A fundamental decision nonprofit marketers must make when developing a marketing communications strategy is whether to push, pull or both. A push strategy relies on outbound marketing and means you are going to interrupt people and buy (advertising), beg (media and public relations) or bug (email marketing, direct mail, telemarketing) them for attention. A pull strategy relies on inbound marketing and means you are going to try and earn people's attention by developing great content and amplifying that content with social marketing and making it easy to find out about your cause through search engine optimization.
Does your Facebook, Twitter and other social media content translate the experience your customers have with your retail brand? It can. And should.
This seminar will give you tips and tactics to create social media posts that deliver the personality of your brand. Attendees will learn the keys to successful social media programs on how to engage your customers on a regular basis and to successfully translate what happens in your store via your social media posts. Learn how – and when to use humor and product knowledge to create social media posts that will engage customers on a regular basis.
Does your Facebook, Twitter and other social media content translate the experience your customers have with your retail brand? It can. And should.
This seminar will give you tips and tactics to create social media posts that deliver the personality of your brand. Attendees will learn the keys to successful social media programs on how to engage your customers on a regular basis and to successfully translate what happens in your store via your social media posts. Learn how – and when to use humor and product knowledge to create social media posts that will engage customers on a regular basis.
IT Staffing and Services is changing but the marketing landscape is standing still. Is your company taking advantage of the inbound marketing tasks that will launch you into the new age of marketing? If not, you should get on board.
Social media has grown and evolved tremendously over the past few years. Facebook is reporting over 900 million users, Twitter has said there are 250 million tweets per day, which breaks down to roughly 2,900 per second. With that growth, social advertising on social media sites has gained wide spread popularity and usage, allowing advertisers to tap into the social and interest graphs of consumers when delivering ads. Facebook as an example enables advertisers to reach more than 900 million people with ads that are relevant, engaging and have social context. So, as a business, how are you taking advantage of social advertising tactics to help extend your brand, build engagement and generate ROI? Attend Formic Media’s Free Seminar Series to learn how social advertising on Facebook, Twitter and other social media platforms can help elevate your small business online.
Kris Jones, founder of Pepperjam (eBay), ReferLocal (Nimble Commerce), and LSEO.com provides a detailed account of available resources available through various digital marketing platforms, including Google, YouTube, Twitter, and Facebook. Learn about the Google Ads Grant Program, Twitter Ads for Good Campaign, the Facebook "Donate" Button and more. Original presentation was part of lecture at Wilkes University in Wilkes Barre, PA.
Using the Web for marketing and generating sales leads - a "how-to" overview presented to a Dealer Network of Furniture Retailers. Presentation by Digital Hill Multimedia.
Winning the Online Marketing Game Through Content Optimization 2013MultiWave Media
Discover how Content drives all digital marketing in 2013 and beyond; how to optimize that content for search engines, and beat your competitors at this game!
IT Staffing and Services is changing but the marketing landscape is standing still. Is your company taking advantage of the inbound marketing tasks that will launch you into the new age of marketing? If not, you should get on board.
Social media has grown and evolved tremendously over the past few years. Facebook is reporting over 900 million users, Twitter has said there are 250 million tweets per day, which breaks down to roughly 2,900 per second. With that growth, social advertising on social media sites has gained wide spread popularity and usage, allowing advertisers to tap into the social and interest graphs of consumers when delivering ads. Facebook as an example enables advertisers to reach more than 900 million people with ads that are relevant, engaging and have social context. So, as a business, how are you taking advantage of social advertising tactics to help extend your brand, build engagement and generate ROI? Attend Formic Media’s Free Seminar Series to learn how social advertising on Facebook, Twitter and other social media platforms can help elevate your small business online.
Kris Jones, founder of Pepperjam (eBay), ReferLocal (Nimble Commerce), and LSEO.com provides a detailed account of available resources available through various digital marketing platforms, including Google, YouTube, Twitter, and Facebook. Learn about the Google Ads Grant Program, Twitter Ads for Good Campaign, the Facebook "Donate" Button and more. Original presentation was part of lecture at Wilkes University in Wilkes Barre, PA.
Using the Web for marketing and generating sales leads - a "how-to" overview presented to a Dealer Network of Furniture Retailers. Presentation by Digital Hill Multimedia.
Winning the Online Marketing Game Through Content Optimization 2013MultiWave Media
Discover how Content drives all digital marketing in 2013 and beyond; how to optimize that content for search engines, and beat your competitors at this game!
How to Get a Grasp on ROI for Social MediaSpiral16
http://spiral16.com Realizing ROI for social media company initiatives is challenging because there the medium itself isn't purely financial, yet ROI is a financial metric. There is no ROI calculator that works for every company, but this presentation will help you wrap your head around the big picture, and get you thinking clearly about how you can calculate social media ROI for your business.
As social media becomes more ingrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment?
In this presentation you'll learn tips from the pros on growing your social media strategy. We’ll cover top 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
Insurance marketing like geico or progressive no notesCarole Mahoney
Do you work for or own an independent insurance agency? Have you seen growth either decline or just remain flat? Do you or your producers spend more time trying to find new business then you do servicing it?
Managing a Growing Social Media Strategy - APACSysomos
As social media becomes more engrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment? How do you connect your regions and teams to gain visibility across paid media campaigns on social?
Social media channels have grown beyond Facebook, Instagram and YouTube. Channels such as WeChat and Weibo have different tactics and best practices that your teams based in the United States and Europe want visibility into.
View this presentation to learn tips from the pros on growing your social media strategy. We’ll cover 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
"Learn how to drive traffic to your website and capture leads using inbound marketing" Presented by Ted Parisot, President at Informe, Inc., at the Fall 2012 ICCHE/ICCET Combined Conference
Content Marketing: How Far Do You Open the KimonoJay Baer
Content marketing is all the rage. But how much is too much? If you open the content kimono too far, are you cannibalizing your ability to monetize your expertise? Presentation from 2011 BlogWorld LA by Jay Baer of Convince & Convert and Joe Pulizzi from Content Marketing Institute.
This presentation was given by Kathy Hokunson - New England Regional Sales Manager for Site-Seeker, Inc., to the Glastonbury, CT Chamber of Commerce and it's members. The presentation highlights how to effectively use Twitter, Linkedin, Facebook, YouTube, and Slideshare for business.
Fact-packed presentation from the 2013 DMA Washington Nonprofit Conference. Chuck is the Founder of Target Analytics and Chief Scientist at Blackbaud. Read the companion blog post at: http://www.event360.com/blog/identify-and-invest-in-your-most-passionate-supporters/
The Journey to Year-Round Engagement with your Fundraising Event ParticipantsJono Smith
We believe that events are means to an end. They bring an element that no other development tool can match: the experience of face-to-face interaction with your mission and with others who are passionate about your cause. We also believe that in order to maximize events as a fundraising tool, you must have a plan to engage them from the moment they register all the way through to the finish line (and beyond).
This session, Jeff Shuck President of Event 360, takes you through the event journey − from best practices in event recruitment, to how to turn participants into fundraisers and finally, how to continue momentum with your event participants throughout the year.
4 Steps to Converting Event Donors Into Long-Term DonorsJono Smith
Your event is over and you have a new pool of donors that have been introduced to your organization. How do you turn this group of one-time supporters into long-term advocates and donors?
Download Event 360's new white paper to learn how to build your donor pipeline by identifying, engaging, qualifying and cultivating your event donors.
Deliver Real Results Through SegmentationJono Smith
Be a scientist in your communications department: segment messages, customize content, and deliver results. Sure, you have a plan for communicating with your constituents online, but are you doing it in the most analytical way possible? Different people respond to different messages in different ways, based on their affinity to your cause and their past or current behaviors. This session will share lessons learned from segmenting online communications for some of the largest fundraising events in the country. From identifying audience segments to targeting communications, to tracking the final results of each campaign, this session will feature strategies for increasing your marketing and fundraising results through more targeted online communication
More Than Just An E-Mail: Segmenting Messages, Customizing Content and Delive...Jono Smith
Sure, you have a plan for communicating with your constituents online, but are you doing it in the most analytical way possible? Different people respond to different messages in different ways, based on their affinity to your cause and their past or current behaviors. This session will share lessons learned from segmenting online communications for some of the largest fundraising events in the country. From identifying audience segments, to targeting communications, to tracking the final results of each campaign, this session will feature strategies for increasing your marketing and fundraising results through more targeted online communication.
Nonprofit Fundraising: How to increase response rates through segmentation & ...Jono Smith
Jeff Shuck's slides from the Resource Alliance's 2011 Fundraising Online virtual conference. Formerly known as IFC Online, Fundraising Online is the world's best 100% online fundraising conference.
The session covered how to segment with descriptive analysis; how to target with predictive analysis; and, how to analyze the impact of your segmentation and targeting strategy.
Exercising for a good cause regained its fundraising momentum in 2010 after a very challenging 2009, according to the Run Walk Ride Fundraising Council, the leading authority on athletic event fundraising.
The top thirty “thon” fundraising programs generated $1.65 billion in gross revenue for charity last year, up $28.1 million or 1.74% from 2009 levels. Twenty of the top 30 programs experienced revenue growth, a welcome change from 2009 when 20 groups experienced revenue shrinkage, the council’s fifth annual “Run Walk Ride Thirty” study reports.
“We’re not out of the woods, but a combination of better program management and a somewhat better economy made 2010 an up year,” said David Hessekiel, president of the council which held its annual conference in Atlanta. In contrast, revenue for the top 30 programs dropped by 7.6% in 2009.
Increased participation at the same time that nonprofits trimmed 961 underperforming walks and runs from event schedules demonstrates improved program management, Hessekiel said. More than 11.3 million people participated in the top thirty programs in 2010, an increase of more than a quarter million compared to 2009. Nonprofits staged or sent participants to 36,968 events in 2010.
Twenty of the top thirty programs experienced revenue growth in 2010, the mirror image of 2009 when 20 programs brought in lower revenue, according to the survey, a summary of which can be found on www.runwalkride.com .
The top five programs by total revenue in 2010 were:
$416.5 million (-0.1%) Relay for Life American Cancer Society*
$121.9 million (+1.3%) Race for the Cure Susan G. Komen for the Cure
$102.3 million (+2.3%) March for Babies March of Dimes
$ 97.0 million (-2.0%) Team in Training Leukemia & Lymphoma Society
$ 90.3 million (-0.2%) Start! Heart Walk American Heart Association
“The top five demonstrate the diversity in this field,” said Hessekiel. “With a short walk, a 5-K run, a relay and an individual endurance program, thon fundraising offers healthy ways to help others for everyone from the couch potato to the driven athlete.” said Hessekiel.
It took gross revenue of $7.8 million for the Pelotonia Ride to snag the 30th spot on the 2010 list, a first appearance for Columbus, Ohio ride to raise money for cancer research.
Looking ahead, survey respondents forecast a median revenue growth figure of 6% in 2011, aggressive growth compared to this year’s 1% increase.
The Run Walk Ride Thirty is based on survey responses from the professionals who manage major athletic event fundraising programs. A study summary is available at www.runwalkride.com . A CD with extensive survey data is available for purchase on the group’s website and is provided at no cost to dues-paying RWRFC members.
A Scientist in Your Event Fundraising DepartmentJono Smith
Presented at the 2011 Run Walk Ride Fundraising Conference in Atlanta, Georgia.
Sure, you have a plan for communicating with your constituents online, but are you doing it in the most analytical way possible? Different people respond to different messages in different ways, based on their affinity to your cause and their past or current behaviors. This session will share lessons learned from segmenting online communications for some of the largest fundraising events in the country. From identifying audience segments, to targeting communications, to tracking the final results of each campaign, this session will feature strategies for increasing your marketing and fundraising results through more targeted online communication.
This session will be targeted to organizations who are already utilizing basic e-mail communications methods with their constituent populations. We will give you strategies and tactics to take your communications to the next level.
Session Takeaways:
1) How to segment with descriptive analysis
2) How to target with predictive analysis
3) How to analyze the impact of your segmentation & targeting strategy
Turning Event Participants into Event FundraisersJono Smith
Are you struggling to turn your event participants into fundraisers? Slides from a webinar featuring Event 360’s Jeff Shuck and Blackbaud’s Amy Braiterman answering your questions about converting more of your event participants into fundraisers. Ever wonder which participants are more likely to fundraise than others, what strategies work for zero dollar participants vs. existing fundraisers or how you can best utilize incentives?
A Nonprofit's Guide to Event Fundraising AnalyticsJono Smith
This 18-page guide is designed to help event fundraisers move beyond only reporting the past and start using analytics to predict the future. A case study featuring the Komen Global Race for the Cure highlights how analytics helped formulate the steps the organization took to transform their highly attended event into a strong fundraising event.
8. 10-Point Website Check-Up
1. Is your URL guessable?
2. Do your publish your URL on every
communication, both online and offline?
3. Do you use website design strategically?
4. Do you provide relevant content that tells your story through
words, pictures, videos, or podcasts?
5. Can you collect email addresses on every page of your website?
6. Do you use social, email & search marketing to drive traffic back
to your website?
7. Is your Donate Now button above the fold?
8. Is your donation page optimized?
9. Can people find your website in search engines?
10. Do you have your social icons on every page of your website?
9. Why is this important?
• Usability is the ‗donation killer‘
• Turn-off factors:
– 20% of people can‘t find where to donate
– 40% don‘t donate because of poor design, cluttered
pages and unintuitive layouts.
– 40% can‘t find the information they need or find the
website content unclear.
44. NO BOUNDARIES
Tweets for a Cause
How Twitter generated more than 11,000
website visits and exposure to more than 1.2
million Twitter users for the Atlanta affiliate of
Susan G. Komen for the Cure