Howtocreateasocialmediaengagementplan (1)
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The document discusses developing a social media engagement plan to achieve goals from marketing campaigns. An engagement plan is a roadmap that outlines what to achieve, how to get there, and a timeline. It should include benchmarking best practices, analyzing business problems, identifying audience targets and messaging, illustrating opportunities, optimizing social channels, defining roles and responsibilities, and reporting metrics. The plan also discusses creating buzz, promoting messages, and encouraging user participation and dialogue.
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Howtocreateasocialmediaengagementplan (1)
- 1. Brown Bag Series: Social Media Engagement Planning
- 2. THE RENEWED FOCUS ON ENGAGEMENT
- 9. David Libby SVP, Western Region, Digital / Social Media 415.293.2828 [email_address]
Editor's Notes
- Marketers must focus not just on reach, but on engagement, high value brand interactions, leads and sales Engagement helps brands make lasting impressions with target audiences
- In 2000, Slate described TiVo's unpublicized gambit of giving free TiVo's to web-savvy enthusiasts to create "viral" word of mouth, pointing out that a viral campaign differs from a publicity stunt . [5] " Will it blend " - the founder of Blendtec , Tom Dickson, blends various items (such as light bulbs and iPhones) in a Blendtec blender in an ongoing series of YouTube videos, which has gained a large internet following. Ning, a “viral expansion loop” has been growing automagically from the moment it launched its Social Networks for Everything -- a free platform for do-it-yourself social networks -- in February of last year. By June, there were 60,000 Ning nets and by August, 80,000. At year's end, there were 150,000, and today, more than 230,000. The secret of a "viral expansion loop” is that it is a type of engineering alchemy that, done right, almost guarantees a self-replicating, borglike growth: One user becomes two, then four, eight, to a million and beyond. It's not unlike taking a penny and doubling it daily for 30 days. By the end of a week, you'd have 64 cents; within two weeks, $81.92; by day 30, about $5.4 million. Viral expansion loops have long existed in the offline world. Tupperware parties, in which each attendee was a potential salesperson, are a classic example. Amway's multilevel marketing strategy to sell personal-care products, jewelry, and household goods is another.
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