This document discusses the value of visual features like infographics and images for social marketing. It notes that images can grab attention faster than text, and that posts with images see higher levels of engagement. While some images can be taken from Google, permission is needed and image sources should always be credited. Professionals are still needed as people appreciate authenticity and connection on social media. The webinar will discuss content marketing strategies around just-in-time versus planned content.

2. Infographics, Images, and the Value of Impressions: Why are
Visual Features Vital to Social Marketing?
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3. Join the Conversation…

4. Our Speakers
David Langton, a visual communication designer, prolific blogger and author on visual design was
recognized in Graphic Design USA’s annual review of designers in America as one of the People to
Watch in 2009. David is co-founder with Norman Cherubino of Langton Cherubino Group whose
work was recently featured in Designing for the Greater Good (HarperCollins, 2010)
Lilach Bullock is a business owner, social media consultant, internet mentor and founder of
Socialable.co.uk. One of the most dynamic personalities in the UK social media market, she actively
leverages ethical online marketing for her clients and own advantage. After launching her first business
within three years of becoming a mother, through marketing via business networking and social media,
her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards,
presented at 10 Downing Street
John T. Meyer is the CEO/Co-Founder of Lemon.ly a visual marketing firm that is on a mission to make the
world an easier place to understand. Lemon.ly specializes in infographics and data viz and works with
clients around the country including Toyota, Nike, Marriott, PepsiCo and the United Nations. John
"brofounded" 9 Clouds with his brother Scott in 2009, and in 2010 was named to Bloomberg
Businessweek's Top 25 Entrepreneurs Under 25.
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating
demand and creating buzz for leading technology, consumer products, financial services and professional
services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web
optimization and analytics, and author of five “Dummies” books. Connect with Paul on his blog Marketing
Darwinism or Twitter feed @pauldunay
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5. Thanks to our Sponsor

6. Is visual the ultimate
snack?
- A picture is worth a
thousand words!
- Too much info on the
web – short and
concise grabs the
attention!
- It only takes a split
second to see a
picture – a lot more
to read a text!
- Let’s take a look at
some stats…

7. More images = More engagement
Source: mashable.com

8. Can you just grab stuff off a Google
image search and post it?
NO!
- Try websites with free images
- Look for images with ‘creative commons’ license
- Ask image owners for permission
- Always give credit where it’s due!

9. As smartphone
cameras
get better will we
even need
professionals?
- Not necessarily!
- On social media people appreciate spontaneity
and want to feel a connection with you!

10. Also, here’s the world’s most famous picture…
Photographer: Steve McCurry Source: nationalgeographic.com

18. Join us next week…
Content Marketing That Works: Just-in-Time Vs. Planned
Register here: http://socialmediatoday.com/always-on-marketing-webinar
#smtlive