6 Steps to a Well-Measured Social Fundraising Campaign by @Kanterfrank barry
npEXPERTS from around the nonprofit sector have joined forces to bring you battle proven fundraising ideas and marketing tips. For the next few weeks you'll have the opportunity to listen to each of the nonprofit experts live.
by Beth Kanter | @kanter
Your Web Marketing tool kit is continuously expanding (and changing!) as online tools evolve. What should you expect out of Facebook advertising vs. YouTube vs. LinkedIn? Do you need a mobile app? Should you spend resources on new social networks like Vine, Pinterest, and Google+?
In this pre-conference intensive workshop, Katrina Kokoska and Caitlin Kaluza from Schipul – The Web Marketing Company will cover the foundational elements of web marketing strategy, and targeting your web marketing efforts to make the most impact on your goals. We’ll also talk trends in web marketing, including geotargeting and the rise of mobile.
The session will start with your website as the home base of your web marketing efforts – and then explore several of the options you have in your web marketing tool kit, including: content strategy, Social Media Marketing, online photo/video content, Search Engine Optimization, Google Adwords PPC Advertising, advertising on social media sites, email marketing, and mobile options. We will break down the strengths of each tactic, tips to get started, and tools for measuring your success.
Acting Together to Build Nonprofit CapacityVolunteerMatch
In this session from the 2015 VolunteerMatch Summit, participants learned about a new national volunteerism initiative entitled Hunger Volunteer Connection. Six national organizations and the founding sponsor, ConAgra Foods Foundation, have come together to ignite and catapult volunteering in the hunger space by creating a national call to action and providing training opportunities focused on strategic volunteer activities for volunteers and organizations fighting hunger across the country.
How have these seven organizations been able to rally around a common goal? What makes this initiative different from other national volunteer efforts? How has the group worked together to successfully overcome hurdles? The presenters will address these pivotal questions about partnership and collaboration, and share the value of coming together to achieve greater results. Participants will also learn about a key signature tool created to support this effort and explore the initiative’s companion website: www.hungervolunteerconnection.org.
Breaking the mould: challenging the traditional charity appeal | Content stra...CharityComms
Abigail MacDougall, digital content manager, WaterAid
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
6 Steps to a Well-Measured Social Fundraising Campaign by @Kanterfrank barry
npEXPERTS from around the nonprofit sector have joined forces to bring you battle proven fundraising ideas and marketing tips. For the next few weeks you'll have the opportunity to listen to each of the nonprofit experts live.
by Beth Kanter | @kanter
Your Web Marketing tool kit is continuously expanding (and changing!) as online tools evolve. What should you expect out of Facebook advertising vs. YouTube vs. LinkedIn? Do you need a mobile app? Should you spend resources on new social networks like Vine, Pinterest, and Google+?
In this pre-conference intensive workshop, Katrina Kokoska and Caitlin Kaluza from Schipul – The Web Marketing Company will cover the foundational elements of web marketing strategy, and targeting your web marketing efforts to make the most impact on your goals. We’ll also talk trends in web marketing, including geotargeting and the rise of mobile.
The session will start with your website as the home base of your web marketing efforts – and then explore several of the options you have in your web marketing tool kit, including: content strategy, Social Media Marketing, online photo/video content, Search Engine Optimization, Google Adwords PPC Advertising, advertising on social media sites, email marketing, and mobile options. We will break down the strengths of each tactic, tips to get started, and tools for measuring your success.
Acting Together to Build Nonprofit CapacityVolunteerMatch
In this session from the 2015 VolunteerMatch Summit, participants learned about a new national volunteerism initiative entitled Hunger Volunteer Connection. Six national organizations and the founding sponsor, ConAgra Foods Foundation, have come together to ignite and catapult volunteering in the hunger space by creating a national call to action and providing training opportunities focused on strategic volunteer activities for volunteers and organizations fighting hunger across the country.
How have these seven organizations been able to rally around a common goal? What makes this initiative different from other national volunteer efforts? How has the group worked together to successfully overcome hurdles? The presenters will address these pivotal questions about partnership and collaboration, and share the value of coming together to achieve greater results. Participants will also learn about a key signature tool created to support this effort and explore the initiative’s companion website: www.hungervolunteerconnection.org.
Breaking the mould: challenging the traditional charity appeal | Content stra...CharityComms
Abigail MacDougall, digital content manager, WaterAid
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Solving the Two-Sided Challenge of "Going Beyond the Check"VolunteerMatch
CSR leaders and nonprofit staff alike are wrestling with the movement in corporate philanthropy to “go beyond the check.” CSR staff grapple with the need to create authentic impact through volunteerism without disrupting workplace priorities, while nonprofits that don’t rely directly on volunteers to fulfill their mission battle for funding in a corporate arena leaning hard on employee engagement.
Whether you’re on the for-profit or nonprofit side of the equation, finding practical ways to repeatedly engage volunteers is key in building successful corporate partnerships in the current market. Learn how Salesforce and Playworks arrived at a replicable solution to this set of dilemmas, built on mission alignment on both sides.
6 UX Mistakes to Avoid on Your Next Site RedesignAidan Foster
You’ll get a quick intro to some User Experience (UX) strategies, examples, and tools that you can implement to help you focus on what your audience needs most.
This will allow your organization to prioritize limited time and budgets on the content & features that provide the greatest impact to your audience. Ultimately some smart planning, and user research will start your relaunch project on the right path for success.
This session has absolutely nothing Drupal-specific but is 100% applicable to any website platform. It’s intended to introduce some concepts as a starting off point. You can then use the provided links and resources to apply these UX practices to your next redesign project.
You had me at Hello: 7 mostly not crazy ideas to make sure you’re making the most of new supporter relationships
So you've got a bunch of new names from somewhere...Facebook, a contest, a progressive social action network, (ahem) Care2. Now what?
Well, you could start with "hello." Or, actually, anything. Kinda nuts, but sometimes it can take organizations too long to make any sort of proper introduction. And then your new joins are all like "who are these people?" when you finally send that renewal or call to action. But never fear! We have all kinds of smart, easy, and even automated tactics and techniques to let your newest list members know how glad you are to meet them.
Watch this AWESOME webinar with Madeline Stanionis (principal at M+R) and Justin Perkins (Senior Director Brand Engagement and Business Development at Care2) to learn about the best way to handle all of that acquisition you're bound to do in 2015. You'll learn about various case studies and walk away with cold-hard-tactics to make sure your ROI is astronomical (or at least, you know, positive).
Community Collaboration in Gigabit Playbook Visioning - The Brainzooming Grou...Mike Brown
Creating a collaborative group and community vision for gigabit Internet connectivity in a city starts with a strong vision and a strategy that address critical community opportunities and needs. This presentation recaps the collaborative group process behind developing a shared vision for Kansas City with the introduction of Google Fiber.
Sure your company may have a Twitter account and Facebook profile, but are you fully utilizing them to get new customers, support your PR efforts, and share your company culture? Derek Key of Schipul - The Web Marketing Company in Houston, Texas discusses social media marketing strategy and tactics to tell your brand's story and grow your community online. You'll walk away with an understanding of how to focus your social media strategy to get the most benefit for your brand, some tools and tricks you can start using right now to make your life easier when managing multiple accounts, and how to evaluate new tools (think Pinterest, Instagram, Google+ etc.) to see if they fit into your social media mix.
Presentation to Texas A&M's AAF chapter - Using My Marketing DegreeCaitlin Jeansonne
Caitlin Kaluza, Schipulite Social Media addict and Texas A&M graduate, will be joining the AAF TAMU Chapter to speak with students on the opportunities available for advertising and marketing majors in the professional world.
Fresh from a speaking event at the recent SchipulCon on finding a job out of college through Social Media, this presentation covers what I do and I how I got there, and the exciting possibilities for recent graduates.
Public Good App House: Volunteer Management Apps for Food Security OrganizationsTechSoup
Hosted by TechSoup on February 16, 2022.
https://events.techsoup.org/e/mved2q/
Discover four innovative volunteer management apps for organizations that provide meal, pantry, and food bank services in their communities.
Food security organizations need robust and effective volunteer management solutions to keep track of volunteer hours and program delivery. In this fast-paced demo event, four app developers will introduce you to their solutions designed specifically for nonprofits like yours.
APPLICATIONS FEATURED
Track it Forward — Volunteers track their own hours & you keep them accountable
Food Rescue Hero — Mobilize thousands of volunteers at the touch of a screen
OptimoRoute — Automate your route planning and delivery operations
SignUpGenius — Say goodbye to reply-all emails and paper sign up sheets
This Public Good App House event is in support of the launch of TechSoup’s Quad: The Space for Solutions.
Join us as Ansley Sudderth (For Rent Media Solutions™) provides guidance for leveraging, measuring and increasing ROI of your social media marketing. This seminar teaches how to find, post and measure the effectiveness of compelling social media content. Attendees will learn:
-How to determine which sites are the best targets for social media efforts.
-What property managers and onsite teams need to know about SEO.
-What analytical tools are available and how they can be used most effectively used to measure ROI.
-Best practices for developing compelling content.
-Tips for measuring and improving engagement.
-The inside scoop on the value of paid social media advertising.
-The value of blogging and tips for making it easy.
-How and why social sites can be used to promote contests.
For Rent Media Solutions’ Ansley Sudderth is a self-proclaimed social media dabbler and plugged-in Millennial. Ansley has spoken at events across the US, and she is known to have a passion for helping others navigate the dynamic world of social media by offering bite-sized pieces of information that audiences can implement into their own respective marketing strategies.
Your organization's website is critical to your success. It's the place to tell the world about your mission and motivate visitors to take action—whether it's making a donation or signing up for your services. For many organizations, it's difficult to know where to start. What do you do next with your website and how do you manage it?
Automate Your Marketing - Planning Ahead to Convert and KeepBria Sullivan
Do you ever find yourself sending the same information time and time again to new subscribers? Or have you ever wished that every subscriber who joins your email list received a personalized welcome? As a small business or non-profit you don’t have time to do all the things you want with your marketing. That’s why automating your email marketing can help you deliver a consistent, targeted message every time to leave a lasting positive first impression with new prospects when they are the most interested in what you do.
In this webinar we’ll talk about who should use email autoresponders and how to use them effectively to deliver a consistent message every time while you do what you do best.
You will learn:
-How to segment contacts to use with autoresponders
-The types of autoresponders you can use
-How to craft ‘evergreen’ autoresponder content
-Autoresponder design and scheduling best practices
There’s a lot to do to get ready for your giving day event, from pre-event marketing activities, to day-of event coverage, to post-event follow up. Join the experts at Kimbia for a social media jam session and learn tips and tricks of the trade to get your plan together and bring your social A-game. In this free webinar, we’ll talk about the social channels you should care about (and why) and give you tips for planning your social strategy for your giving day.
Osceola County Online Marketing & Technology TrainingMichelle LeFeve
Courtland Team Members (Michelle LeFeve and Sharon Spence) and 834 Design & Marketing (Adrienne Wallace) delivered online marketing and technology training to local businesses and organizations in Osceola County, Michigan in Reed City and Evart. Attendees learned about Internet trends, social media strategies and tactics, importance and influence of customer review sites, Michigan eLibrary business resources, QR Code use, and email marketing tips. The training event was co-sponsored in partnership with Osceola County Economic Development Dept, Connect Michigan, Reed City Area Chamber of Commerce, and the Evart Local Development Finance Authority.
Learn the effective elements every website needs, how to market your practice on social media, and how to generate new patients with search engine optimization techniques.
Solving the Two-Sided Challenge of "Going Beyond the Check"VolunteerMatch
CSR leaders and nonprofit staff alike are wrestling with the movement in corporate philanthropy to “go beyond the check.” CSR staff grapple with the need to create authentic impact through volunteerism without disrupting workplace priorities, while nonprofits that don’t rely directly on volunteers to fulfill their mission battle for funding in a corporate arena leaning hard on employee engagement.
Whether you’re on the for-profit or nonprofit side of the equation, finding practical ways to repeatedly engage volunteers is key in building successful corporate partnerships in the current market. Learn how Salesforce and Playworks arrived at a replicable solution to this set of dilemmas, built on mission alignment on both sides.
6 UX Mistakes to Avoid on Your Next Site RedesignAidan Foster
You’ll get a quick intro to some User Experience (UX) strategies, examples, and tools that you can implement to help you focus on what your audience needs most.
This will allow your organization to prioritize limited time and budgets on the content & features that provide the greatest impact to your audience. Ultimately some smart planning, and user research will start your relaunch project on the right path for success.
This session has absolutely nothing Drupal-specific but is 100% applicable to any website platform. It’s intended to introduce some concepts as a starting off point. You can then use the provided links and resources to apply these UX practices to your next redesign project.
You had me at Hello: 7 mostly not crazy ideas to make sure you’re making the most of new supporter relationships
So you've got a bunch of new names from somewhere...Facebook, a contest, a progressive social action network, (ahem) Care2. Now what?
Well, you could start with "hello." Or, actually, anything. Kinda nuts, but sometimes it can take organizations too long to make any sort of proper introduction. And then your new joins are all like "who are these people?" when you finally send that renewal or call to action. But never fear! We have all kinds of smart, easy, and even automated tactics and techniques to let your newest list members know how glad you are to meet them.
Watch this AWESOME webinar with Madeline Stanionis (principal at M+R) and Justin Perkins (Senior Director Brand Engagement and Business Development at Care2) to learn about the best way to handle all of that acquisition you're bound to do in 2015. You'll learn about various case studies and walk away with cold-hard-tactics to make sure your ROI is astronomical (or at least, you know, positive).
Community Collaboration in Gigabit Playbook Visioning - The Brainzooming Grou...Mike Brown
Creating a collaborative group and community vision for gigabit Internet connectivity in a city starts with a strong vision and a strategy that address critical community opportunities and needs. This presentation recaps the collaborative group process behind developing a shared vision for Kansas City with the introduction of Google Fiber.
Sure your company may have a Twitter account and Facebook profile, but are you fully utilizing them to get new customers, support your PR efforts, and share your company culture? Derek Key of Schipul - The Web Marketing Company in Houston, Texas discusses social media marketing strategy and tactics to tell your brand's story and grow your community online. You'll walk away with an understanding of how to focus your social media strategy to get the most benefit for your brand, some tools and tricks you can start using right now to make your life easier when managing multiple accounts, and how to evaluate new tools (think Pinterest, Instagram, Google+ etc.) to see if they fit into your social media mix.
Presentation to Texas A&M's AAF chapter - Using My Marketing DegreeCaitlin Jeansonne
Caitlin Kaluza, Schipulite Social Media addict and Texas A&M graduate, will be joining the AAF TAMU Chapter to speak with students on the opportunities available for advertising and marketing majors in the professional world.
Fresh from a speaking event at the recent SchipulCon on finding a job out of college through Social Media, this presentation covers what I do and I how I got there, and the exciting possibilities for recent graduates.
Public Good App House: Volunteer Management Apps for Food Security OrganizationsTechSoup
Hosted by TechSoup on February 16, 2022.
https://events.techsoup.org/e/mved2q/
Discover four innovative volunteer management apps for organizations that provide meal, pantry, and food bank services in their communities.
Food security organizations need robust and effective volunteer management solutions to keep track of volunteer hours and program delivery. In this fast-paced demo event, four app developers will introduce you to their solutions designed specifically for nonprofits like yours.
APPLICATIONS FEATURED
Track it Forward — Volunteers track their own hours & you keep them accountable
Food Rescue Hero — Mobilize thousands of volunteers at the touch of a screen
OptimoRoute — Automate your route planning and delivery operations
SignUpGenius — Say goodbye to reply-all emails and paper sign up sheets
This Public Good App House event is in support of the launch of TechSoup’s Quad: The Space for Solutions.
Join us as Ansley Sudderth (For Rent Media Solutions™) provides guidance for leveraging, measuring and increasing ROI of your social media marketing. This seminar teaches how to find, post and measure the effectiveness of compelling social media content. Attendees will learn:
-How to determine which sites are the best targets for social media efforts.
-What property managers and onsite teams need to know about SEO.
-What analytical tools are available and how they can be used most effectively used to measure ROI.
-Best practices for developing compelling content.
-Tips for measuring and improving engagement.
-The inside scoop on the value of paid social media advertising.
-The value of blogging and tips for making it easy.
-How and why social sites can be used to promote contests.
For Rent Media Solutions’ Ansley Sudderth is a self-proclaimed social media dabbler and plugged-in Millennial. Ansley has spoken at events across the US, and she is known to have a passion for helping others navigate the dynamic world of social media by offering bite-sized pieces of information that audiences can implement into their own respective marketing strategies.
Your organization's website is critical to your success. It's the place to tell the world about your mission and motivate visitors to take action—whether it's making a donation or signing up for your services. For many organizations, it's difficult to know where to start. What do you do next with your website and how do you manage it?
Automate Your Marketing - Planning Ahead to Convert and KeepBria Sullivan
Do you ever find yourself sending the same information time and time again to new subscribers? Or have you ever wished that every subscriber who joins your email list received a personalized welcome? As a small business or non-profit you don’t have time to do all the things you want with your marketing. That’s why automating your email marketing can help you deliver a consistent, targeted message every time to leave a lasting positive first impression with new prospects when they are the most interested in what you do.
In this webinar we’ll talk about who should use email autoresponders and how to use them effectively to deliver a consistent message every time while you do what you do best.
You will learn:
-How to segment contacts to use with autoresponders
-The types of autoresponders you can use
-How to craft ‘evergreen’ autoresponder content
-Autoresponder design and scheduling best practices
There’s a lot to do to get ready for your giving day event, from pre-event marketing activities, to day-of event coverage, to post-event follow up. Join the experts at Kimbia for a social media jam session and learn tips and tricks of the trade to get your plan together and bring your social A-game. In this free webinar, we’ll talk about the social channels you should care about (and why) and give you tips for planning your social strategy for your giving day.
Osceola County Online Marketing & Technology TrainingMichelle LeFeve
Courtland Team Members (Michelle LeFeve and Sharon Spence) and 834 Design & Marketing (Adrienne Wallace) delivered online marketing and technology training to local businesses and organizations in Osceola County, Michigan in Reed City and Evart. Attendees learned about Internet trends, social media strategies and tactics, importance and influence of customer review sites, Michigan eLibrary business resources, QR Code use, and email marketing tips. The training event was co-sponsored in partnership with Osceola County Economic Development Dept, Connect Michigan, Reed City Area Chamber of Commerce, and the Evart Local Development Finance Authority.
Learn the effective elements every website needs, how to market your practice on social media, and how to generate new patients with search engine optimization techniques.
Computer Investgatort Project (HOTEL MANAGEMENT SYSTEM),CBSE Class 12 computer project,Class XII computer project, A project work on Hotel management system in C++,Class 12 C++ Projects, Projects in C++ for Class XII CBSE, C++ Class XII project
Final Year Projects (Computer Science 2013) - Syed Ubaid Ali JafriSyed Ubaid Ali Jafri
Final year project ideas and Aims related to computer science students, Students can get an idea and make their final year project belongs to the industry requirement.
Distributed blood bank management system databaseSaimunur Rahman
In this project we are trying to implement a distributed database from a centralized database
of Blood Bank Management System. Typically, A blood bank is a cache or bank
of blood or blood components, gathered as a result of blood donation or collection, stored and
preserved for later use in blood transfusion. The term "blood bank" typically refers to a
division of a hospital where the storage of blood product occurs and where proper testing is
performed (to reduce the risk of transfusion related adverse events). However, it sometimes
refers to a collection center, and indeed some hospitals also perform collection.
The Blood Bank Management System has been created with a purpose of replacing all of
paperwork done at the Blood Bank. All aspects of blood banking is completely managed by
the software.
Here, we have designed a distributed database system for Blood Bank Management from a
centralized database system which will increase the system performance, reliability and
throughput.
This is reporting for Virtual Class Room developed by me. You can read the whole document or can view images within the document of the system (Virtual Class Room)
Final Year Projects Computer Science (Information security) -2015Syed Ubaid Ali Jafri
Final Year Project Ideas for Computer Science Students, These Projects helps students to enhance their Expertise in the area of Information Security + they would be able to understand the concept of Information Security
Finding and Backgrounding Sources Using Social MediaMandy Jenkins
Tools and tactics for searching social networks to find experts and investigate sources. Presented August 2013 at the Summer School for Investigative Reporting at SSE Riga, Latvia.
How To Kick Ass Online Webinar - Part 3 Digital Leadership Website Sales Funn...Doyle Buehler
How to connect and re-align your website across your entire online platform.
What you actually need for a working, qualifying, sales and leads funnel.
Creating influence beyond your immediate reach through focussed advertising and analytics.
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your ATM, and how to put all of your digital ecosystem pieces together, to work FOR you.
Want to build and maintain a compelling competitive online presence using your ATM? Based upon Doyle Buehler's award winning digital strategy framework, this KPI series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together (strategy, social media, website, sales funnel, branding, content, advertising, SEO etc)
Specifically designed to complement the 5P framework, you will get a step-by-step understanding over 3 webinars that kicks your platform into high gear, with the tools and knowledge to really make things happen online for your business...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
ETSOS & Conscious Solutions Digital Marketing CPD workshop, aimed at helping law firms increase their revenue through Digital Marketing and Social Media.
Generate UK Digital Marketing Strategy seminar 2012 Generate UK
slides from the various presentations at the Generate UK Digital Marketing Strategy seminar held in October 2012 at The Donnington Grove Hotel in Newbury.
Digital Marketing Boot Camp For ManufacturersIntergage
95% of manufacturers invest in digital marketing...
But do they fall victim to the same marketing pitfalls we see all too often in manufacturing?
Every business wants to succeed with their digital marketing but there's no magic bullet. We've seen the unwary make mistakes time and time again over the last 20+ years:
- Mistakes that mean your marketing isn't achieving what you need it to achieve.
- Mistakes that cost you money – and lots of it.
Learn what those mistakes are...and how to avoid them.
These slides will show you the 10 most common digital marketing mistakes we've seen manufacturers make over the last 20+ years, including:
- how to spot if you're driving poor quality traffic to your site
- how NOT to waste money on Google Ads
- the cost of poor website user journeys
- tips on why your Google Analytics implementation is failing
- information on what a real SEO strategy looks like
Rethinking Online Marketing: Using Inbound Marketing to Grow Your FundraisingJono Smith
A fundamental decision nonprofit marketers must make when developing a marketing communications strategy is whether to push, pull or both. A push strategy relies on outbound marketing and means you are going to interrupt people and buy (advertising), beg (media and public relations) or bug (email marketing, direct mail, telemarketing) them for attention. A pull strategy relies on inbound marketing and means you are going to try and earn people's attention by developing great content and amplifying that content with social marketing and making it easy to find out about your cause through search engine optimization.
World Travel Market 2015 - How can content strategy help you to tell credible...Stickyeyes
Lots of brands struggle to venture outside their niche/vertical when planning and deploying their content strategy. But, if you can improve your brands story-telling you'll be able to increase your reach to a wider and more engaged audience.
Stickyeyes Marketing Communications Director, Heather Healy, shared her insight and top tips for developing content streams that increase brand awareness, site visitors and partnerships options, without compromising on your brand values, at World Travel Market 2015.
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
Web analytics and goal conversions by Greg JarboeGreg Jarboe
Presentation by Greg Jarboe entitted, "Using web analytics and goal conversions to show your contribution to the bottom line," at the Measurement Base Camp on Feb. 2, 2021
Pete Read has a background helping people to get the most from technology. After 20 years working in the corporate environment he started a small IT project that later became a successful business.
Voluntary Action LeicesterShire (VAL) was delighted to welcome Pete to our 2013 Future Focus Conference. Pete's workshop focused on the way in which people use technology has changed and continues to evolve. He looked at the use of social media and marketing, on the world of Pay and Click marketing, and gave attendants a simple process to get started on social media.
While the 2013 Future Focus conference is now over, VAL runs trainings and workshops like Pete's year-round. If you'd like to learn more about training for your organisation, visit www.Valoneline.org.uk.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.