The document discusses various new media technologies used in creating and promoting a music video project. It describes using Final Cut Pro for video editing, with filters and effects to convey mood. Social media like Facebook and Twitter were used to share work and get feedback. YouTube was used to share the final video globally. A GoPro captured action shots for the video, while a Canon DSLR and tripod captured higher quality shots.

1. How did you use new media
technologies in the construction
and research, planning and
evaluation stages?
Guy Pollard

2. Final Cut Pro
To compose our music video I had to use Final Cut Pro which is an editing software made by apple.
In this programme you can find a wide range of features to enhance your video and compose it into
a professional looking piece. The programme offers a range of filter, sounds and visuals effects
which you can implement on your video. When I was creating our project I used filters to enhance
the mood and the emotion of the video. I used dark filters to symbolise our characters depression.
As well as the filters I used the highlight feature which allows the audience to see a particular aspect
of the video if we are trying to get a message across.
FCP was a useful programme
which helped to create our
music video in a professional
manner as well as being able to
give it a USP. Watch this video
for a beginners tutorial on how
to use FCP.

3. Blogspot
to display my portfolio I like many others taking the course have opted to use a blog account. This is a
simple and very accessible way of showing your work. when you set up a page you are given a web link for
your website, meaning you can share the link on any social media sites and hundreds of people will be able
to see your work instantly. You can upload a wide range of documents onto the site such as photos,
YouTube videos, presentation and word documents. However a lot of the time you will have to convert
your work onto another online programme such as slide share for PowerPoints and Scribd for word
documents. Having said this the pro far out way the cons as you are literally able to display your work in
front of the whole world. further more it enables you to edit and upload your work from anywhere with an
internet connection. There is even a mobile app allows you to upload your work with easy access.

4. Social media
Social media was a very important part of creating and promoting
a project. We found that Facebook was the best place to show
people our work because we already have a large existing fan base
there. Furthermore we had people sharing our working so that
more people would see it. This viral marketing is a very effective
way of advertising with out spending any money. When we were
creating the music video we also used Facebook as a team to
communicate. This can be very useful for sharing the work load
when we are working from different location.
We also had different societies promoting our work while we
were creating it. On twitter both Shiplake College and
SportsAble were promoting the filming we were doing. This
was a great opportunity for us to widen our audience. People
who follow either Shiplake College or SportAble will be
interested in seeing our work so it is important that we work in
synergy with this societies well. The benefit to twitter is anyone
in the world can see these posts if they just type in the right
key words. This gives us the ability to get our video in front of
potentially any audience we wanted.

5. YouTube
YouTube is the most popular video site in the
world. This is simply because the ease of
finding videos that you are interested in. As
well as this anyone in the world can display
their video in front of a world wide audience.
using the web 2.0 is a very useful tool as new
videos spread like viruses and independent
video makers have the potential to get
millions of views on one video. It is very easy
for people to see your new videos. When you
make an account your create a channel where
all your work will be kept. You can gain
follows who get notified whenever you post a
new video. YouTube also allows people to
comment on your videos for feedback and
enables you to put comments on your own
video, so you can talk people through the
theory.

6. Digipak

7. Google forms,
Slideshare and Prezi
It was important that we gather different
opinions from a wide range of diverse people.
Google forms was an easy way for us to get
feedback for specific questions. Anyone in the
world can answer this which means a wide
range of opinions and ideas. When we get our
feedback we can then document it and put it
into charts so it is easy to display. Slideshare
was an easy way to upload our PowerPoint to
the Web 2.0. this site allowed us to display
our analysis work in front of our audience as
well as sharing on our blogs.
Prezi in a new way of displaying your
presentation and has a lot of unique features
to keep your audience interested.
Furthermore because it runs on the internet it
means you can edit it from any device and you
can directly display it in front of your
audience. However Prezi can be quite hard to
edit on sometimes which can make it difficult
to include a lot of information.

8. GoProFor our film we wanted to get a lot of
mechanical shots of the wheelchair which
highlighted the rawness of wheelchair
basketball. For this we needed a mounted
camera and one that could take a beating in
the sport. The obvious option was to use a
GoPro. These a sports cameras which are
very versatile and have a high definition
wide angle lens which is perfect for capturing
any sport. As well as the 1440p film the
camera also has a wide range of mounts so
that the camera can fit onto anything you
desire. We used the GoPro in both the town
scene and the wheelchair basketball match.
For the majority of the shots we used the bar
clamp which could easily be attached to the
wheelchair. We also used hand controlled,
chest mount and head mounts. This allowed
up to get a wide variety of unique shots. The
GoPro could also be controlled remotely
through the GoPro app. This was useful
because you could see what the camera was
shooting and could editing and change the
setting at the click of the button.

9. Canon EOS 1200D and Tripod
For shooting of the music video we needed a
high quality camera which was able to out
line a lot of the colours both in the video and
the Digipak. The 18 megapixel camera was a
light and powerful camera which could be
easily set up to configure with the tripod.
With these to items set up in perfect synergy
you could get steady and professional
sweeping shots when filming the slow build
up scenes. The camera was light enough to
mean that we could get action moving shots
of the basket ball match. We used a 55mm
lens for the digipack shots and the town
sequences. This gave us a natural looking shot
which helped the audience believe the story.
For a lot of the basketball sequences we used
150mm lens this allowed use to get cinematic
looking shots where the video would actually
be an impressive sequence to watch. This
meant we could be positioned outside of the
game and make it look like that we were
amongst the action.