex CO1 2PH twitter: @kinura
If you’ve finished with me, please recycle me. Thanks.