This document discusses trends in social media use for HR professionals and provides tips for leveraging social media. It finds that HR professionals spend over 3 hours per week consuming social media for work. They use it primarily for online content and vendor research. The document then provides advice on using social media to engage employees, build personal brands, learn from peers, and create an effective Facebook profile. It concludes with suggestions for measuring social media success and contact information.

1. Social Media for HR
April 2010

2. This is Me
Microsoft Social Media and Blogging, Advisory Board
Member
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Social Media Club of San Francisco and Silicon Valley,
Chair, Ethics Committee Chair and Board Member
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David Libby,
SVP, Digital/Social Developed and executed social media and blogging
Media
programs for big brand clients including The LEGO
Group, General Motors, Nestle CRUNCH, among others
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16+ year public relations pro
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Toy Collector
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3. Let’s look at the HR Trends in Social Media
•HR professionals consume an average of 3.77
hours of social media content per week for work
purposes;
•HR professionals consume online editorial
content (2.77 hours) and vendor content (2.13
hours);
•Social media makes up 43% of total media
consumption among HR respondents;
•Social media presence helps build their personal
brand, makes them more valuable and advances
their career in HR;
•Most helpful tools for career advancement were
professional networks such as LinkedIn as well as
best-practice communities, each named by about
two-thirds of HR executives.
Source: eMarketer
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4. Key Learnings
Leverage Employee Engagement
Brand Yourself Too
Learn from Your Peers
How to Create a Winning Facebook Profile
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5. Leverage Employee Engagement*
Get Shoot Applaud Record
Fans! Video! Staff! Audio!
Ask Employees to Ask Employees to Post positive Ask Employees to
Fan Page; subscribe; messages about subscribe;
employee Encourge them to
Encourage them Encourage them post comments.
awards, work,
to post updates; to post
team efforts.
comments.
Invite alumni to
join.
4 *Develop Social Media Policy and Guidelines

6. Brand Yourself Too!
Get Out What You Put In
Listen and Learn First
Personality is Key
Engage vs. Promote
Diversify YOUR personal brand
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7. Learn from Your Peers
Solve problems using peer-tested solutions
Learn from the challenges of your peers
Find developers / programmers
Post a job for developers / programmers
Update your status regularly
Join groups
Post blog posts
Talk in forums
Read often for latest HR news
Join community, research vendors
Join the social network, exchange ideas
Explore the blogs
Track HR trends
Get credible advice
Save “tagged” content
Follow other taggers of like content
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8. How to Create a Winning Facebook Profile
Update your status
Describe yourself
Emphasize values, Facebook ads
interests, website, blog
No Selling
No Personal Info
No Privacy
Post photos
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9. Keywords, Free Insight & Monitoring Tools
Top HR Keywords:
toy company, toy store, toy shopping, job title, competitors’ names,
competing toys
Free Insight & Monitoring Tools:
Google Blogsearch – http://blogsearch.google.com
Twitter Search – http://search.twitter.com
Social Mention – http://socialmention.com
Compete – http://ww.compete.com
Twazzup – http://www.twazzup.com
Monitter – http://www.monitter.com
Omgili – http://ww.omgili.com
Trackur – http://www.trackur.com
WhosTalkin – http://www.whostalkin.com
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10. Some Measure of Success
Number of posts
Number of tweets, re-tweets
Increased applications
Search Engine Ranking
Facebook and Twitter growth rate
Web traffic impact
Share of voice
Sentiment
Type and relevance of fans/followers
Number of “exit” links to social presences
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11. David Libby
SVP, Digital and Social Media
MS&LGroup
(o) 415.293.2828
(m) 415.518.6611
(e) david.libby@mslworldwide.com
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