The document discusses how businesses can use social media. It begins by outlining common social media sites like social networks, blogs, microblogging, social bookmarking, photos and videos. Specific sites like Facebook, LinkedIn and Twitter are examined. Metrics on traffic and demographics for these sites are provided. The document then discusses how BatchBlue, a software company, uses social media platforms like Twitter, blogs, YouTube and Facebook to engage customers and promote its brand. It concludes by providing tips for how readers can get started using social media for their own businesses.
Originally presented with Melanie Mathos at The Blackbaud Conference for Nonprofits, 50 Social Media Tactics is a set of ideas that can help nonprofits meet their social media objectives. Learn more & buy the book: http://www.101.smt.com.
Effective Blogging: Strategy & Top TipsJJ Lassberg
1. What is a Blog
2. What is Social Media
3. 4 Pillars of Success
4. How to Write a Blog
-- The Lucky 13 Top Tips
5. How to Get Started
-- Get Out There (Intelligently)
Comprehensive overview of five social media tools, rules of the road and social media metrics for the Louisville chapter of the American Marketing Association.
Originally presented with Melanie Mathos at The Blackbaud Conference for Nonprofits, 50 Social Media Tactics is a set of ideas that can help nonprofits meet their social media objectives. Learn more & buy the book: http://www.101.smt.com.
Effective Blogging: Strategy & Top TipsJJ Lassberg
1. What is a Blog
2. What is Social Media
3. 4 Pillars of Success
4. How to Write a Blog
-- The Lucky 13 Top Tips
5. How to Get Started
-- Get Out There (Intelligently)
Comprehensive overview of five social media tools, rules of the road and social media metrics for the Louisville chapter of the American Marketing Association.
Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14Diva Marketing (Blog)
For good or bad, your digital footprint or personal brand blurred the lines between your private and professional worlds. Each social network you are involved is a unique eco-system of new followers and fans who have the potential of becoming business associates. How do you navigate this new multimedia world to your advantage? Who has done it well and who has stumbled?
In this session hosted by Toby Bloomberg and Dorothéa Bozicolona-Volpe explore lessons learned and best practices.
With all the new technology, organizations have more ways then ever to communicate and reach donors online. This presentation will help participants sort through the different channels, share examples from leading nonprofits, and assist participants in determining which ways will be most effective for them — depending on their existing online communications, staff capacity, time, and budgets. The most popular social media tools will be highlighted and some of the latest statistics and demographics on social media use will be presented.
20 Ideas for Marketing Your Chamber with Social MediaSarah Page
Presentation given during the Texas Chamber of Commerce Executives Annual Conference in Amarillo on June 25, 2013. 20 ideas for marketing your chamber with social media.
Well cover Twitter for beginners using real-world case studies drawn from the nonprofit and commercial sectors Demonstrating how Twitter can be used to build community, increase engagement, fundraise and much more.
Social Media, the "building" of shared meaning among communities, is becoming more pervasive in our personal and professional lives. Facebook, Twitter, Flickr are common day references.
As a branding and design firm, Corey McPherson Nash uses social media to project who they are, how they think, and what they're up to. CMN engages their clients (and prospective clients) in social media to better understand the client's brand and audiences. Learn various approaches to social media: is it appropriate for you? how do you build an audience? Is it worth your time?
Corey McPherson Nash, a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print and interactive communications. Widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, it is the branding studio of choice for a wide range of leading business, educational, and cultural institutions.
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
Intro to Social Media, Social Media Tools, Social Media CampaignRebecka Anderson
This slide set explains what social media is, as well what a social media campaign is. It explores two of the most used social media tools and related third party apps. It identifies six BASIC steps to creating a social media campaign plan. These steps are addressed throughout the presentation. The formal steps are identified at the end as a natural segway to planning.
This slide set was developed as part of a presentation to the Sonoma County Peer Outreach Coalition. The goal of this presentation was to share enough information to help the group formulate its own social media campaign, and to be knowledgeable in the tools used to support the campaign.
This slide set includes:
*slide notes
*YouTube links to the videos used
*Urls to tools mentioned
*A link to a sample social media campaign plan
Online Reputation Management and Social Media MarketingRajaie Haddad
Online Reputation Management through the proper utilization of Social Media networks. How to research what they are saying about your brand (business and personal), how to engage with your audience online, and how to measure online performance.. Many free tools are included and tips to build a structured digital strategy.
Social Media: Twitter, Facebook, LinkedIn DMA Orange County June 9, 2009. 96 Attendees. Basic of Social Media for Business, Key Dos and Key Don'ts; How to Effectively Use Social Media for Business Gain
Establishing online presence - using Social Media By Latif SheikhLatif Sheikh
This presentation has been prepared by Latif Sheikh for his Guest Speech @ MiddleSex University Dubai - Career Planning Seminar on 15th November 2014
I have covered the following topics in this presentation which can be useful for establishing a strong online professional presence :
What is Online Presence ?
7 Stages to Build your Online Presence
The Power of Social Media
5 Pillars of Social Selling
17 LinkedIn Profile Must Haves
10 Steps to Building a Strong Online Presence Using Social Media
Few Tips To Build Your Social Media Presence
5 Ways to Use Social Media and Your Online Presence to Drive People Offline
What is Online Presence ?
7 Stages to Build your Online Presence
The Power of Social Media
5 Pillars of Social Selling
17 LinkedIn Profile Must Haves
10 Steps to Building a Strong Online Presence Using Social Media
Few Tips To Build Your Social Media Presence
5 Ways to Use Social Media and Your Online Presence to Drive People Offline
What is Online Presence ?
7 Stages to Build your Online Presence
The Power of Social Media
5 Pillars of Social Selling
17 LinkedIn Profile Must Haves
10 Steps to Building a Strong Online Presence Using Social Media
Few Tips To Build Your Social Media Presence
5 Ways to Use Social Media and Your Online Presence to Drive People Offline
Kick-off presentation for Nonprofit Social Media Training Boot Camp
Resources:
- "The Networked Nonprofit"
- "Good To Great"
- "Naked Conversations"
- "Putting the Public Back in PR"
- "Twitterville"
- "Crush It"
This Month's Dive:
The Yesware server architecture is an evolving thing, beginning with a single monolithic app, it is now augmented with a series of various sized services. All of these services are written in Ruby and run on Heroku. We will present the technologies we leverage, some patterns we use and hoops we have to jump through to achieve this. We will also discuss the process of evolution our system has taken and the lesson's learned.
About Yesware:
Yesware is an all-in-one sales toolkit for data-driven sales organizations. We help you connect with prospects, track customer engagement, and close more deals, right from Gmail, Outlook, or your iPhone.
Presenting From Yesware
Justin Mills - Justin is an Engineer at Yesware and has worked on various aspects of the Yesware stack from monitoring systems to features such as click-to-call.
Interested in hosting the next Stack Dive? Let us know!
jim@smarterer.com | @jfmyers01
joe@smarterer.com | @jiqtoo
www.stackdive.com
Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14Diva Marketing (Blog)
For good or bad, your digital footprint or personal brand blurred the lines between your private and professional worlds. Each social network you are involved is a unique eco-system of new followers and fans who have the potential of becoming business associates. How do you navigate this new multimedia world to your advantage? Who has done it well and who has stumbled?
In this session hosted by Toby Bloomberg and Dorothéa Bozicolona-Volpe explore lessons learned and best practices.
With all the new technology, organizations have more ways then ever to communicate and reach donors online. This presentation will help participants sort through the different channels, share examples from leading nonprofits, and assist participants in determining which ways will be most effective for them — depending on their existing online communications, staff capacity, time, and budgets. The most popular social media tools will be highlighted and some of the latest statistics and demographics on social media use will be presented.
20 Ideas for Marketing Your Chamber with Social MediaSarah Page
Presentation given during the Texas Chamber of Commerce Executives Annual Conference in Amarillo on June 25, 2013. 20 ideas for marketing your chamber with social media.
Well cover Twitter for beginners using real-world case studies drawn from the nonprofit and commercial sectors Demonstrating how Twitter can be used to build community, increase engagement, fundraise and much more.
Social Media, the "building" of shared meaning among communities, is becoming more pervasive in our personal and professional lives. Facebook, Twitter, Flickr are common day references.
As a branding and design firm, Corey McPherson Nash uses social media to project who they are, how they think, and what they're up to. CMN engages their clients (and prospective clients) in social media to better understand the client's brand and audiences. Learn various approaches to social media: is it appropriate for you? how do you build an audience? Is it worth your time?
Corey McPherson Nash, a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print and interactive communications. Widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, it is the branding studio of choice for a wide range of leading business, educational, and cultural institutions.
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
Intro to Social Media, Social Media Tools, Social Media CampaignRebecka Anderson
This slide set explains what social media is, as well what a social media campaign is. It explores two of the most used social media tools and related third party apps. It identifies six BASIC steps to creating a social media campaign plan. These steps are addressed throughout the presentation. The formal steps are identified at the end as a natural segway to planning.
This slide set was developed as part of a presentation to the Sonoma County Peer Outreach Coalition. The goal of this presentation was to share enough information to help the group formulate its own social media campaign, and to be knowledgeable in the tools used to support the campaign.
This slide set includes:
*slide notes
*YouTube links to the videos used
*Urls to tools mentioned
*A link to a sample social media campaign plan
Online Reputation Management and Social Media MarketingRajaie Haddad
Online Reputation Management through the proper utilization of Social Media networks. How to research what they are saying about your brand (business and personal), how to engage with your audience online, and how to measure online performance.. Many free tools are included and tips to build a structured digital strategy.
Social Media: Twitter, Facebook, LinkedIn DMA Orange County June 9, 2009. 96 Attendees. Basic of Social Media for Business, Key Dos and Key Don'ts; How to Effectively Use Social Media for Business Gain
Establishing online presence - using Social Media By Latif SheikhLatif Sheikh
This presentation has been prepared by Latif Sheikh for his Guest Speech @ MiddleSex University Dubai - Career Planning Seminar on 15th November 2014
I have covered the following topics in this presentation which can be useful for establishing a strong online professional presence :
What is Online Presence ?
7 Stages to Build your Online Presence
The Power of Social Media
5 Pillars of Social Selling
17 LinkedIn Profile Must Haves
10 Steps to Building a Strong Online Presence Using Social Media
Few Tips To Build Your Social Media Presence
5 Ways to Use Social Media and Your Online Presence to Drive People Offline
What is Online Presence ?
7 Stages to Build your Online Presence
The Power of Social Media
5 Pillars of Social Selling
17 LinkedIn Profile Must Haves
10 Steps to Building a Strong Online Presence Using Social Media
Few Tips To Build Your Social Media Presence
5 Ways to Use Social Media and Your Online Presence to Drive People Offline
What is Online Presence ?
7 Stages to Build your Online Presence
The Power of Social Media
5 Pillars of Social Selling
17 LinkedIn Profile Must Haves
10 Steps to Building a Strong Online Presence Using Social Media
Few Tips To Build Your Social Media Presence
5 Ways to Use Social Media and Your Online Presence to Drive People Offline
Kick-off presentation for Nonprofit Social Media Training Boot Camp
Resources:
- "The Networked Nonprofit"
- "Good To Great"
- "Naked Conversations"
- "Putting the Public Back in PR"
- "Twitterville"
- "Crush It"
This Month's Dive:
The Yesware server architecture is an evolving thing, beginning with a single monolithic app, it is now augmented with a series of various sized services. All of these services are written in Ruby and run on Heroku. We will present the technologies we leverage, some patterns we use and hoops we have to jump through to achieve this. We will also discuss the process of evolution our system has taken and the lesson's learned.
About Yesware:
Yesware is an all-in-one sales toolkit for data-driven sales organizations. We help you connect with prospects, track customer engagement, and close more deals, right from Gmail, Outlook, or your iPhone.
Presenting From Yesware
Justin Mills - Justin is an Engineer at Yesware and has worked on various aspects of the Yesware stack from monitoring systems to features such as click-to-call.
Interested in hosting the next Stack Dive? Let us know!
jim@smarterer.com | @jfmyers01
joe@smarterer.com | @jiqtoo
www.stackdive.com
Batchbook free webinar. For this webinar we are joined by Chris Wolfel from Yesware. Chris shares tips on selling via email, including how to recognize which sales stage you are in, what the most important part of an email is, and how to make sure your emails are read and responded to.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
This is a descriptor/best practice slideshow about the top social networks. Twitter, LinkedIn and Facebook. This slideshow talks about social norms, purpose, applications and frequency of each network.
Social Media for Small Businesses: What Blogs, Forums and Social Networks Can...PR 20/20
Presentation originally given at the 2008 COSE Small Business Conference in Cleveland on Oct. 22, and then to the Cleveland Digital Publishing Users Group on Oct. 30. Audio to come.
A primer on Social Media and how we use it at Mozilla to increase awareness and engagement. Please use this to conduct Social Media seminars as part of Mozilla Service Week and share any feedback or "remixes"! http://mozillaservice.org/
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 4
Social Media for Business
1. Social Media for Business
Maine Telecommunications Users Group • 5.28.09
Michelle Riggen-Ransom (@mriggen)
Communications Director
BatchBlue Software (@batchblue)
Adam Darowski (@adarowski)
User Experience Designer
BatchBlue Software (@batchblue)
2. Agenda
• Part I: Types of social media sites
• Part II: How we’re using social media
• Part III: What can YOU do with social media?
2
3. Types of Social Media Sites
• Social Networking
• Blogs
• Microblogging
• Social Bookmarking & News
• Photos, Videos & Podcasts
3
4. Types of Social Media Sites
• Social Networking
• Blogs
• Microblogging
• Social Bookmarking & News
• Photos, Videos & Podcasts
4
5. Social Networking
• The players: MySpace, Facebook, LinkedIn
MySpace Facebook LinkedIn
Traffic Rank 9 4 96
Avg Time on Site 20.2 min/day 25.0 min/day 6.7 min/day
Data from alexa.com
5
6. MySpace
• “A place for friends”
• Friends network, personal profiles, blogs,
groups, photos, music, and videos
6
7. MySpace
• “A place for friends”
• Friends network, personal profiles, blogs,
groups, photos, music, and videos
7
8. MySpace
• “A place for friends”
• Friends network, personal profiles, blogs,
groups, photos, music, and videos
8
9. Site Traffic
Reach: Percentage of global Pageviews: Percentage of global
Internet users who visit the site. pageviews on site.
9
10. Age Demographics
MySpace Facebook LinkedIn
Figures relative to general internet population (green = more common, red = less common)
10
11. Education Demographics
MySpace Facebook LinkedIn
Figures relative to general internet population (green = more common, red = less common)
11
12. Niche & DIY Social Networks
• Niche networks: Smaller communities focused
around a very niche topic.
- Less quantity, more quality
• DIY networks: Sites like Ning allow you to
create your own social network.
12
13. MySpace
• “A place for friends”
• Friends network, personal profiles, blogs,
groups, photos, music, and videos
13
14. MySpace
• “A place for friends”
• Friends network, personal profiles, blogs,
groups, photos, music, and videos
14
15. Types of Social Media Sites
• Social Networking
• Blogs
• Microblogging
• Social Bookmarking & News
• Photos, Videos & Podcasts
15
16. Blogs
• DuctTape Marketing
• Small Biz Survival
• Small Business Trends
• BatchBlue blog
16
24. What’s so special?
• Short format makes it easy to take part
• A way to get into the minds of industry experts,
celebrities, or just your friends & acquaintances
• Third party clients with various features & UIs
• Easily searchable
• Hashtags for topic-based searching, events and online
quot;Tweetchatsquot;
- ex: That pitch was way low! #redsox
- ex: We use MailChimp for email marketing. #sbbuzz
- ex: We’re presenting at #MTUG09 tomorrow. Come say hi!
24
25. Types of Social Media Sites
• Social Networking
• Blogs
• Microblogging
• Social Bookmarking & News
• Photos, Videos & Podcasts
25
26. Social Bookmarking
• The players: Digg, Delicious, StumbleUpon
Digg Delicious StumbleUpon
Traffic Rank 181 958 440
Avg Time on Site 4.6 min/day 2.6 min/day 4.2 min/day
Data from alexa.com
26
32. How BatchBlue is using Social Media to
Win Friends and Influence Customers
• Twitter (sbbuzz, cs, blog links, news,
promotions)
• Blog (Company news, product updates,
community events/contest promotion)
• YouTube (presentations, behind the scenes,
Realtors Using Social Media)
• Flickr (behind the scenes, presentations and
conferences)
• Facebook (connecting with “fans”, company
info, blog feed)
32
42. What YOU can do with Social Media?
1. Identify and most relevant social network(s); start exploring
2. Decide on your brand: you, yourself, company, combo
3. Create a page for your business
4. Create a Twitter account
5. Twitter search on topics, products, etc. to find people to
follow; look at their followers' list
6. Twellow.com/twellowhood to find local Tweeters
7. Read blogs in your industry. Find some favorites, leave
comments, engage with pre-existing community
8. Have fun!
42
