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Brainzooming™
1#GigabitCitySummit
Brainzooming™
The Community Role
in Playbook Visioning
Mike Brown
The Brainzooming Group
January 2015
™
Brainzooming™
2#GigabitCitySummit
Brainzooming™
3#GigabitCitySummit
Today’s Presenters
Aaron Deacon
@aarondeacon
KC Digital Drive
Mike Brown
@brainzooming
The Brainzooming Group
Brainzooming™
4#GigabitCitySummit
The Brainzooming  Group
• We help smart 
organizations improve their 
success by rapidly 
expanding their strategic 
options and creating 
innovative, efficient‐to‐
implement plans.
Our Process Is:
– Adaptable
– Multi‐disciplinary
– Refined through hundreds of engagements
– Growing daily
™
Brainzooming™
5#GigabitCitySummit
“We produce strategic 
conversations.”
Brainzooming™
6#GigabitCitySummit
What We’ll Cover
• The Benefits of a Different Way of 
Creating Community Participation
• Your Gigabit City Summit 
Workshop on Playbook Visioning
• Getting Ready
Brainzooming™
7#GigabitCitySummit
Benefits of a 
Different Way of 
Creating Community 
Participation
Brainzooming™
8#GigabitCitySummit
Sound Familiar?
The Mayor said:
“Public input and
involvement are not
only invaluable, they are
absolutely essential to
ensure this resource is a
part of our economic
growth now and well
into the future.”
The chairperson 
pledged to have a 
process that is open, 
inclusive, and sound.
But how?
Brainzooming™
9#GigabitCitySummit
One‐to‐Many
Task Force Holds Community Forums
Makes sense when . . . 
• One person has a more informed or 
important perspective than all others
• Many people need to hear the same 
message
• No expectation of attendees introducing 
new and different perspectives
• Presenter time is limited
• Want to readily capture a single 
message
Brainzooming™
10#GigabitCitySummit
Challenges for a Task Force and Community Forums
Typical Task Force Challenges
A select committee participates and 
struggles to include diverse perspectives
Community meetings with one individual 
providing input at any one time
Difficult to quantify/describe public 
participation
Protracted meetings and time (perhaps 
months) to deliver a report
Challenges in getting positive attention
Public interest turning to frustration
Brainzooming™
11#GigabitCitySummit
A Similar Situation with Google Fiber
An official said:
“Google Fiber doesn’t come with an
instruction manual on how to use it.
We’re looking to groups such as Social
Media Club of Kansas City to lead the
way in creating a vision for the future.”
Brainzooming™
12#GigabitCitySummit
45 Seconds Later
Brainzooming™
13#GigabitCitySummit
One‐to‐Many Many Twos and Threes
Our Strategy for Visioning
Brainzooming™
14#GigabitCitySummit
The Brainzooming Group strategy for 
“Building the Gigabit City”
• Create a multiple phase approach to address the opportunity and issues faced by SMCKC.
• Design the process around community and global input on the issues
• Identify invited participants to ensure both collective diversity and interest/knowledge base within 
small brainstorming groups
• Leave the door open to other participants (even contrarians and opponents) who self‐identify
• Design and facilitate an interactive brainstorming session with 90+ participants focused on seven 
targeted topics.
• Deliver a comprehensive 120‐page report within 5 weeks as input for Mayors’ Bi‐State Innovation 
Team. Downloaded by people in 35+ states, 30+ countries.
Brainzooming™
15#GigabitCitySummit
Mayors’ Bistate Innovations Team 
Development of the Playbook
• Acknowledges the need for "official" leadership combined with community energy
• Builds on organic, grassroots community input
• Community‐focused leadership rather than technology expertise
• Engage diverse constituents and work with existing community initiatives; reflect the energy of 
your city
• Allow time for critical stakeholder input, while maintaining a nimble planning process
• Don't wait until the planning is finished to start the work
Brainzooming™
16#GigabitCitySummit
Available as Free Download:
Brainzooming.com/googlefiberkc
Available as Free Download:
KCDigitalDrive.com/playbook
Brainzooming™
17#GigabitCitySummit
Collaborative Community Visioning Is Different
Typical Task Force Challenges Collaborative Community Visioning
A select  committee participates and 
struggles to include diverse perspectives
Open source input through multiple 
stages
Community meetings with one individual 
providing input at any one time
Large‐scale event with many people able 
to provide input simultaneously
Difficult to quantify/describe public 
participation
Quantifiable and descriptive participant 
profile
Protracted meetings and time (perhaps 
months) to deliver a report
Dramatically less time from input to 
comprehensive report out
Challenges in getting positive attention An event‐based process generating 
strong, positive‐media attention
Public interest turning to frustration Vibrant, positive public interest in the 
ideation event, the report release event, 
and afterward through report downloads 
& references
Brainzooming™
18#GigabitCitySummit
Why the Collaborative Process Is More Effective
• Gains efficiency by allowing multiple people to contribute 
and collaborate simultaneously
• Uses multiple inputs ‐ both in‐person and online
• Provides structured input opportunities (vs. only a “blank 
sheet of paper” approach)
• Gives visibility to the discussion throughout the process 
• Promotes additive input
• Offers participants a range of concrete methods to 
contribute from which they can choose the one(s) that best 
fit their timing and inclination
• Applies an event production orientation to the venue, 
atmosphere, and ambiance
Brainzooming™
19#GigabitCitySummit
What We’ll Teach at 
the Tuesday 
Gigabit City Summit 
Workshop
Brainzooming™
20#GigabitCitySummit
Brainzooming™
21#GigabitCitySummit
Three‐Phased Community Visioning Strategy
Articulating 
the Initial 
Direction
Cultivating 
Broad 
Engagement
Creating
a Shared 
Playbook 
Vision
 Inventorying Big Vision 
Statements in the 
Community
 Devising the Best Path 
to Strategic Change
 Identifying Diverse 
Participants
 Building Your Peer 
Network
 Checking Your 
Readiness for Seeking 
Large‐Scale Input
 Surveying Community 
Members for Input
 Soliciting Community 
Expectations and 
Objectives
 Understanding Critical 
Success Factors
 Seeking Input on Focus 
Areas
 Documenting 
Crowdsourced Concepts
Brainzooming™
22#GigabitCitySummit
Inventorying Big Vision Statements
• What is the 
community already 
saving about the 
future?
• Synthesizing input into 
a collective starting 
point
Brainzooming™
23#GigabitCitySummit
The Best Path to Strategic Change
• Depending on the 
current situation 
and the extent of 
the push for 
change, the change 
management 
approach differs
Brainzooming™
24#GigabitCitySummit
Cultivating Broad Engagement
Articulating 
the Initial 
Direction
Cultivating 
Broad 
Engagement
Creating
a Shared 
Playbook 
Vision
Brainzooming™
25#GigabitCitySummit
Identifying Diverse Participants
• Anchor Institutions
• Varied Voices
– Three Experience 
Groups
– Three Types of 
Community Voices
Brainzooming™
26#GigabitCitySummit
Building Your Peer Network
• Who are the “lead users” among Gigabit City 
Summit attendees?
• Who can point you to lead users not in 
attendance?
Brainzooming™
27#GigabitCitySummit
Readiness for Large Scale Input
• Attitude toward 
collaboration
• Ways to make the 
experience 
productive
• Efficient strategies 
to capture and 
report the input
Brainzooming™
28#GigabitCitySummit
Creating a Shared Playbook Vision
Articulating 
the Initial 
Direction
Cultivating 
Broad 
Engagement
Creating
a Shared 
Playbook 
Vision
Brainzooming™
29#GigabitCitySummit
Efficiently Gathering Input
• Using differing 
formats 
provides more 
productive 
experiences and 
a more time‐
efficient 
process.
Format
In PersonRemote
Individual
Small Group
Large Group
Collaboration
One‐on‐One 
Interviews
Online 
Surveys
Phone 
Interviews
Online Collaboration 
Platform Sessions
Interactive 
Visioneering 
Sessions
Small Group 
Sessions
Brainzooming™
30#GigabitCitySummit
“ . . . by pitting multiple scenarios 
of the future against one 
another and leaving many 
different doors open, 
you can prepare yourself for a 
future that is inherently 
unpredictable. 
Brainstorming pays off. 
And the more possibilities you 
can entertain, the less likely 
you are to be blindsided.”
‐ Peter Coy and Neil Gross
7
Brainzooming™
31#GigabitCitySummit
Surveying Community Members
• Broadest input 
opportunity, typically
• Input on 
opportunities and 
challenges in a 
community segment
• Pre‐existing ideas 
and thinking
Brainzooming™
32#GigabitCitySummit
Soliciting Community Expectations
• Multiple ways to capture input
• Thinking and hopes on impacts
• Identifying other participants
Brainzooming™
33#GigabitCitySummit
Understanding Critical Success Factors
• Perceptions on 
make or break 
issues
• Ways to shape 
strategy 
development
Brainzooming™
34#GigabitCitySummit
Seeking Input on Focus Areas
• Where value is 
being delivered now 
through community 
services
• Ideas to trade‐off 
priorities to 
enhance overall 
community benefit
Brainzooming™
35#GigabitCitySummit
Documenting Concepts
• Bringing together all 
the thinking into 
concepts
• Provide 
opportunities for 
even broader 
community 
reactions
Brainzooming™
36#GigabitCitySummit
Varied Paths through “Open Sourcing”
• Share results
• Ask for more information
• Combine ideas and concepts
• Diversify concepts
• Simplify ideas
• Enrich concepts
• Dissect and narrow them
• Brainstorm more
• Support strong ideas with resources
• Solve ways to accomplish it
• Ignore the ideas and start over
Brainzooming™
37#GigabitCitySummit
Getting Ready
Brainzooming™
38#GigabitCitySummit
Available as Free Download:
Brainzooming.com/googlefiberkc
Available as Free Download:Available as Free Download:
KCDigitalDrive.com/playbook
Brainzooming™
39#GigabitCitySummit
Questions to Consider Upfront
• What organizations in our community are 
articulating visions for the future?
• Who is involved in our initiative right now?
• If we’re not very collaborative typically in 
developing community visions and strategies, 
what has slowed collaboration?
• What don’t we know that we’d like to gain input 
on to shape a community playbook vision?
Brainzooming™
40#GigabitCitySummit
Gigabit City Summit Opportunities
• Tuesday afternoon workshop
• Interaction / collaboration among your 
delegation
• Networking with the other delegations and 
experts at the Gigabit City Summit
• Thursday – individual city / metro discussions
• Post‐Gigabit City Summit webinar planned
Brainzooming™
41#GigabitCitySummit
Today’s Blog at Brainzooming.com
Brainzooming™
42#GigabitCitySummit
Free Outside‐In Innovation Tools at:
http://brainzooming.com/innovationfakebook/
Brainzooming™
43#GigabitCitySummit
We help make smart organizations 
more successful by rapidly:
• Expanding their strategic options
• Creating innovative plans they can
efficiently implement
Brainzooming.com
More info on the approach:
Brainzooming.com/today
Brainzooming™
44#GigabitCitySummit
Brainzooming™
45#GigabitCitySummit
Thank you
for participating today, and 
we’ll see you next week!

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