This document provides tips for nonprofits on using social media for an upcoming giving day event. It introduces the presenters and discusses why social media is important for raising awareness and growing donor bases. Specific channels like Facebook, Twitter, and Instagram are covered, providing examples of content for each. Attendees are encouraged to create a social media calendar, assign a point person, and use engaging visuals and stories. Downloading a social media toolkit and attending an upcoming webinar on hashtags are also recommended. The overall message is that social media can amplify an organization's voice and drive traffic to their giving day page.

1. Social Media Webinar 1

2. Swahili Verb
Run Fast
How to get your social media game ready for your big giving day

3. Introductions
• Sr. Product Marketing Manager
@ Kimbia
• Strengths: Peer-to-Peer
Campaigns, Karaoke, Coffee,
Coffee and Coffee
• Superpower wish: Starbucks with
a snap of my fingers
• Nonprofit tech nerd:
Implementing, Participating in
Writing, Marketing fundraising
campaigns for 9+ years
@tshankcycles
Email: taylor@kimbia.com
• Marketing & Events Manager @
Kimbia
• Loves: Coffee and ice cream, and
especially coffee ice cream,
board games and shopping
• Superpower wish: Blink and be
somewhere
• Social media extraordinaire at
Kimbia, prior life worked as
journalist at Austin-American
Statesman
@kimbiainc
Email: kelly@kimbia.com
Kelly Frost, aka “Frosty” Taylor Shanklin, aka ”T-Shank”

4. Why is Social Media Important?
• Raises the awareness of your giving day
• Directly connects you to your constituents
• Increases follower excitement and
engagement
• Empowers supporters to their networks to
grow your donor base

5. Did you know?
…that one Give Local America 2015 giving event reported:
• The #1 referral source (outside direct links) for website traffic
was Facebook
• 75% of participating nonprofits reported social media as being
“highly effective” or “effective” on the giving day
• 1 in 3 donors learned of the event through social media
• 40% of donors promoted the day on their social channels

6. That’s the incredible power of social media!
It amplifies the voice
of your organization

7. An Overview of Social Media Channels
There are a lot
of channels out
there, so it’s
important to
know the
appropriate
content for
each one.

8. An Overview of Social Media Channels

9. Your Event Hashtag
• A hashtag is a word or phrase preceded
by # and is used to identify messages
on a specific topic
• Using hashtags raises awareness,
recruits followers (donors!) and engages
supporters
• You can become a trending local topic!
• Don’t forget to also use the #iGiveLocal
hashtag!

10. So which social media channels should I use
for my giving day promotion?
Let’s talk about Facebook, Twitter and Instagram

11. Facebook
Facebook plays a critical
role in driving referrals.
Facebook Live is a great
way to create videos
There is no word limit – but
typically the shorter and
more visual, the better.

12. Tips for Facebook Success
• Be real – your organization has a specific
voice, look and feel – share your mission!
• Be visual – post pictures of your team at
work in the community, your staff
members and graphics
• Tell a story – let people know why you’re
participating in the event and encourage
them to share your posts

13. Sample Pre-Event Posts: Facebook
Post 1-2x
a day!

14. Sample Event-Day Posts: Facebook

15. Twitter
Engage your audience in
the excitement through
short “tweets” telling your
story.
The conversation can be
contagious, ask your
followers to tag you and
promote relevant hashtags.

16. Tips for Twitter Success
• Be direct – Make your ask 140
characters, be brief and get to the point
• Share stories – Tweet your blog posts,
video, infographics and images to
engage followers
• Retweet – Share posts to curate great
content and boost awareness. Follow
@iGiveLocal and add your own message
to our tweets!

17. Sample Pre-Event Posts: Twitter
Post 1-5x
a day!

18. Sample Event-Day Posts: Twitter

19. Instagram
Instagram’s core focus is on
high-quality images and 15-
second video (does not
enable embedded links).
Also has live video – but
videos are not saved
Rely on hashtags
(#iGiveLocal) and tagging
(@iGiveLocal) to increase
visibility.

20. Tips for Insta Success
• Linking – Feature your giving day
URL in your profile and direct people
to “view the link in bio” in each post
• Keep quality in mind – If your images
aren’t at least 1080 px by 1080 px,
they will appear grainy. Use
Instagram filters to improve quality

21. Sample Posts: Instagram
Post 1x a
day!

22. More Tips
• Use graphics as much as possible
– Colorful visuals increase
engagement by 80% (Hubspot)
• Be careful not to over-share –
Spread out your posts, avoid long-
winded streams of content and
strike a balance between your call
to action and engaging with donors

23. Even More Tips
• Use URL shorteners – Use free URL
shorteners (try https://goo.gl) to
make more space in your posts
• Have fun! – Social is fun and
amplifies your giving day. Brainstorm
with your team and get creative
• Have a theme – Use your mission as
inspiration

24. Creative Ideas
• Get the community involved by
asking them to post pictures
• Utilize your space for an in-
person event
• Partner with local businesses
to help with promotion
• Take advantage of current
trends

25. Ok, But What Now?
• Assign a point person – don’t have a social media
position? Get a volunteer to own this for the giving day.
• Create a calendar – Schedule out as many posts
ahead of time as possible (but don’t forget to monitor!)
• Timeline – Make sure your social posts coincide with
emails and other communication for cohesive
messaging

26. Download our FREE Social Media Toolkit
• Find the important information from this
webinar in our social media toolkit!
• We will be emailing it out along with the
slides and recording from this webinar

27. Next Steps
• Attend our next webinar: Add
Hashtag Power to Your
Giving Day
• Learn how to make the most out
of your big day through social
media engagement
• Review free tools for scheduling
and analytics
• Wednesday, April 5 @ 1pm CT

28. Questions?