Pete Read has a background helping people to get the most from technology. After 20 years working in the corporate environment he started a small IT project that later became a successful business.
Voluntary Action LeicesterShire (VAL) was delighted to welcome Pete to our 2013 Future Focus Conference. Pete's workshop focused on the way in which people use technology has changed and continues to evolve. He looked at the use of social media and marketing, on the world of Pay and Click marketing, and gave attendants a simple process to get started on social media.
While the 2013 Future Focus conference is now over, VAL runs trainings and workshops like Pete's year-round. If you'd like to learn more about training for your organisation, visit www.Valoneline.org.uk.
Nonprofit Marketing on a Shoestring Budget - May 2020Sharon Mostyn
Make the Most of Your Marketing Dollars!
Discover free and low-cost marketing opportunities with the goal of increasing your nonprofit's fundraising revenue. We'll cover pay-per-click advertising, search engine optimization, content marketing, social media, and email marketing for nonprofits.
Social media for social good, including insights and best practices on Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn and Google Plus. Delivered to the national Mission Resource Alliance conference in Orlando, Florida on February 25, 2015 by Amy Neumann.
Digital Media Strategy for Daily Prothom AloAraf Habib
A Comprehensive Digital Media Strategy for Daily Prothom Alo. Paving the way for their Yearly Social Media Activities. More Interactive & taking it closer to its audience.
A Primer On Digital Marketing in India (includes statistics, Digital Strategy...Ethinos Digital Marketing
This is a presentation starts with an overview of the Digital Marketing & Social Media scenario in India. It then moves onto what are some models that B2B companies can look at while doing their own social media marketing, some best practices and learnings from thought leaders in who have adopted areas like social media, search engine marketing, mobile marketing , etc. early in the game. This was a presentation made to a group of marketing leaders at a NASSCOM event on 27th September, 2010
Nonprofit Marketing on a Shoestring Budget - May 2020Sharon Mostyn
Make the Most of Your Marketing Dollars!
Discover free and low-cost marketing opportunities with the goal of increasing your nonprofit's fundraising revenue. We'll cover pay-per-click advertising, search engine optimization, content marketing, social media, and email marketing for nonprofits.
Social media for social good, including insights and best practices on Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn and Google Plus. Delivered to the national Mission Resource Alliance conference in Orlando, Florida on February 25, 2015 by Amy Neumann.
Digital Media Strategy for Daily Prothom AloAraf Habib
A Comprehensive Digital Media Strategy for Daily Prothom Alo. Paving the way for their Yearly Social Media Activities. More Interactive & taking it closer to its audience.
A Primer On Digital Marketing in India (includes statistics, Digital Strategy...Ethinos Digital Marketing
This is a presentation starts with an overview of the Digital Marketing & Social Media scenario in India. It then moves onto what are some models that B2B companies can look at while doing their own social media marketing, some best practices and learnings from thought leaders in who have adopted areas like social media, search engine marketing, mobile marketing , etc. early in the game. This was a presentation made to a group of marketing leaders at a NASSCOM event on 27th September, 2010
Sure your company may have a Twitter account and Facebook profile, but are you fully utilizing them to get new customers, support your PR efforts, and share your company culture? Derek Key of Schipul - The Web Marketing Company in Houston, Texas discusses social media marketing strategy and tactics to tell your brand's story and grow your community online. You'll walk away with an understanding of how to focus your social media strategy to get the most benefit for your brand, some tools and tricks you can start using right now to make your life easier when managing multiple accounts, and how to evaluate new tools (think Pinterest, Instagram, Google+ etc.) to see if they fit into your social media mix.
How can your brand leverage social platforms to reach out, build + engage wit...Chanchul Sakhrani
Do you ever find yourself asking these questions:
What are the latest digital and online channels available for community outreach?
How to identify the best digital platforms to engage the community?
How to create effective social media messages that capture the attention of target audience?
How to effectively sustain online engagement with the community?
How to successfully integrate digital channels into traditional engagement methods?
Here's a little insight on how to go about answering these digitally timeless questions :)
Omni-channel Marketing: Earning Attention & Delivering Value in a Multi-Scree...Pam Moore
Omnichannel Marketing: Earning Attention and Delivering Value in a Multi-Screen World
Keynote presentation delivered by Pam Moore in Sweden at the Internet World Webbdagarna . The presentation covered the challenges and solutions businesses of all sizes face regarding inspiring, connecting, serving and selling to their customers in a multi-screen world. Discussed are best practices for content marketing, conversion optimization, retail, products and services.
Branding you and your business across Social Media platforms, some WordPress plugins to use, basic uses & tips for popluar social media sites such as Facebook, Twitter, Linkedin, Pinterst, YouTube.
Pinterest for Business Results Advanced Strategies and Tactics Social Fresh 2016Pam Moore
Pinterest for business results. Provides advanced strategies and tactics to develop a Pinterest strategy, plan to inspire your audiences, increase brand awareness, generate leads and increase sales. Includes strategies to build your online digital platform / website, content marketing strategy, measure results and conversion optimization. Included is visual marketing best practices and loads of industry statistics. These tactics are helpful for large business to small business and entrepreneurs, b2b or b2c.
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
Social Media for Real Estate Agents (2011)PR 20/20
Presented Feb. 23, 2011 to Northeast Ohio real estate professionals. Includes updated information from the 2010 NAR Technology Survey Report. The event was sponsored by First Federal of Lakewood.
Digital marketing 101 for restaupreneurs by homer nieveraHomer Nievera
Digital Marketing 101 for Restaupreneurs by global digital marketing expert Homer Nievera, details the essential tools needed to run a successful digital marketing campaign.
Sure your company may have a Twitter account and Facebook profile, but are you fully utilizing them to get new customers, support your PR efforts, and share your company culture? Derek Key of Schipul - The Web Marketing Company in Houston, Texas discusses social media marketing strategy and tactics to tell your brand's story and grow your community online. You'll walk away with an understanding of how to focus your social media strategy to get the most benefit for your brand, some tools and tricks you can start using right now to make your life easier when managing multiple accounts, and how to evaluate new tools (think Pinterest, Instagram, Google+ etc.) to see if they fit into your social media mix.
How can your brand leverage social platforms to reach out, build + engage wit...Chanchul Sakhrani
Do you ever find yourself asking these questions:
What are the latest digital and online channels available for community outreach?
How to identify the best digital platforms to engage the community?
How to create effective social media messages that capture the attention of target audience?
How to effectively sustain online engagement with the community?
How to successfully integrate digital channels into traditional engagement methods?
Here's a little insight on how to go about answering these digitally timeless questions :)
Omni-channel Marketing: Earning Attention & Delivering Value in a Multi-Scree...Pam Moore
Omnichannel Marketing: Earning Attention and Delivering Value in a Multi-Screen World
Keynote presentation delivered by Pam Moore in Sweden at the Internet World Webbdagarna . The presentation covered the challenges and solutions businesses of all sizes face regarding inspiring, connecting, serving and selling to their customers in a multi-screen world. Discussed are best practices for content marketing, conversion optimization, retail, products and services.
Branding you and your business across Social Media platforms, some WordPress plugins to use, basic uses & tips for popluar social media sites such as Facebook, Twitter, Linkedin, Pinterst, YouTube.
Pinterest for Business Results Advanced Strategies and Tactics Social Fresh 2016Pam Moore
Pinterest for business results. Provides advanced strategies and tactics to develop a Pinterest strategy, plan to inspire your audiences, increase brand awareness, generate leads and increase sales. Includes strategies to build your online digital platform / website, content marketing strategy, measure results and conversion optimization. Included is visual marketing best practices and loads of industry statistics. These tactics are helpful for large business to small business and entrepreneurs, b2b or b2c.
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
Social Media for Real Estate Agents (2011)PR 20/20
Presented Feb. 23, 2011 to Northeast Ohio real estate professionals. Includes updated information from the 2010 NAR Technology Survey Report. The event was sponsored by First Federal of Lakewood.
Digital marketing 101 for restaupreneurs by homer nieveraHomer Nievera
Digital Marketing 101 for Restaupreneurs by global digital marketing expert Homer Nievera, details the essential tools needed to run a successful digital marketing campaign.
Fraglight: Shedding Light on Broken Pointcuts in Evolving Aspect-Oriented Sof...Raffi Khatchadourian
Pointcut fragility is a well-documented problem in Aspect-Oriented Programming; changes to the base-code can lead to join points in- correctly falling in or out of the scope of pointcuts. Deciding which pointcuts have broken due to base-code changes is a daunting venture, especially in large and complex systems. We demonstrate an automated tool called FRAGLIGHT that recommends a set of pointcuts that are likely to require modification due to a particular base-code change. The underlying approach is rooted in harnessing unique and arbitrarily deep structural commonality between program elements corresponding to join points selected by a pointcut in a particular software version. Patterns describing such commonality are used to recommend pointcuts that have potentially broken with a degree of confidence as the developer is typing. Our tool is implemented as an extension to the Mylyn Eclipse IDE plug-in, which maintains focused contexts of entities relevant to a task.
ICT e per la Gestione soccorso integrato nelle maxi emergenzePaolo Nesi
ICT e per la Gestione
Corso per il Master di I Livello, “ Il soccorso integrato nelle maxi emergenze: il management sanitario”, AA. 2012‐2013
Paolo Nesi, Ivan Bruno
Distributed and Internet Technology Lab, Dipartimento di Ingegneria dell’informazione
Paolo.nesi@unifi.it, Http://www.disit.dinfo.unifi.it
Parti: Le reti di calcolatori, Protocolli ed Internet, WEB, Architetture Client Server, Pagine HTML, Comunicazioni Wireless e protocolli, Reti WiFi e Cellulari, Esercitazioni varie, Comunicazioni in condizioni di emergenza, Sistemi di Comunicazione Satellitari, Sistemi Operativi per Sistemi Mobili, Sensori dei Sistemi Mobili, La proposta di Mobile Emergency
To get into the lead generation game, LinkedIn began offering Sponsored Updates, allowing companies to put paid promotions behind status updates. These promoted updates are seen by your followers and targeted users outside of your follower network. Like all other social ads, LinkedIn updates should include a visual, and then link to a gated asset.
During this interactive session we will cover:
Platform changes you need to know about
Opportunities to increase engagement with sponsored content New tools and techniques for measuring success
OMiG at Inaugural GMIT Marketing Society talk, Tuesday 25th November 2014. Be sure to like our Facebook page www.facebook.com/GalwayMarketing and follow us on Twitter @GalwayMarketing and our website www.GalwayMarketing.ie
How to use things like search engine marketing (SEM, PPC), search engine optimization (SEO), and social media including LinkedIn, Facebook, YouTube and Twitter for B2B companies.
Digital Marketing Course Week 7: Social Media MarketingAyca Turhan
Seventh week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Social Media Channels
Virality
Social Media Marketing Strategies
For more please visit: www.aycaturhan.com/man423
BrandSpeakAsia's Digital Marketing Boot Camp was created to equip people in using Digital Marketing tools to their advantage. The topics consist of strategies for brand awareness campaign creations, social engagement, direct to business transactions, and more.
One of our key tasks as marketers is to be creative and find ways to generate interest and demand in our products and services. Creativity has been essential to marketing success long before the internet or digital marketing came about.
Digital Marketing is a very important topic in the world of internet. This presentation includes some of the basic things which is useful for a beginner who wants to learn. Do share this presentation and all sort of queries are welcomed.
Creating a Cohesive Marketing Message - WWA Show 2015Ascedia
Consistency is key when it comes to digital marketing success. In this presentation, you'll learn:
• The best ways to gather customer insights and turn them into an effective content strategy
• The benefits of a proactive yet adaptable digital marketing plan
• How to create consistency across tactics, from e-mail campaigns and web ads to video and social media
• Best practices and real-world examples to inspire your next campaign
The Complete Guide to Digital Real Estate in Nigeria.pdfibrahimomotayo1
Digital Real Estate in Nigeria and How You Can Start Your Own Business
This article provides a comprehensive overview of digital real estate in Nigeria and information on how to launch your own business.
It will take you through the three steps of setting up a digital real estate company.
In this guide, we will cover topics such as:
-How to find the best location for your business
-What equipment will you need to get started
-How to plan your content strategy for the first few months of operation.
Social Media Optimization Training in Ambala ! Batra Computer Centrejatin batra
Are you in search of Scial media optimization training in Ambala Cantt?
Now your search ends here.. BATRA COMPUTER CENTRE provides you best SMO training in Ambala Cantt. We also provide training in Basics of Computer, training in Programming Languages like C, C++, HTML, PHP, Training in Web Designing, Web Development, SEO, SMO and we also offer training in many other computer courses also.
Digital Space Consulting presentation for 2013 Luna Conference - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
Similar to Pete Read 2013 Future Focus Workshop: Making Social Media Work for You (20)
Photographs taken of the first group October 2016 to complete the 9 week YES Media course.
This course offered by Leicestershire's Youth Employability Support (YES) Project. The project supports young people age 15-24 to overcome challenges and barriers that have prevented them from finding a job or seeking further education.
The YES Project is jointly funded by Big Lottery and European Social Fund.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Pete Read 2013 Future Focus Workshop: Making Social Media Work for You
1. 11/09/2013
1
Social Media Marketing
Pete Read
Pete@illuminateict.org.uk
07906 445 820
Skype: IICTpete
Twitter: @IICTPETE
MARKETING
Marketing is the process
of communicating the
value of a product or
service to clients.
Where do MY
Clients go!
2. 11/09/2013
2
Mobile use
• Globally more people own a mobile phone than a
toothbrush
• Of the world’s 4 billion mobile phones, 1.08 billion are
smartphones
• Smartphone users are twice as active on social media
than non smartphone users
• 86% of mobile users are watching TV while using a
mobile phone
• Over 200 million access Facebook from a mobile device
and 91% of all mobile internet use is “social” related
• By 2014 mobile internet use should overtake desktop
internet use
• ½ of all local searches are done on mobile devices
• Half of Twitter’s users use Twitter on their mobile
Technology Use
QR Codes
• QR code uptake has increased 4589%
from early 2010 to early 2011
• 56% of QR codes appear on product
packaging
• The majority of users expect to
receive a coupon or deal from
scanning a QR code
• 11 out of 50 Fortune companies are
incorporating QR codes into their
marketing strategy
• 68% of QR codes are scanned via an
iPhone
http://qrcode.kaywa.com/
3. 11/09/2013
3
Some types of social media
The Three R’s
• Respect – the people you
talk to and the people you talk
about
• Responsibility – You
are responsible for what you say
• Representation – Make
it clear who you represent – as an
employee, you cannot disclose or
discuss confidential issues
affecting your organisation
It’s good to have your R’s to fall back on
• 700 YouTube video links are shared
on Twitter every minute
(source: Relevancy Group)
• 500 years of YouTube videos are
watched on Facebook every day
(source: Relevancy Group)
• 70% of business-to-consumer
marketers have acquired a customer
through Facebook (source: Hubspot)
• 69% of online business-to-consumer
marketers use Twitter, compared to
80% for business-to-business
(source: Brafton)
Some statistics
4. 11/09/2013
4
The steps
The steps
Objectives – What do you want to do?
Audience – Who are they? Where are they?
Strategy – Pick a guided plan with a path that fits
Implement - Match to right social networking tool
Sustain – Engage & converse, monitor & revise
OASIS was developed by @JohnSheridan
John.Sheridan@SocialMedia404.com
Objectives
What do you want to achieve?
5. 11/09/2013
5
Social Media Tools and Marketing
Social Media Marketing uses Frequency
Twitter Dialogue Viral marketing Signposting Relationship
building
Throughout the
day
Facebook Dialogue Campaigns Stories/images News Daily
YouTube Personal Emotional Engaging Instructional Weekly/Monthly
Blogs Discussion Stories/images Newsletters News Daily/Weekly
Websites Brand Central Hub Information Data
management
Daily/Weekly
Google Plus Circles Embed YouTube
channel
Planning Great for focus
groups
weekly
Search Engines Raise
awareness
Mobile
Searches
Direct to
Web page
Provide info when
asked for
ongoing
On-line Tools for Marketing
Who are your customers?
You should know who you want to talk to,
How old they are – Gender
Do they
• Use IT – Carry a smart phone
• Use email – Use social Media
• Listen to the radio – Read the local paper
Define your Audience
• Location
• Age
• Gender
• Education
• Language
• Disabilities
• Type of device
• Where are They
6. 11/09/2013
6
Strategy
Which tools will you USE
Facebook Pages
• People can Like your
page
• If they like your page
then any news you
publish is added onto
their Facebook wall
• They can like, comment
and share your news
• Remember this is
social media
• Try and be helpful
• Occasional requests
may work
• Invitations to get
involved often do
Getting People to Like your page
Having a page is not enough
• Many people find marketing their
social media presence to be difficult
• But each Like means that you have
been invited to share your news for
FREE!
• Add a like button to every
communication and encourage
people to go to the page to find
useful information
7. 11/09/2013
7
Tweet me Gently
• www.wmictchampion.org.uk
• Getting started on Twitter
• What to Tweet
• When to Tweet
• Hash tags
• Tweet retweet and DM
If you spend 15 minutes a working day on social media this
amounts to 49 hours over a working year.
The cost is around £980.00 pa based on a salary of £26k pa
Social media should provide a return on this investment.
Simply health are donating one pound for every Like on their Facebook
page.
What value do you place on an action resulting from your social media
campaign
Managing Social Media
Search Engine Marketing
8. 11/09/2013
8
What is SEM
On-line marketing PPC
• You profile when and where
your ad is displayed
• You define the keywords that
will indicate a potential client
• You set the budget per click,
budget per day, and total
budget for the campaign
• You create a landing page on
your web site
• Measure, measure, measure
Traditional
• You identify a publication
that will reach your
audience
• You design your ad
• You choose the size and
location of the ad
• You pay the fee
• Wait, wait, wait
Search Engine Marketing – PPC pay per click
• Traditional advertising is based on “views”. How
many people will be able to view your content.
A quarter page advert in a local paper can
cost £300-£500 per week based on the circulation
and placement of the ad.
• Pay per click is paid only when a potential client
clicks on the ad and therefore expresses an
interest. A click can cost as from 60 pence to £60
but you set and control the budget
A search engine will then take people
to your landing page
9. 11/09/2013
9
IMPLEMENTATION
Building the initial pages and agreeing on a launch methodology is key to
the success of your marketing plans
What makes a good landing page
Relevant and original content
– What is the purpose of your page? (It should be clear to users)
– Is your content copied from other sites? (It shouldn't be!)
– Why would a user visit your page over a similar site? (Your site should offer value for users)
– What other additional products, features, or reviews can you offer?
Transparency
– Can the user easily learn more about your business (i.e. about us, company info, contact info)
– How does your site interact with a visitor's computer? (it shouldn't download malware or
collect sensitive information without a user's permission)
– Can users tell what they're getting (or giving you) when they click a download button or fill out
a form?
– Is it clear to site visitors how you will use their personal information?
Navigability
– If your page is conversion-focused, can the user easily access additional information to learn
more or answer questions?
– Is it simple for the user to move around the site, and reach destination content within a few
clicks?
Call to Action
• Getting people to your web site is
pointless unless they do something
when they are there
• What do you want people to do?
• Every page on your site should have a
reason to be there
• You need to be clear about what you
want them to do on the page, from
sign up to a newsletter or download
an article or even read the content
10. 11/09/2013
10
implementation
• Who will create the
Facebook pages?
• Who will the
administrators of each
page be?
• How many posts will be
made each day during
the launch?
• Who will write them?
• To create a page you
need to have a
Facebook account
• You should always have
2 or more page
managers
• Do not hand your on-
line reputation to a
person just because
they use Facebook
For more information about Search Engine Marketing and a voucher email
pete@illuminateict.org.uk
SUSTAINING THE EFFORT
Time Planning – frequency and time needed
Every Day
(30 mins)
Once a Week
(45 mins)
About Monthly
(60 mins)
Tweet, re-tweet, check Google Alerts,
check your pages & reply to comments
Write blog post, check analytics, monitor
groups & find new people to follow
Add video to YouTube, share a resource
on-line, check your analytics
11. 11/09/2013
11
• Social media is only beneficial to your organisation if it is
going to tangibly help you to achieve your goals.
• Know your target audience and go to the spaces where
they are
• Know your organisational goals
• Know your message
• Think of how it applies in Marketing, Fundraising,
Productivity, Communications .... and whatever you do
• Make every page on your website count
• Follow me on Twitter @iictpete
• email pete@illuminateict.org.uk
In conclusion
Social Media Marketing
Pete Read
Pete@illuminateict.org.uk
07906 445 820
Skype: IICTpete
Twitter: @IICTPETE
About Pete
Illuminate Services
• Websites Designers
• Website developers
• Website hosting
• Brochure and micro sites
• Social Media
– Facebook
– Twitter
– Blogs
– LinkedIn
• Pay per click Marketing
• Search engine optimisation
• Google Analytics
• Social media analytics
• Email newsletters
And Training on
• Drupal Web sites
• Wordpress
• Brochure/Micro sites
• Social Media
• Facebook
• Twitter
• Blogs
• LinkedIn
• Pay per click Marketing
• Search engine optimisation
• Marketing
• Email newsletters
• Public speaking at charity
workshops
Pete@illuminateict.org.uk - 07906 445 820 - Skype: IICTpete - Twitter: @IICTPETE